ADVERTISE WITH APPA
Connect your brand with over 13,000 facilities professionals.
APPA: Leadership in Educational Facilities is the go-to resource for facilities professionals who want to stay current. Through our monthly newsletter, print magazine, and digital channels, APPA delivers broad industry coverage, rich content, and an easy reading experience, making it the trusted source for educational facility managers nationwide.
With over 13,000 facilities professionals and 1,000+ institutions in the APPA community, advertising with APPA puts your brand in front of the decisionmakers who matter: facilities directors, operations leaders, and institutional administrators who are already seeking industry information. APPA is a direct line to the professionals who influence purchasing decisions at institutions across the country.
ADVERTISE IN INSIDEAPPA
Placement Opportunities
InsideAPPA is the monthly newsletter of APPA, and is the go-to resource for facilities professionals who want to stay current. With broad industry coverage, rich content, and an easy reading experience, it’s the trusted source for educational facility managers nationwide.
Leaderboard Banner
The first thing members see, your brand is front and center before any content competes for attention. This prime above-the-header real estate delivers maximum impressions and is consistently one of the highest-clicked spots in the newsletter.
Image size 600×90px
Non-member rate $3,500
Member rate from $2,625
Top Banner
Readers who’ve made it into the content are engaged and ready, and your brand meets them right in the flow. This midmatter placement catches attention, driving strong click-through from members.
Image size 600×90px
Member rate from $2,437.50
Non-member rate $3,250
Top Featured Content
More than a banner, this image and text combo lets you tell a story. Sitting midnewsletter with a headline, visual, and up to 200 characters of copy, it’s the ideal spot to promote a product, service, or event in a format that feels native to the editorial content around it.
Image size 150x125px, title up to 75 characters, and body up to 200 characters.
Member rate from $2,062.50
Non-member rate $2,750
Ready to Advertise?
All advertising is payable prior to the publication date. Positions are reserved on a first-come, first served basis, so prompt payment and submission are recommended to hold your spot. Submit all materials as high-resolution (minimum 300 dpi) JPG or PNG files in CMYK color. Include any text if applicable, and the destination URL you would like attached to your ad.
To purchase visit https://www.appa.org/purchase/advertising-opportunities
Questions? Email marketing@appa.org
Ads That Perform
InsideAPPA delivers results. In recent issues, the leaderboard banner placement alone has achieved a 14% click rate, making it one of the top-performing links in the entire newsletter. With over 11,500 successful deliveries per issue and a 12.6% clicks-per-unique-open rate, InsideAPPA readers are highly engaged and actively clicking.
Box Banner (x2)
A classic format that delivers. These side-by-side placements in the backmatter are a proven performer for brand recall, giving you bold visual presence as readers finish the newsletter and are primed to take action.
300×250px
Member rate from $1,875 Non-member rate $2,500
Bottom Featured Content
The last impression is a lasting one. Members who read all the way to the end are your most engaged audience, and this image-and-text placement gives them one final, compelling reason to click through to your brand.
Image size 150x125px, title up to 75 characters, and body up to 200 characters.
Member rate from $1,687.50 Non-member rate $2,250
ADVERTISE IN FACILITIES MANAGER MAGAZINE
The Magazine for Facilities Leaders
Facilities Manager is the flagship publication of APPA and the go-to resource for facilities professionals who want to go deeper. Unlike a newsletter, a magazine is lingered over, with readers spending meaningful time with each issue. With in-depth features, industry research, expert perspectives, and practical guidance, it is the trusted print and digital magazine for educational facility managers nationwide.
Submission Guidelines
All advertising materials and payment must be received no later than one month prior to publication. Facilities Manager is published four times a year on the second Monday of January, April, July, and October. For specific deadline dates, please see our editorial guidelines page at appa.org/editorial-guidelines.
Accepted Formats: High-resolution (minimum 300 dpi) PDF, JPG, or TIF files only.
Color Requirements: Files must be prepared in CMYK. Images must be provided in a separate folder and should not be embedded in Word documents.
How to Submit: Materials can be submitted via email or through a file-sharing service such as Dropbox to marketing@appa.org.
Placement Opportunities
Advertising in Facilities Manager puts your brand inside a publication that readers return to, reference, and share with colleagues. Whether you are launching a product, building brand awareness, or positioning your company as an industry leader, Facilities Manager delivers your message in a high-quality, professional format that reflects the credibility of the APPA community behind it.
