Introduction

Airwalk has been a prominent name in the skateboarding world and a household name since the 1980s. They embodied the skateboarding culture and sponsored famous skaters such as Tony Hawk. Airwalk hit their peak in the 1990s selling skateboard shoes across the globe. Now in 2021 we are bringing back Airwalk with new life and a new mission. The following pages guide you through the brand, it’s soul, and its his tory, and the making of a new brand identity and mission that will take Airwalk to the next level in the evolution of skateboarding culture.