Advertise with APPA

ADVERTISE WITH APPA Connect your brand with over 13,000 facilities professionals.

APPA: Leadership in Educational Facilities is the go-to resource for facilities professionals who want to stay current. Through our monthly newsletter, print magazine, and digital channels, APPA delivers broad industry coverage, rich content, and an easy reading experience, making it the trusted source for educational facility managers nationwide.

With over 13,000 facilities professionals and 1,000+ institutions in the APPA community, advertising with APPA puts your brand in front of the decisionmakers who matter: facilities directors, operations leaders, and institutional administrators who are already seeking industry information. APPA is a direct line to the professionals who influence purchasing decisions at institutions across the country.

ADVERTISE IN INSIDEAPPA

Placement Opportunities InsideAPPA is the monthly newsletter of APPA, and is the go-to resource for facilities professionals who want to stay current. With broad industry coverage, rich content, and an easy reading experience, it’s the trusted source for educational facility managers nationwide.

Leaderboard Banner The first thing members see, your brand is front and center before any content competes for attention. This prime above-the-header real estate delivers maximum impressions and is consistently one of the highest-clicked spots in the newsletter.

Image size 600×90px Non-member rate $3,500 Member rate from $2,625

Top Banner Readers who’ve made it into the content are engaged and ready, and your brand meets them right in the flow. This midmatter placement catches attention, driving strong click-through from members.

Image size 600×90px Member rate from $2,437.50 Non-member rate $3,250

Top Featured Content More than a banner, this image and text combo lets you tell a story. Sitting midnewsletter with a headline, visual, and up to 200 characters of copy, it’s the ideal spot to promote a product, service, or event in a format that feels native to the editorial content around it.

Image size 150x125px, title up to 75 characters, and body up to 200 characters.

Member rate from $2,062.50 Non-member rate $2,750

Ready to Advertise?

All advertising is payable prior to the publication date. Positions are reserved on a first-come, first served basis, so prompt payment and submission are recommended to hold your spot.

Submit all materials as high-resolution (minimum 300 dpi) JPG or PNG files in CMYK color.

Include any text if applicable, and the destination URL you would like attached to your ad.

To purchase visit https://www.appa.org/purchase/advertising-opportunities Questions? Email marketing@appa.org

Ads That Perform InsideAPPA delivers results. In recent issues, the leaderboard banner placement alone has achieved a 14% click rate, making it one of the top-performing links in the entire newsletter.

With over 11,500 successful deliveries per issue and a 12.6% clicks-per-unique-open rate, InsideAPPA readers are highly engaged and actively clicking.

Box Banner (x2) A classic format that delivers. These side-by-side placements in the backmatter are a proven performer for brand recall, giving you bold visual presence as readers finish the newsletter and are primed to take action.

300×250px Member rate from $1,875 Non-member rate $2,500

Bottom Featured Content The last impression is a lasting one.

Members who read all the way to the end are your most engaged audience, and this image-and-text placement gives them one final, compelling reason to click through to your brand.

Image size 150x125px, title up to 75 characters, and body up to 200 characters.

Member rate from $1,687.50 Non-member rate $2,250

ADVERTISE IN FACILITIES MANAGER MAGAZINE

The Magazine for Facilities Leaders Facilities Manager is the flagship publication of APPA and the go-to resource for facilities professionals who want to go deeper. Unlike a newsletter, a magazine is lingered over, with readers spending meaningful time with each issue. With in-depth features, industry research, expert perspectives, and practical guidance, it is the trusted print and digital magazine for educational facility managers nationwide.

Submission Guidelines All advertising materials and payment must be received no later than one month prior to publication. Facilities Manager is published four times a year on the second Monday of January, April, July, and October. For specific deadline dates, please see our editorial guidelines page at appa.org/editorial-guidelines.

Accepted Formats: High-resolution (minimum 300 dpi) PDF, JPG, or TIF files only.

Color Requirements: Files must be prepared in CMYK. Images must be provided in a separate folder and should not be embedded in Word documents.

How to Submit: Materials can be submitted via email or through a file-sharing service such as Dropbox to marketing@appa.org.

