Application Design

UI/UX Topic: KU SHARE

Student Name: Anisha Bhujbal Mentor Name: Titu Mili

Programme: Bachelor of Design Visual Communication Semester 6 2019

Copyright Š 2019 Student document publication, meant for private circulation only.

All rights reserved.

Visual Communication 2016-2020Unitedworld Institute of Design,Gandhinagar, India.

No part of this document will be reproducedor transmitted in any form by any means electronically or mechanically, including photocopying, xerography and videography recording without written permission from the publisher, Anisha Bhujbal of UnitedworldInstitute of Design, India.

Trademark names are used throughout this document.

Rather than putting a trademark symbol in every occurence of a trademarking, it is stated that the names are usedonly in an editorial manner and to the bene fit of the trademark holder with no infringement of the trademark.

All photography in this document are copyright Š 2019-20 by respective people/ organizations.

Originality Statement: I, Anisha Bhujbal, certify that this work is of my own and that any ideas or quotations from the work of others are fully acknowledged.

All work is to be kept confidential and cannot be used without written persmission from myself.

Disclaimer: This documentation is intended solely for acadamic purposes,and no commercial use in any form is intended. While every care is taken to credit all sources,any exception to it is not intentional and is regretted. All content is original unless stated otherwise.

Acknowledgement: I would like to express my gratitude to the many people who saw and helped me learn through this assignment ; to all those who provided, talked things over, read, wrote, commented , allowed me to quote their remarks and assisted in the editing, proofreading and the design.

I would like to thank my faculties for enabling me to choose the right subject as my topic.

Above all I want to thank my mother and father, who supported and encouraged me inspite of all the time it took me away from them.

CONTENTS

overview about the app value proposition research analysis wireframes colour and typorgraphy screens prototype bibliography

OVERVIEW

The problem

Lack of affordable commute options from Karnavati University Karnvati University (KU) is a private university offering undergraduate and post graduate degrees in management, design, law, liberal arts, commerce, media studies and dentistry through its five constituent colleges namely Karnavati School of Dentistry (KSD); Unitedworld Institute of Design (UID) ;Unitedworld School of Law (UWSL); Unitedworld School of Business (UWSB) ;Unitedworld School Of Liberal Arts and Mass Communications (USLM) .

The University is located near a small village - Uvarsad which is about 5kms away from Gandhinagar City. Students at the University tend to have a lot of college assigned projects that needs them very often to go to local destinations.

Therefore making vehicular transport a part of the student’s day to day life at the college.

Students also commute from college for their personal reasons as it is hard for them to meet all their needs in the village of Uvarsad.

Since the university also has students from pan India who live away from their homes at the college hostels or as paying guests, they tend not to get their private vehicles to this place which reasons to why a lot of students are dependent on other means of transport from the college. A lack of public transport and desire for comfort, makes the use of private transport is extensive. Private transport at the same time happens to be an expensive option but due to unavailability of other transport substitutes students are left with no other options.

ABOUT THE APP

Introduction

Share is a mobile application that serves the students of Karnavati University. It focuses on transport being an inconvenience for the students and gives them opportunities to cater to their transport issues. The app focuses on popularising the pool system of transport for monetary and environmental benefits for the students and and our eco system respectively.

Background

Karnavati University is located in a remote area.

This makes transport an important part of the students life( locals/ students living at the university hostel). Due to the fact that the college is on the outskirts of Gandhinagar city and lack of means of transport, the little available transportation sources tend to be extremely expensive.

Moreover a large number of students from the college aren’t locals of and very few own private vehicles. SHARE is an initiative that will exclusively enable students to pool rides with other students from the college as per their means of comfort with assured guarantee of safety with full* knowledge about their rides and co riders.

Brief & Context

Share is an app that enables students of Karnavati University to save money on transport, connect with other students at the university and promote a cleaner environment.

It is a mobile app exclusively for the registered students who which to pool and share rides with fellow university students mainly from college to reach the same or different destination for almost half the price with a fair split in the fare.

