Rehub An E-commerce portal to buy/sell refurbished material An online hub that makes reusing building materials a viable option in building projects: • Search for reusable building materials across multiple marketplaces and databases • Contact information of verified sellers • Information and inspiration for circular economy • Automated processes of logistics, technical testing, CO2 accounting and risk distribution Role: Strategy l Concept l UX Consultant l UI Designer
Background We live in a throwaway society, and it’s taking a significant toll on the environment. Builders, both public and private, established marketplaces and demolition contractors hold great value in reusable materials. Every year, many buildings are demolished without an assessment of re-use potential, and building owners choose to pay large sums to dispose of the materials as waste. Even wrong orders go straight into the trash! Widespread recycling has drastically reduced the quantity of waste that ends up in landfills. But recycling alone can’t combat the huge amount of waste created from the building industry. The throwaway model is inarguably unsustainable, the answer might well be transitioning to a circular economy! A circular economy is a sustainable model of production and consumption. It uses, reuses, repairs, refurbishes, shares, and finally, recycles. This ensures the maximum value is extracted from items with minimal impact and minimal waste.
Problem Statement How might we design a web platform that connects key players and automates today's complicated process of selling used building materials. How might we design the portal that it becomes easier to find used building materials with the search function across different marketplaces and databases.
Design Process
Identify
Define
Design
Analyse
Primary/Secondary Research
Persona
Visual Design
Usability Testing
Competitive Analysis
To be journey map
Low Fidelity Wireframes
Iteration
Business Requirement
Information Architecture
High fidelity prototype
Brainstorming
User Interview I conducted User interviews with the potential users of the design, as part of the ideation phase and during early concept development. The interviews followed a structured methodology whereby I prepared a number of topics to cover, made a record of what was said in the interview, and systematically analyzed the conversation after the interview. The interview had a well-defined and previously agreed upon topic that I wanted to understand, explore or better specify by talking to people and listening to them.
5 stakeholder interviews
Target Audience Buyers Material Contractors, Builders, established marketplaces and demolition contractors, Civil
Sellers Wholesalers, Retailers, Upcycler, Recycler, Street Seller
Engineers
We need a simple and effective platform
We need Faster and more automatized
from where we can buy refurbished
workflow for selling refurbished
materials to save the environment.
materials.
We want a platform where logistics of
We want to a portal from where we can
large materials and payment can be
get the payments easily without any
seamless without any hassle.
hassle.
Empathy Mapping
TO BE USER JOURNEY MAP
Says I want to save the environment
to buy online at affordable prices
I want something reliable
How will the materials reach my site?
Will this material be suitable for my site?
How much material should I Buy?
Lara I want
Thinks How will I choose materials for different projects?
LaraHow
will I reduce pollution levels?
Will this material be suitable for my site?
I want something long lasting and sustainable too
Does
More research
Asks colleagues, designers, architects, engineers & clients
Explores the materials
Compares products and services
Checks the online websites that sell refurbished materials
How much material should I store in my inventory?
Lara
How will I prove my reliability?
What will be the suitable price range?
Lara Buyer
Does not feel sure whether the material will be suitable for her site
Fear of logistics and storage
Lists pros/ cons and makes small decisions
How will I upload suitable pictures of the demolished materials?
How will I upload my inventory?
More research
Asks colleagues, designers, architects, engineers & clients
Compares products and services
Lists pros/ cons and makes small decisions
Overwhelmed
Unsure of reliability of refurbished goods
Anxious about safety
will I transport the materials to the buyers?
Will the buyers trust me?
Will my colleagues be able to add the materials?
How Lara
I want to save the environment
Checks the online websites that sell refurbished materials
Unsure of safe & timely delivery
Thinks
Does Explores other selling portals
Will I get enough quantity?
Feels
Says How will I get the material from the demolished site?
How will I discuss about the materials with my colleagues?
I want something easy to understand
Will this be long lasting?
Feels John Seller
Does not feel sure whether anyone will buy their material or not
Fearful Eager
Unsure of transport and storage
Anxious Bothered
Unsure of sales
Distressed
User Journeys A user journey map was made for both types of users to visualize the process that he/she will go through in order to accomplish their goal. I started the journey mapping by compiling a series of user actions into a timeline. Next, the timeline was fleshed out with user thoughts and emotions in order to create a narrative.
