Brand Guidelines
DESIGN AND STYLE GUIDELINES FOR ARLINGTON BOARD OF REALTORS®
Purpose
The purpose of a style guide is to ensure that all ARBOR employees and directors uses the ARBOR brand consistently, from design to writing.
Esentially, this style guide will help ensure a continuous brand experience, no matter how members and other publics our brand.
The ARBOR REALTORS® and ARBOR
Ellis Hill REALTORS® live under the same brand and must therefore use the same logo.
Logo
The Home Silhouette logo should not be used as a replacement to the ARBOR logo, however it can be used as an icon, an avatar, or profile picture for social media.
Color Palette
Space Cadet
#1A2A56
RGB: 26, 42, 86
CMYK: C: 70 M: 51 Y: 0 K: 66.
Persian Green
#28201D
Raisin Black
RGB: 40, 32, 29
CMYK: C: 0 M: 20 Y: 28 K: 84.
#00B28B
RGB: 0, 178, 139
CMYK: C: 100 M: 0 Y: 22 K: 30.
#FFF77A
Winter Wizard
#9BE8F2
RGB: 155, 232, 242
CMYK: C: 36 M: 4 Y: 0 K: 5.
Sunny RGB: 255, 247, 122
CMYK: C: 0 M: 3 Y: 52 K: 0.
Primary Font
Bold REGULAR
Century Gothic Regular and are to be used as primary fonts in official ARBOR REALTORS® correspondence and advertising. abcdefghijklmnopqrstuvwzyx 1234567890 !@#$%^&*() abcdefghijklmnopqrstuvwzyx 1234567890 !@#$%^&*() BOLD
Standard Business Card
S t a t i o n e r y
The ARBOR REALTORS® stationary system is designed to unify all correspondence under a consistent graphic identity.
The stationary includes such items as letterhead, business cards, envelops.
To order stationary items, please contact the ARBOR REALTORS® Communications Director.
Letterhead
Standard #10 Envelope
Agendas & Meeting Minutes
Standard PowerPoint
A template has been created in PowerPoint. Use this template to easily create presentations. This template is best used to present reports at BOD meetings, for example.
Email Signature
An email signature acts as a business card. Communications will periodically provide new banners to place in your signature block. Do not otherwise customize or personalize an email signature.
Out of Office Email
Thank you for your email. I am currently away from the office and will return on xx/xx/xxxx. If you need immediate assistance, please email (insert name of ARBOR contact) at XXXXX@arlingtonrealtor.com or call 817-701-2490. Thank you,
Thank you for calling ARBOR REALTORS®. You have reached Full Name, Title. I am unavailable to take your call, Please leave a brief message and I will return your call as soon as possible. Thank you.,
V o i c e m a i l