Placement Opportunities Advertising in Facilities Manager puts your brand inside a publication that readers return to, reference, and share with colleagues. Whether you are launching a product, building brand awareness, or positioning your company as an industry leader, Facilities Manager delivers your message in a high-quality, professional format that reflects the credibility of the APPA community behind it.

By the Numbers Facilities Manager reaches an engaged, dedicated readership that keeps coming back. With over 4,600 impressions and more than 3,100 reads per issue, and an average read time of more than 8.5 minutes, readers are not skimming. They are spending real, focused time with the content — and the ads alongside it. For a publication read this closely by facilities decision-makers, your brand has room to make a lasting impression.

Full Page A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.

Ad Specifications | Size: 8.5” x 11” Bleed: 8.75” x 11.25” Non-member rate $5,000 | Member rate from $3,750

ADVERTISE IN FACILITIES MANAGER MAGAZINE Half Page A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.

Ad Specifications | Size: 8” x 4” Bleed: 8.25” x 4.25” Non-member rate $3,500 | Member rate from $2,625

Quarter Page A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.

Ad Specifications | Size: 4” x 4” Bleed: 4.25” x 4.25” Non-member rate $2,000 | Member rate from $1,500

Eighth Page A strong presence without the full-page investment. This horizontal placement sits prominently on the page and captures reader attention right where editorial content draws them in, making it an ideal format for a focused message or product highlight.

Ad Specifications | Size: 2” x 4” Bleed: 2.25” x 4.25” Non-member rate $1,500 | Member rate from $1,125

Full Page Spread The ultimate brand statement. A full two-page spread commands the entire reader’s view, delivering unmatched visual impact and making your message impossible to miss in the hands of facilities professionals nationwide. And the numbers back it up: studies show magazine ad recall averages 62% among readers, more than double that of television, and 82% of consumers say they trust magazine ads more than any other form of advertising. With readers spending an average of 20 or more minutes per issue, a full page spread in Facilities Manager is not just an ad, it is an investment in lasting brand recognition with the exact decision-makers you want to reach.

Ad Specifications | Size: 17” x 11” Bleed: 17.25” x 11.25” Non-member rate $10,000 | Member rate from $7,500

Ready to Advertise?

To purchase visit https://www.appa.org/purchase/advertising-opportunities Questions? Email marketing@appa.org

DON’T JUST TAKE OUR WORD FOR IT. ADVERTISE IN INSIDEAPPA NEWSLETTER

7x

The National Average Newsletter Click Rate vs 2% Industry Average

14% 12.6% 11,000+ 12x Banner Click Rate

Clicks Per Unique Open

Deliveries Per Issue

Issues Per Year

13,000+

1,000+

Facilities Professionals Reached

Member Institutions

APPA PUBLICATIONS REACH 13,000+ FACILITIES PROFESSIONALS AND 1,000+ INSTITUTIONS ACROSS TWO HIGH PERFORMING CHANNELS. A MONTHLY NEWSLETTER AND A QUARTERLY MAGAZINE, BOTH CONSISTENTLY OUTPERFORMING NATIONAL BENCHMARKS.

ADVERTISE IN FACILITIES MANAGER MAGAZINE

3x

8.5+ 82%

The National Average Digital Magazine Read Time vs 3 Minute Industry Average

Avg Minutes Per Issue

Trust Magazine Ads Most

4,600+ 62% Impressions Per Issue

Avg Magazine Ad Recall

16x

Advertise with APPA

Annual Touchpoints Across Both Channels

www.appa.org/purchase/ advertising-opportunities

National average benchmarks sourced from MailerLite 2025 Email Marketing Benchmarks 2026. Magazine trust and recall statistics sourced from industry research. APPA performance metrics reflect recent issue data.

DIGITAL ADVERTISING OPPORTUNITIES

Ad Retargeting Ad retargeting is one of the most effective forms of digital advertising, offering you the opportunity to strategically serve highly relevant ads to the right audience at the right time.

By using simple JavaScript code to identify visitors to the APPA website, your ads follow them wherever they go online, increasing brand awareness and driving engagement. Access your partner portal to see campaign results as they happen, including impressions, clicks, and the geographic locations of ads served.

Quantifiable Results Stay top-of-mind: Keep your message in front of APPA members and decision-makers yearround.

