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July/August 2012





Keep Your Yards Animal Friendly Industry Compliance with Legal and Ethical Advertising cover photo:

Enchanted Garden Landscape. Photograph by Chris Rossi.


Path & Spread

Like you’ve never seen it ...


Accent, Well & Water

Precise, warm white light & faster installations. 15 year warranty on LED components. Get more bids, close more jobs. For warranty details, go to For sales and training contact G-Force Sales call 602-615-2645 or email


July/August 2012





President’s Message............................................................. 4 CEO Message..................................................................... 6 ALCA Sponsors.................................................................... 7 ALCA Calendar................................................................... 7 New Members..................................................................... 7 Member Updates................................................................. 8 ACLP Schedule............................................................ 8 & 15 ALCA 2011 Excellence Awards........................................... 10 ALCA Profile: Horizon........................................................ 12 ALCA Profile: Hunter........................................................... 14 ALCA Profile: Rodeo Ford................................................... 16 Heat exhaustion, stroke dangers arrive with triple digit temperatures............................................... 17 ALCA Profile: West Coast Turf.............................................. 17 Keep your yards animal friendly.......................................... 18 ALCA Golf Tournament....................................................... 19 Industry Compliance with legal and ethical advertising........... 19 ALCA Member Mixers........................................................ 20 Resource Guide................................................................. 22


Matthew Johnson


President Elect

Association Outsource Services, Inc. (916) 990-9999

Asset Landscaping


Asset Landscaping

Tony Acosta

Vice President

Lori Mattas



Robert Clinkenbeard


Copeland Printing

Neill-Vecchia & Associates

Arizona Landscape Contractors’ Association

Kim Kleski


Steve Shields

Hill & Usher Insurance & Surety

Chief Executive Officer Judy Gausman

Irrigation Management Control Systems Powered by Ambient Light

5425 E Bell Road, Suite 105 Scottsdale, Arizona 85254 Phone: 602-626-7091 Fax: 602-626-7590

The ALCA Influence is the official publication of the Arizona Landscape Contractors’ Association. ALCA and The ALCA Influence assume no responsibility for the statements or opinions appearing in articles under an author’s name. The services of an attorney or accountant should be sought in legal and tax matters. For editorial information, contact the Arizona Landscape Contractors’ Association, 5425 E. Bell Road, Suite 105, Scottsdale, Arizona 85254; telephone, (602) 626-7091; facsimile, (602) 626-7590; e-mail,

1210 Actvity Dr. Vista CA 92081

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No AC power needed and no batteries to replace. Reduce your overall development costs and streamline installation. Visit us at or call 800-322-9146.

July/August 2012





Contractors Increase in ALCA Membership

I Matthew Johnson 2012 ALCA President

want to thank and congratulate each renewing and new member that has joined forces with ALCA so far this year. As of late May we have exceeded 2011 numbers and the ratio of contractors to associate members is 214 to 136. There are a number of reasons this is significant but maybe the most important is the fact that contractors have chosen to be a part of this organization when we are slowly rising out of one of the worse recessions in recent history and discretionary expenditures are still being analyzed. The goal of the board has been to encourage Arizona registered landscape contractors to become a part of ALCA and come together as a professional industry. This means many things depending on who you are. For some it is gaining more certifications or learning more skills. Others have learned more about the business side of the operation so they are better able to navigate the sometimes complicated office side of the business. What has been even more rewarding is to see how many contractors are willing to take their time and help educate other members. Whether it is how to best install a tree, prune a shrub or troubleshoot irrigation, our fellow contractors have elevated the knowledge base that is thankfully ever growing. This dedication to the industry is why ALCA remains one of the oldest, strongest trade organizations around. Another reason it is exciting to see a large amount of contractors is that the Associate members do not outnum-

ber the contractors. While many organizations struggle with a saturation of associate members, we strive to make the associate membership a significant value. With several associate members holding board positions, volunteering at the plethora of events, participating in committees and sponsoring events, there are ample opportunities to get in front of contractors and network to develop those relationships. Like many of the contractors, there are numerous associate members that volunteer and financially support many of the educational and entertaining events throughout the year. The amount of knowledge among this group is astounding. Many times I have witnessed a contractor struggling with a problem and didn’t know where to turn for help. By finding the right person they were able to resolve the problem. This developed into a long term business relationship with the two companies which benefited both parties. We are all doing more with less and it is these types of connections that make us stronger, more effective, and allow us to provide better service to our customers. Is there a service that you use that is not represented by an ALCA member? Filling these voids can help enhance the knowledge base available within the organization. Take a look at the ALCA calendar or online at www. to find the event that fits you best. I wish everyone a good, safe, and profitable summer. Matthew Johnson, ALCA President




COME ALIVE OUTSIDE VISIT WWW.BELGARD.BIZ OR CALL 877-235-4273 FOR MORE INFO ©2012 Oldcastle. All Rights Reserved. BEL12-0096




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There’s a new grass in Town!

less waTer + less FerTilizer = More $ in your pockeT and a “greener” grass for the environment

Platinum t.e. now available!

Find out more at 800/832-8873

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Extreme salt tolerance Advanced striping ability Shorter dormancy period Shiny exceptionally dark green color Versatile mowing heights from ¼” – 1” Superior low light intensity tolerance Uses 66% less nitrogen than bermuda Excellent drought and wear tolerance

From the growers of bobsod— the Official Turf of the D-backs and Chase Field


Back Home Again In Indiana


ndiana is famous for a lot of things. Of course there is the Indianapolis 500, home of the Indianapolis Colts and Pacers, not to mention The Batesville Casket Company, the Battle of Tippecanoe and the birth place of famous people such as John Mellenkamp, the Jackson 5, Red Skelton, Larry Bird and a recipient of the Indiana Forestry Award, my dad Paul Gausman. With a small farm less than 100 acres, my dad was bestowed with the Hoosier Homestead Award as it has been owned by our family for over 100 years.  In honour of Indiana’s rich agricultural heritage, this program recognizes the contributions family farms have made to the economic, cultural and social advancements of Indiana.

Judy Gausman ALCA CEO


Target Specialty Products. The quality leader for over four decades. Wholesale distribution of specialty agricultural chemicals • Recognized for integrity Experienced training and regulatory staff • Licensed customer service Next day delivery in most areas • ISO compliant

At 84 years old, my dad still works the farm. In 1999, he was the recipient of the Indiana Forestry Award where the “family farm” was deemed as having one of the finest forests in Indiana. With hundreds of white oaks, my dad has ensured they grow straight and healthy by using sound management skills.  He will fall only trees that interfere with these majestic trees; careful not to disturb the soil area around the root zone or clear too many surrounding trees so they do not get sunburned and prone to disease.  Dad will only harvest fully mature trees, and you can be sure they are some of the most beautiful specimens you will ever see. A couple of months ago, I went back home to visit my family.  Still in its infancy stage, Dad is making progress on his new project; a teepee in his park.  Even though a teepee is considered a portable dwelling consisting of a conical framework of poles covered with skins or bark, this fixture is going nowhere.  Since my Dad’s favorite tool has to be the chainsaw, he cut, skinned and sealed various trees (sassafras, cedar, cherry and poplar) from the farm to make the poles for the framework. With the help of my brothers and nephew Aaron, the teepee was erected and draws a lot of attention from those who pass by and peer through the woods to catch a glance.  Dad has lined the paths in the park with ferns that he transplanted from various parts of the farm.  He has planted gardens of ginseng and hostas in which the soil and shade from the trees are the perfect conditions for these plants to grow abundantly.  What a wonderful pastime for a passionate outdoorsman who has worked so hard all of his life.    And so another trip ends back home in Indiana. I will miss the damp musty smell of the forest floor, driving on a country road, eating at Skyline Chili and mostly spending time with my Dad, five brothers and sisters, nephews and nieces.  And I will smile when I think about the great times we spent together; looking forward to their next visit to Arizona. Respectfully Submitted, Judy Gausman, CEO