By the Numbers
Facilities Manager reaches an engaged, dedicated readership that keeps coming back. With over 4,600 impressions and more than 3,100 reads per issue, and an average read time of more than 8.5 minutes, readers are not skimming. They are spending real, focused time with the content — and the ads alongside it. For a publication read this closely by facilities decision-makers, your brand has room to make a lasting impression.
Full Page
A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.
Ad Specifications | Size: 8.5” x 11” Bleed: 8.75” x 11.25” Non-member rate $5,000 | Member rate from $3,750
ADVERTISE IN FACILITIES MANAGER MAGAZINE
Half Page
A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.
Ad Specifications | Size: 8” x 4” Bleed: 8.25” x 4.25”
Non-member rate $3,500 | Member rate from $2,625
Quarter Page
A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.
Ad Specifications | Size: 4” x 4” Bleed: 4.25” x 4.25”
Non-member rate $2,000 | Member rate from $1,500
Eighth Page
A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.
Ad Specifications | Size: 2” x 4” Bleed: 2.25” x 4.25”
Non-member rate $1,500 | Member rate from $1,125
Full Page Spread
The ultimate brand statement. A full two-page spread commands the entire reader’s view, delivering unmatched visual impact and making your message impossible to miss in the hands of facilities professionals nationwide. And the numbers back it up: studies show magazine ad recall averages 62% among readers, more than double that of television, and 82% of consumers say they trust magazine ads more than any other form of advertising. With readers spending an average of 20 or more minutes per issue, a full page spread in Facilities Manager is not just an ad, it is an investment in lasting brand recognition with the exact decision-makers you want to reach.
Ad Specifications | Size: 17” x 11” Bleed: 17.25” x 11.25”
Non-member rate $10,000 | Member rate from $7,500
Ready to Advertise?
To purchase visit https://www.appa.org/purchase/advertising-opportunities Questions? Email marketing@appa.org
DON’T JUST TAKE OUR WORD FOR IT.
ADVERTISE IN INSIDEAPPA NEWSLETTER
7x
14%
Banner Click Rate
The National Average Newsletter Click Rate vs 2% Industry Average
12.6%
11,000+
Deliveries Per Issue Clicks Per Unique Open Issues Per Year
12x
13,000+
1,000+
Facilities Professionals Reached Member Institutions
APPA publications reach 13,000+ facilities professionals and 1,000+ institutions across two high performing channels.
A monthly newsletter and a quarterly magazine, both consistently outperforming national benchmarks.
ADVERTISE IN FACILITIES MANAGER MAGAZINE
3x
The National Average Digital Magazine Read Time vs 3 Minute Industry Average
82%
Trust Magazine Ads Most
8.5+ 16x Advertise with
4,600+ 62%
Avg Minutes Per Issue Annual Touchpoints Across Both Channels appa.org/purchase/ advertising-opportunities
Impressions Per Issue Avg Magazine Ad Recall
DIGITAL ADVERTISING OPPORTUNITIES
Ad Retargeting
Ad retargeting is one of the most effective forms of digital advertising, offering you the opportunity to strategically serve highly relevant ads to the right audience at the right time. By using simple JavaScript code to identify visitors to the APPA website, your ads follow them wherever they go online, increasing brand awareness and driving engagement. Access your partner portal to see campaign results as they happen, including impressions, clicks, and the geographic locations of ads served.
Quantifiable Results
Stay top-of-mind: Keep your message in front of APPA members and decision-makers yearround.
Boost your event impact: Reach attendees before, during, and after the event.
Analyze your results: Use real-time data and analytics to track performance and optimize your ROI.
Flexible Ad Formats to Fit Your Brand
Leaderboard (Widest Reach)
Prime real estate at the top of the page, this banner is the first thing APPA members see, putting your brand front and center before they read a single word.
Ad Specifications | Size: 728 x 90px
0.11% CRT (Click through rate) | 68,600+ views | 75+ clicks
Tall Skyscraper (High Visibility)
A towering presence that stays in view as members scroll, giving your brand maximum dwell time and repeated impressions throughout their entire visit.
Ad Specifications | Size: 160 x 600px
0.22% CRT | 10,800+ views | 25+ clicks
Medium Rectangle (Most Served)
The gold standard of digital advertising, this large-format unit delivers billboard-level impact with room for bold visuals, messaging, and a compelling call to action.
