DIGITAL ADVERTISING OPPORTUNITIES Retargeting Opportunities
Ad Sizes & Specifications
Why Retargeting? Ad retargeting is one of the most effective forms of digital advertising—offering you the opportunity to strategically serve highly relevant ads to the right audience at the right time. Ad retargeting uses simple Javascript code to identify visitors to the APPA website and reach them with ads wherever they go online. By showing relevant, targeted ads to past visitors, you increase brand awareness and drive online engagement.
Your ads will appear on multiple major websites and mobile apps, following the APPA audience wherever they go.
Quantifiable Results
Formats .jpg, .png, or .gif
Dimensions (px) Leaderboard: 728 x 90 Tall Skyscraper: 160 x 600 Filmstrip: 300 x 600 Medium Rectangle: 300 x 250 Ads must match pixel dimensions exactly for launch. Maximum file size: 150kB
Access your portal to see your campaign results in real time, including impressions, clicks, and geographic locations of ads served. Stay top‑of‑mind
Leaderboard 728 x 90
Keep your message in front of APPA members and decision-makers at any time. Boost your event impact Reach attendees before, during, and after the event. Analyze your results Use real‑time data and analytics to track performance and optimize your ROI.
CHOOSE YOUR PACKAGE CHOOSE YOUR CHOOSE YOUR PACKAGE # of Impressions CHOOSE YOURPACKAGE PACKAGEPrice (net) 25,000 # of Impressions # of Impressions 25,000 50,000 25,000
$2,500 Price (net) Price (net) $2,500 $4,500 $2,500 $2,500
50,000 75,000 50,000
$4,500 $4,500 $8,000 $4,500
75,000 100,000 75,000
$8,000 $14,000 $8,000 $8,000
100,000 125,000 100,000partner discounts will be applied. Business
$14,000 $18,000 $14,000
125,000 150,000 125,000
$18,000 $20,000 $18,000
150,000 150,000
$20,000 $20,000
Tall Skyscraper 160 x 600
Filmstrip
300 x 600
Medium Rectangle 300 x 250