To be User Journey Map
Lara Age 30, Oslo, Norway
Contractor (Buyer)
Needs
Pain points:
Expectations:
• Hard to find materials on time
• Searchability for reusable building materials across multiple
• Technical testing of materials
• Logistics is a nightmare
• marketplaces and databases
• Risk distribution when buying/using refurbished material
• Don’t know where to find the right competence
• Contact information to verified competence
• Secured and safe payments
• Don’t know where to get information and inspiration
To understand
To find materials
Reduce confusion
To consult
To be assured of
To make sure
To Plan for
To assess and
To raise an order
To have a safe
To ensure
To seek the
To compare how
about Rehub and
for their project
regarding risk
expert for the
the quality of the
the required
storage, logistics
evaluate to
request post
and secure
deliveries in
evaluation on
has rehub helped
distribution by
advise on use of
materials they are
material is of
and other
choose what is
having all other
payment
planned manner
customer
build ciircular
generating a
the material and
purchasing
right quality
services in a
best for the
relevant services
experience
satisfaction to
economy
contract proposal
condition of the
and is for right
streamlined way
project
in place
for the most
material
purpose
before the
its services
common
provide better service
purchase
enterprise formats
Journey
Initiate
Define and Explore
Assess
Consult
Test
Review
Plan and Request
Evaluate
Purchase
Pay
Deliver
Feedback
Confirm
Potential buyer
As buyers decide
visits the rehub
to search for
Rehub will initiate
Buyers can
Post
Once the buyer
Once the
Upon receipt of
Post evaluation
Buyers will have
Buyers will
Once the
System will seek
to understand
relevant materials,
the risk
choose to
confirmation
gets test results
material list for
logistic offers ,
buyers can
to make
receive their
material is
project
about circular
he/she
management
consult the
from experts,
back, the results
the project is
buyer evaluates
finalise their
payments for the
material in
delivered, a
completion
economy and
needs to provide
contrcat proposal
experts to plan
rehub will
are reviewed by
finalized , buyer
the cost
purchase and
selected services.
planned way . For
feedback survey
confirmation
other services
the relevant
as soon as he
for their
intimate the
Experts and
finalized the
effective offer.
place their order
They can choose
self pick up
would be
seeking the
for his/her project
information about
details of teh
services in a
testing facilities
then final
storage plan and
He/she also
request
to make both
option, buyers
initiated to find
project images to
contractor are
better way. They
partners based
decision on
delivery plan
assess the
An invoice will be
online and offline
have to make
out , how was
allow rehub to
provided. The
may choose to
on the testing
material
and raises the
overall CO2
generated.
payments.
their own
experience and
capture the
process of
reserve their
needs.
selection is
request for the
reduction at
Buyers can
arrangement,
what could have
successful/
contract
material or add
made
offer for
project level
choose to cancel
however they can
been done better
unsuccessful
finalisation will
to the cart or
They will provide
once order is
still opt for
happen outside
the wish list.
required offers
made
logistics service
the system and the
They have to
for buyers.
final contract will
provide the
be added to the
purpose and
Post evaluation
project upon
project details
of the right
agreement
to the expert for
offer , Buyer will
better advise.
pay for the
The expert can
service.
be contacted
Once the offer is
through contact
accepted, testing
information,
is conducted
the project such its address, Its architect, and chosen contractor for rehub to establish the relationship during the lifecycle of the project
logistics. Buyer may also
post payment
chose for self
also.
projects
pick up
email, chat
Feeling and Thinking
Interaction Touchpoints
Landing
Explore Materials
Risk
Talk to an
Technical Testing,
Expert Review, Wishlist/
Logistics,
Shopping Cart,
Orders
Payment portal
Logistics
Feedback Page
Project Summary Page
Information Architecture Information architecture was drafted to decide how to arrange the information in order to be understandable and intuitive. This Information architecture was aimed at organizing content so that users would easily adjust to the functionality of Rehub and could find everything they need without big effort.
Style Guide Logo
Colors
#0E4544
#62C7D8
#D2EEF0
#F6E080
#F5F6C7
#939598
#EDEAE5
Typography
Primary Font Montserrat Light
Montserrat Light
A BCDEFGHI J K LM NO PQ RSTU VWXY Z ab cd efg hijk lmn op q rst uvwxyz 012 345678 9
Montserrat Light Italic
A B CDEFGHIJ K LM NO PQ RSTUVWXY Z a bcdefg hi jkl mn o pq rst uvwxyz 01 23456789
A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing the different ways to enable the user to achieve their goal as quickly and easily as possible. Secondary Font Montserrat Regular
Montserrat Regular
ABC DEFGH IJKL MNOPQ RSTUV WXYZ abcd efghi jk lm n opqrst uvwxyz 01 2 3456789
Montserrat Regular Italic
ABC DEFGH IJKL MNO PQR STU VWXY Z a b cd efghijk lm n o p qrst uvwxyz 01 23456789
Landing Page
Explore Materials
Explore Materials with filters
Building 1
Detailed view of Material
TO BE USER JOURNEY MAP
Shopping Cart
My Projects
My Reserved Materials
My Orders
How to Rehub (With interactive infographics)
Lara
Rehub Pricing Plans
Login
Login
Seller Dashboard
Mockups
#0E4544
Thank You for you time!
Anvi Mathur
+91 9650121343
anvimathur1996@gmail.com