SHARE application is an important step towards an easier tomorrow for students,as it will help them be accessible to more means of transport, save money and bond with their fellow college mates.

The app also focuses on the pain points that come with pool system of transport and tries to cater as many as possible drawbacks with the help of chats surveys and customer journeys to understand the pseudo hinderance

Value Proposition

Target Audiance

Exclusively and evidently all the students of Karnavati University .Only those who hold a valid student ID card with a registered enrollment number so as to ensure safety of the students as it will allow only the current students of Karnavati University -In case of an unfortumate event or inconvinience caused by the fellow user of the app, the University will have every right to take actions against the same. ( This will be ensured by agreein to a terms and conditions form before getting registered to the app)

Goals

Better Connections Proper Planning Access to relevant information Non- Disturbing Fair split of fare Guarentee of safety Proper Space Access to all kinds of vehicles Proper Communication

Mind Mapping Proper utilization of resources Faulty Planning

Decrease on carbon footprint Safety

Petrol/ Diesel/ Fuel No gaurentee

Unsufficiant Promotions Cheats/ Threats Less Pollustion

Rides

Faulty Planiing Non Trustworthy

POOL TRANSPORT SYSTEM

Fare Split

Effeciency

Fare Split Healthy Environment

Equal Treatment Commute

Transport Environment Friendly Unexpected backouts LessEmission of CO2

Car Scooty Bike

Raise of puntuality

Lack of personal space Ineffeciency in case of an emergency

Lack of awarness

Less Space More People

Unreliable

RESEARCH

Benefits of pool transport

Reduce your carbon footprint – According to rideshare.com, every car annually emits its own weight in carbon dioxide into the atmosphere.

Carpooling reduces that amount significantly. If you carpool to and from work, you could probably cut your transportation emissions number in half, or even better.

highways. As more people take part in carpooling programs or organize carpools within their workplaces, overall traffic congestion will decrease, which reduces fuel consumption, commute time, and the cost of road repairs.Prolong the life of your vehicle. Shared driving puts fewer miles on your own car and lesser worries about fuel Hikes

Usable commute time – If you drive to work alone every day, the time spent behind the wheel is essentially wasted. Driving demands our complete attention, which means it’s difficult to be productive with your time on the road. Riding in a carpool allows you to check and answer email, read the news, check bank balances, or even close your eyes for a few minutes before starting your day.

Save money – In addition to the money you’ll save by using less gas, some cities have initiated programs that reward carpoolers with cash. The Clean Air Campaign, located in Georgia, motivates carpooling with money and prizes.

One of the biggest worries in a person’s life is the continuous hike on petrol prices. It is just plain nerve-wrecking. Every time you hear that the petrol prices are going to increase – all you wish you had was a large barrel, in which you could stock up on petrol! But, alas that can’t be done – you just end up emptying your pockets there!

Reduce traffic congestion – The benefits of carpooling on a large scale are huge. Every carpooling participant takes another car off the road, which means less congested roads and

Reduced stress levels-We earn so that we can live a comfortable life. But when you stop enjoying that life, spending most of your waking hours either travelling or working; you’re bound to become grumpier. The stress is just unavoidable!

Life is more than just work or going to work or coming back from work. One might not be able to reduce their work stress or personal life stress, but they can for sure reduce the stress that they gather everyday while driving to and fro from work.

About the University & students Karnavati University is a State Private University dedicated to excellence in teaching and focused on interdisciplinary learning. Spread over 33 acres of land, the University is located in Uvarsad near Gandhinagar. Karnavati University was granted Private University status in March 2017 by the state of Gujarat through the Gujarat Private Universities Act, 2017.Established under Karnavati Medical & Educational Trust, Karnavati University is envisioned to undergo a transition from versatility to super specialty.

Statistics of students of the unviersity as per the University management team: Number of students at the university:

3700 1586

Number of students at the university hostel:

Number of students who aren’t residets of Gandhinagar or Ahmedabad

1850

*

*approximatly 50% of the total

Indipendent means of commute from Karnavati University

1.Private vehicles (if any)

2.