Fumigation • Golf • Landscape • Nursery • Pest Control • Vector • Vegetation Management Visit us at



Fresno, CA 800-827-4389

San Jose, CA 800-767-0719

San Marcos, CA 800-237-5233

Las Vegas, NV 866-472-3695

Portland, OR 877-827-4381 Houston, TX 800-901-9746

Tempe, AZ 800-352-5548

Dallas, TX 800-345-9387



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San Antonio, TX 800-925-3922

Sacramento, CA 800-901-9746 Austin, TX 800-896-1259 Oklahoma City, OK 800-522-9701 ALCA JAN 2012


2012 Calendar of Events July 4 13 14 18 18 19 20 27 28

Independence Day, ALCA Office CLOSED SLM Workshop, ALCA Office ACLP Pesticides & Calibrations Workshop, Phoenix ACLP Pesticides & Calibrations Workshop, Phoenix Phoenix Member Mixer Sponsored by Irritrol/ The Toro Company/Unique Lighting Systems ACLP Plant Identification Workshop, Prescott SLM Workshop, ALCA Office SLM Workshop, ALCA Office ACLP Pesticides & Calibrations Workshop, Tucson

August ACLP Soils & Fertilizer Workshop, Mesa ACLP Soils & Fertilizer Workshop, Phoenix Phoenix Member Mixer Sponsored by Hunter Industries / FX Luminaire 16 ACLP Safety and Tools Workshop, Prescott 18 ACLP Soils & Fertilizer Workshop, Tucson 24-25 ALCA Board Summer Planning Meeting 30 Tucson Member Mixer Sponsored by Hunter/FX Luminare



Angelita, Joe

Labor Day, ALCA Office CLOSED ACLP Irrigation Workshop, Mesa ACLP Irrigation Workshop, Phoenix ACLP Irrigation Workshop, Tucson ALCA Tradeshow, Mountain Preserve Reception Center ACLP Pesticides & Calibration Workshop, Prescott

NatureScape, LLC

4509 E Via Dona Rd, Cave Creek, AZ 85331 Phone: 480-502-0702

Arizona’s Finest Property Care, LLC

Russ Warner Phone: 623-935-7700 Profile: We offer complete landscape services for commercial properties and HOA/community associations. We also service apartments, town homes, and industrial properties. We maintain public right of ways and Government facilities.

Drain Squad, a Plumbing and Drain Co, LLC

11 15 15

3 8 12 15 19

New Members

Lisa Perez PO Box 848, Litchfield Park, AZ 85340 Phone: 623-594-4333 • Fax: 623-594-4313 Profile: provide maintenance of landscapes related to backflow valve installing, testing and repairing in Maricopa County.

FNV Landscaping, LLC

Pedro Cruz 7738 E Mangun Rd, Mesa, AZ 85207 Phone: 602-725-0993 Profile: A family operated complete concept, installation, and maintenance company established in 2006.

Brian Smith PO Box 3059, Phoenix, AZ 85046 Phone: 602-374-4857 • Fax: 602-374-5046 Profile: A premiere full-service commercial landscape maintenance company serving clients throughout the valley and surrounding areas.

Nimble, LLC

Nadali Sadeghi 4320 E Morrow Dr, Phoenix, AZ 85050 Phone: 602-717-7428

Rio Salado College @ Perryville/Lewis

Rosalind Cook 2323 W 14th St, Tempe, AZ 85281 Phone: 480-377-4351 • Fax: 480-377-4399 Profile: Incarcerated re-entry provides education to inmates currently housed at two of the state prisons. Rio Salado offers a horticulture program to the males on the Rest Unit at Lewis and the females’ house at Santa Cruz at Perryville.

Zona Works

Gary Rab 4025 East Chandler Boulevard Suite 70 (F-8) Chandler, AZ 85048 Phone: 480-893-6161 • Fax: 480-961-2202 Profile: Design/Build “Making outdoor spaces into enjoyable places.”

Special Thank You

to our 2012 ALCA


Platinum Sponsors Bingham Equipment Company Cutting Edge Curbing Sand & Rock DIRT DLC Resources, Inc. Evergreen Turf, Inc. Ewing Irrigation Products Horizon Distribution Inc. Hunter Industries/FX Luminaire John Deere Landscapes Rain Bird Corporation Rodeo Ford The Toro Company/Irritrol/Unique Lighting Systems

Gold Sponsors

Hill & Usher Insurance & Surety Vista Professional Outdoor Lighting

Silver Sponsors Southwest Sod, Inc. West Coast Turf

With similar foundations in forward-looking product innovations, reliability, and superior customer service, Hunter and FX Luminaire continue a long-standing tradition of quality and unmatched performance. To learn more, visit: or

July/August 2012




MEMBER UPDATES Vista Introduces Infinity Knuckle Mounting for Infinite, Precise Light Placement

Vista Professional Outdoor Lighting introduces the patent-pending Infinity Knuckle articulating mounting assembly for the 1096 Up & Accent fixtures. The mounting offers infinite adjustment capabilities, providing precise light placement. The Infinity Knuckle mounting uses a fully sealed spherical grommet to prevent moisture penetration. The mounting works by passing the fixture wiring through the central hole in the knuckle mount stem to the supply connection splice point. When the supply connection is made, the light fixture is slipped over the knuckle mount stem and can be infinitely rotated to the precise position and locked into place with two screws.  “With the addition of the Infinity Knuckle Mounting, our 1096 Series lights are customizable and exact, offering more flexibility and options for use,” explained Cruz Pérez, Vice President of Sales and Marketing. “We’re excited about this new innovation and feel it meets the needs of professionals looking to provide their customers with a precise and effective lighting solution.”  When paired with Vista’s hot aiming feature, the Infinity Knuckle’s ability to give precise light placement is further enhanced. Hot aiming allows for accurate placement with 30 degrees of adjustment max candela from horizontal. Box enclosures for the hot aiming feature are also fully sealed to prevent moisture penetration.

ACLP Workshops in Prescott Plant Identification Workshop

July 19, 2012 Ewing Irrigation, 8267 E. Pecos Dr., Prescott Valley, AZ 86314 What is it anyway? Through this course, students will learn to identify plants by using basic plant structures including leaves, stems, flowers and fruit. Students will learn both common and scientific names and pronunciations. Use tools and techniques to make identifying plants easier. Describe how to tell similar looking plants apart from each other. What will we learn and do? • Demonstrate knowledge of leaf terminology for plants, scientific names of plants and how to pronounce them. • Understand plants that perform well in Arizona landscapes. • Demonstrate proficiency in identifying plants by their leaves, flowers and fruit. • Distinguish the different types of palms. • Compare and contrast different species within a genus. • Differentiate the different pine species.

Safety and Tools Workshop August 16, 2012

Ewing Irrigation, 8267 E. Pecos Dr., Prescott Valley, AZ 86314

What is it anyway? Through this course, students will learn safe practices while operated powered landscape equipment. What will we learn to do? Demonstrate safe operation of: 1. Line Trimmer 2. Hedge Trimmer 3. Blower 4. Push Mower 5. Non-Powered Landscape Equipment Instructor: Rick Cober Rick Cober earned his Bachelor of Science degree in Environmental Horticulture from the Arizona State University in 1979. He is an International Society of Arboriculture Certified Arborist WE 3474A. In 1992, Rick was a graduate research assistant for USDA report on “Market Potential of Culinary Herbs and Specialty Vegetables” for the Arizona Department of Agriculture. He is a consultant for nursery greenhouse and plant propagation, arboriculture and herb and vegetable gardening. Rick has been married to Kay for 35 years, is father of three children; Dawn, Rich and Greg, grandfather of six and great-grandfather of two.



