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THE ALUMNI, ENGAGEMENT AND PHILANTHROPY DIVISION S T R AT E G I C P L A N 2 0 2 3 - 2 0 2 8
MU
N I C AT
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Expand our network of alumni and friends who remain actively connected to Austin Peay State University.
Increase resources to ensure continued success and a great volunteer and donor experience.
Celebrate a milestone anniversary by engaging Govs for Life.
Effectively communicate with internal and external constituencies.
• Goal: Establish and enrich connections between Austin Peay State University and its alumni and friends.
• Goal: Provide sufficient staff with the right skills to achieve goals.
• Goal: Create a centennial celebration, leveraging current events and growing relationships.
• Goal: Develop an internal communications and marketing plan for the division to include key messaging and branding to better communicate with faculty, staff and students.
• Goal: Provide an impactful experience for board members and volunteers.
• Goal: Ensure that systems and technology are in place to support innovation and increased success.
• Goal: Increase collaboration with faculty, staff and students.
• Goal: Secure space to accommodate alumni, friends, staff and events.
MISSION Our mission is to inspire alumni and friends through a network of engagement and philanthropic support for Austin Peay State University that creates Govs for Life.
• Goal: Implement a centennial fundraising campaign that is the largest in Austin Peay State University’s history. • Goal: Further establish an innovative culture of philanthropy.
VISION Our vision is to be a transformational network of alumni and friends who remain engaged and invested in Austin Peay State University throughout their lifetimes.
• Goal: Develop an external communications and marketing plan for the division to include key messaging and branding to better communicate with alumni, donors and friends.
VA L U E S
• Integrity – Ensuring honest, authentic relationships and interactions • Engagement – Keeping alumni and friends inspired and connected for a lifetime • Excellence – Striving for the highest quality in all we do • Innovation – Expanding relationships and collaboration through philanthropy and long-term support