Aplós Cocktail Commissions

COMMISSIONS A remarkable cocktail series for unremarkable occasions

“The hardest thing to see is what is in front of your eyes.”

— Johann Wolfgang von Goethe

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A woman stands at a polished silver bar cart, pours a spirit from a crystal decanter into a shaker filled with ice, rattles it all together, strains the contents into a thin-stemmed glass, and decorates it with a coiled orange peel.

The quintessential, de rigueur, at-home cocktail appears sepiatoned, and perhaps best suited to a 1950s suburban living room. The modern cocktail

seems to require an occasion, or is invoked in desperation. “I need a cocktail!” we cry, to mean “I need an escape from myself and all the world attached to me.”

The Aplós cocktail, meanwhile, is not intended to help us flee any emotional vicissitudes. We see each drink as a gentle riposte to the complex array of moods we experience on a daily basis.

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FORWARD

tahw si ees ot gniht tsedrah ehT“ ”.seye ruoy fo tnorf ni si ehteoG nov gnagfloW nnahoJ —

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A woman stands at a polished silver bar cart, pours a spirit from a crystal decanter into a shaker filled with ice, rattles it all together, strains the contents into a thin-stemmed glass, and decorates it with a coiled orange peel.

The quintessential, de rigueur, at-home cocktail appears sepiatoned, and perhaps best suited to a 1950s suburban living room. The modern cocktail

seems to require an occasion, or is invoked in desperation. “I need a cocktail!” we cry, to mean “I need an escape from myself and all the world attached to me.”

The Aplós cocktail, meanwhile, is not intended to help us flee any emotional vicissitudes. We see each drink as a gentle riposte to the complex array of moods we experience on a daily basis.

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FORWARD

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FORWARD

Aplós has always been about noticing what is already there.

We cherish moments that might seem unremarkable. In them, we find levity, beauty, eccentricity, and wisdom.

We call this “natural magic”.

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No matter how whimsical or plain the occasion, we can raise our glass.

Indulge in ordinariness.

It is good for us.

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We craft functional, non-alcoholic spirits with exceptional ingredients—formulated to enhance the immediate pleasure of taste, and the slow pleasures of the mind that follow.

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FORWARD

gniciton tuoba neeb syawla sah sólpA .ereht ydaerla si tahw mees thgim taht stnemom hsirehc eW ,ytivel dnfi ew ,meht nI .elbakramernu .modsiw dna ,yticirtnecce ,ytuaeb .”cigam larutan“ siht llac eW

ro lacismihw woh rettam oN esiar nac ew ,noisacco eht nialp .ssalg ruo .sseniranidro ni egludnI .su rof doog si tI

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We craft functional, non-alcoholic spirits with exceptional ingredients—formulated to enhance the immediate pleasure of taste, and the slow pleasures of the mind that follow.

COMMISSIONS

FORWARD

Aplós Arise For moments of revelry: a bold blend of citrus and herbal botanicals is infused with adaptogens to create a non-alcoholic spirit that stimulates and elevates.

Aplós Calme For moments of unwind: a complex blend of citrus and herbal botanicals is infused with broad-spectrum hemp to create a non-alcoholic spirit that calms and relaxes.

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TABLE OF CONTENTS

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At a Desk, Wanting to be a Cowboy

Arise

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Walking on Grass in Bare Feet

Calme

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Monday, 5:15pm

Calme

As seen by Sophie Tajan

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The Metamorphosis of Getting Ready to Go Out

Calme

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Unpacking the Suitcase

Calme

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Daffs in the Deli

Arise

As seen by Daphné Lejeune

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In Search of Naughtiness

Arise

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Depressed in the Bath

Calme

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Lingering, Awkwardly, by the Snack Table

Arise

As seen by Louis Dewynter

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Night Garden

Calme

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After the Beach

Calme

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An Unhurried Afternoon

Calme

As seen by Sergyi Barchuk

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AT A DESK, WANTING TO BE A COWBOY

Photography Sophie Tajan Set Design Nicolas Mur Cocktail Recipe Lynette Marrero

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The life of a cowboy looks good from here. Endless hours moving slowly to the rhythm of a horse at a vantage several feet off the ground; a livelihood dependent on the elements; a daily audience with the expansive sky. To live in the language of light and smell and open places, in cattle drives, pickup trucks, saloons.

It’s a nice fantasy to escape into when confined to a small city apartment, albeit at a vantage also several feet off the ground.

Where and how to live takes up almost all our mental disk space.

We look longingly at other people’s lives. At other people’s lovers. We make adjustments based on whether we want to reflect or reject what they have.

