3 PESTLE ANALYSIS

A PESTLE analysis is a tool used to analyze the external factors affecting a company's operations. Here is a PESTLE analysis of Samsung: (Unacadamey, 2022)

1. Political:

A multinational tech corporation with operations all over the world is Samsung. For the most part, Samsung's markets have favourable political climates in which to conduct business. However, there have been cases when the brand has encountered difficulties because of political standards in various nations, including India, several African nations, and countries in Latin America. Additionally, political pressure brought on by the conflict between South Korea and North Korea lately had an impact on Samsung. Samsung has been able to overcome these obstacles and has not had any substantial negative effects as a result of political concerns.

2. Economic:

The purchasing power of people throughout the world has been significantly impacted by the present economic climate. The economic downturn has resulted in a drop in disposable money, which presents a problem for the business. To overcome these obstacles and grow in emerging areas, Samsung has adopted successful techniques, allowing it to compete in the global market.

3. Social:

Even though Samsung is a worldwide corporation with a presence all over the world, it is still a South Korean family business and a Korean brand. Samsung consistently develops its goods and introduces new ones to cater to the distinct needs and tastes of clients in other nations in order to stay competitive in the global market. Since socio-cultural elements fluctuate from nation to country and affect lifestyle choices, Samsung must design tailored methods to keep up with the rapidly shifting desires of customers throughout the globe.

4.

Technological:

In the technology sector, Samsung is a very powerful brand with a strong history of innovation. The goal of the business is to continue to dominate the technology sector and to rank among the world's leading tech firms. Samsung has seen remarkable success with certain consumer-favorite features, but they have also run into legal issues. The success of Samsung, a company that is always advancing in technology, may be an important example for up-and-coming businesses. Instead than trying to quickly copy competitors to get customers, Samsung's strategy is to concentrate on getting the fundamentals right

5.

Legal:

Legal issues that multinational corporations must contend with can be particularly challenging for wellknown brands to navigate. Therefore, it is essential for businesses like Samsung to abide by all legal standards in order to avoid legal consequences and preserve a strong brand reputation. As a major global technological company, Samsung is required to abide by local laws. As was already noted, Samsung paid a heavy price for copying Apple's designs. Samsung must have methods in place to securely negotiate the legal intricacies of the global market in order to prevent future legal issues. By taking precautions, Samsung may avoid unintended losses and legal problems for the company.

6. Environmental:

Samsung gives ethical corporate conduct and environmental issues top attention. As a significant leader in the global technology industry, Samsung takes care to guarantee that not only do its operations satisfy the demands and preferences of its clients, but also stringent moral and environmental standards. To live up to the moral standards of its discriminating customers, Samsung must make sure that none of its commercial endeavours injure anybody. Therefore, Samsung focuses on sustainable business practises while also taking measures to promote a good and inclusive work atmosphere.

4 Swot Analysis

SWOT analysis of Samsung: