SLR October 2024 Edition

OCTOBER 2024 | ISSUE 258

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THE BEER THAT STARTED IT ALL

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DRIVE CRAFT SALES WITH PUNK IPA

Circana Covenience GB vs Convenience Scotland, latest 52 wks data up to 07.07.24

OCTOBER 2024 | ISSUE 258

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IT’S HEROES TIME AGAIN!

We’re on the search for local retailing heroes for the Above & Beyond Awards 2025!

+

IS MUP WORKING?

Alcohol deaths hit 15-year peak

HFSS GETS NOD New rules ‘another blow’ for retailers

NISA RUTHERGLEN

SLR Award-winning store in profile

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Contents

Contents ISSUE 258

NEWS 08 09 10 12 14 22 24

Research ‘Defensive investment’ drives UK c-stores to spend a record £1bn, an ACS report finds.

Legislation SGF warns that an upcoming junk food ad ban will damage the retail sector.

Store Development Scotmid Ferry Road undergoes a major 11-week refit.

National Lottery A new Allwyn competition will see two community-minded retailers win £25,000 prize packages.

News Extra Minimum Unit Pricing Alcohol deaths raise further doubts about MUP. Product News A schoolboy inspires Spar’s new sweets while Dr Pepper urges shoppers to ‘try more weird’.

Off-Trade News Staropramen offers a free month of Paramount+ and Smirnoff Ice celebrates turning 25.

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INSIDE BUSINESS 26

30 32 58

Store Profile Nisa Local Wee Mill Jay Javid’s store in Rutherglen demonstrates boundless creativity in converting a traditional pub into an award-winning modern c-store.

Checkout Scotland Johnny Marr was the star of the show at last month’s GroceryAid event in Glasgow.

Hotlines The latest new products and media campaigns.

Under The Counter The Auld Boy hatches an ill-thoughtout moneymaking scheme.

FEATURES 34 36

42 46 48 56

Christmas There’s a Santa-sackload of exciting NPD ready to take centre stage this Christmas.

Big Night In The cost-of-living crisis means consumers continue to spend their nights at home and savvy retailers are set to prosper.

Crisps & Snacks The right balance of PMPs, spicy flavours and healthier options can increase your snacks appeal.

Cigars The humble cigarillo is driving cigar sales, fuelling footfall and propelling profit.

Retail Tech There’s a wealth of technology available to help convenience retailers take their stores to the next level.

Beer & Cider Get the lowdown on how cider drinkers’ tastes are changing.

ON THE COVER 18

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Above & Beyond Awards 2025 SLR is proud to welcome back its awards that celebrate the unsung heroes of Scotland’s local retailing industry.

XXXXX/X 2023 | SLR

7

News RESEARCH ACS shines spotlight on convenience

Jisp unveils white label loyalty scheme Independent retailers will be able to set up loyalty schemes under their own brands using the same tech as Jisp’s Scan & Save concept after the company announced plans to provide a white label version. The firm claimed that the time was right to open the solution up to other businesses who wished to run a loyalty scheme, but did not have the technology or resources to do so themselves.

Alcohol labelling win A review of alcohol labelling has revealed near universal levels of adherence to voluntary health labelling guidelines set out by drinks industry watchdog, the Portman Group. The study, which

‘Defensive investment’ drives UK c-stores to spend record £1bn Convenience retailers invested record amounts in their stores in the last year, with much of this being spent on measures to protect their businesses from crime and rising costs, according to the Association of Convenience Stores (ACS), which published its annual Local Shop Report last month.

Investment hit £1bn for the first time, a massive 54% hike on last year’s figure of £646m, and the highest on record since the report’s inception in 2012. But “it’s not all fun and games,” said ACS Director of Communications Chris Noice.

“A lot of that [spend] is in defensive investment – spending

money on areas like crime prevention and detection, energy efficiency and other futureproofing and productivity measures that reduce the business’ exposure to cost increases,” he claimed.

The biggest area of investment was refrigeration, with 56% of retailers spending in this area, while 32% of retailers had invested in technology in the last year.

The report also identified that retailers are offering a wider range of services, including bill payment, Post Offices, click and collect, local delivery, prescription collections and dry cleaning, to make up for shortfalls in their local area.

ACS Chief Executive James Lowman said: “The convenience sector continues to demonstrate its importance to the UK economy at both a local and national level, as a vehicle for investment, as a job creator, and as a means of generating over £9bn in tax income for the Treasury.

sampled 500 alcohol products from the UK’s top brands, found that over 99% of labels carry a pregnancy warning logo or message, while 96% carry alcohol unit content information, up from 94% in the Portman Group’s 2021 review.

Retailers getting blamed for Spice vapes The UK Vaping Industry Association has raised concerns that people are mistakenly blaming responsible nicotine vape retailers for the increase in

COUNTERFEIT GOODS

Scottish stores searched for toxic fake vodka Local Authorities throughout the country will be visiting shops to check for counterfeit products at the request of Food Standards Scotland, following seizures of toxic fake Glen’s vodka from stores in Coatbridge and Glasgow.

The fraudulent 35cl bottles were found to contain toxic alcohol, isopropanol, which could prove fatal if consumed in large amounts.

FSS has also been working closely with the brand owner for Glen’s vodka to try and mitigate the risk to consumers by issuing advice to help them distinguish between genuine and counterfeit products.

Every genuine bottle of Glen’s vodka has a laser-etched lot code applied to the bottle between the rear label and the base of the bottle.

They will also have specific markings on the base of the bottle which will not vary in position or detail.

‘Spice vapes’. The group warned that there had been a rise in consumers misusing open-tank vape devices to deliver synthetic cannabinoids, such as Spice and the psychoactive chemical THC which is found in cannabis.

Nisa’s MADL raises £18m for good causes Local causes across the UK have received a total of £18m from Nisa’s Making a Difference Locally (MADL) charity, since its inception in 2008. MADL enables independent retailers to donate money and support to their local communities. Nisa retailers and wholesale partners raise funds through the purchase of Co-op own brand products and then choose local beneficiaries for the money.

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SLR | OCTOBER 2024

COMMUNITY Store supports need to read

Premier Whitehills sets up library service for local area Scottish Local Retailer of the Year 2023, Billy Gatt, of Premier Whitehills in Aberdeenshire came to the rescue when the village library closed its doors.

“In rural areas there are heaps of libraries closing down,” he told SLR. “We were asked [by Aberdeenshire Council] if we could be a drop-off and collection point for books. We don’t get paid anything, it’s just a service we provide so that it’s not lost to the community.”

In addition, the local Rainbows group, where Billy’s granddaughter, Bella, is a member, has set up a ‘Little library’ book exchange instore where customers of all ages can swap books. The miniature library was made by Banff & Macduff Men’s Shed charity and decorated and filled by Whitehills Rainbows.

The initiatives are a true example of community spirit and a depiction of the ACS Local Shop Report findings which show c-stores are offering a broader range of services, to compensate for losses in the local area.

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News HFSS UK legislation threatens food industry

SGF warns upcoming junk food ad ban will damage retail sector The Scottish Grocers’ Federation (SGF) has berated the UK government’s decision to introduce tough advertising restrictions on junk food, claiming it was “another blow” for multiples and suppliers, and that the increasing number of constraints on product lines would ultimately reduce footfall to local stores.

The UK government confirmed last month that a 9pm watershed on TV advertising and a total ban on paid-for online advertising of foods high in fat, salt or sugar (HFSS), would come into force on 1 October 2025.

Public Health Minister Andrew Glynne said in a statement: “We want to tackle the problem [of childhood obesity] head on and that includes implementing the restrictions on junk food

advertising on TV and online without further delay. These restrictions will help protect children from being exposed to advertising of less healthy food and drinks, which evidence shows influences their dietary preferences from a young age.”

He stated that the government had hit “a key milestone” by publishing its response to the 2022 consultation on the draft secondary legislation.

TECHNOLOGY Delivery app promotes healthy purchases

Banana giveaway sees double digit fruit sales

The number of independent stores that took part in Snappy Shopper and SGF Healthy Living Programme’s Free Banana Wednesday campaign not only helped consumers to eat more healthily, but also boosted their fruit sales.

Around 200 stores were involved in the initiative, which enabled consumers to access free fruit every Wednesday throughout August by entering the code FREEBAN on the Snappy Shopper app.

The campaign resulted in a 61% increase in bananas added to Snappy baskets. What’s more, the scheme actually encouraged consumers to buy more fruit, with Snappy recording a 16.5% increase in fruit purchases YOY on days when the promotion was running, equating to a 15% increase in value sales YOY.

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While convenience retailers advertising HFSS products on their own social media pages fall outside the legislation’s scope, the rules would clearly still have an adverse impact on the sector, claimed SGF. Chief Executive Pete Cheema said: “While we expect most of our independent retail members to be beyond the scope of the watershed restrictions, the indirect impact of the advertising ban is yet another blow for multiples, producers, and the wider supply chain. All of which are critical to UK jobs and the economy.

“The ever-growing burden of regulations and restrictions, across a wide range of product lines, has the inevitable effect of reducing overall footfall, making local stores less viable and putting those lifeline services at risk.”

WHOLESALE

JW Filshill reports turnover and profits on the up JW Filshill has revealed strong growth in its latest financial results, with turnover rising 6% to £215m, up from £203m in the year ending 31 January 2024, and operating profit up 45% from £2.9m to £4.2m.

The business, which operates the KeyStore franchise, also saw gross profit rise 15% to reach £22.3m in the same period, while net assets rose 14% to £21.6m.

Keith Geddes, Chief Financial and Operating Officer, said improved growth and profitability was “particularly impressive” given that Filshill relocated to a new purpose-built site in Renfrew during the period.

He said the investment in the new facility and other projects demonstrated the confidence and commitment of the business.

Taranjit Singh Dhillon is Nisa’s new Head of Retail Former One Stop National Operations Manager Taranjit Singh Dhillon has been named as Nisa’s Head of Retail, a position previously held by Victoria Lockie, who is now Retail Director at Unitas Wholesale.

Dhillon, who has 20 years in retail, joins Katie Secretan’s Retail & Sales Leadership Team and will be responsible for the development and delivery of Nisa’s retail strategy, across the diverse network of customer stores.

ACS urges Chancellor to support growth Ahead of the UK’s Autumn Budget on 30 October, ACS has made its submission to the Treasury, imploring the chancellor to create the right economic environment for retailers to invest in their businesses.

Glasgow to host Commonwealth Games Glasgow has secured a deal to host the 2026 Commonwealth Games after Australia withdrew as hosts over costs.

Commonwealth Games Australia has committed to a multi-million pound investment that would support making Glasgow 2026 a reality. The funding injection is in addition to the £100m committed by the Commonwealth Games Federation and aims to reduce any perceived financial and reputational risk highlighted by the Scottish Government.

Usdaw scuppers Tesco’s ‘fire and rehire’ plans Retail distribution trade union Usdaw has won a Supreme Court battle against supermarket giant Tesco over proposals to ‘fire and rehire’ workers on less favourable terms. This was the final stage of a long running legal battle in England. A similar case involving workers at Tesco’s Livingston site has been stayed in the Scottish courts.

OCTOBER 2024 | SLR

9

News STORE DEVELOPMENT Edinburgh store is bigger and better

Victoria Lockie joins Unitas Nisa’s former Head of Retail Victoria Lockie has joined Unitas Wholesale as the buying group’s Retail Director. Lockie spent 12 years leading the Nisa Retail field team and is an ambassador for Diversity in Wholesale, Women in Wholesale and GroceryAid. Her new role will take in the continued development of the Unitas ‘Plan for Profit’ category management scheme, the group’s retail and wholesale promotional programmes, and the roll out of its Local Living own-brand range.

Sugro partners with Lumina Wholesale buying and marketing group Sugro UK has teamed up with Lumina Intelligence to equip its head office and members with critical industry insights and detailed market reports. Through this partnership, Sugro Group will gain access to exclusive reports and strategic insights, detailing latest development within the sectors, including key trends, consumer behaviours

Scotmid Ferry Road undergoes major refit Refrigeration and food to go are key focus areas for the new-look Scotmid Ferry Road in Edinburgh, which relaunched on August 30, following an 11-week refit.

The outlet has been expanded from 1,600sq ft to 2,000sq ft and boasts new signage and a wider entrance door and aisles to improve accessibility. In addition to expanding the sales area, the back-ofhouse infrastructure has been upgraded to support these enhancements.

The store has also taken on new recruits, with team numbers increasing 36%.

The shop’s food-to-go offer has expanded with more hot food and baguettes, as well as Rollover Hotdogs and the introduction of a Healthier Snacking line and The Kitchen selection.

There are also new drinks-to-go offerings from Slush Puppie and a Skwishee machine, which sits alongside a Costa Express coffee machine and a freezer dedicated to Frozen Treats.

Four new bays (five metres) of refrigeration were added, increasing the store’s space across multiple chilled categories.

To add a unique touch, the store has introduced new ranges in Health & Wellbeing, Mediterranean, and World Foods.

It has been a busy few weeks for the Scotmid group, which recently announced a year-long partnership with cancer support charity Maggie’s.

As part of the collaboration, Maggie’s ‘Support Squad’ will visit Scotmid stores across the country, engaging with customers to raise awareness and funds.

These ‘pop-up’ events will let customers learn more about the resources available to them and how they can contribute.

Scotmid stores have also introduced exclusive Maggie’s-branded merchandise, including limitededition pin badges and air fresheners. Additionally, Scotmid employees are encouraged to get involved in local fundraising activities.

and opportunities for growth that are essential to staying competitive.

Striding to success Spar Scotland wholesaler CJ

CHARITY Duo leave after a transformational six years

APPOINTMENTS Forecourt ops director steps up

GroceryAid Scotland BP’s Andrew Kenney to Co-Chairs step down join SGF board as VP

Lang completed its fourth and

Peter Steel

final Kiltwalk of 2024, with all funds raised going directly to industry charity GroceryAid. Walking events took place in Glasgow, Dundee, Aberdeen and

Jim Harper

Edinburgh. The group raised over £22,000 last year for the charity and is hopeful that even more can be raised this year.

InPost Collect service set to boost c-store footfall Retailers hosting InPost lockers can expect more shoppers through the door thanks to the firm offering a “game-changing” new Collect service. This will allow e-commerce retailers to offer delivery to any of over 8,000 InPost Lockers directly at checkout, providing customers with flexible delivery options and helping to avoid online basket abandonment.

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SLR | OCTOBER 2024

Co-Chairs of the GroceryAid Scotland Committee Jim Harper and Peter Steel are to step down from their roles after almost six years.

In those six years the pair have transformed GroceryAid Scotland, building a strong committee of more than 25 people representing all corners of the local retailing and grocery channels in Scotland.

The pair have also overseen the launch of Checkout Scotland, the charity’s flagship annual music festival which took place last month.

Committee member and SLR Publisher Antony Begley said: “When Jim and Peter took over, GroceryAid Scotland was barely surviving.

What they have achieved in six years is nothing short of phenomenal and the transformation they have overseen has been spectacular.”

The Scottish Grocers’ Federation (SGF) has welcomed BP’s Central Operations Director, UK retail, Andrew Kenney, as the next Vice President (VP) of the trade association’s National Executive board.

Kenney replaces current VP, Graham Watson of Watson’s Licensed Grocers, who will become SGF President for the next two years, taking the reins from outgoing SGF President, and Chief Sales & Marketing Officer at JW Filshill, Craig Brown.

SGF Chief Executive, Dr Pete Cheema OBE, said: “We are incredibly pleased to have Andy on board as the VP for the next two years, and I’m very much looking forward to working closely with him on a variety of issues impacting our sector. He brings a wealth of experience in both retail and business, with over 25 years at BP and years of service on our National Executive.

“Andy is the first person in SGF’s 106year history to come from a forecourt background, which will add a different stance to the everchanging convenience market.”

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News

RTD Watch

LOTTERY £140,000 in prize money up for grabs

Allwyn initiative to reward caring National Lottery retailers

SLR is working with Red Star Brands and its fast-growing RTD brand Four Loko to provide you with regular updates on the performance of an increasingly important category.

FAST FACTS Long-term growth of the RTD category continues, growing at +4.8% in the latest 52 weeks and is now worth over £512m in value sales. We continue to see the convenience channel being the main growth driver, up +16% in value in the same period.

Premixed spirits and RTD cocktail subcategories are flourishing in the market, growing at +14% and +9%. Whereas we see the likes of alcopops and seltzers experiencing a decline.

Within the convenience channel, RTDs in the Scottish regions are outperforming the total convenience channel, growing +27% in value sales and now worth £62m in the latest 52 weeks.

Four Loko is one of the main contributors to growth within the RTD category in Scotland, adding £4.8m in sales, contributing to over 38% of the total category growth. Au Vodka and Dragon Soop are also contributing to the growth of the category.

Four loko is seeing growth of +51.5% in the total RTD category and is one of the strongerperforming brands in the market currently.

Source: IRI flavored alcohol L52wks data to 11 Aug 2024.

National Lottery operator Allwyn is on the hunt for community-minded National Lottery retailers for its new ‘Local Retail Champions’ campaign. Members of the public are being asked to nominate retailers who have gone above and beyond to support their community.

With total prizes worth £140,000 up for grabs, ‘Local Retail Champions’ will recognise and reward over 100 National Lottery retailers across the UK and the Isle of Man. Winners could include those who deliver to customers unable to reach the shop or who have widened their aisles to accommodate wheelchair users, or retailers who support or sponsor local sports clubs, who focus on stocking locally

produced products or who organise local litterpicking sessions.

Two overall winners will scoop a cash prize of £5,000, plus a ‘social value store makeover’ worth £20,000. The makeover will help the shop do more for its customers, community or environment. For example, it could fund energy efficient fixtures, pay for lessons for staff who want to use sign language, or refurbish space designed for community use.

In addition, 16 regional winners will be awarded £5,000 each, while 100 runners-up will receive a £100 cash prize.

Working with publisher, Reach plc, ‘Local Retail Champions’ will be promoted across a wide range of consumer-facing national and regional publications and websites, and the competition will be supported on National Lottery retailers’ in-store media screens.

Retailers can also spread the word about the competition face to face with their customers and encourage their shoppers to vote for them via their store’s social media channels by directing them to the campaign website.

National Lottery operator Allwyn’s CEO Andria Vidler said: “Retailers are the heart and soul of their communities. We can’t wait to see all the fantastic stories and urge every one of our retail partners to share details of the campaign with their customers and get involved – as there are some brilliant prizes up for grabs!”

PAYMENT SERVICES Stores forced to turn away customers

Card payment service outage leaves PayPoint retailers raging Shops across the UK were forced to turn away customers for half a day on 12 September when they were left unable to accept card payments due to an outage at the Cardnet card payment service, which is operated by Lloyds Bank.

Retailers using PayPoint were impacted after the firm recently extended its partnership with Lloyds, making Cardnet the main card acquiring partner across the group’s network.

Hordes of frustrated retailers complained to PayPoint about the problem, which started early in the morning and wasn’t resolved until after 2pm.

A clearly unhappy Anne Lynne of The Corner Shop in Rhynie, Aberdeenshire, fumed: “This is awful… I’ve had to refuse customers all morning since I opened at 6:30. Ridiculous!”

Gordon Scobie of Leswalt Village Store, Stranraer, Dumfries and Galloway, vented: “Over seven hours with no ability to take card payments is a joke in this day and age.”

Kevin Ireland of Gibby’s Convenience in Lanark said: “Card payments are normally half our takings in a day,” adding that he had been losing customers since 6am.

PayPoint apologised for the disruption and advised retailers looking to complain or claim compensation to contact Lloyds Cardnet directly at cardnet_complaints@ lloydsbanking.com or by phoning 01268 567 100 (open 8am to 9pm Monday to Saturday).

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12

SLR | OCTOBER 2024

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News Extra

NewsExtra GET YOUR TILL JINGLING THIS CHRISTMAS – P34

Scottish Grocers’ Federation

Convenience Matters with the SGF A little over 16 months ago, businesses across Scotland breathed a sigh of relief when the Scottish Government reversed its plans to introduce far reaching and stringent controls on alcohol marketing in Scotland, with proposed restrictions on sports sponsorship, media advertising, branding and merchandise, and in-store locations and promotions.

Well, the plans are back!

Albeit with new proposals to reduce exposure to alcohol that are narrower in scope than those previously suggested.

The Scottish Government has commissioned Public Health Scotland to review the evidence before deciding on potential restrictions. We expect this to be followed by a new consultation and thorough engagement with industry, to prevent the same fallout as before. SGF plans to fully engage with members, the same as last time, and hopefully get the chance for members to address officials directly at a roundtable.

The Food and Drink sector is Scotland’s top international exporter and is globally recognised for its exceptional produce. Alcohol alone accounts for approximately 3.3% of GDP. These restrictions could have a significant impact on our members and thousands of businesses. On top of the recent increase to MUP, any potential location restrictions will significantly hamper and disadvantage small format stores by adding to the operational burdens they already face. This is particularly concerning as it is far easier for ministers to bring forward restrictions on retail, using devolved powers, than on sports and media which could fall under reserved powers or the Internal Market Act. Watch this space!

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SLR | OCTOBER 2024

Alcohol deaths raise further doubts about MUP A 15-year high in deaths caused by drinking fuels debate over alcohol pricing.

Image courtesy of Vecteezy.com

The minimum unit price (MUP) for alcohol increased to 65p on 30 September, with the price of a 5% ABV one-litre bottle of cider increasing from £2.50 to £3.25 and a 70cl bottle of whisky at 40% ABV rising from £14 to £18.20.

However, the effectiveness of MUP, which was originally introduced at 50p in 2018, was called into question yet again, when the government recently revealed that, devastatingly, 1,277 people in Scotland had lost their lives to alcohol in 2023 – the highest figure registered since 2008.