From where we are sitting, the life of a cowboy may seem the picture of freedom. But actual happiness has little to do with place or profession. It is internal, independent, somewhat genetic, and always on the move.

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

Cocktail Ingredients 1.5 oz ½ oz 1 oz ½ oz 2 oz

Aplós Arise Non-alc sweet vermouth English breakfast tea (strong brewed) Honey (2 parts honey, 1 part water) Chilled soda water

Garnish

Glassware

Orange wheel

Highball glass

Instructions Combine the honey and tea in a tall glass. Stir to mix. Add Aplós Arise and vermouth. Top off with chilled soda water. Express an orange wheel over the drink and use as a garnish.

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

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AT A DESK, WANTING TO BE A COWBOY

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WALKING ON GRASS IN BARE FEET

Photography Sophie Tajan Set Design Nicolas Mur Cocktail Recipe Lynette Marrero

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For a long time, we walked with the soles of our bare feet on the earth. We hunted food. We improvised shelter. We learned how to start a fire. We grew wheat. Then we made ourselves comfortable. Huts became houses. Donkeys became cars.

Buffalo became prepackaged patties in the frozen goods aisle.

Can we be blamed for cocooning ourselves in comfort? We cannot. Are we good at knowing, in the end, what is good for us?

We are not. Comfort, like sugar,

is a craving from a time when we rarely came across it. Now, it’s available in endless, corrupting quantities.

May we suggest nothing more radical than taking off your shoes now and then? Interrogate surfaces with your feet. To live fully does not require we live in style, but with serious feeling. Under the rubber soles of our shoes, under the carpet, the floorboards, the concrete: the ground is still there.

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WALKING ON GRASS IN BARE FEET

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WALKING ON GRASS IN BARE FEET

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WALKING ON GRASS IN BARE FEET

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WALKING ON GRASS IN BARE FEET

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WALKING ON GRASS IN BARE FEET

Cocktail Ingredients 2 oz ¾ oz 1 oz

Aplós Calme Lime juice Non-alc herbal liqueur or syrup

Herbal Syrup Ingredients 1 cup 1 cup 10 6 1 tsp 4

Organic cane sugar Water Large basil leaves Mint leaves (or 2 shiso leaves) Fresh ginger (grated) Lime zest pieces (made with a vegetable peeler)

Garnish

Glassware

Lime wheel

Highball glass

Instructions Start with the herbal syrup. Combine grated ginger, sugar, and water in a small saucepan. Bring the mixture up to a simmer over medium heat and cook until the sugar has dissolved. Add the basil and mint leaves, turn off the heat, cover, and let the syrup infuse for at least 30 minutes.

Combine Aplós Calme, lime juice, and herbal liqueur or syrup in a cocktail shaker with ice. Shake and strain into a chilled martini or cocktail glass.

Garnish with a lime wheel.

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WALKING ON GRASS IN BARE FEET

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WALKING ON GRASS IN BARE FEET

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MONDAY, 5:15PM

Photography Sophie Tajan Set Design Camille Tricoire Cocktail Recipe Lynette Marrero

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A career is a great distraction, but from what?

There’s nothing to gain from doing nothing. Besides, carpe diem! Which in capitalism translates to: monetize every moment! Professionally fulfilled or not, though, once in a while you will look up from your desk and feel suddenly struck by the utter absurdity of work. It is absurd, is it not, to attempt to make your time useful nonstop?

There may be nothing to gain from doing nothing, but must we always gain? Before this line of thinking unravels into one of those dreaded career changes, walk away from your desk.

Engage, instead, in being. Being rather than producing. Being rather than having. Being rather than performing. We all deserve a brief affair with insubordination, before, inevitably, reporting back to our desks in the morning.

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MONDAY, 5:15PM

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MONDAY, 5:15PM

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MONDAY, 5:15PM

Cocktail Ingredients 2 oz ¾ oz 1 large dash 1 large dash

Aplós Calme Non-alc umeshu Orange bitters New Orleans bitters

Garnish

Glassware

Orange peel

Lowball glass

Instructions Place all ingredients in a rocks glass over one large ice cube. Stir 3-4 times to mix. Garnish with an orange peel.

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THE METAMORPHOSIS OF GETTING READY TO GO OUT

Photography Daphné Lejeune Set Design Lea Beyl Cocktail Recipe Lynette Marrero

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Trim the nose hairs. Pluck the brows. Scoop and spread whatever concoction avails the skin. Spend more time on your hair than it probably needs.

Tuck your shirt in. Lift what needs to be lifted. Gargle. Dab concealer on a bad mood. It’s now or never: you must wear the

thing you are too afraid to wear.