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Hunter’s Pro-C Controller Gets Landscape Lighting Control Option

Hunter’s Pro-C has a well-earned reputation as a highly innovative light commercial/residential irrigation controller. Its modular design and sensor compatibility offer flexibility and efficiency for a wide variety of needs. Now the Pro-C offers one more bold option: the ability to control landscape lighting. With a simple facepack upgrade the Pro-C can be used to control up to three PX lighting transformers using the PXSYNC relay box. Three new lighting programs (L1, L2, L3) allow lighting schedules to be created as easily as irrigation schedules, using the same familiar Pro-C interface. Lighting programs can run simultaneous to irrigation, and are not interrupted by irrigation functions like rain sensor condition or seasonal adjustments. The Pro-C upgraded face pack and PXSYNC relay box is now available. • 562505 - Pro-C face pack upgrade with integrated FX Lighting control • PXSYNC - Relay box for use with PX transformer IMMS Central Control Now Has GPRS Connectivity Option Hunter is introducing another new communications solution for the IMMS- ACC controller system: a GPRS “smartphone” wireless com module. The ACC-COM-GPRS looks like other ACC communications modules from the front, but has a built in GPRS phone with a SIM card already installed. Purchase of the GPRS com module option includes a data plan for the first year of operation. The GPRS device must be activated by Hunter Tech Support upon installation and the product includes an activation form to provide the necessary account details for each controller. This form must be completed prior to calling Tech Support. After the first year of operation, the modules do require a monthly fee (billed annually) depending on the rate plan selected. This procedure is much simpler and less costly than the GSM modules it replaces (GSM modules will continue to be available for users with existing requirements). Hunter will bill end users directly for data service. An updated version of IMMS software will be released to permit GPRS communications. This is also another free software update to existing IMMS customers who wish to add GPRS to their communications options. ACC-P2P-GPRS is a lower cost unit, with a reduced monthly fee, for a single-controller connection. P2P = Point to Point, meaning the connection cannot be shared with other ACC controllers. ACC-COMGPRS offers Site Plan connectivity with the ability to add many other controllers to the connection via traditional UHF radio and hardwired connections, as with other ACC com modules. IMMS software can include many different Site communication options. GPRS may be used for some Sites, the new LAN module may be used for others, and of course dial-up (POTS) and hardwire can be used. GPRS is simply one more way to connect to remote controllers. Note: IMMS users must have internet connections at their computer to take advantage of GPRS communications. Data service is currently only available to U.S. customers.


Sometimes you only need to knock once, or not at all.

Find more information and “smart” resources at FIND US:


TALK TO US: 800.343.9464




Fleet Management for Landscaping

A GPS Tracking system is more than knowing where your vehicles are located; it maximizes your workforce while increasing your revenue. “The system acts as a virtual time card to verify our drivers’ accountability and jobs completed for the day. “ Kevin S, Fleet Manager

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Phone 928-505-3100

Ask for a FREE trial.


Commercial Maintenance Over $500,000

SFR Installation $175,001 - $250,000 Sponsored by Sunrise Tree Farm

Sponsored by Bingham Equipment Co/Bobcat of Phoenix

Award of Distinction

Enchanted Garden Landscape – Marsoner Residence. Photographs provided by Chris Rossi

Award of Excellence

DLC Resources, Inc. – Stetson Valley Owners Association

Stetson Valley is a planned community that was thoughtfully developed with a homeowner’s lifestyle in mind. The picturesque location is tucked into the mountains located on Happy Valley Road and 55th Avenue. The completed Stetson Valley community will include over 2,000 homes. Within the community, ample natural area open spaces (parks, walk paths, greenbelts) give Stetson Valley a custom, family friendly, open feel. With 46 acres of turf and over 138 acres of DG, Stetson Valley is a large community that requires a landscape management provider who can provide handson landscape, arbor and water management. With the right expertise and water management program in place, we were able to save the Stetson Valley Community Association over $50,000 and 11.2 million gallons of water in 2010 compared to the previous. Partnering with the community, we are dedicated to providing not only superior landscape management, but hands-on irrigation water management.

Judges Award

Award of Distinction

ValleyCrest Landscape Maintenance – Fairmont Scottsdale Princess Resort As the landscape maintenance contractor at the Fairmont Scottsdale Princess Resort since 2008, we have had the opportunity to help the resort bring their 10 year old landscape up to date by making it more sustainable while keeping in touch with the original landscape architect’s vision. We also maintain all interior plants and exterior hardscapes. To protect the native desert environment through our landscape maintenance practices, we replace older, foreign plant material with native species from the area around the resort. We maintain wildlife habitats sensitively and leave them in a natural state during nesting season. We select new plants specifically suited to the conditions where they will be planted (sun, shade, etc.). We practice integrated pest management, and on high pollution days, we do not use gas-powered equipment. We have also installed WeatherTRAK smart controllers to manage the resort’s water in the most efficient manner.



This Spanish Colonial home is located in the shadow of Camelback Mountain. The home incorporates opportunities to enjoy the scenic vistas. It also provides comfort and respite from the outside world. The architecture wraps in a u-shape around an interior courtyard containing the pool and spa. At the entry to the courtyard, a water feature is home to Koi. The Koi pond water appears to connect to a stream that pours into the pool. Fog misters create an oasis so the viewer forgets they are still in Arizona. A shady interior environment is planted with lush tropical materials. The spa is screened from the street view by mature plantings and berms, which are visually accessible from the spa area, while providing necessary privacy. Boulders are layered into slopes to retain grades and integrate with the water feature. Pots full of color and dramatic forms are placed within the yard completing this cozy outdoor living experience.

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Solana Outdoor Living – Hogan Residence

Commercial Installation $175,001 - $250,000 Sponsored by SCF Arizona

Judges Award

AAA Landscape Ghost Ranch Lodge

Commercial Maintenance $350,001 - $500,000

Sponsored by Weinberger Waste Disposal


Commercial Maintenance Under $25,000 Sponsored by Dow AgroSciences

Award of Excellence

Gold Medal Landscape Management – Mesa Ranch Plaza Award of Distinction

DLC Resources, Inc. – Anthem Country Club Community Association

Tucked away within a gated, resort-style community, Anthem Country Club is a community of 2,866 homes in the quiet beauty of the high Sonoran desert foothills. Homeowners have access to various amenities including the Community Center and its pools, tennis courts, fitness classes, park, ball fields, skateboard park, catch and release fishing pond and the Daisy Mountain railroad. Homeowners of the Country Club become Social Members of the Anthem Golf & Country Club – providing them access to the clubhouses, dining facilities, fitness centers, golf courses and tennis courts. With so many activities and opportunities for residents, it is important for the landscape management partner to match the active lifestyle of the homeowners in the landscape and requires special attention to detail. Boasting 183 acres of DG and just over an acre of turf, Anthem Country Club mirrors the beauty of the high Sonoran desert with a native plant palette and stunning seasonal color.

Mesa Ranch Plaza was constructed in the early part of 2009, completed after the downturn in the economy. Even without one of the two major anchor tenants, the shopping center has thrived, but the budget has been extremely tight. We have maintained the landscaping since it was installed. Our monthly budget was tight when we began maintenance of the property and has decreased by 15% since then. Because our people are highly skilled and know how to prioritize their time and resources, this high-traffic area that caters to a lower income community is still kept to as high a standard as most high-profile properties in the valley. Our crews only prune the plants naturally to allow the plants to exhibit their natural form, color, and texture. We do not use powered trimming equipment on this property, just hand pruners and loppers. As a company, we always strive to have the best looking property on the street and this far exceeds everything around it!

Award of Distinction

Horticulture Unlimited, Inc. – Tucson Museum of Art

Judges Award

Four Peaks Landscape Management, Inc. Sun City Festival

This Tucson landmark, located in the heart of downtown, is a challenging property to maintain. Many changes in directors and the ups and downs of the economy have caused the service requirements to frequently change, and remaining adaptable is a testament to the longevity of this account. The landscape has many mature trees, which require expert Arborist care when budgets allow. Expansive patios and lush groundcovers surround the eastside of the property and are kept to perfection. One the west side, rolling turf areas showcase pieces of art and provides a soft respite for museumgoers. Several years ago, we planted Mesquite trees along the north side of the building. They have been meticulously trained into beautiful shade-providing trees for the public. Along the annex building, Opuntia ficus indica cactus are maintained to display an iconic Tucson look; also evidenced by the Corbett House annex landscape of mature Date palms and turf grasses.