The Scottish Health Secretary, Neil Gray, claimed that MUP had indeed been effective. “In The Lancet, international public health experts stated: ‘Policy makers can be confident that there are several hundred people with low income in Scotland who would have died as a result of alcohol, who are alive today as a result of minimum unit pricing’,” he cited last month, before adding that more needed to be done to reduce harm. He then announced plans to commission Public Health Scotland to carry out a review of all the evidence available on the impact that alcohol marketing and advertising has.

Critics of MUP, including Scottish Conservative MP Tess

White, have previously accused the legislation of punishing responsible drinkers during a cost-of-living crisis.

Jas Khaira, who owns a Premier store in Alloa, shared similar concerns when he posted a list of price comparisons on his store’s Facebook page on September 10, showing the impact of the 65p MUP, and stating: “Scots who enjoy a wee tipple face some eye-watering hikes in just a couple of weeks’ time, but experts say this will only make the poor poorer.”

His post was met with numerous comments from followers venting their frustrations at the price.

Rob Brownfield said: “Highest alcohol deaths since coming to power, highest number of patients in hospital with alcohol-related illnesses, and zero proof minimum pricing has had any impact.”

Gary MacKenzie wrote: “With prices of many wines, beers and especially cider soon 30-40% higher than in England, the starting gun for the Carlisle to Dumfries booze run is ready to be fired.”

While Bill Grant said: “Just another local tax and revenue generator now driving this strategy, nothing else.”

Much to Jas’ frustration, other responders accused the shop of

profiteering from the higher MUP. “I think a lot of people need to be educated on this,” he told SLR. “There’s not enough information out there and some people think that the retailers are making money. What they’re not realising is that the minimum unit price goes up for us too.”

Although initially receiving a frosty reception, by the time the original MUP law was implemented, it was hailed by the independent sector as a “golden opportunity” for price parity with supermarkets.

However, Jas fears that the increase in the minimum unit price may have a negative impact on convenience store sales. “We were not affected last time because… the pricing was a lot different to now,” he said. “This time it will affect us because there’s no cash out there. With inflation, people are struggling with debt. I think people are going to buy less alcohol from us and be more attracted towards supermarkets.”

However, he felt that the latest MUP hike would do little to counter the harms caused by excessive alcohol consumption. “No matter what, I think if somebody’s going to drink, they’re going to drink,” he stated matter of factly. www.slrmag.co.uk

Comment

IT’S PEOPLE THAT MAKE THIS SECTOR SPECIAL It’s a haggard and tired cliché but like most haggard and tired clichés, it’s true: local retailing is a people business. At heart, the one superpower that a convenience store can wield against its competition is customer service.

Nobody else comes close. Supermarkets aren’t even in the ballpark.

Discounters seem to take some sort of pride in finding surly, unfriendly staff.

Only in a local convenience store can you be confident of getting a hello, a smile and a bit of banter. But, as we discovered last year when we unveiled the Above & Beyond Awards, the role that staff in your business play in your local community extends way beyond what could reasonably be expected of them.

When we launched the Above & Beyond Awards, it’s fair to say we took a bit of a flyer. Would anybody be interested in an event celebrating the stuff that nobody ever hears about? Would anybody enter? Would anybody sponsor?

As it turned out, the Awards were a success beyond our most optimistic expectations. We uncovered some truly breathtaking stories of store staff taking Above & Beyond to extreme levels. It was simply awe inspiring and, if you were lucky enough to be there, you will recall that quite a few tears were shed as the audience listened to heroic and epic tales. It was humanity at its very best.

And what stuck with me during the judging was how many of our entrants dismissed their truly heroic actions with a shrug and a ‘It was nothing special, I was just doing my job’.

Modesty is, of course, a Scottish trait – but sometimes it’s a good idea to park that modesty, just briefly, and celebrate the people who make our sector so special and so unique.

So we’ll be doing it all over again next year and we want to hear more inspiring tales of bravery, compassion, humour and care. You probably know of someone in your business who has done something special, or who routinely makes life better for colleagues and customers. Do them a favour: let us know.

You can fill in the very brief entry form on our website or you can just provide us with a name and a contact number. We’ll do the rest.

EDITORIAL Publishing Director & Editor Antony Begley abegley@55north.com Deputy Editor Sarah Britton sbritton@55north.com Features Editor Gaelle Walker gwalker@55north.com Web Editor Findlay Stein fstein@55north.com

ADVERTISING Sales & Marketing Director Helen Lyons 07575 959 915 | hlyons@55north.com Advertising Manager Garry Cole 07846 872 738 | gcole@55north.com

DESIGN Design & Digital Manager Richard Chaudhry rchaudhry@55north.com

EVENTS & OPERATIONS Events & Circulation Manager Cara Begley cbegley@55north.com Scottish Local Retailer is distributed free to qualifying readers. For a registration card, call 0141 22 22 100. Other readers can obtain copies by annual subscription at £50 (UK), £62 (Europe airmail), £99 (Worldwide airmail).

55 North Ltd, Waterloo Chambers, 19 Waterloo Street, Glasgow, G2 6AY Tel: 0141 22 22 100 Fax: 0141 22 22 177 Website: www.55north.com Twitter: www.twitter.com/slrmag DISCLAIMER The publisher cannot accept responsibility for any unsolicited material lost or damaged in the post. All text and layout is the copyright of 55 North Ltd. Nothing in this magazine may be reproduced in whole or part without the written permission of the publisher.

ANTONY BEGLEY, PUBLISHING DIRECTOR

All copyrights are recognised and used specifically for the purpose of criticism and review. Although the magazine has endevoured to ensure all information is correct at time of print, prices and availability may change.

This magazine is fully independent and not affiliated in any way with the companies mentioned herein.

Scottish Local Retailer is produced monthly by 55 North Ltd.

© 55 North Ltd. 2024 ISSN 1740-2409.

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Cover Story

Above & Beyond Awards 2025

BEYOND BELIEF!

SLR is proud to welcome back its Above & Beyond Awards for 2025.

BY GAELLE WALKER

L

aunched last year, SLR’s inaugural Above & Beyond Awards were a poignant and powerful celebration of Scotland’s heroic convenience sector employees.

The 2024 line-up of finalists and winners included an inspiring mix of one-ofa-kind individuals, for whom ‘going above and beyond the call of duty’ was inherent.

The awards also acted as the perfect platform on which to showcase the many astonishing acts of selflessness and bravery performed by industry employees – often in the face of challenging environments and situations.

One such lady is Alison Lennon, who claimed 2024’s Astonishing Act Award for helping to save the life of one of her shoppers. Alison, who is the manager of Day Today, Shotts, became concerned for the welfare of one of her regular elderly customers when he didn’t arrive for his daily morning paper. Astute Alison went to his house where she discovered that he had had a serious accident and had been unable to call for help. Alison quickly raised the alarm, calling the emergency services, and the gentleman was saved.

“The Above and Beyond Awards were such a fantastic experience,” Alison says. “I’d never really considered that I was doing anything that special or ‘astonishing’ until I was nominated, so it was really lovely to be told that and to meet so many other inspiring people. Winning an award was the icing on the cake.”

Another of our fantastic winners was Claire Fleming. Claire claimed the Company Owned Store Colleague Award for the outstanding community work that she spearheaded during her time as the manager of Spar Portland Street in Troon.

Since winning her award, Spar Scotland has asked Claire to work her magic at another store within its estate – and she’s now managing Spar Saltcoats.

“Winning my award was such a proud moment for me, but win or lose, it didn’t matter,

SHINING A LIGHT ON SCOTLAND’S LOCAL STORE HEROES

KEY DATES

ENTRY DEADLINE: 15 JANUARY 2025 CELEBRATORY LUNCH: 12 MARCH, THE CORINTHIAN CLUB, GLASGOW OUR SPONSORS Q CCEP Q Mondelez International Q CJ Lang/Spar Scotland Q Tennent’s

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Above & Beyond Awards 2025

simply being nominated was enough. It’s all about having someone notice you and say well done. Some people don’t have anyone in their life who says ‘well done’ or ‘I’m proud of you’ to them and that’s what makes the Above & Beyond awards so powerful. That recognition could be a pivotal moment in someone’s life.

“If you have someone in your team who goes out of their way to make a difference, then please nominate them for these awards. Since winning the award I’ve taken on a new role, and I’m using my win to inspire my new team and show them what we can all achieve if we pull together and go that little bit above and beyond.”

Claire and Alison’s stories are certainly inspirational and now, with the launch of The Above & Beyond Awards 2025, we can’t wait to unearth this year’s crop of new nominees and future winners.

Cover Story

SLR

PRESENTS

THE ABOVE AND BEYOND AWARDS 2025

“It’s all about having someone notice you and say well done. Some people don’t have anyone in their life who says ‘well done’ or ‘I’m proud of you’ to them and that’s what makes the Above & Beyond awards so powerful.

If you have someone in your team who goes out of their way to make a difference, then please nominate them!”

CLAIRE FLEMING: WINNER, COMPANY-OWNED STORE COLLEAGUE 2024

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OCTOBER 2024 | SLR

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Cover Story

Above & Beyond Awards 2025

AWARD CATEGORIES Image courtesy of Gregorcambellphotography

INDEPENDENT STORE COLLEAGUE Open to all colleagues working in independently owned local retailing stores in Scotland that are unaffiliated or members of any symbol group, fascia or franchise.

COMPANY-OWNED STORE COLLEAGUE Open to all colleagues working in CJ Lang company-owned stores in Scotland.

BUSINESS BOOSTER Open to all colleagues who have materially improved their store’s performance by suggesting or introducing a new concept, product, service, communication method or a change in operational process.

TEAM OF THE YEAR Open to all in-store teams which have pulled together to make a positive difference to their store’s performance and or to their community.

UP & COMING STAR Open to all colleagues aged 25 or under working in any of the store formats detailed above who have shown themselves to be outstanding colleagues with a bright future in the sector ahead of them.

LONG SERVICE AWARD Open to all colleagues working in any of the store formats detailed above who have worked in the sector, or a single store or chain, for an extended period of time.

ASTONISHING ACT Open to all colleagues working in any of the store formats detailed above who truly went Above & Beyond to perform an astonishing act that had a massive positive impact on a customer, colleague or the community.

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If you’ve got a superstar working in your store, then please do as Claire suggests – nominate them and give them a chance to shine.

The awards categories cover all store formats and styles, and the awards are open to all store colleagues – from sales assistants right up to store managers and from new starters to convenience veterans.

Two new categories have also been added to the awards this year.

Our Business Booster Award is designed to recognise and reward colleagues who have materially improved their store’s performance by suggesting or introducing a new concept, product, service, communication method or a change in operational process.

Our new Team Of the Year Award meanwhile, is designed to reward outstanding team efforts and highlight the positive outcomes that can be achieved with a true partnership approach.

This is your chance to provide some muchdeserved recognition for those members of your team who help to set your business apart in the local community.

Whether it’s helping to raise in-store standards, turbo-charging community engagement, supporting customers in a time of need or being a superstar colleague who always has time to lend a hand or an ear – we want to hear about them.

We’ve made the awards even simpler to enter this year and all finalists will be invited free of charge to a celebratory lunch at the exclusive Corinthian Club in Glasgow on the 12 March 2025.

