Introduction BRANDGUIDELINES Whoaretheseguidelinesmadefor? Anyoneatthelibrarywhocommunicatesonthelibrary’s behalfshouldfindthisguideahelpfulandinspiring resource.
Librarystaffcanusethisguideasaplatformtofocustheir initiativesandprovideexamplesforcreatingnewdesigns, promotions,andothermaterialsdesignedtocommunicate thestoryofthelibrary.
Libraryleadershipcanusethisguidetodrawinspiration whentheycreatestoriesaboutthelibrary’sachievements. Staffcanpullfromthetypography,colorpalettes,anddesign elementstogivelifetothecreationstheymakeforthe library.
Whatdotheseguidelineshelpthelibrarydo? Thegoalofthisguideistohelpeverystakeholderforthelibrarytell compelling,forward-thinkingvisualstoriesaboutthelibrary.Whether designedforprintordigitalproduction,publicorinternalaudiences, formalorinformaluses,alllibrarycommunicationwillbenefitfrom adheringtoconsistentdesignprinciples.Thetoolscontainedinthis guidecaninspireyoutotakepartinthestoryofthelibraryandusethe brandtocreatelibraryadvocatesacrossyourcommunity.
Introduction BRANDGUIDELINES HowdoIusethisguide? Thisguideexplainsmoreaboutthevariousorientations,color versions,filetypes,accessibility,andmorerelatedtousingthese filessuccessfully.
ThefollowinglogofilesarestoredintheMarketing& CommunicationsSharepointandavailableinCanva*:
1.Fullcolorlogoinhorizontal*,vertical*,andicon-only
2.One-colorversionsinprimarybrandcolorsinhorizontal, vertical,andicon-only
3.Otherversionsmaybeavailableuponrequest
Aslongasuseofanyoftheselogofilesfollowstheseguidelinesand meetsaccessibilitycriteriaforcolor,theyareofficialusesofthelogo. Thelogodesignshouldnotbefurthermodifiedorrecolored.Please usefullcolorlogowhenpossible.Horizontalorverticalorientationis uponthediscretionofthedesigner.
BRANDGUIDELINES Logos VerticalLayout Mascot
APLD’smascot’snameisRory. Pleaseusedapprovedimagesofourmascotandcheck-inwiththe Communications&Marketingteamtoensurecorrectusage.
BRANDGUIDELINES PublicLibrary FOUNDATION
AURORA PublicLibrary FOUNDATION
HorizontalLayout AURORA PublicLibrary FOUNDATION AURORA PublicLibrary FOUNDATION
FoundationBrandColors
Thingstoavoid BRANDGUIDELINES AlwaysusetheAuroraPublicLibraryDistrict’slogo correctlyandavoidthefollowingmistakes:
Donotpixelatecroporstretch thelogo.Commonlydoneby takingascreenshot.
Donotaddanytextor graphicstotheAurora PublicLibraryDistrictlogo.
Donotusethefox emblemingrayscale
InPartnershipwith
Donotuseanendorsement logotorepresentapartnership withtheAuroraPublicLibrary District.
Donotcrowdlogosby usingtoolittleclearspace.
Donotcreateaco-brandwith theAuroraPublicLibraryDistrict logothatrepresentevents, servicesorbranches SantoriLibrary
Donotusethefoxemblem aloneorinaco-brand mockup
Donotuseaone-color logowhenit’spossibleto usethefullcolorversion.
Donotusedarkfontswithdark backgroundsandwhitefontswith lightbackgrounds
AccessibilityColorContrastRules Takecarewithcontrastlevelswhenchoosingcolorsforyour designs,especiallywhenusingalogofilewithatransparent backgroundorplacingitoverotherbackgroundelements.
Tolearnmoreaboutaccessiblecolorusage: https://en.wikipedia.org/wiki/Web Content Accessibility Guidelines
AccessbilityColorTestResults BRANDGUIDELINES Typography Poppins HeadingsFont ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=”:?><
Regular
Semioticsaestheticfreeganpour-overjianbing.Artisanblog retroneutra.
