Brand Guide
Contents
01 09 03
The Mission Color Palette Logo Icons
11
05
07
Logo Use Typography
13
Exclusion Zone Imagery
17
The Mission
The Mission
Provide quality branded promotional products and service that cannot be surpassed “
Headquartered in Lancaster, PA, Apex Advertising is a team of marketing professionals experienced in promoting brands. Since 1991. The Apex motto is simple: Provide excellent customer service and the latest technologies to support our client base. Our expertise is developing and managing e-stores, creating custom promotional items, fulfillment and warehousing services, implementing incentive programs, and creating branded gifts for special events.
Logo
Logo
Apex Primary Logo
The default logo for Apex Advertising is the full color logo paired with the Custom Swag. E-Stores. Fulfillment tag-line. A horizontal version is only available for use.
The Apex logo should always be placed on a contrasting background to avoid busyness or color vibration. Previous or modified versions not listed here should not be used.
Apex Brandmark
The Apex Brandmark is only used as a ghost imprint and not as a primary logo. It does not contain text or copy.
Logo Use
Logo Use
The Apex logo should always be placed on a contrasting background to avoid busyness or color vibration. Previous or modified versions not listed here should not be used.
Approval must be obtained by Becky or Ron, prior to use of any Apex logo.
Exclusion Zone
Exclusion Zone
Allow a minimum space around the logo.
Just like you, the Apex logo needs room to breathe, so always be mindful of how closely it’s placed to other objects or logos that are nearby. As a rule of thumb, always maintain a distance around the logo equal to half the height of the symbol, as shown to the right, at a minimum.
Exceptions to this rule should be requested and approved through Apex Advertising Marketing Department prior to production/publication.
Color Palette
Color Palette
The Apex logo should always be printed or displayed with the approved brand
Icons
Icons
In conjunction with the Apex logo, icons are used for supporting elements in marketing. They should always be placed on a contrasting background to avoid busyness or color vibration.
Typography
Typography
The primary typeface used for Apex marketing communications is Myriad Pro. This typeface was chosen for it’s simplicity and versatility.
Light Regular
Myriad Pro Light
Myriad Pro Regular
Typography
Myriad Pro Semibold
Myriad Pro SemiBold Italic
SemiBold SemiBold Italic
Typography
Myriad Pro Bold
Myriad Pro Black
Bold Black
Imagery
Imagery
The Apex logo should always be placed on a contrasting background to avoid busyness or color vibration. Previous or modified versions not listed here should not be used.