The shoes need not be comfortable. The underpants need not be modest. An essential question: should you wear a hat?

Why yes, let this night be the frisky antagonist of every quiet evening spent on the couch.

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THE METAMORPHOSIS OF GETTING READY TO GO OUT

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THE METAMORPHOSIS OF GETTING READY TO GO OUT

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THE METAMORPHOSIS OF GETTING READY TO GO OUT

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THE METAMORPHOSIS OF GETTING READY TO GO OUT

Cocktail Ingredients 1.5 oz ½ oz 2 oz 1 oz

Aplós Arise Lemongrass lime cordial Tonic water Soda water

Lemongrass Lime Cordial Ingredients 2 cups 1 cup 1 stalk 1 ¾ cup

White sugar Water Organic lemongrass (roughly chopped) Lime (zested) Fresh lime juice

Garnish

Glassware

Lime wheel

Lowball glass

Instructions Start with the lemongrass lime cordial. Place the sugar, water, lemongrass and lime zest into a small saucepan and bring to the boil, stirring to dissolve the sugar. Reduce the heat and simmer for 2-3 minutes, then remove and cool completely. Stir in the lime juice, then pass the cordial through a fine sieve to remove the lemongrass and lime zest.

Combine all ingredients except tonic water in a mixing glass with ice. Stir until chilled. Strain into a rocks glass with fresh ice. Top with tonic water and garnish with a twist of lime.

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UNPACKING THE SUITCASE

Photography Daphné Lejeune Set Design Lea Beyl Cocktail Recipe Lynette Marrero

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The top you won’t wear at home but thought you’d wear on holiday is still not the top you want to wear, even on holiday. The shoes, stylish as they may be, are still uncomfortable, even on holiday. The hideous pajama-like pants with the hole in the crotch are still the only pants you want to wear, even on holiday. You are the same person you were before you packed the suitcase. Can a person really change? A better

question: is vacation the right moment to become the person you always wanted to be?

On the contrary. When everything else looks new, the familiarity of our old ways is extremely comforting. Delicious, even. So we need not be transformed by the contents of our suitcases. There’s genuinely nowhere better to be our best, worst selves than when we are far afield.

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UNPACKING THE SUITCASE

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UNPACKING THE SUITCASE

Cocktail Ingredients 2 oz 1 oz 1 oz 1 oz ½ oz ½ oz ½ tsp 1 pinch

Aplós Calme Pineapple juice Oatmilk Coconut water Lime juice Agave syrup Ground cinnamon Sea salt (optional)

Garnish

Glassware

Pineapple wedge or maraschino cherry

Highball glass, tropical cocktail mug, or large margarita glass

Instructions Combine all ingredients in a shaker with 2 cubes of ice and shake until chilled. Pour into a highball glass, tropical cocktail mug, or large margarita glass. Add crushed ice to fill the glass. Garnish with a pineapple wedge or maraschino cherry and Angostura bitters (if desired).

Frozen: Place all ingredients except for the garnish in a blender. Add ¼ cup cracked ice per cocktail. Blend until smooth. Garnish and serve.

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UNPACKING THE SUITCASE

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UNPACKING THE SUITCASE

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DAFFS IN THE DELI

Photography Daphné Lejeune Set Design Lea Beyl Cocktail Recipe Lynette Marrero

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An open window. Daffodils in the deli again. The heavy, tired old winter coat left on a hook. Remember not having to put on socks? Remember airconditioning? It’s spring, and spring is the Friday of seasons.

Hear the heavy footsteps of winter plodding over to the other side of the hemisphere (too bad

for them). But let’s not get too excited. ’Tis the season of unavoidable clothing errors. First too hot. Then, too cold. An excess of layers when you don’t need them and a cold wilderness of bare skin when you do. Hurry along then, summer, so we can finally complain about the heat.

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DAFFS IN THE DELI

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DAFFS IN THE DELI

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DAFFS IN THE DELI

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DAFFS IN THE DELI

Cocktail Ingredients 2 oz ½ oz ½ oz ½ oz 1 large dropper

Aplós Calme Grapefruit juice Orgeat syrup Lemon juice New Orleans bitters

Garnish

Glassware

Fresh fruit

Coupe or martini glass

Instructions Combine all ingredients in a cocktail shaker. Add ice, shake, and strain.

Garnish with fresh fruit.

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DAFFS IN THE DELI

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DAFFS IN THE DELI

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DAFFS IN THE DELI

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IN SEARCH OF NAUGHTINESS

Photography Louis Dewynter Set Design Nicolas Mur Cocktail Recipe Lynette Marrero

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The best part of the night is bound to happen right after you were supposed to leave. The room, until now, has been littered with half-sentences and silences. The wiser guests have gone home. Counters are dreary with half-drunk drinks.