3.

Survey Questionnaire

1.Do you feel like you tend to speand a lot of money on transport?

2.Do you have a private vehicle?

3.How often do end up meeting people from college at other places ?

3.Have you ever travelled with a friend to the same destination and the split the fare? Wil you be willing to if not?

4.Are you comfertable with sharing a ride with a unknown

person/ student from college? If not what would you like to know about the stranger to not feel vulnerable?

5.What kinds of problems have you faced when travelling alone in the city?

6.Do you practice pool system of transport? If not, why?

7.Do you find messeging more convenient than texting?

8.How often do you have travel related emergencies at the college?

Competetive Research

A comparative analysis of existing applications compiled as a source of information and inspiration for future ideation.

Best selected: Uber Pool Quick Ride

Otehr apps ToGO CarShare CARRIAGE

SoMo

ANALYSIS

User persona and journey

8.00am wakes up for college

Name: Rashi Bajaj College: UID Location: Uvarsad Age: 21 Vehicle: None Enroll.no.:UA1620284

1.45pm Decides to take an auto but too expensive

6.00am Drives alone to gym

Name: Kshitij Kapoor College:USLM Location: Uvarsad Age: 20 Vehicle: Duster Enroll.no.:USL001219

10.30am gets an assignment

5.00pm Decides to go out for dinner with friend

9.00am Parks car in campus hoping to share a drive with friends

3.15pm Sees a classmate leaving early too.

To shy to offer her a ride

11.00am for assignment needs resources from market

1.30pm searches for cabs with friends -none available

7.00pm Friend backsout Rshi too scared to travel alone

12.00pm Takes car to gas station, finds out prices have hiked up

7.00pm Mistakenly books a pool cab for friend.

Believes it to be unsafe

10.00pm Feels frustrated that her etire day was a waste

1.30pm Drives back to college realizing driving a car is not affordable

7.30pm Drives to pick up friends from detination

3.00pm Gets bored Decides to leave college early

10.00pm Drives home frustrated, feels like an unpaid cab driver.

Opportunities

Rashi’s Ask someone to offer a paid ride Being able to find someone who has to go to the same destination or somehwere close to it Assurance of safety

Kshitij’s Help to make new friends Save on money by taking cheaper means of commute Online messenger to avoid awkwardness with strangers SOS option Being able to offer rides at a cheaper/ affordableprice

User persona and journey with SHARE

Name: Kanika Bhatt College: UWSL Location: Uvarsad Age: 22 Vehicle: None Enroll.no.:UA1620284

8.00am 8.15am wants to go Checks SHARE to the airport for any broadcast route from K.U to airport

10.00pm Feels special to have found a friend at college, happy about the money save

8.30am Drops a messege on broadcast: Offering to share a cab

9.15am Gets a reply from Chanchal to share the cab

5.00pm 3.00pm Gets a message Reaches on share from home in Delhi Chanchal Asking about journy

10.00am Both leave college sharing an Ubercab

11.00am Both bond on their way

WIREFRAMES

COLOUR AND TYPOGRAPHY

#F8E925

#F07F18

#E31B25

Headings: Century Gothic AaBbCcDdEe FfGgHhIiJiKk LlMmNnOoPp QqRrSsTtUuVv WwXxYyZz 0123456789

Body Copy: Helvetica AaBbCcDdEe FfGgHhIiJiKk LlMmNnOoPp QqRrSsTtUuVv WwXxYyZz 0123456789

SCREENS

PROTOTYPE

BIBLIOGRAPHY

https://uxplanet.org/a-beginners-guide-to-userjourney-mapping-bd914f4c517c https://uxplanet.org/a-beginners-guide-to-userjourney-mapping-bd914f4c517c https://uxplanet.org/ux-for-beginners/home https://uxplanet.org/ux-design-process96ccd8aa021d https://uxplanet.org/user-research-and-user-testing/home https://medium.com/nyc-design/ux-ui-designprocess-for-beginner-753952bb2241