Lara Land Presents: "Chloe the Yogi" Media Kit

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Media Kit

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CONTENTS The Introduction About Lara Land Yoga For Children: Photo-spective Introducing: Chloe The Yogi About Chloe The Yogi Contact

INTRODUCTION It was teaching kids yoga classes in India and Rwanda, that exposed Lara Land to the possibility of developing interactive yoga programs for children. Ashtanga Yoga instructors can only obtain the blessing to facilitate their own practice after training with the Guru in India, and as Lara’s evolution into being an official yogi commenced in India, returning to the United States opened the door to Lara’s yoga program in Brooklyn. It was during that time, that Lara conceived the idea to write a fun and interactive children’s book, infusing yoga poses and concepts to engage children from all walks of life.

The introduction of ‘Chloe the Yogi’ and launch of the first in the children’s interactive book series, are a result of Lara’s efforts in creating comprehensive community yoga programs both in and out of the studios. Additionally, mini-camps and kids yoga classrooms facilitated by instructors under the Chloe The Yogi children’s yoga company and brand.

ABOUT LARA LAND Her creative savvy is a big part of the value that drives the programs Lara Land has been developing in the Yoga Industry. An authorized Ashtanga Yoga teacher and founder of the ‘Chloe the Yogi’ Children’s Yoga Company and brand, her commitment to betterment and wellness has allowed Lara to be hailed as a pioneer within her niche. Now

two years after launching her

yoga studio in the multi-cultural

dynamism of the new Harlem in

New York, Lara is proud to launch

the first book series and mobile

application for ‘Chloe the Yogi’.

Raised in a very supportive

Jewish community, Lara was

nurtured by a first generation

American-German father and an

eastern European maternal family

in Fair Lawn, New Jersey. In

addition to transforming her home

into a theater before being given a

proper chance to perform, Lara’s

love for creating was channeled

through frequent journaling,

storytelling and dancing during

her early years. Her passion for

the performing arts opened the

door to pursuing a BFA in Theater Studies, at Boston University. While in college, Lara developed a stronger sense of how her performing skills could uplift lives. She wrote and produced a one woman show about ‘Body image’ for her thesis which she eventually performed off Broadway in New York. It was also during that time that she became more aware of ‘movement’ and the connection between the body, the breath and emotions via Alexander technique and yoga. As she became more serious about the practice of yoga, it wasn’t long before she was on a plane to become an authorized as an Ashtanga yoga teacher. That in nutshell, is how yoga found her.

Lara continues to travel to India to study with the director of the Ashtanga Yoga Research Institute and has developed yoga treatment for HIV positive women and children in India and Rwanda. She is the proud recipient of the Birthright Next Grant which funded her original program ‘Yoga for the Jewish New Year’ and has been invited to teach at numerous prominent private schools and yoga studios within the tri-state area. A current resident of Harlem and active member of the Harlem Park to Park Business Alliance, Lara became compelled with the need to launch a studio in Harlem while growing her practice in Brooklyn.

After mediation one evening, the lingering urge to solicit advice from one of the local business incubators lead to meeting the real estate agent who convinced her that her studio could work. Nine months later, Lara’s very first yoga studio, Land Yoga, was launched in Harlem, June 2011. Land Yoga’ s success and profitability margins surpassed the industry standards within six months of launching the business. It is a true testament to Lara’s business savvy and creative thinking.

LARA LAND’s

IMPACT

• Creator of Harlem Earth Day. • Partners with local green markets and Morningside Park to offer free outdoor yoga.

• Supports schools with free yoga, motivational talks and studio tours.

• Collaborates with Girl Talk, a program for at-risk preteens, to empower with yoga and yoga philosophy.

• Imparts business training and studio management via revolving Internship Program with Fordham University and Harlem Children’s Zone.

• Organizes Fundraising events for local food bank and for Odanadi, an organization that prevents human trafficking.

• Supports local artists with new art shows/ projects at the studio every 3 months • Hosted first uptown birth fair for “Pre natal and Mother’s Support.”

• Teaches Yoga to students of all ages- in the womb to 80’s.

• Founded Scholarship Program: http://landyoga.com/scholarship • Works with Red Rabbit, Harlem Grown and other organizations to share healthy eating options.

• Works closely with Columbia University Business School and students.

• Active Harlem Part to Park member.

• Hosts creative visualization goal setting workshops.

• Utilizes her Rwandan experience via “Bring Back the Light Workshop” series to inspire how to move forward in schools, studios, and religious centers.

• Collaborated with the Hip Hop Culture Club

Yoga has given me the guts to trust and stay in tune with me.

It has changed my life.

Yoga Found Me. Before I knew it, I was on a plane to India.

Yoga is an integral part of my everyday.

It feels like taking a shower...like therapy...like my comfort...

Yoga For Children:

Photo-spective

INTRODUCING

Chloe the Yogi

“Hi I’m Chloe.

Let’s do yoga!”

ABOUT CHLOE THE YOGI

Chloe the Yogi is an innovative children’s yoga company providing children’s yoga instructional programs, web application products and branded children’s products. Designed to engage children ranging from Pre-K to 12 years age, Chloe the Yogi Children’s classes and e-book series are a fun way to keep your students active while giving them great tools to manage the range emotions and stress that children deal with every day.

The Chloe the Yogi Program Instructional Classes combine traditional yoga concepts and poses with theatrical storytelling and creative play.

The Chloe the Yogi Web Application E-book Series for the iPad features ’Chloe the Yogi’ as she incorporates yoga positions into her many adventures. The E-book is used as an additional tool that both classroom teachers and parents will be able to use during school and at home to perform the yoga poses with the children.

Chloe the Yogi: The Amusement Park is the first edition of a five book series of electronic yoga adventure books that mirror the experience of a children’s yoga class. The story featuring Chloe the Yogi is an engaging vehicle for learning yoga poses and reinforcing the emotional support that children get through stretching, breathing, and role playing. Designed for the iPad, the Chloe the Yogi E-Book series was created as an answer to parents’ desire to see and experience what their children are learning in the increasingly popular yoga classes offered for children. It is the first book designed specifically to be enjoyed through electronic devices where both the child and the parent can benefit from seeing the movement in and out of the pose. The Chloe the Yogi E-book series is tailored toward children ages 3-7 and their parents.

Chloe the Yogi branded products, printed books and original music dvds will be available in 2014.

Yoga For Children

Improves Focus

Releases Excess Energy

Encourages Positive Decision Making

Builds Respect for People and the Environment

Develops Strong Self Esteem

Is A Fun Adventure

“Yoga is even more fun with my mom and my favorite downward dog,

Dizzy”

“Are you ready for your

Chloe The Yogi Adventure?”

CONTACT INFO Nikoa Evans-Hendricks Nikoa@ChloetheYogi.com 917-568-3490 2116 Frederick Douglass Blvd New York, NY 10026

Get the E-Book Series Now www.chloetheyogi.com

Chloe the Yogi

by Lara Land

Media Kit