Working with our generous sponsors, we will ensure that everyone joining us is treated to a magical day.

So please don’t delay, get your entries in before 15 January and give those hard-working industry colleagues the recognition they so thoroughly deserve. www.slrmag.co.uk

Above & Beyond Awards 2025

Cover Story

A WORD FROM OUR SPONSORS: “Our staff are our biggest asset, clearly identified by our customers. We know convenience store staff are very much unsung heroes at times and we’re delighted to be involved in industry awards that recognise their efforts.”

Frank McCarron, Company Owned Store Director, CJ Lang/Spar Scotland

“Mondelez International is proud to play a part in celebrating some truly exceptional people across independent retail through our sponsorship of the Independent Store Colleague & Long Service categories at the SLR Above & Beyond Awards. As a provider of iconic brands including Cadbury, Oreo, Maynards Bassetts, belVita and Dairylea to name just a few, independent retailers play a crucial role in bringing our snacks to consumers across the nation. We’re delighted to support and reward those who go above and beyond for their shoppers, their staff and their communities every day. Best of luck to all the entrants!”

Susan Nash, Trade Communications Manager at Mondelez International

“Scottish convenience stores are a sevendays-a-week collective effort, with many unsung colleagues working quietly behind the scenes bringing new ideas to stores, delivering unwavering commitment to business continuity or going above and beyond for their team or local community. And that’s why we’re back for a second year, together with SLR, to recognise and celebrate the efforts and achievements of the behindthe-scenes heroes and rising stars in Scottish convenience – so we can share their stories, say thank you and inspire others to follow suit.”

“Tennent’s are excited to sponsor the Team award and celebrate the positive differences retailers are making across Scotland.

Without a great team, success never comes easy!”

Nicole Halsman, National Account Manager RTM and Convenience, Tennent’s

Amy Burgess, Senior External Communications Manager, CCEP

TO NOMINATE STORE COLLEAGUES, PLEASE VISIT SLRMAG.CO.UK/ABOVEANDBEYOND www.slrmag.co.uk

OCTOBER 2024 | SLR

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News

Products

Petits Filous launches new packaging and competition Petits Filous has unveiled new limited-edition packaging, with new characters hidden under each lid, and an onpack competition offering £100,000-worth of prizes. The refresh and competition are supported by the brand’s biggest campaign of 2024, ‘Try Your Luck With a Lick’. This includes out-of-home advertising, video on demand, online video, social media and instore activities.

One Stop revamps confectionery range One Stop has completed its sixth range reset of 2024, with a refreshed confectionery offer.

The new range has more variety, and a number of seasonal products will now be available all year round. More than 30 lines have been delisted, with 43 additions. The retailer is also introducing supplier-branded bays from Cadbury and Kinder to its company-owned stores.

KP names new Convenience boss Stuart Graham has joined KP Snacks as Head of Convenience

Product News BIG NIGHTS IN STILL MEAN BIG PROFITS – P36 CONFECTIONERY Schoolboy’s monster drawing ends up on new sweets

Archie Barr inspires Spar A nine-year-old boy from Northern Ireland has seen his drawing of a sweet-eating monster inspire the packaging design of Spar’s newest confectionery launch.

Archie Barr of Ballygally in Co Antrim showed his drawing of a packet of imaginary ‘Wobbly Jelly Monster’ sweets to Chris Todd, owner of the village’s Spar store, who was so impressed that he shared the idea with Henderson Group, which owns the Spar franchise in Northern Ireland.

Henderson’s Spar UK colleagues then incorporated a graphic inspired by the drawing into the packaging for new Fizzy Fangs.

Archie said: “I didn’t believe my daddy when he first told me my

sweetie drawing had been shared with Spar and inspired the new Fizzy Fangs monster. It’s been so exciting! The sweets taste amazing, and the packaging looks awesome.”

GROCERY

Del Monte and Disney partner for Inside Out 2 promotion

and Impulse (C&I), where he will concentrate on collaborating with KP’s customer trade partners to ensure further growth for both the brand and retailers. Graham brings with him a wealth of knowledge and experience in the snacking category. His career includes senior roles at PepsiCo and Pladis, both with a strong focus on C&I.

Rose rolls out festive range Rose Marketing has launched its largest range of Christmas confectionery yet, with more than 30 lines. New for 2024 is a Harry Potter Stamper with Jellybeans (RSP £1.39) featuring all of the books’ favourite characters. It comes in a branded CDU of 24 x 8g units. The 2024 collection also features new Candy Castle Crew Fizzy Gingerbread Man, Fizzy Christmas Trees and Fizzy Holly Jolly Mix. These come in 90g bags with an RSP of £1.

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Del Monte has teamed-up with Disney to bring characters from the new ‘Inside Out 2’ movie to packaging across its range of products, from fresh fruits to snacks.

The partnership also gives shoppers the chance to win a trip to London inclusive of flights, accommodation and activities inspired by ‘Inside Out 2’. The competition is accessible via on-pack QR codes and requires entrants to answer trivia questions about the film.

Thierry Montange, Senior Marketing Director from Del Monte Europe, commented: “By featuring characters from ‘Inside Out 2’ on our products but also on in-store materials and brand content, we hope to make healthy eating a fun and engaging experience for children and parents alike.”

Chris, who runs Spar Ballygally with his dad Graham, added: “hen Archie first gave me his drawing, he said it would be a top seller, and I think he’s going to be right!”

PLANT BASED

A grizzly named Drizzly Sweet Freedom has given its range of hot chocolates, syrups, spreads, and drinks a fresh new look.

As part of the refresh, the brand’s animal characters have been ditched in favour of a single, recognisable – and female – mascot, ‘Drizzly Bear’.

The new packaging features a contemporary design with a clearer call to action and improved usage instructions. It is supported by ‘Drizzle More,’ a new campaign across Sweet Freedom’s online platforms and out-of-home marketing.

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Products

News

Win a wing walk Dairy spread Utterly Butterly has launched an on-pack promotion giving shoppers the chance to win a £500 wing walking experience. The promo runs

SOFT DRINKS Shoppers can win a free bottle of Dr Pepper

Dr Pepper urges consumers to ‘try more weird’

to mid-December and 25 lucky

Coca-Cola Europacific Partners Great Britain (CCEP) has unveiled a brand-new digital promotion giving consumers the chance to earn a free Dr Pepper as part of the latest phase of its ‘Try More Weird’ marketing campaign.

Live now, Dr Pepper is giving consumers a free ‘Can-sultation’ with the Doctor when they clickthrough on links displayed across the brand’s social media ads.

They’ll be directed to message a chatbot, where they can tick off their symptoms of boredom before being prescribed a digital voucher via Zappit to claim a free 500ml

yellow and blue Utterly Butterly

bottle of Dr Pepper or Dr Pepper Zerooo from participating stores.

The promotion is designed to get consumers to try something different, helping to drive trial

SNACKS Range overhaul includes increased pack sizes

New look for Frazzles and Chipsticks

PepsiCo has given its Frazzles and Chipsticks ranges an overhaul, including new pack designs across all formats. The refresh also includes increased pack sizes for price-marked packs and standard multipacks across the Frazzles range.

Rachael Smith, Head of Marketing of Extruded Snacks at PepsiCo, commented: “The refreshed packaging includes new artwork across all our Frazzles and Chipsticks formats, including price-marked packs and more compact packaging across the six-pack formats. The elevated quality of the packaging will both appeal to current fans of the Frazzles and Chipsticks ranges and introduce these much-loved snacks to a new generation of snack lovers.”

of Dr Pepper Zerooo’s refreshed taste, and bring new shoppers into the category, while also increasing brand awareness and driving footfall in-store.

The campaign is also supported by out-of-home advertising and social media.

Rob Yeomans, Vice-President, Commercial Development at CCEP, said: “Dr Pepper continues to become more popular, growing ahead of the flavoured carbonates segment in both value and volume terms, while strengthening its position as the number-two flavoured carbonates brand in GB.”

CONFECTIONERY

Reese’s competition has bust prize ever The Reese’s brand has launched ‘Become a Reese’s Treat,’ a competition that gives shoppers the chance to win a sculpture of their head and shoulders made entirely from Reese’s chocolate and peanut butter.

The competition runs until 7 November and entry is via a QR code on Reese’s POS or via the brand’s social media channels.

One lucky winner will be immortalised in a chocolate sculpture made by Jen Lindsey-Clark, whose team created Chocolate King Charles Bust. They will also receive a £5,000 cash prize.

The competition coincides with the launch of a number of Halloween-themed Reese’s SKUs. These include Reese’s Skeletons Snack Sizes (257g, RSP £4.50), Reese’s Pumpkins King Size (68g, RSP £1.25) and Reese’s Cup Snack Sizes (297g, RSP £4.50).

winners will soar through the skies with AeroSuperBatics, an aerobatic wing walking team, which the brand sponsored from 1999 to 2006. This saw the team’s biplanes wrapped in the colours.

World of Sweets unveils new teen brand Confectionery distributor World of Sweets has launched Sweet Vibes, a new brand tailored towards teenagers looking for unusual flavour combinations and quirky designs. The range rolls out initially with Freakshake Cups (RSP £3.50) in three flavours: Banana, Strawberry and Choc-a-Lot. The same flavours are also available in a bag format (RSP £1.25).

Shore marks million-pack milestone with new flavour Shore The Scottish Seaweed Co. has launched its latest flavour of seaweed chips as it celebrates selling more than one million packets since last September.

Salt & Balsamic is the latest flavour created by the Wickbased brand and is available in 80g share bags and 25g individual impulse bags. It joins a range of better-for-you seaweed crisps that already includes Peking Duck, Sweet Sriracha, and Lightly Salted variants.

New Signature tins nod to brand’s 1963 debut Scandinavian Tobacco Group has unveiled two new limitededition designs for its 10-pack tins of Signature Blue and Signature Original miniature cigars. The brand first launched in 1963, and the two new ‘Signature 1963 Edition’ tins tip their hat to its history, heritage and quality. As well as a new exterior design, they also include limited-edition liners inside.

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OCTOBER 2024 | SLR

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News

Off-Trade

White Claw unveils vodka Hard seltzer brand White Claw has launched its first-ever vodka, which rolls out in Black Cherry, Pineapple, and Mango variants (all ABV 30%), as well as an unflavoured Premium version (ABV 40%). The flavours have been designed to be mixed with any of the brand’s hard seltzer range. White Claw dominates the UK hard seltzer market, however the category as a whole is one that British consumers remain largely indifferent to.

Gravity Drinks concocts Pumpkin Potion With Halloween getting frightfully close, Gravity Drinks has unveiled new Pumpkin Potion liqueur (ABV 12%). A blend of pineapple, mango and citrus flavours with vodka, Pumpkin Potion has an RSP of £10 and comes in a circular 700ml bottle that looks like a carved pumpkin.

Each bottle has an LED light on the base to give the shimmering liquid inside a spooky glow.

Arran puts boiler breakdown behind it Arran Brewery has resumed production after a “cataclysmic” boiler failure left it unable to brew beer for almost all of this year.

