Why Apure

At Apure, we believe that light is more than illumination. It is emotional architecture.

Our mission is to create lighting solutions that transcend function, shaping how spaces feel, not just how they look. We design with intention, crafting products and systems that are nearly invisible to the eye, yet deeply impactful to the senses.

By merging advanced technology with human centered design, we empower architects, designers and clients to build environments that adapt, inspire, and connect.

We don't just light spaces, we bring them to life.

Uli Petzold, Founder and CEO

We don’t just illuminate spaces. We translate them into feeling.

At Apure, we don’t view lighting as a technical solution, we see it as a deeply human experience. Light is not simply illumination. It has rhythm, tone, and language. It can soothe or awaken, ground us or elevate us. Subtle changes in intensity or direction affect our sense of time, space, and security, often without us realizing it. This isn’t philosophy. It’s physiology. Our nervous system is tuned to respond to light in ways that influence everything from our energy levels to our emotional state.

We develop lighting products and concepts that acknowledge this truth. Our designs aren’t meant to be seen; they’re meant to be felt. When integrated properly, light becomes an emotional layer of architecture, quietly shaping the atmosphere, defining intimacy, and guiding behavior. It becomes the invisible framework that turns a beautiful room into a meaningful experience.

Long before we built homes, before we spoke or wrote, light guided us. It shaped how we felt, how we moved, and how we connected to the world around us.

We produce revolutionary lighting systems, engineered to make the light source itself disappear.

In 2015 we developed the MINUS® series a revolutionary lighting system engineered to make the light source itself disappear. With apertures as small as 10 millimeters, MINUS® delivers full performance with no visible intrusion. The result is lighting that works in service of architecture, not against it leaving nothing but pure emotion and perfect atmosphere.

At our headquarters in Miami is an in-house team of highly trained architects, lighting designers, and engineers. Together, they create tailored illumination plans that translate light into emotional experience, ensuring every space we touch not only looks exceptional but feels deeply personal.

Roland Heiler, Former Managing Director, Studio F•A-Porsche

“Puristic design has always been in our DNA. Working with Apure, we were able to transfer this aspect into a new dimension. The result is maximum functionality with maximum reduction to the essentials - the recipe for timeless design.”

Light is a feeling, shaped by many hands.

Our design team brings together architects, engineers, and designers who speak the language of light. Together, we craft illumination that transcends function- quiet, precise, and deeply emotive.

You feel it before you see it. And once you do, it belongs to the space.

Let light tell your story.

Structured Planning. Sensory Impact.

DISCOVER PLANNING PRESENTATION

Every great space begins with a conversation. We take the time to understand your vision, your architecture, and the emotions you want your environment to evoke. With your interior layouts, DWGs, and design team, we begin shaping a lighting concept tailored to your space and sensibilities.

Our illumination planning is complimentary. Lighting packages typically start at $20 per sq ft (€200/ m²), reflecting the level of excellence you deserve.

This is where transformation begins. We design a complete lighting experience, inside and out, with each fixture chosen to enhance the atmosphere-silent, precise, and emotionally resonant.

Light becomes the invisible thread that connects architecture, emotion, and purpose.

You and your team are invited into the vision. We guide you through how light shapes your space-how it softens, highlights, and defines. You’ll meet your dedicated project manager, review the design, and receive the initial budget.

Meet with us in Miami or virtuallywherever you are.

ORDER COMMITMENT REALIZATION

With your approval, we move from concept to execution. A non-refundable retainer confirms our partnership and is fully applied to your lighting package. We refine every detail and prepare a full specification book, including manuals, wiring diagrams, and technical documentation.

Everything your team needs-clearly defined and ready.

Precision meets craftsmanship. Every fixture is handmade in Germany, tailored to your specifications with technical excellence and timeless quality. Materials, finishes, and components are ordered and aligned with your approved plan.

No guesswork. No delays. Just perfection.

From concept to completion, we stay with you. A kickoff meeting aligns all stakeholders. We supervise sample installations, provide expert guidance, and manage delivery and logistics with precision.

Your vision is brought to life-down to the final beam.