Ad Specifications | Size: 300 x 250px
0.10% CRT | 134,000+ views | 130+ clicks
Filmstrip (Top Performer)
The most versatile and widely recognized ad unit on the web, seamlessly embedded in content where members are already engaged and most likely to click.
Ad Specifications | Size: 300 x 600px
0.71% CRT | 19,000+ views | 145+ clicks
How it Works
Your impression package determines how many times your ads are served to APPA members as they browse the web. Once impressions are used, your campaign concludes, so choose the package that best matches your visibility goals. Packages start at 25,000 impressions.
Submission Guidelines
Submitted graphics will be reviewed and uploaded within 21 business days of receipt. Ads must match your selected pixel dimensions exactly, with a maximum file size of 150kB in .jpg, .png, or .gif format; animated .gifs must not exceed 15 seconds. A destination URL must be included at submission. Submit materials via email to marketing@appa.org.
PUT YOUR BRAND IN FRONT OF APPA MEMBERS ACROSS
THE WEB
Proven Campaign Results
10,000+
Unique members reached per campaign
700+
Unique clicks per campaign
$30K+
In conversion value from a single campaign
Who You’re Reaching
Higher Education
Facilities Leaders
Powerplant & Utility
Business & Operations
Senior & Institutional Leaders
Ad impressions served
Custodial &
Of the full APPA audience reached per campaign
500K+ ~63% ~15%
Of the targeted audience converts on average
Environmental Services
K12 & Educational Facilities
Campus, Space Planning & Architecture
Trades
Construction, Landscape & Grounds
Safety & Emergency Management Officers
Housing & Maintanence
Ad retargeting is one of the most effective forms of digital advertising, offering you the opportunity to strategically serve highly relevant ads to the right audience at the right time.
How Ad Retargeting Works
01
Members engage with APPA
When members visit appa. org, they become part of an audience that helps connect them with relevant industry partners and resources.
02
Your ad reaches them
As they browse other websites, your creative is served to them automatically, keeping your brand visible within their professional world.
Choose Your Package
25,000
03
You get live reporting
Your real-time partner portal shows impressions, clicks, and conversions so you can track performance at any time.
Most popular
50,000
100,000 impressions impressions impressions
$2,500 $4,500 $8,000
$100 per 1,000 impressions
$90 per 1,000 impressions $80 per 1,000 impressions
Business partner discounts will be applied at checkout. Packages are purchased by total impressions delivered across your selected ad formats.
Ready To Buy Your Package?
Purchase at appa.org/purchase/ advertising-opportunities or by scanning the QR code.
CTR = click-through rate. Industry average for display ads is 0.10%. APPA’s targeted audience outperforms that across all formats. Metrics are based on recent APPA campaigns. As our audience grows, so does your reach.
Where Facilities Leaders Come To Learn
Appa hosts free webinars on facilities management best practices, industry trends, and emerging research, drawing hundreds of professionals per session. Each webinar offers professional development hours (pdh) and continuing education credits, making them a must-attend for credentialed members. By sponsoring an appa webinar, your brand is front and center with this highly engaged audience.
Webinar Trends
25+
Webinars Per Year
Annual sessions covering facilities management, sustainability, operations and more.
200+
Attendees Per Webinar
Live participants engaged with your brand per session.
13K+
Total Annual Reach
Combined live attendees across all webinars per year.
300+
Registrations Per Webinar
Qualified facilities professionals signing up for each session.
60+
CEFP Credential Holders
Certified Educational Facilities Professionals attending each session.
50+
Minutes Per Attendee
Average time your brand is in view during each live session.
How It Works
01
Before the webinar
Decide on a title, description, presenters, and preferred dates — you can check the APPA webinar calendar for current availability. Purchase your sponsorship through the APPA website, where you will provide your topic details and speaker information including bios and headshots. Once purchased, APPA will post your event to the calendar and begin collecting registrations. Our team will also schedule a practice session so you can test the technology, stage polls, and ask any questions before go-live. APPA will promote your webinar across email, social media, and the website.
02
During your webinar
APPA facilitates the session for you — covering housekeeping, introducing your topic and team, managing technology, and helping field audience questions. We recommend bringing an additional team member to answer questions live in the chat alongside our staff for the best attendee experience.