Judges Award

CareScape, Inc. US Airways Center July/August 2012







hen Horizon Regional Manager Kirby Copeland got in to the business 30 years ago, technology was a little different. “I remember my first few years I spent a bunch of time changing out Hydraulic Controllers to Imperial’s. They had pins that you screwed in for days to water and little dials for water times. We thought that was pretty advanced!” For over 50 years Horizon has been dedicated to staying in the forefront of product development in the irrigation industry, from pins and dials to controllers managed by Smart Phones. And Copeland knows firsthand why it is so important. “When I ran my landscape company I stayed ahead of the competition by offering my clients products that helped them save water and money. Now, as a distributor, I want to make sure our customers can do the same thing.” Horizon’s key to success? Having experts in the field that landscape professionals can rely on for technical support, recommendations and service. Experts like Pat Johnston, Horizon’s Division Business Specialist for Smart Water products in Arizona. Pat’s job is to ensure Horizon customers & employees have the latest information on all new product innovation for the irrigation industry, but most importantly on Smart Water products. As Pat says, “We live in a desert. How can any improvement to the delivery and management of water not be important?” Most recently, Johnston has spent a lot of time talking to customers and training on The Hermit Crab from ET Water. With a Hermit Crab you can convert any conventional controller to a powerful ET Water Smart Controller with plug & play ease. “This product changes the game”, says Johnston. “It takes just 10 minutes to convert. And with water savings of 30-50%, it’s an easy up-sell for any irrigation professional.” But helping you save water isn’t limited to just sprinklers and controllers. The



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products you put in the soil make a big difference, too. Like Dispatch® by Aquatrols, available at Horizon. Dispatch helps water penetrate into the soil more effectively and more uniformly. When inputs are more efficiently distributed in the rootzone, it results in 20-50% less water usage. To put it simply, when you step into a Horizon store, you’re tapping into a huge base of relevant, useful insight and information. That information includes Horizon’s Business Builder program, designed to highlight the tools Horizon has created to help you grow your business. Including the Amigo Referral program, BizPro eSources, the Landscape Maintenance Guide and Horizon’s Marketing Toolkit, the Horizon Business Builder Program was created to do exactly that – help turf and landscape professionals build their business by attracting new customers, working more efficiently and increasing their profits. The Horizon Business Builder program offers events and training programs in your area, plus customized marketing tools, products and services – all with the goal of building your business. Horizon has made these programs as easy as possible – all Horizon training programs are conducted online to deliver more flexibility, allowing you to participate at your convenience. More than anyone, Copeland is impressed by the advancements in the green industry. “That’s one of the best parts of being in this business so long is that I can see firsthand how far we’ve come.” Horizon Distributors Inc. is the only full-service professional landscape and irrigation distributor specializing in every major area of products and services in the green industry. Horizon offers the industry’s widest choice of irrigation, landscape, specialty and power equipment products, focusing on strong brands with innovative products to meet its customers’ needs. Horizon has over 60 stores in 12 states, including 10 here in Arizona. For more information on these innovative products and more call your local store or visit

NETAFIM DRIP HELPS US SUCCEED A 500-unit HOA community was thrilled when we cut their water and maintenance costs by converting the irrigation system to Netafim dripline. Without Netafim’s proprietary capabilities, we could not have accomplished what we did.

Myron Baker Viridian Corporation San Diego, CA

Build a great reputation and expand your business with Netafim, the most reliable dripline in the industry. Flexible, easy to install and delivering years of trouble-free performance, Netafim dripline products can help you succeed. NOW MADE WITH POST CONSUMER RECYCLED MATERIAL


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2:44 AM

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Variety ‘AZT’

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SIMPLY THE BEST Prosopis Hybrid ‘AZT’ Thornless Mesquite Cercidium praecox ‘AZT’ Sonoran Palo Verde Olneya tesota ‘AZT’ Desert Ironwood Cercidium Hybrid ‘AZT’ Thornless Hybrid Palo Verde Chilopsis linearis ‘AZT Bi-Color’ Desert Willow Chilopsis linearis ‘AZT Desert Amethyst’ Desert Willow Cercidium Hybrid ‘DM’ Desert Museum Hybrid Palo Verde* *AZT propagates the ‘Desert Museum’ with the guidance and permission of the Arizona-Sonora Desert Museum

Specimen Trees for Desert Landscapes


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Hunter Industries Built on Innovation


unter Industries is a family-owned global company that provides high quality, efficient solutions for the irrigation, outdoor lighting, and custom molding industries. Our diverse array of products can be seen everywhere from residential landscapes, to stadiums, national landmarks, theme parks, city parks, commercial complexes, hotels, and municipal buildings around the world. Whether you’re from New York, Shanghai, Sydney, Paris, Moscow, or Cairo, the odds are you’ve probably encountered a Hunter product somewhere along the way. Hunter was founded by irrigation industry pioneer and entrepreneur Edwin “Ed” Hunter with the help of his sons Paul and Richard, and daughter Ann. In 1983, the small Hunter team introduced the PGP gear-driven rotor to the world of irrigation. The proprietary product started what is now referred to as “The Rotor Revolution” in the landscape irrigation industry. Its success as an efficient, reliable product quickly put Hunter on the map as a well-respected irrigation equipment manufacturer. In 1985, with demand growing for the PGP, Hunter opened international distribution channels in Australia and Europe. By 1994 the Hunter catalog grew to include short and long-distance rotors, sprays, valves, and controllers. With the company stable and the future bright, Ed retired in 1994. The next leader of Hunter Industries would be Ed’s son Richard, an accomplished engineer and entrepreneur. Throughout the 1990’s and into the new millennium, Hunter has grown to become a market leader in residential, commercial, and golf course irrigation system components. Still under the leadership of Richard Hunter, the product line now includes products ranging from rotors that throw between 10 and 160 feet, the water-saving MP Rotator, climate-based irrigation controllers, valves built to withstand 220 PSI, fully modular I-Core controllers, highly popular X-Core residential controllers, the subsurface irrigating Eco-Mat, Professional Landscape Dripline with built-in check-valves, and several robust central control options. Beyond irrigation, Hunter has also recently increased our investment in Hunter Golf, our line of golf course irrigation products, acquired the innovation driven FX Luminaire brand of outdoor lighting, and formed Hunter Custom Molding, which offers our extremely efficient manufacturing services to industries beyond irrigation. While we couldn’t be more proud of the products we’ve introduced over the years, we’re most proud of what the Hunter name has come to signify. Throughout all of our interests, Hunter has grown to mean



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more. More support, more technical resources, more product training, market-stabilizing prices, and generous warranties. Because we understand our customers don’t just need a manufacturer, they need a partner. And that’s exactly what we strive to be on every level. Moving forward Hunter’s focus will continue to be on developing innovative products and providing the support our customers need to succeed. We will do so while pursuing the most water and energy efficient products and processes possible. We believe that properly designed and irrigated landscapes provide many environmental benefits including erosion control, improved water quality, environmental cooling, and carbon sequestration, among many others. Our philosophy is that our engineers’ workstations, test labs, production floors, and landscape sites are all places where innovation should meet conservation. Our commitment to conservation extends beyond our products. Hunter is actively involved in helping the Environmental Protection Agency (EPA) with the development of the WaterSense product labeling program. This program is similar to Energy Star ratings for appliances, and will provide easy identification of products that use as little water as possible to properly irrigate landscapes. Our infrastructure as a corporation is built to minimize resource use as well. From our LEED certified factories and facilities, to our extensive material waste reduction efforts, every aspect of our business was developed to use as little natural resource as possible. Moving forward our promise to our customers and community remains the same: In our every endeavor, Hunter Industries will strive to employ business practices that use natural resources as efficiently as possible. Today, with four brands under our corporate banner, sales on every inhabited continent, and over 100 unique product lines, the Hunter promise of partnership still stands as strong as ever. And it’s exactly how we’ll continue to do business moving forward.