Engineers successfully restored the boiler to full working order last month and the brewery is back in business, albeit at a reduced capacity for the moment. It has had a successful brew of Arran Blonde, and

Off-TradeNews RETAIL TECH ROUNDUP – P48 BEER Pizza ovens also up for grabs

Staropramen offers free Paramount+ access Molson Coors has teamed-up with Paramount+ to give away a 30-day subscription to the streaming service with multipacks of Staropramen.

The on-pack promotion, which runs until 31 January 2025, is supported by in-store and online activities, including out-of-home advertising and a paid social media programme.

All multipacks of the beer are included in the promo.

QR codes on packs take customers to a promotional microsite, where they can enter their details and the last four digits of the pack’s barcode to receive instructions

on how to claim their subscription.

From now until 31 October, the same microsite also gives consumers the chance to enter a prize draw to win one of 50 Everdure pizza ovens, worth more than £600 each.

The partnership coincides with the return this autumn of Paramount+ hit shows Lioness and Tulsa King.

Fans can also binge the brand-new season of Mayor of Kingstown and the number-one

hit show in the US, Yellowstone, which returns in November.

RTDs

Cîroc rolls out Red Berry flavour Cîroc, Diageo’s super-premium vodka brand, has extended its RTD portfolio with the launch of a new Cîroc Red Berry Sparkling Vodka Drink (5% ABV).

This follows the launch of Cîroc Summer Citrus and Cîroc Tropical Passion earlier this year.

Cîroc Red Berry Sparkling Vodka Drink combines vodka with the flavour of ripe strawberries and succulent raspberries and is available in 250ml cans with an RSP of £2.85.

The new variant lets retailers tap into the rising popularity of RTDs, which is the fastest-growing segment within the total alcohol category.

Arran Dark has just entered the maturation stage.

Lewis Hamilton scales up with Pernod Ricard Pernod Ricard has acquired a minority stake in Almave, a premium non-alcoholic blue agave spirit brand co-founded

by F1 driver Lewis Hamilton and Mexican spirits group Casa Lumbre. Pernod Ricard will leverage its considerable brandbuilding and distribution clout to scale Almave globally. Almave’s two expressions, Blanco and Ambar, are currently distributed in the UK by Mangrove Global.

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RTDs New look reflects trend towards premiumisation

Makeover for Funkin’s Double Shot Funkin Cocktails has given its higher-ABV Double Shot range a bold new look to tap into growing demand for more premium RTD cocktails.

A refined colour palette, embossing, debossing and foiling are designed to suggest a premium gender-neutral offering. New-look cans also give prominence to the bar-strength 14% ABV. Shelf-ready packaging has also been adjusted, with a lowered front lip that ensures the product name, ABV and flavour are all clearly visible in stores.

The refreshed design further distinguishes the Double Shot range from the brand’s Nitro cocktails.

The new cans come with RTD cocktail consumption at an all-time high, worth £129m and up 20.3% year on year.

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Off-Trade

News

Barr brands buddy up for new Irn-Bru RTD Funkin Cocktails, which is owned

by AG Barr, has launched a new limited-edition Irn-Bru Vodka Martini cocktail in a can. The

RTDs Brand also launches single can format

Smirnoff Ice gets new look for 25th birthday

ABV 5% RTD is available now in

Diageo has unveiled a fresh new pack design for Smirnoff Ice and launched a single can format to celebrate 25 years of its popular RTD brand.

The relaunch and new can format are backed by a £1m investment that includes a digital marketing campaign and sampling activities.

It comes with RTDs the fastestgrowing category in the Off-Trade and Smirnoff Ice the number-one citrus-flavoured RTD in Impulse.

Jessica Lace, Head of Marketing, Smirnoff, Diageo GB, said: “The

one canned cocktail brand.

modern makeover brings a vibrant energy to the product and celebrates the citrus flavour notes that people know and love. We’re thrilled to share this evolution with our consumers.

“We will be investing £1m into Smirnoff Ice over the next 12 months to enable us to connect with our existing shoppers and reach new consumers.”

Smirnoff Ice (ABV 4%) is available in single 250ml cans (RSP £1.99) and in four-can multipacks price-marked at £5.49.

200ml cans that feature Funkin’s nitrogen infused technology that aims to replicate a bar-like pour with a velvety head and smooth texture. According to Neilsen data, Funkin is the UK’s number-

Premium Panamanian rum reaches UK Premium spirits distributor Highball Brands has launched the Panamanian rum brand Casa Barú in the UK. The range includes three expressions: Blanco, a white rum that offers a blend of fruit, citrus, and fresh cane notes; Double Crop, a marriage of Panamanian sugarcane with Geisha coffee fruit; and Xopa Coffee Liqueur, a combination of Panamanian rum

BEER Partnership goes beyond a co-branded product

BrewDog and Spar launch exclusive piney pale ale

Ellon-based BrewDog has teamed up with Spar to launch Sprucy Lucy, a new 4.5% West Coast Session Pale Ale. Sprucy Lucy combines seven different hops to give it a resinous taste in a nod to the Spar logo’s pine tree.

Available in a 4 x 330ml can multipack, Sprucy Lucy retails at £6.49 and will be promoted in-stores and across both BrewDog and Spar’s social and digital channels.

The partnership goes beyond a simple co-branded product: Spar was founded in the Netherlands in 1932 and its name was originally De Spar, an acronym for ‘Door eendrachtig samenwerken profiteren allen regelmatig,’ which translates as ‘Everyone benefits from joint collaboration’.

“So, the ethos of collaboration is in our DNA,” a Spar spokesperson commmented.

De Spar is also Dutch for The Spruce, the origins of the Spar logo and the inspiration for Sprucy Lucy.

RTDs

WKD slashes 700ml price mark SHS Drinks has cut the RSP of its WKD 700ml price-marked packs by 50p, down from £3.79 to £3.29.

The new packs will phase in over the autumn across all flavours in the 700ml range. WKD PMP bottles are exclusive to independents and available only through cash and carrys and wholesalers.

The new price will apply on an ongoing basis and is not a short-term promotion.

There are no associated changes to either individual bottle sizes or trade case sizes.

The move comes at the start of a key period for WKD sales, which is bookended by the new university year and the festive peak. Consequently, the brand has announced a full programme of autumnwinter activity to engage consumers and drive sales for the rest of 2024.

with artisanal roasted coffee.

New vodka lemonade launches Mark Anthony Brands has unveiled Lemada, a new canned vodka lemonade available in two flavours, Tangy Lemon and Juicy Raspberry, and made with triple-distilled vodka, real lemon juice, 100% natural flavours and no artificial sweeteners. It comes in 250ml cans and, at 4% ABV, bucks the current trend for higher-strength RTDs. Retailers should visit lemadavodka.com/ contact for stock enquiries.

Glencadam extends cask finish collection East Highland distillery Glencadam has added two new cask finishes to its non-age statement collection: Riserva Di Amarone and Reserva De Madeira. Each expression has been matured in American oak ex-bourbon casks before being married and finished in handselected barrels. Both RSP at £47, are non-chill filtered, and have been bottled at natural colour at 46% ABV.

www.slrmag.co.uk

OCTOBER 2024 | SLR

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Inside Business

SLR Awards Winner’s Profile | Nisa Rutherglen

ANYTHING BUT RUN OF THE MILL Jay Javid’s Nisa Local Wee Mill store in Rutherglen demonstrates boundless creativity in converting a traditional pub into an award-winning modern convenience store.

BY ANTONY BEGLEY

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www.slrmag.co.uk

Nisa Rutherglen | SLR Awards Winner’s Profile

Inside Business

T

he New Store of the Year category is always a tough one to win at the SLR Awards, attracting as it does some fantastic entries that demonstrate the very latest thinking in the local retailing space. So, it takes something special to come out top and there’s no doubt that Jay Javid’s Nisa Local Wee Mill store in Rutherglen is something very special indeed.

The store was Jay’s 11th at the time of opening and was a major undertaking for his growthhungry PGNJ business, not least because the site used to house a pub – The Wee Mill – and required some major work to turn it into the modern store that Jay and his team envisaged.

Turning pubs into stores has been a major trend in recent years thanks to Covid decimating the pub sector, but this conversion was achieved with some particular style and flair, as the judges discovered.

The initial layout for the new store was drafted by the company directors before Jay and team engaged with Nisa to draw up some CAD files.

As part of the process, several members of the management team visited Ireland to get an upto-date handle on the approach and philosophy of retailers on the other side of the water.

With their ducks lined up, Vertex was called in and the final designs were drawn up.

“It was a tricky layout to work with,” explains Jay. “We were looking to find a layout that worked and flowed with the original features of the store. Ultimately, we realised that we had to accept the structure of the building, rather than fighting against it. When we did that, we were able to draft a layout that complemented the arches and the flow, while maintaining our focus on providing that superior shopping experience that was always the focal point of what we were implementing.”

The refit cost the best part of a chunky £300k but it looks to have been money well spent. Jay’s vision for the refit was to retain a nod to the site’s previous life as a pub – the big red Tennent’s ‘T’ that now graces the beer cave was the actual big red ‘T’ that used to hang outside the pub – but he always wanted to make this his most modern store yet.

That explains all the techy upgrades like digital SELs and large digital display screens but it also explains the classy finish both inside and out.

The exterior has been clad with the trademark understated grey, white and black while the inside is clean, spacious and well lit, making it just as welcoming as the pub presumably once was. Probably even more so.

All the latest convenience trends have been reflected inside too: a dedicated food- and

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OCTOBER 2024 | SLR

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Inside Business

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SLR Awards Winner’s Profile | Nisa Rutherglen

www.slrmag.co.uk

Nisa Rutherglen | SLR Awards Winner’s Profile

Inside Business

drinks-to-go area, a beer cave and a big fresh and chilled section, all with the latest-spec kit.

The 32sq ft beer cave is another nod to the pub as it sits exactly where the pub’s off-trade section used to be. It now boasts a huge range of chilled beers, wines, ciders and RTDs, including a big array of multipacks.

The store sits in a heavily populated area and, despite having a Tesco just a hundred or so yards away, Jay was confident his enhanced convenience offer and long opening hours – 7am to 10pm – would help him bring convenience shoppers through the door.

Sitting near both a golf course and an industrial estate, it was critical that there was a good food-to-go offer so the store has a fresh cream cake counter and a TurboChef oven and serve-over for toasties and other hot savoury snacks.

There is also Tango Ice Blast, Fanta and CocaCola slushed drinks, and a display for the Nisa meal deal.

As with all of PGNJ’s stores, Rutherglen sources a fair amount of its stock from local suppliers, like hot savoury snacks and cakes from McGhee’s Bakery and Aulds the Bakers, and Equi’s ice cream tubs.

“We spend a lot of time with the Nisa development team and really listen to them for the basic layout of our shops and range. We share the same vision of what stores should look like, and the standards to expect.”

And while growing the portfolio is very much front of mind, Jay is very conscious of the need to keep investing in the existing stores. Nisa Rutherglen allowed Jay and his team to learn more about developing an individual store to the latest specs – and those learnings will be fed back into the other stores.