Boost your event impact: Reach attendees before, during, and after the event.

Analyze your results: Use real-time data and analytics to track performance and optimize your ROI.

Flexible Ad Formats to Fit Your Brand Leaderboard (Widest Reach) Prime real estate at the top of the page, this banner is the first thing APPA members see, putting your brand front and center before they read a single word.

Ad Specifications | Size: 728 x 90px 0.11% CRT (Click through rate) | 68,600+ views | 75+ clicks

Tall Skyscraper (High Visibility) A towering presence that stays in view as members scroll, giving your brand maximum dwell time and repeated impressions throughout their entire visit.

Ad Specifications | Size: 160 x 600px 0.22% CRT | 10,800+ views | 25+ clicks

Medium Rectangle (Most Served) The gold standard of digital advertising, this large-format unit delivers billboard-level impact with room for bold visuals, messaging, and a compelling call to action.

Ad Specifications | Size: 300 x 250px 0.10% CRT | 134,000+ views | 130+ clicks

Filmstrip (Top Performer) The most versatile and widely recognized ad unit on the web, seamlessly embedded in content where members are already engaged and most likely to click.

Ad Specifications | Size: 300 x 600px 0.71% CRT | 19,000+ views | 145+ clicks

How it Works Your impression package determines how many times your ads are served to APPA members as they browse the web. Once impressions are used, your campaign concludes, so choose the package that best matches your visibility goals. Packages start at 25,000 impressions.

Submission Guidelines Submitted graphics will be reviewed and uploaded within 21 business days of receipt. Ads must match your selected pixel dimensions exactly, with a maximum file size of 150kB in .jpg, .png, or .gif format; animated .gifs must not exceed 15 seconds. A destination URL must be included at submission. Submit materials via email to marketing@appa.org.

PUT YOUR BRAND IN FRONT OF APPA MEMBERS ACROSS THE WEB PROVEN CAMPAIGN RESULTS

10,000+ 200K+ Unique members reached per campaign

Ad impressions served

Unique clicks per campaign

Of the full APPA audience reached per campaign

300+

~38%

$30K+

~15%

In conversion value from a single campaign

Of the targeted audience converts on average

WHO YOU’RE REACHING Higher Education Facilities Leaders

Custodial & Environmental Services

Powerplant & Utility

K12 & Educational Facilities

Business & Operations Senior & Institutional Leaders

Campus, Space Planning & Architecture

Trades Construction, Landscape & Grounds Safety & Emergency Management Officers Housing & Maintanence

AD RETARGETING IS ONE OF THE MOST EFFECTIVE FORMS OF DIGITAL ADVERTISING, OFFERING YOU THE OPPORTUNITY TO STRATEGICALLY SERVE HIGHLY RELEVANT ADS TO THE RIGHT AUDIENCE AT THE RIGHT TIME.

HOW AD RETARGETING WORKS 01

02

03

Members engage with APPA

Your ad reaches them

You get live reporting

When members visit appa. org, they become part of an audience that helps connect them with relevant industry partners and resources.

As they browse other websites, your creative is served to them automatically, keeping your brand visible within their professional world.

Your real-time partner portal shows impressions, clicks, and conversions so you can track performance at any time.

CHOOSE YOUR PACKAGE Most popular

25,000

50,000

100,000

impressions

impressions

impressions

$100 per 1,000 impressions

$90 per 1,000 impressions

$80 per 1,000 impressions

$2,500 $4,500 $8,000

Business partner discounts will be applied at checkout. Packages are purchased by total impressions delivered across your selected ad formats.

READY TO BUY YOUR PACKAGE? Purchase at https://www.appa.org/ purchase/advertising-opportunities or by scanning the QR code.

CTR = click-through rate. Industry average for display ads is 0.10%. APPA’s targeted audience outperforms that across all formats. Metrics are based on recent APPA campaigns. As our audience grows, so does your reach.

Advertise with APPA Today!

Purchase at https://www.appa.org/purchase/advertising-opportunities or by scanning the QR code.

Get in touch

Visit https://www.appa.org/appa-business-partner-membership Email membership@appa.org APPA is ready to support you, your team, and your institution at every stage of the facilities management journey.