Arizona Certified Landscape Professional Program (ACLP) Please call the ALCA office to register at 602-626-7091 or download the registration form at

Pesticides and Calibration Workshop July 14 and 18 U of A Cooperative Extension 4341 E Broadway Rd, Phoenix, AZ 85040 July 28

Pima Community College, Bldg CC, Amethyst Community Room, 1255 N Stone Ave, Tucson 85709

What is it anyway? Through this course, attendees will learn how to work safely and effectively with pesticides in the landscape industry. What will we learn and do? • Gather health, safety, and pesticide use information from product labels. • Mix, load, and apply pesticides so that the product is applied correctly and evenly. • Apply pesticides in a manner that reduces the risk of contamination to ourselves, other people, animals, and the environment. • Prevent, recognize, and respond to pesticide-related emergencies. • Properly calibrate pesticide application equipment. • Follow local laws and regulations regarding pesticide application recordkeeping and notification. Are there CEU’s available for attending this workshop? Yes, there are 3 CEU’s available from the Department of Agriculture. Is this class offered in Spanish? Yes, if there is enough interest, a Spanish version of the workshop will be held on Wednesday, July 18 at the University of AZ Cooperative Extension in Phoenix at 1 pm and ending at 5 pm. Instructor: Jennifer Weber – Arizona Department of Agriculture Jennifer Weber is a pesticide safety field consultant with the Arizona Department of Agriculture’s, Ag Consultation and Training Program. She works directly with growers and agricultural employees to assist them with the federal Worker Protection Standard and state pesticide laws and regulations. She provides pesticide safety information during site visits and training programs and develops educational workshops and resources to further extend pesticide safety information to the agricultural community. Ms. Weber graduated from California Polytechnic State University in San Luis Obispo with a bachelor’s degree in dairy science and later earned a master’s degree in Multicultural and Bilingual Education from California State University, Sacramento. Her thesis was on pesticide applicator exam formats and testing strategies.

Soils and Fertilizer Workshop August 11 August 15 August 18

Mesa Community College, Kirk Student Center, Kiva Room located at 1833 W Southern Ave, Mesa, AZ 85202 U of A Cooperative Extension – 4341 E Broadway Rd, Phoenix, AZ 85040 Pima Community College, Bldg CC, Amethyst Community Room, 1255 N Stone Ave, Tucson

What is it anyway? Through this course, students will learn about the components of soil, the importance of soil texture, pH, compaction, infiltration, drainage and nutrients and how to correct nutrient deficiency and manage salts as it relates to water movement in soils. What will we learn to do? • Determine soil texture and understand how soil texture relates to irrigation management. • Take steps to prevent soil compaction and salt accumulation. • Recognize and correct plant nutrient deficiencies. • Understand the role of pH in plant health and plant selection. • Choose and apply appropriate soil amendments. • Describe the role of roots and plant health and the importance of soil management to optimize root health. • Manage caliche. Instructor: Kelly Young – Assistant Horticulture Agent, University of Arizona Cooperative Extension, Maricopa County. Leading the Extension Horticulture program, Kelly Young works to identify the research needs of the nursery and landscape industries and provide educational opportunities to share information and technology. Kelly earned a master’s degree in Botany from Arizona State University and has been working with and teaching people about plants ever since. She developed and delivered a 16 credit hour vocational horticulture program for Rio Salado College and has taught biology at Mesa Community College. Kelly volunteers with the USAID Farmerto-Farmer program, bringing current technology to developing agricultural economies.  Finishing an internship with Project CENTRL (CENter for Rural Leadership), Kelly advocates for the green industry while developing strong ties with decision makers throughout Arizona. The youngest of seven children and the first native Arizonan in her family, Kelly’s family owned and operated a small landscape maintenance company in Phoenix. She has dug many planting holes and moved countless shovels of crushed granite. Proud parents to two adult daughters, Kelly and her husband Robert enjoy paddling dragon boats at Tempe Town Lake competitively in their spare time.

Create Beautiful Landscapes in Interactive 3D

Pavestone is pleased to announce that our products are now available directly in VizTerra, 3D landscape design software. In today’s market customers expect state-of-the-art 3D technology when buying. VizTerra’s fully interactive 3D presentation allows you to take your customer on a tour of the finished project before the first paver is ever laid. VizTerra is your complete software solution from initial concept to construction. VizTerra allows an entire project to be designed, presented in 3D, and then constructed with build ready plans. Every part of the design, including hardscapes, retaining walls, outdoor kitchens, fireplaces and more is shown in fully detailed 3D. The unique “Instant 3D” presentation system allows you to draw hardscapes, planters, structures and more in flat 2D and instantly present in interactive 3D. Customers can tour the project and experience key details such as hardscapes, irrigation and lighting before any construction begins. The realistic presentation even allows the customer to see how their design appears at different times of day, from morning to night. VizTerra members close 30% more leads and sell 20% more on every project. Quickly add any of the Pavestone products with the click of a mouse button. July/August 2012





Rodeo Ford


odeo Ford is an Earnhardt Dealership. The Earnhardt Family has been selling cars and trucks to people in the Southwest since 1951. Rodeo Ford, which was previously Pioneer Ford, joined the Earnhardt Automotive Group in June of 2010 and has expanded the Earnhardt’s rich tradition of customer service and sales satisfaction throughout the Valley. Jim Mitchell has 18 plus years of experience in Fleet sales, financing, leasing, Customer Service, and is the Director of Fleet Operations at Rodeo Ford. Our motto in the Fleet Department is, “if it’s possible to do...we can do it here”. Our motto supports the Earnhardt’s mission of world class customer service and sales satisfaction and it’s an essential part of everyday operation. Every dealership wants to sell you a car, truck or a van; our approach is unique. We offer solutions for every Fleet. The solutions offered through Rodeo Ford Fleet Department can be customized to fit every size fleet. Our Commercial Retail Financing offers competitive rates, flexible terms, no hidden fees, and available combined billing. We can simplify your vehicle payments with one consolidated monthly statement. Our combined billing is complimentary to all customers with three or more accounts. If your company plans on purchasing multiple vehicles within a year, we offer a commercial line of credit. The commercial line of credit allows our customers to streamline the funding process with a single application. You can add to your fleet anytime within twelve months. It covers all your eligible vehicle financing needs, including up-fits which saves your bank lines when you’re in need for working capital. Financing of extended service plans, gap insurance, and prepaid maintenance can be absorbed in the commercial line of credit. We offer short term solutions with our Red Carpet Commercial Lease for predictable mileage usage; our closed-end lease offers no residual risk. This solution allows the opportunity to enjoy the quality and technology of Ford products more often as well as select from our variety of flexible terms, mileage options, and payment choices. If you’re in need of extensive mileage, vehicle modifications or up-fits, we offer a T.R.A.C lease, (operating lease).This commercial lease is a customizable open-ended lease program that allows flexibility to set the residual based upon business requirements. Several benefits of



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this lease option are no mileage restrictions and no wear limits. With combined maintenance and an extended service plan, this lease can be of aid in managing your fixed operations. With an aggressive structure we can turn a vehicle liability into an asset. The changes in our economy have required a change in how some companies manage their vehicle assets; cutbacks in personnel have produced an excess in equipment. We have a team of Field Remarketing Agents that can access the market value of your current fleet and offer certified funds to help liquidate any excess fleet inventory. The Earnhardt Automotive Group has access to pre-owned vehicles throughout its network of dealerships. We may be able to provide a less expensive, higher mileage solution for a unique need. Equally important as providing the variety of finance and sales options, Rodeo Ford’s fleet department has solutions for preventive maintenance and repairs. A private label Fleet Management Service program with a primary objective to provide our commercial customers ancillary services will assist in operating your fleet. These services include: basic light duty program, (pay-as-you-go maintenance), premium plus program with e-mail reminders for service to drivers, guaranteed maintenance, fuel card, quick-tag automated license renewal, accident management services, personal mileage reporting, and MVR on demand. Central to all is the Fleet Service Department at Rodeo Ford headed up by Darren Smith. As part of the Earnhardt network we can provide service to your fleet on both the east and west side of town. A simple phone call and we can either set an appointment or arrange a pick-up for warranty and repair. Once completed, we’ll return the vehicle to your location. Billing can be set-up in advance with one of the services listed. Quality Fleet Care can assist with consolidated billing monthly, (no out of pocket expense for your drivers). Rodeo Ford Fleet Department offers the same services as the nationwide management companies, World class service, commitment to customer service, and the belief that , “if it’s possible to do... we can do it here”.