“The retail game has changed in the past few years, so that being successful is not so much about store numbers, but investing in what you have, with innovation, a very strong online presence, and offering home delivery which is crucial now for convenience businesses,” says Jay. “Who’d have thought before Covid that so many shops would be delivering groceries?

Now, customers have come to expect it. I’m looking at introducing food-to-go concessions, pharmacies and sub-Post Office counters to offer more things for shoppers under one roof.”

It was clearly a challenging project for Jay and his team, but the end result was something that landed extremely well with the judges: a thoroughly modern convenience store that tastefully recognises the important heritage of the building and the needs of its customers today. www.slrmag.co.uk

OCTOBER 2024 | SLR

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Inside Business

Checkout Scotland | 2024 Review

OH, WHAT A MARR-VELOUS NIGHT!

Former Smiths guitarist Johnny Marr was the star of the show at the recent Checkout Scotland event in Glasgow on what was an exhilarating night for the packed audience.

BY ANTONY BEGLEY

N

ow in its third year, Checkout Scotland has firmly established itself as one of the most enjoyable and unique nights in the Scottish local retailing calendar. Organised by the GroceryAid Scotland committee, the latest staging of the event saw a stellar cast of stars entertaining a packed audience of retailers, wholesalers and more.

Heading the line-up was former Smiths guitarist Johnny Marr, ably supported by the high energy antics of Dundee’s own The View while George Bowie, DJ Naeem and Jim Harper were among those keeping the dancefloor mobbed on what was a truly fantastic evening.

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Checkout Scotland provides a rare opportunity for the trade to gather, let their hair down and enjoy some great music and a few drinks. The event has been held in the atmospheric setting of Barras Art & Design in Glasgow since its inception.

Just as importantly, the event provides a powerful way of raising awareness of the outstanding work that GroceryAid does for industry colleagues, providing financial, emotional and practical support – all free of charge and in complete confidence.

And, as you can see from the photos, a good time was undoubtedly had by all!

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2024 Review | Checkout Scotland

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Inside Business

OCTOBER 2024 | SLR

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Hotlines

Product News & Media Watch

Soreen Sticky Toffee Loaf Samworth Brothers The latest addition to Soreen’s non-HFSS portfolio seeks to attract new shoppers to the bakery aisle in search of healthier desserts and treats. The new 260g loaf has an RSP of £1.50 and lands as Soreen’s biggest-ever TV campaign gets underway, which sees the brand featured on key channels. This is accompanied by digital and social media, shopper marketing, as well as in-store promotions and POS.

Radnor Splash Radnor Hills Radnor Splash’s first 330ml canned range comprises the brand’s three bestselling flavours: Lemon & Lime, Apple & Raspberry, and Strawberry. All are made with sparkling spring water and natural flavourings. The launch is supported with promotions, a social media campaign and sampling via brand ambassadors.

Mixed sample cases of 24 cans are available.

Yakult Plus Peach Yakult The new fermented milk drink is available in a fridge-friendly 8 x 65ml bottle pack format, with an RSP of £3.70. Each bottle contains billions of gut-friendly L. casei Shirota bacteria and the peachflavoured drink is rich in vitamin C. It also contains fibre that feeds the gut bacteria.

The launch is supported by video on demand, social, influencer and PR activities.

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Hovis launches new premium white loaf

Hovis has unveiled Farmhouse Batch, a new premium but affordable alternative to standard white sliced bread.

Research conducted with more than 2,000 current bread buyers, revealed that shoppers are looking for inspiration and a premium alternative from standard, everyday white loaves – but with an accessible price point. Consumers love the idea of a domed top and flour finish, and with its deliciously “creamy” taste and super soft texture, Farmhouse Batch caters to this current demand in the market.

Baked using a traditional starter dough, Hovis Farmhouse Batch is available in 400g and 800g loaves, at an RSP of £1.25 and £1.65 respectively, and initially launches into selected Tesco stores ahead of a wider roll out.

The inclusion of a starter dough, which is allowed at least 24 hours to fully develop, helps to create

Monster Nitro Cosmic Peach CCEP The latest new flavour to join the Monster Additions range combines the usual Monster Energy blend with a light peach flavour and a hint of citrus. It is available now, exclusively in £1.49 price-marked 500ml cans. Retailers can request POS materials and download digital assets from My.CCEP.com to help bring the launch to life instore and online.

a creamy taste and soft texture when the loaves are batch baked. Featuring a deeper flavour than traditional white bread, the new recipe also offers generous thick slices, a flour-dusted crust, and is free from artificial preservatives.

The launch is supported with a multi-channel campaign that includes PR, retail media, shopper marketing and influencer activities.

Alistair Gaunt, Commercial Director at Hovis, commented: “Our new Hovis Farmhouse Batch is the culmination of months of consumer insight analysis, followed by recipe and product development work with our expert bakers and cross-functional teams.

We have worked diligently to ensure we’re offering shoppers a more premium yet accessible, everyday alternative when they may be looking for something different to the standard soft white loaves they know and love.”

Twinings Sparkling Tea Associated British Foods

Müller x Myprotein Müller UK & I

This new range is available in three fruit flavours, each with distinct properties to encourage wellbeing: Juicy Raspberry Lemonade, Zesty Orange & Passionfruit, and Zingy Lemon & Ginger. All contain fewer than 50 calories per 250ml can and are fortified with vitamins and minerals, with no artificial sweeteners, colours or added sugar. Single cans RSP at £1.89, multipacks of 4 x 250ml at £5.99.

Müller has teamed up with online sports nutrition brand Myprotein to launch a new range of high-protein yogurts and desserts that includes high-protein yogurts (500g, 45g protein, RSP £3), low-fat puddings (200g, 20g protein, RSP £1.95) and low-fat mousse (200g, 20g, protein RSP £2.50). The launch is supported by instore and digital activities.

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Product News & Media Watch Iced Vanilla Berry Winter Edition Red Bull



Squashies Squeletons Swizzels

Red Bull’s second Winter Edition comes in a cool-blue can and offers the taste of blueberry, vanilla, cotton candy and notes of eucalyptus. It is available in 250ml (RSP £1.60), 250ml £1.55 PMP, Sugarfree 355ml (RSP £1.95) and 4 x Sugarfree 250ml (RSP £5) can pack formats. In consumer testing, 72% said they would be likely to buy an Iced Vanilla Berry flavoured Energy Drink.

Mayfair Gold Rolling Tobacco JTI

Squeletons contains a mixture of three skull shapes, a different one for each of Sour Apple, Strawberry, and Orange flavours. Launching in time for Halloween, limitededition 120g packs (RSP £1.15) are available now in cases of 12. The NPD is supported by a nationwide marketing campaign for the brand’s wider Halloween range that includes cinema ads, targeted VOD, dynamic digital outdoor advertising, and in-store promotions.

Swan Just Paper Republic Technologies

The latest addition to JTI’s ultravalue Mayfair Gold range is available now in cases of 5 x 30g pouches, with an RSP of £18.50. To celebrate the launch, JTI is giving retailers a chance to win prizes including a gold-wrapped Mini, £100 gift cards, iPads, and headphones. Any retailer signed up to JTI 360 can enter by scanning the barcodes of Mayfair Gold roll-your-own or cigarette outers.

This new range of 100% plastic-free filter tips is available now with an RSP of £1.45. Just Paper features a ‘flip-a-tip’ design which dispenses loose extra-slim filters, without the use of plastic rods. Each box contains 120 filters, with 10 boxes per outer. In what Republic says is a first for the UK market, the filters give consumers an experience similar to traditional cellulose acetate filters, but with a much lower environmental impact.

Alpro Barista Caramel Danone

Sesame Thin Bagels Warburtons

The new drink offers consumers what the brand calls “an authentic coffee shop experience from the comfort of their own homes”. It is available now in 750ml packs with an RSP of £1.75. The plant-based NPD is non-HFSS, dairy- and lactosefree and suitable for vegans. The launch comes with total barista plant-based drinks in double-digit growth (+19.2%) and caramel the preferred flavour choice of UK consumers.

The latest addition to Warburtons’ bagel range is available now with an RSP of £1.75. The bagels are boiled then baked for authentic taste and texture and are topped with sesame seeds, the second-most-popular flavour in bagels, for added texture.

A source of protein, the bagels come in a pack of six, are pre-sliced and can be consumed as they are or toasted.

Hotlines

Turn it up Old El Paso has launched ‘Turn it Up,’ a new £1.1m campaign to support its Street Vibes range. Running until November, the campaign is live across video on demand, online video, social and digital in a bid to capture the younger audience that has turned its back on broadcast TV. It also includes in-store activities, and an extensive couponing plan.

Crunch time McCoy’s has been named as the NFL’s UK Savoury Snacks Partner in three-year deal.

This means the brand will be lead 6pm NFL game sponsor on Sky Sports Sunday, with a new TV advert and broadcast idents, which will feature across the season-long coverage.

There will also be a series of competitions and retail activations throughout the season.

Joyful laundry Surf has launched a new £7m marketing campaign to support the relaunch of its liquid and capsule detergents that are made with essential oils designed to be mood boosting and let consumers clean with “joy infused” fragrance. The campaign focuses on a socialfirst approach to resonate and engage with consumers in “a new and joyful way”.

Mega Mogu move Chewy fruit juice drink Mogu Mogu has launched a major out-of-home nationwide advertising campaign, with ads celebrating the brand’s ‘Sip, Chew, Feel’ experience across more than 1,000 locations including bus stops, digital screens, supermarkets and shopping malls. This follows heavy investment in a global celebrity influencer campaign.

Who’s 4 popcorn?

Butterkist has launched a new partnership with Channel 4 across its film programming.

The deal runs until 5 January 2025 and sees Butterkist feature prominently across Channel 4’s film premiere programming and video on demand. Four different five-second blips and one 10-second ident integrate popcorn into various movie genres and scenes.

for all the latest product news, head to www.slrmag.co.uk/category/product-news/ www.slrmag.co.uk

OCTOBER 2024 | SLR

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Feature

Christmas

JOLLY GOOD SHOW There’s a Santa-sackload of exciting NPD ready to take centre stage this Christmas.

BY GAELLE WALKER

34

T

he stage is set, the key players are primed – and with less than three months to go, it’s time to raise the curtain on Christmas 2024 – which is already promising to be a rip-roaring performance.

Low-cost impulse novelty and self-eat ranges always put on a good show at this time of year, as shoppers rush to enjoy a first taste of festive fun – as do sharing formats, perfect for enjoying with friends and family during the build-up.

We’ve rounded up some of the best festive products waiting in the wings to make their on-shelf debuts and lend your sales some sparkle this festive season.

HANCOCKS

FOX’S BURTON’S COMPANIES

Hancocks saw “significant sales increases” in low-cost impulse novelty ranges last year and it’s expecting this year to be similar. As a result, many of its new product launches for 2024 are geared towards these formats.

Included in its line-up this year is a new range of festive Elfie treats thanks to a partnership with the Elves Behavin’ Badly brand.

With an RSP of £2.50, Naughty Elf Mix candy cups are filled with a mix of sugar-coated mallows, candy canes and gummy elves.

