EYEWA RETAIL STORES

ABOUT THE PROJECT:

eyewa is a company established in ٢٠١٧ and is engaged in online/offline eyewear retail business within the GCC (Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain) region. Initially starting with e-commerce, we launched our first offline store in December ٢٠٢٠ and as of January ٢٠٢٣, we are operating ٦٠ stores in ٢٠ cities in Saudi Arabia, UAE, Kuwait, and Bahrain. Eyewa's flagship product is a self-developed PB product, and has a total of ٧ brands in the contact lens, color contact lens, sunglasses, glasses and accessories categories. Currently, more than ٪٨٠ of sales are generated from our own brands, and we are rapidly increasing our market share based on price ranges that are ٪٧٠-٥٠ cheaper than our competitors. We aim to become the largest eyewear company in GCC by launching a total of ٢٥٠ stores over the next three years.

The site visit stage in retail store project management involves physically assessing the location to determine its feasibility and suitability for the intended store. It includes evaluating the site's characteristics, infrastructure, accessibility, legal considerations, environmental factors, and engaging with stakeholders. The findings inform decision-making for the project.

Site Assessment: Design and Development:

We start works on designing the store layout, interior design, visual merchandising, branding, and signage. we also collaborate with architects, engineers, and contractors to develop construction plans and obtain necessary permits and licenses.

Store merchandising layout:

the strategic arrangement of products, fixtures, and displays within a retail store to maximize sales and enhance the customer experience. It involves organizing merchandise, utilizing fixtures, considering traffic flow, implementing visual merchandising techniques, ensuring customer comfort, and reflecting the store's branding.

MEP Drawings:

Mechanical, Electrical, and Plumbing drawings. They are detailed technical drawings that depict the layout, design, and specifications for the mechanical, electrical, and plumbing systems of a building or structure. These drawings provide essential information for the installation, maintenance, and coordination of these systems during construction or renovation projects.

Construction/Implementation:

this stage of a project where the physical construction or renovation of the store or structure takes place. It involves executing the plans and designs, coordinating contractors and suppliers, managing the construction site, and ensuring that the project is completed according to the specified requirements, timeline, and budget.

Store Merchandising / soft opening:

the process of arranging and displaying products, implementing visual merchandising strategies, and creating an appealing and functional store layout. The soft opening is an initial phase where the store opens to a limited audience or invited customers to test operations, gather feedback, and make necessary adjustments before the grand opening to the general public.

PROJECT INFO

PROJECT DATE : JAN ٢٠١٧

PROJECT TYPE : HOUSING

COURSE CODE : DESIGN IIV LOCATION : SAUDI ARABIA, DHAHRAN AREA : ٧٥٠٠ sqm