Heat exhaustion, stroke dangers arrive with triple-digit temps By SCF Arizona


t was downright hot the weekend of April 21 in Arizona, breaking a 63-year-old record for high temperatures. The triple-digits are a reminder that heat exhaustion is most likely the culprit when a worker experiences an excessive loss of water and salt, and is sweating profusely. In Arizona, heat-related deaths are the No. 1 weather-related killer. Among those most prone to heat exhaustion are employees who work in a hot environment, such as bakeries, laundries or outdoors who have high blood pressure or who are elderly. Heat exhaustion symptoms include: • Heavy sweating • Extreme weakness or fatigue • Dizziness, confusion • Nausea • Clammy, moist skin • Pale or flushed complexion • Muscle cramps • Slightly elevated body temperature • Fast and shallow breathing According to the Arizona Department of Health Statistics, nearly 1,500 people in Arizona died between 1992 and 2009 from exposure to excessive natural heat due to weather conditions That is an average of about 36 people a year. Employees working in hot environments should be trained in first-aid treatment of heat exhaustion. When workers succumb to heat exhaustion: • Place them in a cool, shaded or air-conditioned area to rest. • Help them drink plenty of water or other cool, nonalcoholic, noncaffeinated beverages. • If possible, have them take a cool shower, bath, or sponge bath.

Employers can take a number of precautions to protect workers from heat stress, starting with scheduling the most rigorous jobs for the coolest part of the day. Workers also should be allowed to become acclimatized to the heat by working for progressively longer periods in the heat. Other important steps include: • Lightening the physical workload and using worker rotation • Providing cool water or hydrating liquids (not caffeinated, sugary or alcoholic) for workers to drink • Allowing workers to take rests with water in cool break areas • Monitor those workers that are at higher risk of heat-related illness • Train employees to be alert to the signs of heat stress, prevention, and first-aid treatment • Have workers wear light-colored, loose-fitting, cotton clothing and remind them that wearing personal protective equipment (PPE) may increase the risk of heat stress Visit to view “Heat Stress” at SCF Arizona’s SafetyNet, a free online library of training videos. Follow @SCFArizona on Twitter and like us on Facebook. SCF Arizona is the state’s largest workers’ compensation insurer, providing coverage to about 30,000 active policyholders and their employees statewide. SCF has operated in Arizona for more than 85 years and holds in excess of $3 billion in assets. Based in Phoenix SCF, has a statewide presence. For more information about SCF Arizona, visit

West Coast Turf/Western Sod

Quality, Service, and the Newest State-of-the-Art Eco-Friendly Turfgrasses and Products--Plus “Mr. Wise Grass!” West Coast Turf/Western Sod (WCT/WS) is undoubtedly the most popular face in Arizona’s turfgrass industry. We offer top professional quality products and services to all of our customers, whether they are the head groundskeeper of Chase Field looking for the perfect MLB field, or a homeowner wanting the newest environmentally friendly lawn. The EXCITING Stuff……..!

WCT/WS has been the official supplier to Chase Field and the D-backs since day #1. The best part?  Everyone can have that same grass the D-backs and the MLB players enjoy.   “We get several calls every day about BOBSod.  People want THAT grass--the stuff they see on TV,” said WCT/WS’s Jay Danek. WCT/WS boasts the most impressive client list in the US, including being the supplier of sod to an unprecedented 7 Super Bowls, the LA Dodgers, San Diego Padres and Chargers, KC Royals, SF Giants and 49ers, Oakland Raiders and Athletics, U of A, ASU, and the Rose Bowl (if we had more room we could fill the page!). We have also been actively involved in the D-backs “Diamonds Back” field building program, which has built or renovated 30 baseball fields since 2000.  This program has allowed children from across the state to play at top quality baseball and softball facilities.

The Latest State-of-the-Art Grasses

Environmentally friendly turfgrasses are important. We are offering our new Platinum T.E. paspalum.  “I’ve been in the industry for a long time, and I haven’t seen a grass out there that is more suited for our desert,” Danek explained.   “It can reduce your budget because it can stay green 4-6 weeks longer in the fall, and greens up a month earlier.” And Mr. Wise Grass—Our Sod Blog…….

Danek writes a regular appropriately called “Ask Mr. Wise Grass” (found at that offers turf advice, tips, insights, and answers. “I am passionate about grass, and I love helping people get their lawns in top condition,” Danek said.   Be sure to sign up for his blog for news, info, and special discounts! Contact West Coast Turf/Western Sod at 800/832-8873, online at www., or find us on Facebook  Life is short.  Sod it! July/August 2012





Keep Your Yards Animal Friendly


3.9 60 % FOR

XUV 550 S4


Mid-Duty Crossover Utility Vehicles

Keep part of your yard natural.

• • • • •

The more diverse your bushes, seeds, and berries are, the greater the variety of birds and small mammals you will attract and nurture.

Four-passenger 550 S4 - Starting at $9,299 Two-passenger 550 - Starting at $8,199 4WD Fully independent suspension 400 lbs., 9-cu.-ft. cargo box

Install a birdbath.


Change the water every two to three days in warm weather, and use a heater in cold months to keep the water from freezing. Don’t warm up the water too much, however; birds might be tempted to bathe and could end up freezing to death.

XUV 825i


Install a martin house.

Mosquitoes will disappear from your woodsy yard as elegant swifts, swallows, and purple martins sweep through the air.

Heavy-Duty Crossover Utility Vehicles • 50 hp EFI*, 44 mph (70 km/h) • D ouble-wishbone suspension • 16.4-cu.ft. cargo box • A lso available: - XUV 625i, 23-hp* EFI, 30 mph (48 km/h) - XUV 855D, 23-hp* diesel, 32 mph (51 km/h)

Plant chives.

Avid gardeners are all too familiar with aphids, those little insects who like roses as much as we do. Planting chives near your rosebushes can help keep them away.

Traditional Utility Vehicles % 2

0 • • • •

for 36 months

p to 854 cc (20 hp*) U G as and diesel engines Payload up to 1,600 lbs. (726 kgs) 2WD and 4WD

Put up a bat house to encourage the presence of these shy animals.

Bats consume 3,000 or more mosquitoes and other insects nightly, and bats are less likely to be rabid than dogs are. Need another reason? Bats are responsible for up to 95 percent of the seed dispersal essential to the regeneration of forests. Keep dead trees around.

Dead wood is ecological gold and crucial to kicking our pesticide habit. More than 150 species of birds and animals live in dead trees and/or feed on the insects there. Top off dead trees, rather than chopping them down, and check for nests and dens before cutting. Help out birds.