03
After your webinar
Within a few days of your session, APPA will deliver a full registration and attendance report with contact information, a Q&A report, poll results, and a downloadable recording. Your webinar is also made available to APPA members for on-demand viewing, extending your reach well beyond the live event.
Pricing
Webinar sponsorship pricing is based on your business partner membership tier, with exclusive discounts automatically applied at checkout.
Placements are available weekly, with most webinars held on Tuesdays and Thursdays.
Ready to Sponsor a Webinar?
Purchase at appa.org/purchase/webinarsponsorships and email webinars@appa.org with your name, company, proposed topic, and dates you are considering.
Spotlight Channels
APPA’s Business Partner Spotlight program puts your brand in front of educational facilities professionals across two of our most engaged channels. Each spotlight is created by the APPA team, goes live with your approval, and delivers lasting visibility well beyond your feature date.
InsideAPPA Newsletter
The first thing members see, your brand is front and center before any content competes for attention. This prime abovethe-header real estate delivers maximum impressions and is consistently one of the highest-clicked spots in the newsletter.
The first thing members see, your brand is front and center before any content competes for attention. This prime abovethe-header real estate delivers maximum impressions and is consistently one of the highest-clicked spots in the newsletter.
Always On
Your spotlight has lasting power on both channels.Your spotlight has lasting power on both channels. On Instagram, it lives permanently in our Business Partner Spotlight Highlights, visible to every profile visitor long after your feature date. In the newsletter, each issue is archived on the APPA website with a direct link, so your feature remains discoverable and accessible long after it hits inboxes.
What To Include
1 Spotlight header
This is created by APPA. No submission needed, the Business Partner Spotlight banner appears automatically on every feature.
2 Company name and tagline
Your official company name as you want it to appear, along with a short tagline or one-line description of what your company does.
3 Photo
A high-resolution image that represents your brand. Submit as a high-resolution .jpg or .png. Minimum 1080px wide recommended.
4 Logo
Your company logo in a high-resolution format. A transparent background .png is preferred so our team can place it cleanly in the layout.
5 Headline
A short, punchy headline that draws members in, think of it as the first thing they will read after seeing your photo. Keep it to one line if possible.
6 Company description
A brief write-up of your company and the products or services you want APPA members to know about. Two to four sentences works best, clear, specific, and member-focused.
7 Discount code (optional)
You are welcome to include an exclusive discount code or special offer for APPA members. This is a great way to drive immediate engagement and track conversions from your spotlight.
8 Call to action and destination URL
A short call to action along with the URL you want members directed to. This link is required at submission so our team can configure it before go-live.
Submission Guidelines
Submitted materials will be reviewed and a proof delivered within 7 to 14 business days of receipt.Submitted materials will be reviewed and a proof delivered within 7 to 14 business days of receipt. All images and logos must be high resolution in .jpg or .png format. A destination URL must be included at submission so we can configure your links before golive. Submit materials via email to asorensen@appa.org.
Increase Your Visibility Where It Matters Most
7x
The National Average Newsletter Click Rate
This audience doesn’t just open the newsletter, they engage with it. Your spotlight reaches members who are already in an active, decision making mindset.
11K+
14% Banner Click Rate
12x
Deliveries Per Issue Issues Per Year
1,950% 415+
Year Over Year Growth
In 2026 APPA’s Instagram visibility has exploded, and its still growing.
3.5% 12K+
Thank you for being an APPA business partner. To amplify your brand and add value to our partnership, we offer co-marketing opportunities that put your company directly in front of educational facilities professionals.
How It Works
01
Submit your materials
Share a brief company description, the products or services you want members to know about, your logo, and any brand assets you’d like included. A discount code and call to action are welcome too.
Pricing
Platinum member rate $150
Gold member rate $160
Silver member rate $170
Bronze member rate $180 02
APPA creates your graphic
Our team designs your spotlight for your review and approval before anything goes live. Once approved, we confirm your feature month and coordinate your placement across both channels.
03
Go live
Your spotlight reaches all Inside APPA subscribers in the first third of the newsletter, while your Instagram post and story go live the same week, and both live on as evergreen resources.
Spotlight packages are priced by business partner tier and limited to one feature per channel per year, ensuring every partner has equal access to the audience.
Ready to Purchase Your Spotlight?
Purchase at appa.org/purchase/ advertising-opportunities or by scanning the QR code.
https://www.appa.org/purchase/advertising-opportunities or by scanning the QR code.
