2014 Media Kit

AN 2014 MEDIA KIT 21 MURRAY STREET 5th FLOOR, NEW YORK, NY 10007 | TEL: 212-966-0630 | FAX 212-966-0633 | www.archpaper.com

How A’N is Unique?

NATIONAL PAPER with Regional Editions TARGETED

EDITORIAL CONTENT DIRECTED TO LOCAL MARKET TRENDS Reach state registered architects; not limited to AIA or other association members

TARGETED OUTREACH TO ALLIED PROFESSIONALS INCLUDING ENGINEERS, LANDSCAPE ARCHITECTS, LIGHTING DESIGNERS, REAL ESTATE DEVELOPERS AND ACADEMIA

CONCISE BUSINESS INFORMATION IN AN ENGAGING READABLE FORMAT

Participate in

AN WEB PRESENCE IS UNIQUE AND DYNAMIC; RANKED IN THE U.S. AMONG THE TOP ARCHITECTURAL DESIGN WEB SITES

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industry related trade shows

AN is found on the desk of our design readers not on their coffee tables

360 degree marketing opportunities; print, web, social media, newsletters, multi-city conference and events

More social media followers than any other design print trade publication.

Double-digit growth on all social media platforms.

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READERSHIP Reach 500,000 of the nation’s most influential architecture and design professionals through The Architect’s Newspaper network Architects depend on The Architect’s Newspaper because we speak directly to their needs across every platform

PRINT EDITION EAST EDITION

37,500

500,000 AUDIENCE SOCIAL MEDIA

ONLINE ARCHPAPER.COM

TWITTER

225,000+

60,000+

AUDIENCE

UNIQUE VISITORS PER MONTH

WEST EDITION

e-NEWSLETTERS

Facebook

33,750

17,000

70,000+

AUDIENCE

followers

readers per week

Likes

MIDWEST EDITION

25,000 AUDIENCE

new

southwest EDITION

10,000 AUDIENCE

FACADE CONFERENCES

800+

Attendees

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GEOGRAPHIC DISTRIBUTION The Architect’s Newspaper keeps readers across the country up to date with targeted regional editions

THE EAST

ARCHITECTSNEWSPAPER

10 07.24.2013 WWW.ARCHPAPER.COM IF IT MATTERS, WE TELL YOU

$3.95

DEVELOPERS ISSUE

A Proposal by Pelli Clarke Pelli.

AFTER 10 YEARS, BOSTON DEVELOPMENT WINS APPROVAL

COURTESY FOSTER + PARTNERS

NYPL AGREES TO FINANCIAL REVIEW AS RENOVATION LAWSUITS LOOM

LIBRARY REVIEW OVERDUE Facing two new lawsuits and vociferous protests from numerous scholars and critics, the New York Public Library (NYPL) has decided to take a step back and re-evaluate its proposed renovation plans for the iconic 5th Avenue branch.

In December, Foster + Partners unveiled renderings of the new circulating library to be housed in the Stephen A. Schwarzman

Nestled amid the towers of the world’s biggest banks and financial companies, Trinity Wall Street, a relatively diminutive neo-Gothic structure designed by Richard Upjohn in 1846, might seem quaint. But with assets estimated at more than $2 billion (thanks, in large part, to a colonial land donation in 1705), Trinity is right at home with its wealthy neighbors. Though its bank account would be the envy of many parishes, it is generating internal strife since the church must now decide how to best deal with its considerable real estate holdings.

At the moment, the source of this tension is the building code of its 90-yearold administrative office at 68-74 Trinity Place. Faced with a $33 million price tag for building-related work aimed at meeting 2018 code compliance, the church’s vestry, or overseeing board, is considering razing the existing structure continued on page 9

10

CHIPPERFIELD IN ST. LOUIS CORBU AT MOMA 05 EAVESDROP 23 CALENDAR 27 MARKETPLACE

PHILLY INSERTS PARK ON BENJAMIN FRANKLIN PARKWAY

Painting the Lot

WEST EDITION

COURTESY LRSLA

Upjohn One Upped

LIVE IN AN EISENMAN

24

HISTORIC DOWNTOWN CHURCH CONSIDERS MIXED-USE PROJECT

become denser, the low-lying fruit of real estate becomes scarcer, leaving developers and municipalities to cobble together more challenging sites. Such was the case here.

