Literature A Meaningful Aesthetic And A Strong Message To Fashion

Fashion and Literature have a long, intricate relationship. Literature brings meaningful aesthetics and a strong message to fashion. Our clothing can speak to who we are, who we want to be and how we want to be perceived by the world. Fashion has always influenced literature. Literature has certainly influence readers.

Fashion draws on trends of all sorts, whether they come from street, music, cinema or arts. Literature, particularly legendary books and poems have always sparked the creative sensibility of art directors. In addition, fashion criticism has

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often created links with the arts. So the bridge is established.

It is imaginable that luxury brands need to reach the widest possible audience by using topics familiar to all. It is rare that brands are inspired by obscure or off-beat authors.

Fashion designers draw inspiration from an array of sources. Both fashion and literature occupy a fetish for fantasy inside the minds of so many people, and they intersect to inform each other in ways that we don’t stop to think about often each.

Literature has given the fashion world some of its most enduring icons such as Anna Karenina, Gigi, Orlando, Jane Eyre etc. who first fashioned with a pen, yet they continue to catalyze inspiration for many designers, stylists and readers.

Virginia Wolf, a writer and a fashion icon herself. She created icons and she truly became an icon. Just as a designer can seduce our senses, a good writer can craft characters that resonate with our mental faculties and colour us with fixation and fascination.

They become characters that we build, dress and envision in our minds or inextricable characters unfold with animated zeal inside our minds and imagination on their own. It is a skill but it doesn’t belong to writers alone. Infact some of those same ingredients fuel some of fashion’s contemporary visionaries.

There are fashion designers whose fixation with literature leads them to pursue literature as a new creative medium. The French designer Sonia Rekiel has written several books.

Fashion and Literature can shape and inform each other, provide shape and structure despite being two radically different media. Literature can feel inherently personal so does fashion. These two are very much alike.

Literary swag is an online movement at the intersection of fashion and literature, designed to make literature more accessible to people who may not like to read. Hopefully by showing the literary and fashion taste of writers, celebrities, fashion designers, musicians and even everyday people, literature and style become synonymous to each other. Fashion is most definitely an embodied narrative.