Italic
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Bold
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BRANDGUIDELINES Typography
NotoSans HeadingsFont ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Regular
Semioticsaestheticfreeganpour-overjianbing.Artisanblogretro neutra.
Italic
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CondensedSemiBold
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Bold
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BRANDGUIDELINES Partnerships Agoodrelationshipwithourpartnersandcustomersisbuilt onmutualrespect.Wewillalwaystreatyourbrandwiththe samerespectwegiveourown.
Hereareafewquestiontoask:
1.IstheAuroraPublicLibraryDistricttheleadofthis initiative?
a.IftheAuroraPublicLibraryDistrictisthelead,useour guidelines.
b.Ifyou(thepartner)isthelead,feelfreetofollowyour ownbrandguidelinesandtemplates.Reviewthe partner-ledportionofthisguideformore information.
c.Dowehavepermission?
i.Weneedyourpermissionbeforeweuseyour logo,evenifwe’veuseditbefore.Pleasesendhigh qualitylogosineitherSVGorPNGformat.Ifyou haveguidelinesyou’dlikeustofollowpleasemake sureweknowwhattheyare.
AuroraPublicLibraryDistrict-ledmarketing WhentheAuroraPublicLibraryDistrictisthelead,that meanstheco-brandedmaterialsshouldlookandsoundlike theycamefromtheAuroraPublicLibraryDistrict.Weare responsibleforcreatingthemarketingmaterials,gettingthe necessaryapprovalsfromthepartner,andrepresentingour brandwellandaccurately.Itshouldalwaysbevisuallyclear thattheAuroraPublicLibraryDistrict-ledmaterialsare comingfromtheAuroraPublicLibraryDistrict,notfromthe partner,throughtheuseourfonts,templates,andcolor palette—justlikeanyotherAuroraPublicLibraryDistrict marketingmaterial.
Partnerscanrequestourelementsbyclickinghere.
Design Terms BRANDGUIDELINES HEX (Hexidecimal)colormodeisforanythingthatiscomputer-based design.Thisincludeswebsites,apps,banneradandanyother designcreatedforelectronicuse.
RGB (Red,Green,Blue)colormodeisalsoforanythingthatis computer-baseddesign
CMYK (Cyan,Magenta,Yellow,Black)colormodeisusedforprintdesign. Thisincludesbusinesscards,stationary,illustration,packaging andanyotherdesignsusedforprint.
Vector Vectorimagesaremadeupofpoints,lines,andcurvesthatcan beinfinitelyscaledwithoutanylossinimagequality.
BRANDGUIDELINES File Formats JPG JPEGstandsforJointPhotographicExpertsGroup.Theformatis usedwidelyonlineforphotos.JPEGimageshaveaslidingscaleof compressionthatdecreasesfilesizetremendously,butincreases pixelationthemoretheimageiscompressed.
PNG PNGstandsforPortableNetworkGraphics.Theformatisused widelyonlineforgraphics.Thisformathasbuilt-intransparency, butcanalsodisplayhighercolordepths,whichtranslatesinto millionsofcolors.
PDF PDFstandsforPortableDocumentFormatandisanimageformat usedtodisplaydocumentsandgraphicscorrectlyacrossdevices andsystems.PDFfilesareoftenthefileformatrequestedby printerstosendafinaldesignintoproduction.
SVG SVGstandsforScalableVectorGraphics.SVGisusedtodefine vector-basedgraphicsfortheweb.Everyelementandattributein SVGfilescanbeanimatedandisthepreferredversionfortheweb designelements.
Style Guide BRANDGUIDELINES Branches Branches’officialnamesshouldbeusedinallmaterials.
SantoriLibrary EolaRoadBranch WestBranch Bookmobile
Punctuation Onlyonespaceafteraperiod.Donotusecommasbeforea conjunctioninasimpleseries.
Ages Numericalvaluesshouldbeused(i.e.9notnine).Foragesabove pleaseusetheplussign(i.e.Ages9+).