While it redevelops two surface-level parking areas—themselves prime candidates for redevelopment—these areas happen to be continued on page 7 bisected by the

08

In 1972, artist Gene Davis painted a parking lot in front of the Philadelphia Museum of Art with vibrant stripes for the art installation Franklin’s Footpath.

Four decades later, Philadelphia is repainting the lot, not for art, but as an experiment in public space. On July 17, a pop-up park carved from a parking lot inside Eakins Oval at the northwest terminus of Benjamin continued on page 5

building with an ambiguous price tag of $300 million. This costly overhaul of the historic Beaux-Arts branch called for the removal of seven tiers of stacks beneath the Rose Main Reading Room to make way for a new circulating library. NYPL’s controversial “Central Library Plan” would consolidate the Mid-Manhattan and Innovative Science, Industry, and Business continued on page 4

MIDWEST EDITION

33,750

BUFFALO ASCENDANT SEE PAGE 19

25,000

AUDIENCE

THOMAS MAYER

More than ten years ago, John Rosenthal, president of the Boston real estate firm Meredith, conceived plans for an ambitious development in the Kenmore Square neighborhood to be called The Fenway Center. Just this month, the city’s department of transportation finally approved the five-building project. As American cities

COURTESY PELLI CLARKE PELLI

BREAKING THE BARRIER

COURTESY THE ARCHITECTURAL TEAM

CONTENTS

LONG A DECLINING PRESENCE ON THE RUST BELT, BUFFALO IS AT LAST A HIVE OF DEVELOPMENT. JENNA MCKNIGHT INVESTIGATES. SEE PAGE 19

PRSRT STD US POSTAGE PAID ITHACA, NY PERMIT No. 188

The Architect’s Newspaper 21 Murray St., 5th Floor New York, NY 10007

AUDIENCE

The Architect’s Newspaper’s regional editions target local communities, tailoring each edition so that it is directly relevent to its readers.

EAST EDITION

37,500 AUDIENCE

50,000 Readers come from the largest 35 metropolitan areas.

13% OTHER 4% Connecticut 5% DC Metro 6% Pennsylvania

56% New York

15% OTHER

70% CALIFORNIA

7% Massachusetts

7% NEW YORK

10,000 AUDIENCE

17% OTHER

40% ILLINOIS

7% Indiana

9% New Jersey

EAST EDITION

2% ARIZONA 3% WASHINGTON 3% OREGON

southwest EDITION

WEST EDITION

4% IOWA 4% MISSOURI 5% MICHIGAN 5% MINNESOTA

70% texas

6% Louisiana 6% Arkansas 6% Oklahoma 6% Colorado

5% WISCONSIN 7% 6% Ohio NEW YORK

MIDWEST EDITION

6% New Mexico

southwest EDITION new

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READERS RESPOND Readers tell us they count on The Architect’s Newspaper to keep them informed THEY’RE ENGAGED

67% 71% 75%

read four of the last four issues

spend more than 30 minutes reading each issue of The Architect’s Newspaper

visit www.archpaper.com for news and information

THEY ARE DECISION MAKERS

62% 70% 50%

52% 63% Shared content

87%

TOOK ACTION AS A RESULT OF READING AN

and sustainable green design

“By far the best architecture publication in the U.S. today” Margaret gorman, Partner, gormanschweyer

47% 45% visited a manufacturer’s website

77%

senior-level management

offer interior design specialties

Shared a copy of An with A COLLEAGUE OR FRIEND

TOOK NOTE OF A PRODUCT FOR POSSIBLE FUTURE USE

THEY SPECIFY PRODUCTS

of our readers are

age 45+

THEY TAKE ACTION

75% SPECIFY PRODUCTS

50% Helps make product spec decisions

77%

doors & Windows

LIGHTING

51%

76%

73%

73%

Surfaces

hardware

69%

materials

65%

kitchen & baths

glass

MASONRY & STONE

63%

Environmentallyfriendly

50%

Furnishings

Sources: The Architect’s Newspaper 2012 Subscriber Data; The Architect’s Newspaper 2012 Reader Survey

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PROFESSIONAL AUDIENCE The Architect’s Newspaper media network connects with design communities at every level PROFESSIONAL SPECIALTY

FIRM SIZE

75%

16% 23%

ARCHITECTS/DESIGNERS/ principals/partners

100+ employees

SELF EMPLOYED

23%

15% 20%

23% of our readers (vs. the 4% industry standard) Work in firms with 100+ employees, the segment that accounts for 51% of total gross billings industry-wide.

