SPN (Swimming Pool News) February 2020

Page 62

HOT TUBS

2020 Hot Tubs – The New Season

With demand across the hot tub and spa sector still buoyant, manufacturers and distributors are keen to ensure the New Year brings new opportunities. With that in mind, we look at hot tubs for the year ahead – enhanced and new models supplied by established and new brands which feature the latest in design and technology. Add in great warranties plus some keen pricing, and it looks like it could be another exciting season! By Jon Wadeson

W

hether used for a social setting or for their hydrotherapy benefits, hot tubs in their various guises have managed to become a mainstream must-have leisure product and have well and truly shaken off being viewed as a novelty or sometimes even tacky item. From suburban back gardens to holiday lodges and sports clubs to footballers, mansions – the popularity, reach and acceptance of hot tubs has never been greater. With demand from both domestic consumers and commercial clients in the year ahead expected once again to be strong, brands need to keep their offering fresh – and that means the introduction of new ranges, further enhancing existing models or implementing the latest technological innovations, all to keep one step ahead of the competition in what is already a highly competitive market. Hot tubs really is a sector where the saying ‘if you snooze, you lose’ applies! So what’s new for the season ahead? Well we round up just some of what’s on offer in this constantly evolving sector.

SUPERIOR AND DYNASTY TEAM UP FOR 2020 Chesterfield-based Superior Spas Ltd will be introducing a new range of hot tubs in 2020 called ‘Superior Spas by Dynasty’. Manufactured in the USA since 1995, Dynasty Spas’ fusion of hi-tech innovation, meticulous construction and high-quality materials has created state-of-the-art, ecofriendly spas that combine durability and performance with elegant aesthetics. The result is therapeutic and entertainment spas that delivers relaxation and rejuvenation. The new Superior Spas range by Dynasty consists of three hot tub models, the Dallas, the Phoenix and the Chicago. Offering high quality built spas which incorporates the Superior Shield heatlock insulation process, the new Superior Spas range comes with Gecko equipment, UV/Ozone purification

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The new Superior Spas range by Dynasty consists of 3 hot tub models including this Chicago lounge option

as well as music, all as standard. Commenting on the new range, Gareth Ward, Sales Director said: “Our new Superior Spas offer dealers a full and varied price range, from 1 pump models starting at £5,499 through to powerful 3 hydrotherapy pump models priced at under £10,000, all delivering great quality and importantly fantastic dealer margins.” Gareth continued: “Working with Dynasty also gives us a superb range of swim spas, along with the addition of a Holiday Let spa allowing dealers to hit many different markets and price points with one range of spas.” So why have Superior partnered with Dynasty Spas? Rob Carlin, Managing Director of Superior Spas explained: “We are in a very fortunate position that we can now approach major manufacturers and they know who we are, or in some cases they have approached

us. The one thing that was missing from our portfolio was a well-respected and quality American manufacturer and therefore we reached out to Dynasty Spas to produce a new line of spas.” Rob continued: “So after many exchanges and meetings at the Dynasty factory and seeing first-hand the impressive facilities they have, both parties agreed it was the ideal opportunity to further enhance what we, Superior Spas, can offer as a company.”

V&B’S ULTIMATE LINE – OUTSTANDING DESIGN MEETS SUPERLATIVE COMFORT

A linear, European design and a whole new level of functionality – Villeroy & Boch’s Ultimate Line heralds the start of a new chapter in hot tubs

A linear, European design and a whole new level of functionality – Villeroy & Boch’s Ultimate Line heralds the start of a new chapter in hot tubs. These extremely highquality hot tubs impress with a timelessly modern design combined with all the innovative functions and comfort features discerning wellness enthusiasts are entitled to expect from a premium hot tub. The Ultimate Line’s premium pedigree is apparent at first glance: a streamlined

www.swimmingpoolnews.co.uk 17/01/2020 17:56


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