Advancement Annual Report 2019-2020

2019-2020 UNIVERSITY ADVANCEMENT ANNUAL REPORT

04 08 11 14 18 22 25 TOTAL GIVING

CASH RAISED

GIVING BY DIVISION

INDEX

ENDOWMENTS

GOVS GIVE BACK

SOCIAL MEDIA ENGAGEMENT

1

COMING IN 2021 2

TOTAL GIVING 4

TOTAL GIVING Austin Peay received $11.34 million in gifts and pledges in the 2020 fiscal year, surpassing the $10.4 million raised in 2019, and making this the third consecutive year that APSU has set a record for the second-highest giving year in University history. The 2020 fiscal year began on July 1, 2019, and concluded on June 30, 2020.

$11,341,896.83 TOTAL RAISED FOR FISCAL YEAR 2020

This total represents an increase of nearly 10% in the average fundraising amount over last year.

5

6

CASH RAISED 8

CASH RAISED Giving for FY20 included the highest cash year in University history, with $7,315,264.83 raised compared to the five-year average of $6,137,645.48. This is the second consecutive year in which this has been achieved. Each year, APSU continues to experience an increase in donors and the number of charitable gifts made for student success.

$3,920,392.17

FY17

$6,769,148.23

FY18

$7,030,673

FY19

$7,315,264.83

FY20

9

HIGHER THAN THE FIVE-YEAR AVERAGE

$5,652,748.55

FY16

0

16%

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

10

2020 FISCAL YEAR

COLLEGE OF BEHAVIORAL & HEALTH SCIENCES

GIVING BY DIVISION 11

COLLEGE OF ARTS & LETTERS

$443,315.82

$232,909.42

COLLEGE OF BUSINESS

$659,351.03

ERIKSSON COLLEGE OF EDUCATION

$442,907.22

COLLEGE OF STEM

$1,762,573.05

ATHLETICS

$2,735,915.09 12

ENDOWMENTS

14

&

FY20 SCHOLAR SHIPS

ENDOWMENT S

25

Endowments are permanently restricted funds managed by the Austin Peay State University Foundation. The amount of each scholarship award may vary and is determined based upon the value of the endowment and the Foundation spending plan.

$1,987,912.28

NEW ENDOWMENTS IN FY20

IN SCHOLARSHIPS AWARDED

ENDOWMENT GIVING

FY19 – $2,194,656

1,035

FY20 – $4,979,665.54

STUDENTS RECEIVED

$199,186.62 of annual scholarship funding was created by gifts made to endowments in 2020.

15

126%

SCHOLARSHIPS

INCREASE IN FUNDS COMMITTED TO NEW ENDOWMENTS FROM FY19 TO FY20.

16

GOVS GIVE BACK 18

GOVS GIVE BACK alumni.apsu.edu/govsgiveback

Austin Peay State University students, faculty and staff made many adjustments to conduct all classes online as a result of the new coronavirus (COVID-19) pandemic.

The pandemic has also caused many members of the APSU campus community to experience unique personal difficulties in their lives. In response to this need, the Govs Give Back Fund was created.

This initiative is intended to provide urgent financial assistance for students, faculty and staff who have suffered severe economic, medical or similar hardships during COVID-19 and in other times of crisis.

$68,836 TOTA L G I V E N TO T H I S F U N D D U R I N G T H E S P R I N G 2 02 0 S E M E ST E R

$40,245.35

WAS DISTRIBUTED TO 114 STUDENTS AS OF JUNE 30, 2020.

19

20

SOCIAL MEDIA ENGAGEMENT

22

SOCIAL MEDIA ENGAGEMENT DURING COVID-19 The following numbers reflect engagement on the Austin Peay Alumni social media accounts from March 23 to June 30. The percentages reflect change over the previous 90 days.

100

FACEBOOK POST REACH

NEW PAGE LIKES

POSTS

120,564

112% INCREASE

165

3,037

342% INCREASE

211% INCREASE

LIKES

74

TWITTER NEW FOLLOWERS

IMPRESSIONS

POSTS

25

118% INCREASE

56,286

440

50% INCREASE

245% INCREASE

LIKES

288% INCREASE

300% INCREASE

ENGAGEMENTS

6,740

268% INCREASE

390

MENTIONS

70

3% INCREASE

SHARES

PAGE VISITS

AVERAGE PAGE VISITORS 23

6,761

253% INCREASE

74

252% INCREASE

572% INCREASE

LINK CLICKS

241

COMMENTS 241% INCREASE

234

230% INCREASE

FACEBOOK.COM/APSUALUMNI

159

RETWEETS 194% INCREASE

@APSUALUMNI 24

COMING IN 2021 What If The comprehensive campaign for Austin Peay

Austin Peay State University is about to embark on a new philanthropic campaign, representing the most ambitious fundraising effort in the University’s 93-year history. Rapid technological advances are transforming the modern workforce, redefining the skills APSU graduates will need to successfully compete once they leave campus. This change is taking place while the University is still adjusting to the region’s booming population, which has led to record enrollments at Austin Peay over the last few years. To continue providing students with a high-quality education, while also maintaining the University’s distinct culture, Austin Peay needs to adapt to these new realities. Initiatives for the campaign will include student success scholarships, faculty research support and facility improvements.

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Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by APSU. http://www.apsu.edu/policy. Policy 6:003 AP61/10-20/250.