38%

1–4 Employees

other

5–99 Employees

INTERIOR DESIGNERS, LANDSCAPE ARCHITECTS, ENGINEERS, ACADEMICS, & STUDENTS

GENDER 69% MALE

31% FEMALE

PROJECT FOCUS 80% 65%

60%

IN FR AS TR PU UC BL TU IC RE

23%

E

NT GO VE

RN

ME

IT Y IT AL HO SP

C ES ULT ER UR VA A TI L/ ON PR

BL E SU ST AI NA

UC AT IO N

DE N RE SI

ED

TI AL

L IA ME RC CO M

49%

30%

logy &

31%

30%

20%

science techno

39%

CA R

40%

AL TH

46%

40%

HE

60%

Sources: The Architect’s Newspaper 2012 Subscriber Data; The Architect’s Newspaper 2012 Reader Survey

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2014 CALENDAR National Calendar Month

Issue

Space Close

Materials Due

Theme

Special Section/ Product coverage Service Providers, Showroom, & Products

Bonus Distribution Surfaces, Las Vegas, NV (01/28-30) *KBIS, Las Vegas, NV (02/04-06) International Builders Show, Las Vegas, NV (02/4-6) Houston Build Expo, Dallas, TX (02/12-13) Palm Springs Modernism Week, Palm Springs, CA (02/13-23)

jan

East 1/15/14 MW 1/22/14 West 1/29/14

12/25/13

01/01/14

Best Of Resource Guide

Feb

SW 2/05/14 East 2/12/14 MW 2/19/14 West 2/26/14

01/15/14

01/22/14

Retrofit

Hardware

Facade & Fabrication Conference, NY, NY (02/16-17)

East Only 3/05/14

02/12/14

02/19/14

Emerging Architects

Designer Favorites

Distributed at The Architectural League Lectures

SW 3/12/14 East 3/19/14 West 3/26/14 MW 3/19/13

02/20/13

02/27/13

Special Issue

MAR MAR

Kitchen Supplement

Global Shop, Las Vegas, NV (03/18-20) Buildings NY, NY, NY (03/19-20) Architectural Digest Home Design, NY, NY (03/20-23) A’N FACADE CONFERENCE, NY High Performance Buildings Conf, Atlanta, GA (04/2-4) Anaheim Los Angeles Build Expo, LA, CA (04/4-5) CA Summit & Expo, Sacramento, CA (04/26-27) Covering, Las Vegas, NV (04/29-05/2) A+D (05/4) AltBuild Expo, Santa Monica, CA (05/10-11) A+D Architecture & Design Museum Gala (05/11) Lightfair International, Las Vegas, NV (06/3-5)

East 4/09/14 MW 4/16/14 West 4/23/14

03/19/14

03/26/14

Lighting

Facade

East Only 5/07/14

04/16/14

04/23/14

ICFF/ NY Design Week

Hospitality

May

SW 4/30/14 MW 5/14/13 East 5/21/14 West 5/28/14

04/23/14

04/30/14

Design Issue

Residential/ Commercial Interiors

Jun

East 6/04/14 MW 6/18/14 West 6/25/14

05/14/14

05/21/14

AIA

Window/Door: Movable Walls

A’N FACADE CONFERENCE, CA BOMA Every Building Conf & Expo, Orlando, FL (06/22-24) *AIA Nat’l Conv., Chicago, IL (06/26-28) DESIGNNIGHT 2013, AIA Chicago (06/26-28)

06/18/14

06/25/14 Developers

Glass

07/16/14

07/23/14

Bonus Issues sent to Developers & Real Estate Professionals Glassbuild America, Las Vegas, NV (09/9-11)

East 9/03/14 MW 9/10/14 West 9/24/14

08/13/14

08/20/14

Landscape

Water Retention

East Only 09/17/14

08/27/14

09/03/14

Architecture Month

APR

Special Issue

May

Jul/ Aug

Sept Special Issue

Sept

SW 7/09/14 East 7/23/14 MW 8/06/14 West 8/13/14

HD Expo, Las Vegas, NV (05/14-16) *ICFF, NY, NY (05/17-05/20)