Shoppers can also get their mitts on Giant Gummy Elfies with an RSP of £1.50 and Elfie Tongue Painters Bags which have an RSP of £1.25. The blackberry, raspberry, lemon and orange-flavoured gummies paint tongues blue.

Capitalising on the “sustained growth in white chocolate” – which was up 111% year-on-year in December 2023 according to NIQ data – Fox’s Burton’s Companies is launching Merryland White Chocolate Chip Mini Cookies this festive season.

The crunchy mini cookies are packed with white chocolate chips and are available in a 150g sharing carton with an RSP of £1.75.

The brand is also seeking to make the most of demand for spiced flavours this Christmas season with the launch of new Fox’s Fabulous Winter Spiced Cookies which have an RSP of £2.50.

Each milk chocolate chunk cookie is half enrobed in smooth milk chocolate with the addition of warming winter spiced flavours.

MONDELEZ INTERNATIONAL

KELLANOVA

Cadbury Puds made their triumphant return to shelves in 2021 and the range is expanding this year with the launch of new Cadbury Mini Puds.

The bitesized offerings feature a truffle centre with hazelnut pieces and rice crisps and a Cadbury chocolate coating.

The 73g bags have an RSP of £1.98 and are sure to appeal to shoppers looking for self-treats and/or stocking filler gifts.

Oreo is also joining in on the Christmas fun this year with the launch of limited-edition Oreo Gingerbread.

The embossed gingerbread-flavoured cookies are available in packs of 154g and have an RSP of £1.50 each.

A number of festive favourites are also returning to the Cadbury line-up this Christmas to help retailers get in on the gifting opportunity. These include Cadbury Buttons Selection Boxes and Cadbury Dairy Milk Winter Mint Crisp tablets.

American food giant Kellanova is also hoping to make a splash on UK shores this Christmas, following the launch of its Cheez-It brand.

Described as “a one-of-a-kind snack experience baked with 100% real cheese and a unique combination of wheat, corn and potatoes,” Cheez-It Snap’d is available in two flavours: Cheese & Chilli and Double Cheese. These are available in several sizes, including 40g plain packs (RSP £1.09), 65g £1.25 price-marked packs, and 150g sharing bags (RSP £2).

The launch targets the UK’s 22.8 million cheeseflavoured crisp buyers and is supported with an £18m media spend, spanning a TV advert, radio, out of home, sampling, PR, and social.

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Feature

Big Night In

SOFA SO GOOD

The cost-of-living crisis means consumers continue to spend their nights at home and savvy retailers are set to prosper.

W

ith many shopping budgets squeezed in the current climate, nights in with family and friends continue to prevail as an alternative to a night out.

“As a result of the increased cost of living, 20% of shoppers are drinking less out of home with 13% saying that they are drinking more at home [Dunhumby Bespoke Shopper Survey Research BrewDog Craft Beer August 2022],” says Caitlin Brown, Category Executive, BrewDog. “This is great news for convenience retailers and wholesalers, especially as many of these occasions are likely to be impromptu, so creating dedicated displays in-store and promotions on linked purchases can drive impulse sales.”

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BrewDog has identified four different “Research has also shown that alcohol-free occasions which drive Big Night In missions in- spirits have grown 9.2% in the off-trade [Off store for Craft Beer and Premium Lager, based Trade Nielsen Discovery MAT 27.01.24],” on data from Kantar Insights Occasion Deep says Lauren Priestley, Head of Category Dive September 2021.

Development Off Trade at Diageo GB. “This The most popular ‘Night In’ mission (63%) has provided people with more choice, meaning was spent solo or as a couple. The firm suggests they can enjoy socialising moments at home highlighting four-packs displayed alongside without feeling as if they are missing out on meal for tonight suggestions to capitalise. the experience. In fact, Diageo’s ‘House of Zero’ The brewer states that shoppers on the portfolio spans across some of our most Regular/Everyday Drink mission popular brands, including Gordon’s, (34%), which is more habitual, Tanqueray, and Captain Morgan.” rather than a special event, Another contender for the Big see snacks may be looking to moderate Night In audience that is alcoholas a must have their drinking by supping on free is Energy Drinks. Helen for an evening alcohol-free beverages.

Kerr, Associate Director of in, says KP Portfolio Development at CCEP Snacks GB, says: “The energy drinks Source: Mintel 2021 market is booming and innovation is key to driving this momentum.”

The firm extended the portfolio of its £45m Relentless brand with the launch of a new tropical flavour earlier this year. Relentless Fruit Punch comes in a bright-pink £1 price-marked 500ml can and joins the existing line-up of Origin, Cherry, and Passion Punch, alongside its Zero Sugar range of Watermelon, Peach and Raspberry. “This latest arrival follows the

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Feature

Big Night In

SEASONAL TREATS FROM SWIZZELS At this time of year, there will be Halloween parties galore, but even those who are staying on the sofa this spooky season, can still get in on the fun with Squashies Squeletons.

The latest launch from British sweet maker Swizzels, the multi-flavoured foam skeleton shapes come in Sour Apple, Strawberry, and Orange flavours.

The launch comes amid significant category growth, with Halloween sugar confectionery growing 18.4%, surpassing the 10.4% growth seen in chocolate confectionery [Circana, Confectionery category, Value Sales 52wks to 05/11/2023, Total Market].

The limited-edition 120g Squashies Squeletons are now available for purchase in cases of 12 (RSP £1.15).

POUND STRETCHERS

introduction of the Relentless Zero Sugar range, which has generated nearly £9m since launching in summer 2022 and continues to deliver double digital volume and value growth,” says Kerr.

Meanwhile, BrewDog suggested Planned Social Occasions (39%), like bigger gatherings at someone’s home, and consumers in a Party Mood (36%) could be catered for with larger multi-pack formats and BrewDog’s Mixed pack.

“The ‘Big Night In’ occasion typically sees consumers gravitate towards larger packs of beer and cider than they would normally purchase,” agrees Alexander Wilson, Category & Commercial Strategy Director at Heineken.

“Convenience retailers can capitalise by stocking small- and mid-sized packs of new beer and cider launches, such as Cruzcampo, Birra Moretti Sale di Mare and Strongbow Strawberry, to drive interest to the fixture when customers are hosting, where bigger multipacks might be warranted, and people are more likely to buy something new to impress guests,” says Wilson.

STRONG STUFF Cider is also reaping the benefits of more people staying in. Aston Manor has attributed the success of its premium-quality cider brand, Knights, to several factors, including the cost38

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The snacking category has had a tougher year, as have many categories, with many producers moving away from the £1 price point – but not Golden Wonder.

“We’re performing way ahead of the market at 13% growth [Circana Aug 24]. The wider market has actually fallen by 1.6%, showing how important ‘value’ is in a market where household budgets remain under pressure.

“We know how important the £1 price-point is to both consumers and retailers. By sticking to the all-important £1 price-point we have continued to deliver great tasting, great value snacks with strong retailer margins.

A highlight is our Transform-A-Snack brand, which is outperforming the market at 22% growth [Circana Aug 24], helped by our current on-pack promotion in partnership with the upcoming Transformers ONE movie.”

of-living crisis, which has caused many shoppers to change their spending habits. “As part of this, more customers are purchasing cider rather than spirits [Kantar | Take-Home | Alcohol Spend Gains Loss | 12w/e 17 March 2024], which is speculatively due to less disposable income,” says the company.

Five of the top 10 brands powering growth within the Beer & Lager and Cider categories have an ABV of 6% or more [SmartView Convenience TWC, Volume and Value Sales, 13 w/e 21.04.24], including Knights Cider – which has an ABV of 8.4% – highlights the company.

Red Star Brands has picked up on the trend for quality high-strength drinks too. “Changes in drinking habits are seen across the board www.slrmag.co.uk

Feature

Big Night In with at-home, or at least out-of-pub/ club drinking going from strength to strength,” says Business Development Manager Scotland, Andy Ferguson. “But the change in location does not equal accepting low enjoyment alternatives.

Scottish consumers demand both quality and value and Four Loko provides two pub/club strength, high-quality serves in every can.” The vodka-based RTD range started out with just four lines, but now extends to nine, including the latest addition, Pink Melon.

When it comes to wine, stocking core signpost brands will boost shopper trust and ensure that customers keep returning to your store when they need a bottle for tonight, claims Accolade Wines. And what’s more – nailing the right price point is essential. “Crucially, the majority of sales in convenience come from the core mid-range price point between £6 to £8 and should be at the heart of every retailer’s range in-store,” says Tom Smith, Marketing Director – Europe, at Accolade Wines, which owns the Hardys, Echo Falls and Jam Shed brands.

TRADING UP Premiumisation of wines rose as consumers became more engaged with their tipples and explored more during lockdown and Accolade expects this trend to continue. “While wines priced at £9 aren’t performing as strongly as the £6-9 range, many shoppers will still be looking to trade up for certain occasions,” says Smith.

The chance to premiumise sugar confectionery is not to be missed either, says Ferrara.

The American candy firm claims that its Nerds portfolio is well placed to help retailers capitalise on shoppers who are increasingly looking to trade up during Big Night In social gatherings.

“For years, innovative retailers across the country have made themselves destinations for US confectionery and have seen first-hand the premium prices shoppers are willing to pay for these products,” says Ferrara.

Over the past 12 months Nerds Candy has outperformed the UK non-chocolate confectionery market with value sales up by an impressive +65% year on year and annual sales of £7.4m [NIQ 52 weeks ending 20/07/24].

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At the other end of the pricing spectrum, Hancocks is keeping sweettoothed consumers smiling. “The Big Night In has remained popular even after Covid due to the cost-of-living crisis,” says Kathryn Hague, Head of Marketing at Hancocks. “People are choosing to stay home with family and friends without having to spend a fortune to enjoy themselves.

“Instead, they rely on budget-friendly snacks and treats which is why it’s important for retailers to stock up on products such as PMPs [price-marked packs] and sharing options.”

Price-marked share bags are essentials for Big Night In ranges, offering customers an affordable way to treat their friends or family while they’re watching films or sports, playing board games or having a catch-up at home.

Bonds of London stocks a selection of £1.25 price-marked pick ‘n’ mix sharing bags, making them stand out to budgetconscious shoppers. The range includes British favourites like Jelly Beans, Fruit Pastilles, Giant Strawbs and Midget Gems.

SNACKTASTIC SOLUTIONS For those with more traditional tastes, popcorn is the ultimate companion for a movie marathon. KP Snacks’ Butterkist popcorn brand is really making the most of the Big Night In opportunity by teaming up with Channel 4 across its film programming.

The initiative will see Butterkist feature prominently across Channel 4’s film premiere programming and video on demand. Four different five second TVC blips and one 10 second ident cleverly integrate popcorn into various movie genres and scenes. In one blip, two pieces of Butterkist popcorn are shown together in a romantic moment while, in another, a horror scene results in a funny popcorn jump scare reaction.

Rachael Rayner, Brand Manager, KP Snacks, says: “Butterkist is perfectly positioned to reinforce the association of popcorn with movies and continue driving category growth.”