FrequentlyMisspelledWords storytime
library(lower-caseunlessit'sanameorinAuroraPublicLibrary District)
CDs,DVDs(apostrophesdonotcreateplurals) e-book
Makerspace(capitalizefirstletter)
self-check self-checkout
Checkout(Whenreservingmaterials)
Checkout(Whenbrowsingmaterials)
Style Guide BRANDGUIDELINES Materialspromotingprogramsshouldincludedayoftheweek, month,dateandtime (i.e.Monday,January1at11a.m.)
Capitalizethenamesofmonthsinalluses. Capitalizedaysoftheweekinalluses.
Timesshouldincludean“a.m.”or“p.m.”inlowercase,setoffwith periodsandspaceafterthenumber(i.e.4p.m.)
ForPrograms DateandTime Ifindicatingaspan,onlythelasttimelistedshouldincludethe “a.m.”or“p.m.”(i.e.7-9p.m.)
unlessitisfrommorningtoafternoonorvise-versa (i.e.11a.m.-1p.m.)
Timesshouldnotincludea“:00”or“o’clock”unlessitisa formalinvitationorlisting“:15”,“:30”,“:45”
Whenprogramsareavailableduringlibraryhoursuse "Availableduringlibraryhours"
Programsthatspanoveraperiodatimeshouldincludethe lengthinthedescription.I.e."AvailablethroughJuly31"OR "AvailableMay1-13."
Ifticketisrequiredforprogrampleaseinclude"Tickets available30minutesbeforetheprogram"
Use"AllAges"foraneventforadults,childrenandteens. Use"Childrenofallages"forevents0-12.
Use"Allchildrenwelcomewiththeirsiblingsandcaregivers" forprogramsgearedtowardschildrenthatwelcomesallages.
Spanish Style Guide BRANDGUIDELINES ToneandFormality Inordertocreateaninclusiveandcasualtoneaswedowith ourEnglishpromotion,weuse"Tú"insteadof"usted".
Capitalizetitles,departmentnames,andonlyfirstwordand propernamesinprogramtitles.
Branches BibliotecaSantori SucursalEolaRoad
SucursalWest BibliotecaMóvil
CommonlyUsedWords Room125=Salón125
StudyRoom=Saladeestudio
MeetingRoom=SaladeReuniones
Guestpass=Pasetemporal
SelfCheck=Estacionesderegistrodemateriales
Reserve=reservar
Checkout=sacarprestado
Newsletter=Boletín
Storytime=Horadecuentos
eBooks=libroselectrónicos
NotaryServices=ServiciosdeVerificacióndeFirmas
Registrationrequired=Registrorequerido
OnZoomandFacebookLive=EnZoomyFacebookEnVivo
LiveonFacebook=EnVivoporFacebook
Referencedesk=Mostradordeinformación
CitizenshipCorner=RincóndeCiudadanía
Drive-thru=Auto-servicio
Pickupwindow=Ventanadeentrega
CurbsideHoldPickup=ServiciodeEntregadeMaterialesReservados VirtualviaZoom=VirtualporZoom
BookMatch=RecomendacionesPersonalizadas
Spanish Style Guide BRANDGUIDELINES DateandTime
Towritedates:weekday,#de(month)del(year) i.e.martes,4defebrerodel2000
Saturday Sunday lunes martes miércoles jueves viernes sábado domingo enero febrero marzo abril mayo junio julio agosto septiembre octubre noviembre diciembre
Departments Children'sDepartment=DepartamentodeNiñosyNiñas
AdultServicesDepartment=ServiciosparaAdultos DigitalServices=DepartamentodeServiciosDigitales OutreachServices=DepartamentodeServiciosdeExtensión CirculationDepartment=DepartamentodeCirculación FacilitiesManagement=DepartamentodeMantenimiento TeenServices=ServiciosparaAdolescentes CollectionServices=ServiciosdeColección Foundation=Fundación Makerspace=SalóndeCreadores