What we create with passion today will be valued for decades to come. Light that leaves a lasting impression.

"Apure's

superior quality, performance and attention to detail perfectly aligns with the luxury developments which my projects have come to be known for and demand.”

Kevin Venger, 1000 Museum by Zaha Hadid Architects, London

1000 Museum Miami, by Zaha Hadid Architects, London

Light doesn’t follow trends. Neither do we.

We blend into any architecture. Timeless. Unobtrusive. Essential.

Stefan Scheiber-Loeis, Associate Principal, Richard Meier & Partners Architects LLP, New York City

“With a vision of excellence, Apure stands for a meticulously well-crafted product, giving proof that with a creative mind, good design, high performanceand integrative technology, light can be bundled in the smallest possiblefixture. Their craftsmanship is simply ‘brilliant!”

We translate the principles of natural light into architectural form,

quiet, and timeless.

Wolfgang Muller, Associate Partner, Foster + Partners Limited, London

“Apure keeps impressing me with innovative design solutions to satisfy the most demanding applications.”

Apure, specified through Foster & Partners as part of the scope for Apple® Marina Bay Sands, Singapore.

Photo by Melvin Sng

Where our light lives.

A selection of noteworthy projects.

Residential Projects

Project Name

Alexander Rodriguez

Luis Fonsi

Casa Clara

Porsche Design Tower

Star 22

Valhalla Bassan Residence

Matallana Residence

Vista Chavon

Goldberg Residence

Highland Park Estate

Santanyí

Schoen Residence

The Surfclub

Continuum

Apogee

Regalia PH

Ocean House PH

Priveé PH

Icon South Beach PH

Jade Brickell PH

Project

Interior/Exterior

Interior

Interior/Exterior

Interior/Exterior Interior

Interior/Exterior

Interior Interior

Interior

Commercial Projects

Project Name

One Thousand Museum

3 Columbus Circle

Regalia

Palazzo Del Sol

Residences at Vizcaya

Apple Fifth Avenue

Apple Battersea

Apple Singapore

Google Pier 57

100% Capri

Marea NYC

Avenue Road

Crestron NYC

Poliform Miami

Poliform NYC

Poggenpohl Dallas

Yara Portals

Scope

Lighting Designer / Supplier

Supplier

Lighting Designer / Supplier

Specifier

CLF Architects

Pioneer Luxury

Al2 Design

Hernan Arriaga

Domo Architecture

Confidential

Arquitectonica

ODA Asociados Ltda.

ODA - Eric Brewer

Al Beyer Architects

Lumpkins Architecture

Angelika Schubert

Koubek & Hartinger

Richard Meier

Briggs Edward Solomon

CAD International

Antrobus+ Ramirez

Sandra Weingort

Geary Design

Urban Robots

Scope

Lighting Designer / Supplier

Supplier

Lighting Designer / Supplier

Supplier

Lighting Designer / Supplier

Location

Coral Gables, FL

Miami Beach, FL

Sunny Isles, FL

Star Island, FL

Palm Beach, FL

Panama City, PA

Bogota,Colombia

C. de Campo, DR

Aspen, CO

Dallas, TX

Mallorca, Spain

St. Moritz, CH

Surfside, FL

Miami Beach, FL

Golden Beach, FL

Miami Beach, FL

Aventura, FL

Miami Beach, FL

Miami, FL

Specifier

Zaha Hadid Architects

Gensler

Arquitectonica

KKAID

Behar Font

Foster+Partners

Location

Miami, FL

New York, NY

Golen Beach, FL Fisher Island, FL C. Grove, FL New York, NY London, GB Singapore

New York, NY

Bal Harbor, FL New York, NY Vancouver, BC New York, NY New York, NY Miami, FL

New York, NY

Dallas, TX

Palma, Spain

info@apurelighting.com

apurelighting.com apuremarine.com

studioapure.com

Apure Headquarters USA

Apure Building 5555 Biscayne Blvd.

Miami, FL 33137

Phone +1 305.351.1025

Apure Showroom Europe

Carrer de la Concepcio, 5 Palma, Illes Balears, 07012

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