BRANDGUIDELINES
Agoodrelationshipwithourpartnersandcustomersis builtonmutualrespect.Wewillalwaystreatyourbrand withthesamerespectwegiveourown.
Hereareafewquestiontoask:
1.IstheAuroraPublicLibraryDistricttheleadofthis initiative?
a.IftheAuroraPublicLibraryDistrictisthelead, useour guidelines.
b.Ifyou(thepartner)isthelead,feelfreetofollow yourownbrandguidelinesandtemplates. Reviewthepartner-ledportionofthisguidefor moreinformation.
c.Dowehavepermission?
i.Weneedyourpermissionbeforeweuseyour logo,evenifwe’veuseditbefore.Please sendhighqualitylogosineitherSVGorPNG format.Ifyouhaveguidelinesyou’dlikeusto followpleasemakesureweknowwhatthey are.
AuroraPublicLibraryDistrict-ledmarketing
WhentheAuroraPublicLibraryDistrictisthelead,that meanstheco-brandedmaterialsshouldlookandsound liketheycamefromtheAuroraPublicLibraryDistrict. Weareresponsibleforcreatingthemarketing materials,gettingthenecessaryapprovalsfromthe partner,andrepresentingourbrandwelland accurately.Itshouldalwaysbevisuallyclearthatthe AuroraPublicLibraryDistrict-ledmaterialsarecoming fromtheAuroraPublicLibraryDistrict,notfromthe partner,throughtheuseourfonts,templates,andcolor palette justlikeanyotherAuroraPublicLibrary Districtmarketingmaterial. Requestourelementsbyclickinghere.
VerticalLayout
HorizontalLayout
BRANDGUIDELINES
PrimaryBrandColors
SecondaryBrandColors FlameOrange
BRANDGUIDELINES
Typography
Poppins
HeadingsFont
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=”:?><
Regular
Semioticsaestheticfreeganpour-overjianbing.Artisanblogretroneutra.
Italic
Semioticsaestheticfreeganpour-overjianbing. Artisanblogretroneutra.
Bold
Semioticsaestheticfreeganpour-overjianbing. Artisanblogretroneutra.
NotoSans
HeadingsFont
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=”:?><
Regular
Semioticsaestheticfreeganpour-overjianbing.Artisanblogretroneutra.
Italic
Semioticsaestheticfreeganpour-overjianbing.Artisan blogretroneutra.
CondensedSemiBold
Semioticsaestheticfreeganpour-overjianbing.Artisanblogretroneutra.
Bold
Semioticsaestheticfreeganpour-overjianbing.Artisanblogretroneutra.
TypographyUsage BRANDGUIDELINES
Thefontsbelowareusedinthisbrandbook.Everydocumentwill needitsownhierarchymaximizedforlegibilityinitsformatand context.Scalethesizesherebasedontheneedsofthedesign.
Title/PoppinsBold45
Subtitle/PoppinsBold30
Subtitle/PoppinsSemibold24
Paragraph/ NotoSansRegular18
Loremipsumdolorsit amet,consec-tetuer adipiscingelit,seddiam nonummynibheuismod tincidunt.
LinkedTextPoppinsBold18 Learnmoreaboutthisevent.
ButtonPoppinsBold18
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StyleGuide BRANDGUIDELINES
Name
Weconvertedtoadistrictin2020,sopleaseuseourofficialname AuroraPublicLibraryDistrict
Branches
Whenpartneringwithus,weasktouseourorganizationnameand notourbranch.Usetheofficialbranchnamewhenindicatinga location.Branches’officialnamesshouldbeusedasfollows
SantoriLibrary EolaRoadBranch WestBranch Bookmobile
FrequentlyMisspelledWords
Storytime
library(lower-caseunlessit'sanameorinAuroraPublicLibrary District)
CDs,DVDs(apostrophesdonotcreateplurals) e-book
Makerspace(capitalizefirstletter)
self-check
self-checkout
Checkout(Whenreservingmaterials)
Checkout(Whenbrowsingmaterials)
Thingstoavoid BRANDGUIDELINES
AlwaysusetheAuroraPublicLibraryDistrict’slogocorrectlyand avoidthefollowingmistakes:
Donotpixelatecroporstretch thelogo.Commonlydoneby takingascreenshot.
Donotaddanytextor graphicstotheAurora PublicLibraryDistrictlogo.
Donotusethefox emblemingrayscale
InPartnershipwith
Donotuseanendorsement logotorepresentapartnership withtheAuroraPublicLibrary District.
Donotcrowdlogosby usingtoolittleclearspace.
Donotcreateaco-brandwith theAuroraPublicLibraryDistrict logothatrepresentevents, servicesorbranches SantoriLibrary
Donotusethefoxemblem aloneorinaco-brand mockup
Donotuseaone-color logowhenit’spossibleto usethefullcolorversion.
Donotusedarkfontswithdark backgroundsandwhitefontswith lightbackgrounds