OFFICE DESIGN

Ÿ Inditex (Industria de DiseñoTextil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by posting net income of €€ 340 million on revenues of €€ 3,250 million in its fiscal year 2001.

Ÿ ZARAis a Spanish clothing and accessories retailer based in Arteixo, Galicia.

Ÿ Founded in 24 May ,1975 byAmancio Ortega and Rosalía Mera. Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year

Ÿ Zara was described by Louis Vuitton Fashion Director Daniel Piette as"possibly the most innovative and devastating retailer in the world. 1763 stores, 78 countries worldwide.

Ÿ Zara has continually maintain its mission to provide fast and affordable fashionable items

Ÿ Zara welcomes shoppers in 86 countries to its network of 1.763 stores in upscale locations in the world's largest cities.

Ÿ Zara's approach to design is closely linked to their customers.

Customer Segments

Ÿ Young market price-conscious customers

Ÿ people sensitive to latest trends women-60%, men-25%, fast-growing children-15%

These are the key partners of Zara:

Ÿ Inditex Manufactures from different companies

Ÿ Suppliers Producers Ÿ Shop centres Corporate social responsibility organisation

ZARA’s Stratergies

ZARAs business model

Prioritising elegance, simplicity minimalism and legibility we propose the Roboto Sans Serif typeface, which combines with the values and identity that the brand wants to communicate.We integrated different sizes and characteristics to obtain hierarchy coherence and unity We opted to keep the capital letters in the typography as presented in the original application because, in the world of fashion, the use of capital letters gives brands elegance, solidity sophistication, grandeur but above all, distinction.

DESIGN TIMELINE

Ÿ There are two more logos based on the primary one – one for the men’s collection, the second one for the Home.The first logo variant is featured in monochrome and has the same spelling as the primary one. Only the word “man” is positioned in the lower right corner and has a different font – bold, sans serif, and a capital “M”.

Ÿ The latter Home logo is used for home accessories and is made of two parts arranged in tiers – one at the top of Zara and the other one below the word “Home”. Since both the words have the same number of characters, they are placed exactly one on top of the other All the letters share the same width, height, and font.There are no serifs as the emphasis is on practicality rather than style.

1988 In 1988, the company began its international expansion by entering into Portugal.

1989

In 1989, it entered the markets of the United States.

1992

During the 1990s, Zara spread to Mexico (1992), Greece, Belgium and Sweden

2004 In the early 2000s, Zara opened its first stores in Brazil, Japan and Singapore, Russia and Malaysia China, Morocco Estonia, Hungary and Romania (2004) the Philippines Costa Rica and Indonesia South Korea,

2010

In 2010, it opened its first store in India.

2014 Zara introduced the use of Radiofrequency identification technology(RFID) in its stores in 2014.

(The RFID chips work as security tags, which are extracted from clothing when it is purchased and can be reused.The chip allows the company to assess better about the inventory left. When an item is sold, the stockroom is immediately informed, so that a new item can be brought.An item that is not on the mantelpiece can quickly be found with the help of RFID tag.)

In 2015, Zara was placed on 30th number on Interbrand’s list of best global brands.

2015

2017

On September 2010, Zara launched its online boutique.The site began in Spain, Portugal, the UK, Italy Germany and France. In India, it began in 2017.

2019 In 2019, Zara updated its logo.

In 2019 the Global Fashion Business Journal declared that while the textile commerce of the world had gone down by 2.38%, in case of Zara it had risen by 2.17%.

ZARAs employee stastitics