Place hawk silhouettes, wind chimes, or streamers on window panes to prevent birds from flying into them. Ingrid E. Newkirk’s The PETA Practical Guide to Animal Rights (St. Martin’s Griffin)


JOHNDEERE.COM/GATOR Offer valid from 3/1/2012 until 7/31/2012. This offer excludes TX Turf Gators and ProGators. 3.9% APR is for 60 months only. ²Offer valid from 3/1/2012 until 7/31/2012. 0% APR for 36 months only and excludes TX Turf, ProGators and any XUV or recreational model Gator. Subject to approved credit on Revolving Plan, a service of John Deere Financial, f.s.b. For consumer use only. No down payment required. Other special rates and terms may be available, including financing for commercial use. Before operating or riding, always refer to the safety and operating information on the vehicle and in the Operator’s Manual. Actual vehicle top speed may vary based on belt wear, tire selection, vehicle weight, fuel condition, terrain and other environmental factors. Prices are suggested retail prices only and are subject to change without notice at any time. Dealer may sell for less. Taxes, setup, delivery, freight and preparation charges not included. Attachments and implements sold separately. Shown with the optional equipment not included in the price. Prices and models may vary by dealer. *The engine horsepower and torque information are provided by the engine manufacturer to be used for comparison purposes only. Actual operating horsepower and torque will be less. Refer to the engine manufacturer’s website for additional information. John Deere’s green and yellow color scheme, the leaping deer symbol and JOHN DEERE are trademarks of Deere & Company.


We know you work hard. Let us work harder.

OPM License Exam Preparatory Courses Conducted Weekly

W eed & Right of W ay Turf & Ornamental Aquatic W eed Core Exam

Get Knowledge!   Call

602-452-2900 Or Toll Free

877-533-2900 w w w .M



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Lean on us for some of your business demands - we know we can work harder for you. This is why we’ve implemented the Partners Program and Business Solutions, and the Px3 Maintenance Package. Contact your local branch to learn more about these opportunities. We are eager to help you with as many of your business challenges as possible!



ALCA Golf Tournament


he Arizona Landscape Contractors’ Association held its annual Golf Tournament at the beautiful Quintero Golf Club on Friday, May 18th. Proceeds of $8,000 contributed to the Sky Blu Underwood Scholarship Program. With a maximum turnout of 36 teams competing this year, the lowest score and 1st place prize went to the team from Integrated Horticultural Services: Nick Miller, Jared Wright, Bob Ramsey and Jeff Lundgren. Capturing the 2nd place prize was the team from The Toro Co: Brian Whitcher, Bryan Kelly, John Barnes, and Drew Price. The 3rd place team consisted of Kris Klein (FX Luminaire), Richard Thornton (Horizon), Chris Wentland (CYC Landscaping), and Chris Griffin (Unique Landscapes). There were 4 winners in the putting contest sharing the prize of $100 each. They were Ben Chaet (Stillwater Landscape), Nick Gage (AAA Landscape), Brian McKenna (Midway Chevrolet), and Quinn Rosenstein (Rodeo Ford). Cash prizes for “closest to the pin” went to Drew Price and Bob Kritz. Dale Siever with Vermeer Sales Southwest collected donations for a chance to win a set of Calloway clubs and bag. It was Brian Whitcher’s lucky day! There were a number of volunteers that assisted with the putting contest, float the boat contest, use the pro’s driver, and hole-in-one contest. Thank you Lorene Gilbert, Gina Larsen, Kelly O’Shaughnessy, Janell Soyster, Ivan Hilton and Lonnie Drake for making these events possible and adding a little extra fun and challenging contests on the course. Many thanks go to the Golf Chairman Nate Gould with Hunter Industries for choosing such a beautiful course and organizing the tournament. And finally, thank you to the companies that donated raffle prizes and sponsored the holes: AAA Landscape ALCA Influence Magazine/AOS Azul-Verde Design Group Belgard/Superlite Block Bingham Equipment Cutting Edge Curbing Sand and Rock

DIRT DLC Resources Evergreen Turf Ewing Irrigation Products Hill & Usher Insurance Horizon Distributors

Hunter Industries/FX Luminaire Irritrol/Toro Co/Unique Lighting John Deere Landscapes Land-Tech Landscape Construction Midway Chervrolet/Isuzu – Sponsored Hole-in One for chance at a truck

Rain Bird Corporation Rodeo Ford SCF Arizona Vermeer Sales Southwest Vista Professional Outdoor Lighting

Industry compliance with legal and ethical advertising Tom Delaney, PLANET Director of Government Affairs

It’s important to differentiate yourself from your competitors, but there are limits and also federal rules involved in how you do so. For instance, you would not be in compliance if you use information that has not been peer reviewed or scientifically proven to promote one service or product over another. Comparing “natural” or “organic” fertilizers and pest control products over traditional products, or saying the products are safe are some of the areas where many legal and ethical violations in lawn care advertising occur. It has been some time since the industry has been under the microscope for its advertising practices, and, to keep it that way, it’s again time to take a look at the basic guidelines. Familiarizing (or re-familiarizing) yourself with the Advertising Guidelines for Lawn Care Products and Services, developed by PLANET in cooperation with the Environmental Protection Agency (EPA) and the Federal Trade Commission (FTC) several years ago, would be a great place to begin to determine whether or not your advertising is in compliance. This document can be found online at under the Government Affairs tab. Select Industry Tools, then Lawn and Landscape Issues Communication Toolkit, and then Lawn and Landscape Communication Toolkit Resources from the shaded Toolkit Quick Links box. While these are not laws, they do provide peer-reviewed guidelines to good practices. One example the FTC has used in this area has to do with unfairly comparing like services. These guidelines apply to all communications with the general public and

include, but are not limited to, written and verbal communications using any medium, advertising or public relations efforts, and sales and solicitation contacts. Also included is any literature that is distributed with or without the company’s name. The key point to stress, and that many seem to miss, is how far your sales people can go with the claims they make in their sales pitches. So, what can you say? In anticipation of this question, we also created the “What You Should Know About Lawn Care Products and Services” brochure. Reference is made to this brochure throughout the advertising guidelines because it contains great information you can share with your clients. For example, it details the difference between “organic” and “natural” with regards to lawn care products. The website is another great resource for brushing up on what it considers “fair advertising.” The agency’s Bureau of Consumer Protection Business Center has a pretty extensive list of FAQs (Advertising FAQs: A Guide for Small Business found at that are also very helpful. If you think the FTC will never find you or come to your location, consider that your state’s attorney general is the enforcer under the state or “little” FTC act. Competition is good for the industry and the consumer. Let’s just do it in a legal, fair, and ethical manner that helps the entire industry. Lets all compete on the merits of our companies offerings and not on false or misleading statements about competitors and their services. July/August 2012





Thank you to Midway Chevrolet/Isuzu for sponsoring the May mixer at Bill Johnson’s Big Apple “Wow” can you believe that it’s been over a decade of partnership between the ALCA and Midway Chevrolet/Isuzu? We at Midway want to thank you for your continued support. We pride ourselves in helping each of you run a successful business in the “Valley of the Sun”. Over the years Midway has been selling and fixing your vehicles all over the valley. Our recent addition of the Mobile Truck, pickup and delivery along with our ALCA special pricing has made us a favorite of the ALCA members. Thank you for allowing us to help keep you rolling. Dave Murdough, Midway Chevrolet/Isuzu or 602-501-4472

The Synthetic Grass Store



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ALCA members and guests enjoyed the open house and happy hour on April 25th at The Synthetic Grass Store’s newest location at 3321 North Freeway Road in Tucson. The Synthetic Grass Store is proud to be Arizona’s first true one stop shop for wholesale turf, materials and tools. We are committed to having a large selection of grasses in stock to choose from, along with the infill materials and tools you need. We can also handle your special orders in less than one week. You will not have to search all over the valley to find the specialty infill materials you need as we carry; Silica Sand, Copper Slag, Crumb Rubber and Green & Black top dressing in stock. Whether you are looking for a plate compactor or a loop pile cutter, we have the tools you need. The Synthetic Grass Store, based in Phoenix, Arizona, and a new location in Tucson is the largest stocking wholesale distributor of artificial grass in Arizona. We typically sell to contractors, synthetic lawn installers and Do It Yourself (DIY) homeowners. We have over 100,000 sq ft of artificial turf in stock and the grass can be ready for pickup in about 15 minutes. For more information, you may contact Kim Martinez at the Tucson branch at 520690-8873 or Mary Clanton at the Phoenix branch at 602-903-7150.