*NeoCon WTF, Chicago, IL (06/9-11) *Dwell on Design, Los Angeles, CA (06/20-22)

AIA SF Home Tours, SF, CA Construct, Phoenix, AZ (09/24-27) ASCA Fall Conf, Philadelphia, PA (09/27-29) ASLA Expo, CO (11/21-11/24)

OHNY, NY, NY (Oct 1)

Street Furnishings HD Americas, Miami, FL (09/16-17) Design Showroom Distribution

OCT

SW 10/9/14 East 10/01/14 MW 10/08/14 West 10/22/14

09/10/14

09/17/14

Environmental

Environmental Systems: Solar/LED Smart Building

NOV

MW 11/5/14 East 11/12/14 West 11/26/14

10/15/14

10/22/14

Healthcare

Healthcare Furnishing

Dec

East 12/03/14 West 12/10/14 MW 12/10/14

11/12/14

11/19/14

Technology

Digital Design

*East, West, MidWest, and SouthWest bin distribution - All other trade shows are specific to a market

A’N FACADE CONFERENCE, CHI METALCON International, Denver, CO (10/1-3) A+D Never Built Event, LA, CA (10/4) AAO, Dallas, TX (10/8-10) Design Philly, Philadelphia, PA (10/10-18) NeoCon East, Baltimore, MD (10/16-17) Green Roofs for Healthy Cities, Chicago, IL (10/17-20) CTBUH, Chicago, IL (10/18) *Greenbuild, New Orleans, LA (10/22-24) Light Show West (10/23-24) ABExpo, Boston, MA (10/28-10/30) Texas Architect (11/7-8) BDNY, NY, NY (11/10-11)

Construction Super Conference, SF, CA (12/11-14)

2014 RATES Print Ad Sizes SPECIFICATIONS: All measurements are width by height. Allowance should be made for 1/4” bleed on all sides for all FULL PAGE ads. All other sizes should NOT include a bleed. Live matter should be kept free 1/4” from all trimmed edges. Minimum size knockout type should be 8 point.

ONE PAGE BLEED

2/3 PAGE NON-BLEED JUNIOR

Bleed Size: 10.75” x 14.25” Trim Size: 10.5” x 14”

HALF PAGE NON-BLEED

HALF PAGE NON-BLEED VERTICAL

Trim Size: 7.25” x 11.75”

Trim Size: 9.75” x 5.75”

Trim Size: 4.7” x 11.75”

QUARTER-PAGE NON-BLEED

Trim Size: 4.7” x 5.75”

QUARTER-PAGE NON-BLEED HORIZONTAL

QUARTER-PAGE NON-BLEED VERTICAL

Trim Size: 9.75” x 2.75”

Trim Size: 2.1875” x 11.75”

MARKETPLACE ONLY

ONE-EIGHTH PAGE NON-BLEED Trim Size: 4.7” x 2.8”

ONE-EIGHTH PAGE NON-BLEED HORIZONTAL Trim Size: 9.75” x 2”

Ad size

4 Regions*

3 Regions*

Back Cover

$9,500

$8,000

$3,500

Full Page

$8,500

$6,600

$2,750

2/3 Page

$8,000

$6,500

$2,200

1/2 Page

$7,000

$4,900

$1,750

1/4 Page

$5,000

$3,500

$1,250

Marketplace 1/4 Page

$2,640

$1,800

$660

Marketplace 1/8 Page

$1,400

$975

$350

Pricing for 2014 The Architect’s Newspaper is pleased to launch our new Southwest edition, which will cover Texas and surrounding states. This architecturally vibrant area has been underserved by the design press and we are pleased to offer this exciting opportunity to our advertisers and readers. Advertisers will now have the flexibility to run National ads which would appear in all 4 editions, or Regional ads in any one targeted region or any combination of your choice.

1 Region

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Marketplace 36

AN_13_33_44_FINAL:AN_06_CLH_Mar25

7/21/09

12:19 PM

Page 4

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293

architectural lighting consultants 20 Jay Street – Suite M14 Brooklyn, NY 11201 www.ltgworkshop.com

1/8 pg 290

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1/4 pg

marble

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limestone

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240

sandstone

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vIEWERS Per month

National

Regional

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$1,800

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1/8 Page

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$950

$350

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Keeping readers up to date with architectural news and events, The Architect’s Newspaper’s Fourth Edition highlights top online articles and features upcoming AEC events.