Then suddenly something lifts. You find you are full of news and views—enough to go around, and, by gosh, you are funny! Where was this flair an

hour ago? The space distills into a lighthearted madness; into a manageable size of dregs, stragglers, and strangers, now suspended in discussion, now freeflowing in dance. Bodies latch onto each other, cross, unlatch, fly free and join again in clumps, somewhere between a kaleidoscope vision and the movement of cells under a microscope. Now and only now does the best part of the night appear, full of stars.

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IN SEARCH OF NAUGHTINESS

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IN SEARCH OF NAUGHTINESS

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IN SEARCH OF NAUGHTINESS

Cocktail Ingredients 1.5 oz 1 oz 4 drops ¼ oz

Aplós Arise Non-alc dry vermouth Orange bitters Good quality olive brine

Garnish

Glassware

Lemon wedge or skewered olives

Small martini glass or coupe

Instructions Combine all ingredients into a mixing glass filled with ice. Stir until cold and strain into a small martini glass or coupe. Express a lemon wedge over the drink and garnish with skewered olives (optional).

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IN SEARCH OF NAUGHTINESS

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IN SEARCH OF NAUGHTINESS

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IN SEARCH OF NAUGHTINESS

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DEPRESSED IN THE BATH

Photography Louis Dewynter Set Design Nicolas Mur Cocktail Recipe Lynette Marrero

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Oh, it’s lovely to be depressed in the bath. A shower would wash off the sadness, but in a bath, you can seriously commit to soaking in your misery. Tears, should you be able to shed them, conveniently tumble into bathwater like little buds of Epsom salts.

It’s crucial to strike the right balance between a healthy bout of self-pity and all-out despair.

Best not to take it too far. Some profound and relevant reflec-

tions may include: How unfair life is! How misunderstood we are! How much better things were back then! (They weren’t.)

At some point, sorriness will be overwhelmed by shriveledness.

Or listlessness. Or chilliness.

And then it is time to dry off. We must schedule an hour to feel awful in the bath more often, before returning to dry land, sweet-smelling, with a slight spring in our step.

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DEPRESSED IN THE BATH

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DEPRESSED IN THE BATH

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DEPRESSED IN THE BATH

Cocktail Ingredients 2 oz ¾ oz ½ oz 1 dash ¾ oz

Aplós Calme Lemon juice Honey syrup (2 parts honey, 1 part water) Orange bitters Egg white

Garnish

Glassware

Cherry

Lowball glass

Instructions Combine all ingredients in a cocktail shaker and shake without ice. Add ice and shake well. Strain into a lowball glass. Garnish with a cherry.

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DEPRESSED IN THE BATH

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LINGERING, AWKWARDLY,

BY THE SNACK TABLE

Photography Louis Dewynter Set Design Nicolas Mur Cocktail Recipe Lynette Marrero

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It’s not that you haven’t got anyone to talk to. Your solitude at the snack table is fully calculated. Wholly necessary, by the way, as party snacks are not conducive to eating in front of strangers—one of life’s most baffling contradictions. Why must hors d’oeuvres be ever-soslightly bigger than a mouthful— straddling the border between one bite and two? Settle on two bites, and half of it pathetically collapses in your hand. Do it

in one and you will lapse into awkward, gobsmacked silence.

On another note, it is necessary to try all the snacks. It is. How else will you know which snack is worth stockpiling? Inevitably, the question of whether you’re being antisocial will arise, but don’t let it deter you from the snack table. While others are wobbling, famished, by end of night, you’ll leave replete, on steady feet.

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LINGERING, AWKWARDLY, BY THE SNACK TABLE

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LINGERING, AWKWARDLY, BY THE SNACK TABLE

Cocktail Ingredients 2 oz ½ oz ½ oz 2 oz

Aplós Arise Lemon juice Honey syrup Non-alc sparkling wine

Garnish

Glassware

Lemon wheel

Small wine glass or coupe

Instructions Add all ingredients except the sparkling wine to a cocktail shaker filled with ice. Shake until cold and strain into a small wine glass or coupe. Top off with the sparkling wine, garnish with a lemon wheel, and serve.

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NIGHT GARDEN

Photography Sergiy Barchuk Cocktail Recipe Lynette Marrero

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The night sky draws your gaze north. Plants grow fastest at night as they too, stretch their necks in search of light. The horizon is blacked out and the world shifts to a vertical composition.

