The Govs for Life Experience Strategic Plan

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The Austin Peay State University Division of Alumni, Engagement and Philanthropy has finalized our Strategic Plan for 2023 - 2028. Known as the Govs for Life Experience, this plan details our goals for growing the ways in which we engage with our alumni, the Clarksville area and the Austin Peay campus community. This plan has been designed to complement the Austin Peay Experience, which is the overall plan for the University. It is our hope that in the coming years, we can fulfill the goals of this plan to better serve you. For questions, please contact the APSU Office of Philanthropy at 931-221-7127 or give@apsu.edu.

Mission Inspiring alumni and friends through a network of engagement and philanthropic support for Austin Peay State University that creates Govs for Life.

Vision Our vision is to be a transformational and inclusive network of alumni and friends who remain engaged and invested in Austin Peay State University throughout their lifetimes.

Values • Integrity - Ensuring honest, authentic relationships and interactions.

• Inclusiveness and Diversity - Bringing everyone to the table.

• Engagement - Keeping alumni and friends inspired and connected for a lifetime.

• Excellence - Striving for the highest quality in all we do.

• Innovation - Expanding relationships and collaboration through philanthropy and long-term support.

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STRATEGIC PRIORITY AREAS

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Engagement Expanding a diverse and inclusive network of alumni and friends that remain actively connected to Austin Peay State University.

• Goal: Establish and enrich connections between Austin Peay State University and its alumni and friends.

• Goal: Provide an impactful experience for board members and volunteers.

• Goal: Increase collaboration with faculty, staff and students.

Centennial Celebrate a milestone anniversary by engaging Govs for Life.

• Goal: Create a centennial celebration, leveraging current events and growing relationships.

• Goal: Implement an inclusive centennial fundraising campaign that is the largest in Austin Peay State University’s history.

• Goal: Further establish an innovative culture of philanthropy.

Capacity Building Increase resources to ensure continued success and a great volunteer and donor experience.

• Goal: Provide sufficient staff with the right skills to achieve goals.

• Goal: Ensure that systems and technology are in place to support innovation and increased success.

• Goal: Secure space to accommodate alumni, friends, staff and events.

Communications Effectively communicate with internal and external constituencies.

• Goal: Develop an internal communications and marketing plan for the division to include key messaging and branding to better communicate with faculty, staff and students.

• Goal: Develop an external communications and marketing plan for the division to include key messaging and branding to better communicate with alumni, donors and friends.

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