Touching on 3D modeling, waterproofing, and materiality, Facades+ concerns itself with buildings that advance technology and turns ideas into action.

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OUR READERS The top revenue-generating design firms read The Architect’s Newspaper AECOM

Ghafari

Leo A Daly

SmithGroup

Arquitectonica

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Bechtel

NBBJ

Skidmore, Owings & Merrill

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HDR

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URS

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RTKL

Ellerbe Becket

Jacobs

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Kohn Pedersen Fox Associates

Smallwood, Reynolds, Stewart, Stewart

Zimmer Gunsul Frasca Architects

Notable readers Joseph Aliotta, Swanke Hayden Connell Architects

Julie Eizenberg, Koning Eizenberg Architecture

Greg Lynn, Greg Lynn FORM

Ian Schrager, Developer

Michael Manfredi, Weiss/Manfredi

Frank Sciame, F.J. Sciame Construction

Stanley Allen

Reinhold Martin, Martin/Baxi Architects

Craig Schwitter, Buro Happold

Paola Antonelli, MoMA

Steven Ehrlich, Steven Ehrlich Architects

Mark Sexton, Krueck + Sexton

Michael Arad, Handel Architects

Martin Felsen, UrbanLab

Jonathan Marvel, Marvel Architects

Ronald L. Skaggs, HKS

William Bain, NBBJ

Benjamin Fisher, Perkins + Will

Thom Mayne, Morphosis Architects

Bruce Fowle, FXFowle

Ken Smith, Workshop Ken Smith

Andre Balazs, Developer

Richard Meier, Richard Meier & Partners Architects

Diana Balmori, Balmori Associates

Kenneth Frampton, Professor, Columbia University

Toshiko Mori, Professor, Harvard Grad.

School of Design, Architect

Mario Gandelsonas, Agrest and Gandelsonas Architects

Eric Owen Moss, Eric Owen Moss Architects

Jeanne Gang, Studio Gang

Moshen Mostafavi, Professor, Harvard University

Michael Bierut, Pentagram Rick Bell, Executive Director, AIA New York Adrian Benepe, Commissioner, NYC Trust for Public Land

Alexander Garvin, AGA

Aaron Betsky, Director, Cincinnati Art Museum

Frank Gehry, Gehry Partners

Barry Bergdoll, MoMA

Richard Gluckman, Gluckman Mayner Architects

Amanda Burden, Director, NYC DCP

Leslie Gill, Architect

Paul Goldberger, Vanity Fair

Guy Nordenson, Guy Nordenson and Associates Enrique Norten, TEN Arquitectos Robert Osborne, Director of Operations, URS

Henry Smith-Miller, Smith-Miller + Hawkinson Architects Julie Snow, Julie Snow Architects Michael Sorkin, Michael Sorkin Studio Robert A.M. Stern, Dean, Yale School of Architecture Tim Stevens, Sasaki Associates Marilyn Taylor, Dean, Penn School of Design Bernard Tschumi, Bernard Tschumi Architects

Gregg Pasquarelli, SHoP Architects

Henry Urbach, Director, The Glass House

David Childs, SOM

Michael Graves, Michael Graves & Associates

William Pedersen, Kohn Pedersen Fox

Michael Van Valkenburgh, MVVA

Henry Cobb, Pei Cobb Freed & Partners

Jordan Gruzen, Gruzen Samton

Cesar Pelli, Pelli Clarke Pelli Architects

James Corner, Field Operations

Hugh Hardy, H3 Hardy Collaboration Architecture

Larry Scarpa, Pugh + Scarpa Architects

Joe Valerio, Valerio Dewalt Train Associates

David Burney, Commissioner, NYC DDC

Lise Anne Couture, Asymptote Kevin Daly, Daly Genik Architects Dirk Denison, Dirk Denison Architects Elizabeth Diller, Diller Scofidio + Renfro Andres Duany, Duany Plater-Zyberk & Company Winka Dubbeldam, Archi-Tectonics Roger Duffy, SOM Sarah Dunn, UrbanLab Peter Eisenman, Eisenman Architects

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