There’s an earthy fragrance. It’s still. Or is it? Crickets. Beetles on

the night shift. A slightly spooky haunt. The grass under your feet becomes inky and unfamiliar.

Is the foliage denser? Is the air heavier? Sometimes the absence of light is just what our senses need to gain consciousness again.

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NIGHT GARDEN

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NIGHT GARDEN

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NIGHT GARDEN

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NIGHT GARDEN

Cocktail Ingredients 1.5 oz ¾ oz ½ oz

Aplós Calme Lemon juice Chamomile honey syrup

Chamomile Honey Syrup Ingredients ½ cup ½ cup 2

Honey Water Chamomile tea bags

Garnish

Glassware

Fresh chamomile

Champagne coupe glass

Instructions Start with the chamomile syrup. Dissolve honey in hot water. Stir gently to mix. Add 2 chamomile tea bags or fresh chamomile. Leave to infuse for a few hours, or overnight.

In an ice-filled shaker, add ingredients and shake. Strain into a champagne coupe glass. Garnish with fresh chamomile.

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NIGHT GARDEN

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AFTER THE BEACH

Photography Sergiy Barchuk Cocktail Recipe Lynette Marrero

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What’s that? A strange shape of sunburn on the arm, and another, on the back of the leg? The taste of salt on the top lip? Salt-stiffened hair, and a salty seasoning of the eyebrows? How out of place that kidnapped seashell looks on a kitchen counter. How determined sand is to stick to feet—

until, that is, it makes contact with the bed. Is the smell of sunscreen lingering? Is the novel wet and wavy? Is that the transcendental feeling of cleanness, paired with a slight exhaustion?

Sometimes the main event of a beach day is simply the satisfaction of returning home.

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AFTER THE BEACH

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AFTER THE BEACH

Cocktail Ingredients 2 oz 2 oz ½ oz ½ oz 1 oz 2 dashes

Aplós Calme Soda water Lime juice Agave nectar Pink grapefruit juice Rosewater

Garnish

Glassware

Grapefruit wedge and salt

Highball glass

Instructions Add all ingredients except soda water to an ice-filled shaker and shake.

Strain into a high ball glass filled with ice. Garnish with grapefruit wedge and salt on the rim.

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AFTER THE BEACH

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AN UNHURRIED AFTERNOON

Photography Sergiy Barchuk Cocktail Recipe Lynette Marrero

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We are usually quite capable of pushing ourselves to the limit, and infinitely less skilled at knowing how to come down.

Luckily, the effects of fast living might be remedied if only we granted ourselves a few moments of liberating uselessness and the

odd unhurried afternoon—an occasion which simply asks that we ask nothing of ourselves. Setting aside some time to quietly observe the world around us is perhaps today’s most valuable form of therapy.

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AN UNHURRIED AFTERNOON

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Cocktail Ingredients 2 oz 3 oz 1 tsp 3

Aplós Calme Soda water Honey Lemon wedges (cut into quarters)

Garnish

Glassware

Honeycomb

Lowball glass

Instructions Muddle lemons with herbs and honey. Add Aplós and ice. Shake and strain into a lowball glass or stemless wine glass. Top off with soda water and garnish with honeycomb.

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AN UNHURRIED AFTERNOON

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In defiance of measuring cups, a cocktail requires some freewheeling alchemy. A bit of this, some of that, less of this, and more, much more, of that. Likewise, a cocktail recipe book, we felt, should be a cheerful bish bash bosh of words and pictures. This edition brings together a collection of artists to capture a series of imagined settings for our recipes. It is our hope that these images inspire an appreciation for the paraphernalia of the everyday, the stuff of our surroundings—in all their plain and precious dignity.

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VOLUME 01

COLOPHON

Concept by David Fudge and Emily Onkey

Retouching Florian Samelson Léopold Lardy

Words Sophie Isherwood

Additional Art Direction Pure Magenta Alex Brown

Cocktail Recipes Lynnette Marrero Art Direction and Book Design Ania et Lucie Photography Louis Dewynter Sophie Tajan Daphné Lejeune Sergiy Barchuk Set Design Nicolas Mur Camille Tricoire Lea Beyl

Printing and Binding Die Keure (Bruges, BE) Papers Munken Print White 15, 90 g/m2 IBO One 60gsm Type Set in Goudy Old Style Neue Haas Unica Special Thanks to Charly Laurent Emilie Fontaine Wendy MacWherther Char O’Hara

Design Direction Lian Fumerton-Liu Photography Production Anthem Photography Assistant Riccardo Contrino

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COPYRIGHT © APLÓS 2023

ALL RIGHTS RESERVED