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INTRO / DIFFERENT VIEWS Jeffrey P. Yachmetz, P.E. Director of Development Thor Equities Jeremy Moss Senior Vice President, Leasing Silverstein Properties Campbell Hyers CEO and Partner, Control Group


COMPETITIVE MARKET

Fortune Magazine, October 1996


GET OUT OF THE BOX "The average person requires an intake of 64 ounces of liquid per day. Coca-Cola supplies less than two ounces per day We remain resolutely focused on going after the other 62." Robert Goizueta Former CEO, Coca-Cola Corp


WHO'S COMPETING?

Conan O'Brien's Architectural Battle: Encino Lady Foot Locker vs. Empire State Building


WHY?

Conan O'Brien's Architectural Battle: Encino Lady Foot Locker vs. Empire State Building


WHAT JEFF IS SEEING

It takes over 2 years to build a building but tech becomes obsolete in 6 months. Jeffrey Yachmetz


FACADE QUESTIONS

How can facades become a greater part of the digital proces? How are surfaces an opportunity for monetization?


DIGITAL STRATEGY & UX


HUMANS

What is this? Who is this? What do they want?


UX

DESIGNING FOR INTERACTION by Dan Saffer


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


RETAIL


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


WHAT WE'RE SEEING


UX

DESIGNING FOR INTERACTION by Dan Saffer


FACADES


WHAT WE'RE SEEING


WHAT WE'RE SEEING


NATURAL INTERACTION


WHAT WE'RE SEEING


HOW TO AVOID THIS?


NOT A STUNT


QUESTION


CHAT

Campbell Hyers campbell.hyers@controlgroup.com www.controlgroup.com

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