Phoenix April Member Mixer ALCA extends a warm thank you to We Rock AZ!, Inc. for hosting the April Phoenix ALCA mixer at their rock yard in the north valley. ALCA board members, landscape members, and vendors joined the We Rock AZ crew for an evening under the stars and among their thousands of boulders. We Rock AZ!, Inc. is a landscape materials supplier in the north valley, specializing in surface select boulders, rip raps, and granites. For more than 20 years, landscape contractors, designers, and water-feature builders have partnered with the good folks at We Rock AZ and their prior rock yard owners at the famed “Melluzzo” rock yard near Cave Creek and the Loop 101 freeway to create dramatic landscapes and exotic backyard retreats for their corporate and retail customers. Just about everywhere you look across the valley, you’ll see boulders and landscape granite from We Rock AZ! As the temperature dropped and the sun settled, attendees were treated to another of our colorful Arizona cloud-streaked red/orange sunsets. Everyone enjoyed a tasty catered Mexican food meal from Macayo’s, wetted with beer, soft drinks, and even margaritas spilling from a fountain. Among the events as the evening unfolded was a PowerPoint presentation prepared by company president, Mark Hollowell; he told a visual story of the We Rock AZ boulders, from their home in the mountains northwest of the valley, down the mountain to the rock yard, onto landscape contractors’ trucks, and through to their placement in customer homes across the valley. Several attendees asked questions and complimented the team on the “life of a boulder” presentation. All were invited to tour the rock yard and peer (if they dare!) over the edge down into the huge rock pit below the rock yard. Our rock yard hosts donated numerous door prizes of yellow We Rock AZ! safety shirts, a certificate for free boulders or granite; and, a scavenger hunt that led attendees through the boulders to seek and find two “well-hidden” gift certificates. Thanks for another great ALCA mixer! You may contact We Rock AZ!, Inc. at 602-569-3000.

Wednesday, September 19, 2012 5:30-8:30PM

New Member Recruitment Night and Mini Trade Show Mountain Preserve Reception Center 1431 E Dunlap Ave Phoenix  Meet and greet fellow mem   

bers of the Green Industry Support the vendors that support you Improve your business Don’t let your competitors outpace you Pick up a copy of the Sustainable Landscape Management practices

Register by September 14th $25 Members, Prospects FREE Mountain Preserve Reception Center

 Join today and enjoy member

   

ship through 2013 Bring your business cards for a chance to win fabulous raffle prizes Cold & Refreshing nonalcoholic beverages Cash bar for other beverages Excellent Hors D’oeuvres Contact ALCA 602-626-7091 or

July/August 2012




AD INDEX/RESOURCE GUIDE BELGARD HARDSCAPES Oldcastle Superlite Block (602) 352-3805 Please see our ad on page...................4

EROSION CONTROL/HYDROSEEDING Western Sere (888) 448-SERE (7373) Please see our ad on page...................3

INSURANCE SERVICES Landscape Contractors Insurance Services, Inc. (800) 628-8735 Please see our ad on page.................20


Hunter Industries (760) 744-5340 Please see our ad on page...................7 John Deere Landscapes (800) 347-4272 Please see our ad on page.................18 Netafim (888) 638-2346 Please see our ad on page.................13

LANDSCAPE CERTIFICATION TRAINING/TESTING Metro Institute (602) 452-2901 Please see our ad on page.................18


DIG Corporation (800) 322-9146 Please see our ad on page...................3 Ewing Irrigation (800) 343-9464 Please see our ad on page...................9 Horizon (800) PVCTURF (782-8873) Please see our ad on page.................23

Arizona Machinery (602) 917-1530 Please see our ad on page.................18

LANDSCAPE SUPPLIES Target Specialty Products (800) 352-3870 Please see our ad on page...................6

LANDSCAPING BOULDERS AND GRANITE We Rock AZ, Inc. (602) 569-3000 Please see our ad on page.................23

LIGHTING Brilliance LED, LLC (800) 876-2108 Please see our ad on page.................22 Kichler Lighting (216) 573-1000 Please see our ad on page...................2


SOD/TURF Evergreen Turf, Inc. (480) 456-1199 Please see our ad on page... Back Cover Western Sod (800) 832-TURF (8873) Please see our ad on page...................5

SUPPLYING LANDSCAPE PROFESSIONALS Wilbur Ellis (480) 921-8500 Please see our ad on page...................9


All Season Wholesale Growers (602) 276-0230 Please see our ad on page.................22

Chapman Chevrolet & Isuzu (866) 412-2712 Please see our ad on page...................5

Arid Zone Trees (480) 987-9094 Please see our ad on page.................13

Sun Country Truck Equipment, Inc. (602) 438-4956 Please see our ad on page...................5

POTTERY International Wholesale Pottery (602) 454-0528 Please see our ad on page.................13

VEHICLE TRACKING SYSTEMS Master Route (928) 505-3100 Please see our ad on page...................9

WHOLESALE NURSERY & CUSTOM GROWER Waldrons Farm (602) 276-8076 Please see our ad on page...................5

All Season Wholesale Growers

AD INDEX All Season Wholesale Growers........... 22 Arid Zone Trees.................................. 13 Arizona Machinery.............................. 18 Brilliance LED, LLC............................. 22 Chapman Chevrolet & Isuzu.................. 5

Wholesale grower of quality annual color, shrubs and trees

Beth Gosnell 602-276-0230 phone 602-276-0660 fax 6623 South 32nd Street, #4 Phoenix, AZ 85042

Our Reputation Starts With You



T July/August 2012

DIG Corporation.................................... 3 Evergreen Turf, Inc................ Back Cover Ewing Irrigation.................................... 9 Horizon.............................................. 23 Hunter Industries.................................. 7 International Wholesale Pottery........... 13 John Deere Landscapes..................... 18 Kichler Lighting.................................... 2

Landscape Contractors Insurance Services, Inc...................................... 20 Master Route........................................ 9 Metro Institute.................................... 18 Netafim.............................................. 13 Oldcastle Superlite Block...................... 4 Sun Country Truck Equipment, Inc........ 5 Target Specialty Products..................... 6 Waldrons Farm..................................... 5 We Rock AZ, Inc................................. 23 Western Sere........................................ 3 Western Sod........................................ 5 Wilbur Ellis........................................... 9

2,000+ SURFACE SELECT BOULDERS ON DISPLAY! For years, landscapers and water-feature contractors have partnered with the West of Cave Creek Road South of the Loop 101 Freeway

good folks at We Rock AZ! to create dramatic Arizona landscapes and exotic backyard retreats for their commercial and residential clients.

19636 N. 20th St. Phoenix, AZ 85024

Just about everywhere you look across the valley these days you’ll see boulders and granite from We Rock AZ!, Inc. Call us: 602-569-3000

Fax us: 602-569-2061

July is Smart Irrigation Month.

Partner with Horizon and let’s do our part together. At Horizon, we believe that every month should be treated as Smart Irrigation Month. So, where do you start your practice of Smart Irrigation? Right here. Controllers

Micro Irrigation

For both new construction and retrofit applications, a great way to upsell any property.

Save water by using micro-irrigation solutions to deliver water directly to the root zone.


Soil Surfactants ®

I n j e cta b l e

For both new construction and retrofit applications, smart water nozzles provide more uniform water distribution than traditional nozzles and can reduce usage by as much as 30%. Scan the QR code, call us at 800-782-8873 or visit us at to learn more.

Soil surfactants give visible results and reduce runoff on sloped turf areas by 20% or more. Soil surfactants reduce water use on cool-season grass by up to 25%, and up to 50% on warm-season grass.

The Edge You Need

ALCA Influence Jul/Aug 2012  
ALCA Influence Jul/Aug 2012  

ALCA Influence Jul/Aug 2012