The brand is worth £56.3m growing at 5.3% [Nielsen IQ, Total Coverage, Total Value, MAT 13.07.24], and is one of KP Snacks most popular brands, dominating the popcorn category. At nearly twice www.slrmag.co.uk

Big Night In

Feature

A SPELLBINDING ON-PACK PROMOTION

as large as its nearest branded competitor, Butterkist enjoys a 35.4% market share [ibid].

With 83% of purchases in the occasion preplanned [Bolt Tracking MAT Q3’22 (Q4’21 – Q3’22) data], there is a massive opportunity for retailers to gear their displays towards the Big Night In occasion, especially towards the end of the week when more nights in take place, advises PepsiCo. As consumers come together to connect and socialise, many will also be looking for larger pack sizes of their favourite savoury snacks that they can enjoy together, claims the firm. “Within our own portfolio, sharing packs across our core Doritos range (+1.4%), Sensations (+2.2%), and Walkers crisps (+10.0%) have been performing strongly [Nielsen IQ, Total Salty Snacks YA value sales in Independent and Symbol stores in GB for the 52-week period ending 15.06.24],” says Nic Storey, Senior Sales Director, Impulse & Field Sales at PepsiCo. “There is an opportunity here to tap into the popularity of these brands and drive sales, in particular for those looking for a sharing format.” Ensuring that a range of options are available across secondary sitings will mean that shoppers deciding to have a lastminute Big Night In will turn to convenience for their favourite evening treat snacks, he adds.

Stock an enticing range of alcohol, sweets and snacks and you’ll be all set for a Big Night In win.

A THRILLIFYING WEEKEND FOR YOU AND A FRIEND

RETAILER OPINION “The autumn months are the perfect time to make the most of the Big Night In occasion as shoppers choose to spend more time cozying up at home. It’s a great chance to try and drive sales in what can sometimes be a quieter time of year, just before the Christmas buildup starts in earnest.

We try to make the most of the Big Night In occasion by pushing our Snappy Home delivery service. We’ll put posts on social media saying things like: ‘It’s getting cold out there, why not stay warm and enjoy a Big Night In on the sofa? We’ve got you covered!’ We also try to drive excitement around the occasion and push our Snappy Shopper service with fun videos on TikTok and I’m proud to say that we’ve just received our 1,000th like!

When it comes to the type of products our shoppers want for their Big Nights In, BWS, Crisps and Confectionery are the biggest sellers.

Our crisp sales are huge and driven by multi-pack formats which allow shoppers to mix and match different flavours. The Walker’s Variety packs are one of our top sellers, especially the salty flavours.

Salt and salt variants are a big trend around here.”

WASEEM SADIQ, SPAR RENFREW

THE UK’S

No.1RAND 1G5R%OWYToHY

B POPCORN

*

STOCK UP FOR BIG SALES © UCS LLC. T&Cs apply. See packs for entry details. *NielsenIQ, Value, Total Eat Now Butterkist, 52 we 13.07.2024

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Feature

Crisps & Snacks

MAKE YOUR MUNCHIES UNMISSABLE Find out how the right balance of price-marked packs, spicy flavours and healthier options can increase your snacks appeal.

BY SARAH BRITTON

I

ndependent and symbol stores have a tasty bite of the total Salty Snacks category, worth £631.6m and growing at +18.0% [NielsenIQ, Independents & Symbols, MAT 20.01.24]. Within this, Crisps, Snacks and Nuts accounts for 94.1% value sales of Total Savoury Snacks [ibid], meaning opportunities aplenty.

One of the biggest drivers in the category is price-marked packs (PMPs). “PMPs have been of high importance to the convenience channel and to the Savoury Snacks category, acting as the engine driver of growth,” says Nic Storey, Senior Sales Director, Impulse & Field Sales at PepsiCo. “This year, the key to category growth remains with PMPs as shoppers continue to look for accessible price points, meaning the format will continue to be at the forefront of crisp and snack sales in 2024. Through this, PMPs reassure consumers of value and help independent retailers to offer an accessible price point that builds trust with shoppers.”

Within the Savoury Snacks category, sharing PMPs remain the number-one contributor to crisps and snacks growth in value [ibid], states the firm.

“Retailers looking to grow their savoury snacking sales should look to prioritise the bestselling sharing PMP snack SKUs,” says Storey. “Within the Independent and Symbols channel, the top-15 sharing PMP snack SKUs include Doritos, Quavers, Cheetos, Wotsits and Monster Munch, which demonstrates just how important these SKUs are. To maximise this growth opportunity, we recommend that retailers stock a variety of Walkers brands 42

SLR | OCTOBER 2024

in PMP format in-store to cater to multiple snacking occasions.”

PMPs have grown significantly in recent years and will stay increasingly relevant as the cost of living remains high, states KP Snacks. “PMPs offer consumers great value for money, with clear pricing reassuring shoppers that they’re getting a good deal,” highlights Sales Director Matt Collins. Worth over £350.3m [Nielsen IQ, Total Coverage, Total PMPs Value, MAT 25.10.23], the PMP format is popular within CSN, with 57% of impulse shoppers buying PMPs [Lumina Q1 Convenience Strategy Forum 2023].

KP Snacks is growing ahead of the PMP category at +16% [Nielsen IQ, Total Coverage, Bagged Snacks Value, MAT 18.05.24] with an extensive PMP portfolio.

A BOLD CHOICE OF FLAVOUR

RETAILER OPINION “Crisps and snacks is an important sales category for us and, in fact, we have just recently extended the amount of space that we allocate to them in-store from two metres to 3.5 metres. We’ve done this by switching to new higher racking with seven shelves. The extra space has allowed us to create double facings of big brand leaders such as Walkers, McCoys, Doritos and Hula Hoops. It’s also allowed us to make more of a statement with new products and limited editions which are a great way to add interest and drive impulse purchases. Own-label products also play a really key role these days and we also give a significant share of space to Jack’s branded crisps and snacks – many of which are available on an ‘Any 2 for £1.25’ deal. Offers like this give shoppers amazing value for money – a key consideration at the moment.”

PAV KOONER, PREMIER KOONERS, LOCHGELLY

A mix of punchy flavours and traditional variants will ensure a winning lineup, claims the firm. “Enjoyment is the number one driver of choice when buying crisps and snacks [PepsiCo Kantar Bolt Snacking Tracking Q2 2022 MAT, change vs Bolt Main Study 2020-2022], so retailers should ensure they are stocking popular brands and flavours, as well as offering the latest NPD in bold and exciting flavours to cater to this need for enjoyment,” says Storey. “Wellloved core brands such as Quavers, Wotsits and Monster Munch continue to drive sales in the channel and work alongside a wide range of taste-led NPD, which will help retailers to maximise sales.”

To cater to this demand, PepsiCo has come up with a host of inspiring NPD over the past year. www.slrmag.co.uk

Sources: 1. Circana Market Advantage | Symbols & Independents GB | Snacks and Sharing PMP’s | Value Sales | Actual | 52 w/e | 17-Aug-24.

2. Circana Market Advantage | Symbols & Independents GB | Snacks | Units Sales | Actual & % Change vs. YA | 52 w/e 17-Aug-24.

WE’RE STAYING AT £1 Sharing PMPs make up 61% of all snack sales1

Golden Wonder £1 PMPs are outperforming total Sharing PMPs (+13% vs +2%) 2

STOCK UP NOW!

Feature

Crisps & Snacks

MOVIE MAGIC Golden Wonder has teamed up again with Paramount Pictures for the release of Transformers One. In cinemas from October 11, the film is the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once friends bonded like brothers who changed the fate of Cybertron forever. In the first-ever fully CG-animated Transformers movie, Transformers One features a star-studded voice cast, including Chris Hemsworth, Scarlett Johansson and Steve Buscemi.

The on-pack promotion, running across five million packs of Golden Wonder Transform-A-Snack, gives consumers the chance to win a family trip to Orlando plus free theme park entry. Packs also offer chances to win runner-up prizes including unique Transformers One merchandise and more.

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In March, the company tapped into demand for spicy snacks with Extra Flamin’ Hot. The three-strong range adds an intense twist to favourite brands: Doritos, Walkers Max and Wotsits Crunchy. Available in sharing bags and PMPs, the flavours can help retailers to maximise sales in this growing segment.

KP Snacks is also livening up the sensory scene with flavoursome morsels. Earlier this year, the firm launched two new flavours in the McCoy’s Epic Eats sub-range: Grilled Cheese and Flamin’ Fajita. Available in the popular £1.25 PMP format, the two new flavours are inspired by the iconic diners and food stands associated with American road trips. The new SKUs also feature an on-pack promotion offering shoppers the chance to win an epic adventure, with five American road trips to be won.

Meanwhile, last year, KP launched popchips Hot & Spicy to tap into the growing trend of spicy flavours.

“Shoppers are always looking for new and differentiated products and retailers can capitalise on this by stocking a strong core range with a complementary offering of NPD, creating variety and engaging shoppers,” says Matt Collins, Sales Director at KP Snacks.

“We can see that brands are pulling out all the stops on heat due to the increasing demand for spicy flavours among consumers,” acknowledges Sas Horscroft, Head of Marketing at Burts Snacks. “Recent launches show a diverse array of spicy flavours, catering to a wide range of taste preferences accommodating different levels of spice tolerance as well as flavour profiles. Some brands opt to focus solely on increasing the heat levels, while others take a more premium approach of combining heat with spices or adding complementary flavours, such as the tangy sourness of lime. This offers a more sophisticated and well-rounded delivery of heat, enhancing the overall snacking experience for consumers.”

Consumers are not just seeking heat but also nuanced flavours, with preferences including chilli and hints of lime, claims the firm. “Our Reaper Chilli and Lime Ridges are perfect for those seeking an exhilarating heat experience,” says Horscroft. “Using local ingredients, they bring the heat by using chillies from the South Devon Chilli Farm.”

Burt’s Reaper Chilli & Lime Ridges experienced a significant rise in sales with a 58% increase compared to the previous year, an indication of the growing consumer demand for big flavours and ridge format.

The company’s new premiumflavoured Beef & Mustard Ridges also offer consumers a flavourful ridge proposition.

“This variant stands out, with a 200% sales growth compared to the same period last year and demonstrates how customers are expressing admiration for its unique and enticing flavour combination,” says Horscroft.

“This increase in popularity shows the appeal of this variant among consumers.”

SAY CHEEZ Kellanova is also experimenting with big flavours. From Wotsits and Cheetos to Quavers and Mini Cheddars, you might think the cheesy snack category is already pretty saturated.

Not so, states the firm, which has identified an opportunity to re-engage a younger audience looking for a “real” cheese snack that packs a punch. “Current products on the market lack a true cheese flavour, which is proving a barrier to purchase for this age group [Illumination research on Cheese Flavoured Snacks, 2020],” says Chris Silcock, Kellanova UK and Ireland Managing Director.

And so the company has introduced American brand Cheez-It to the UK, backed by an £18m media spend. Baked with 100% real cheese and a combination of wheat, corn and potatoes, the recipe has been tweaked for European taste buds. Its cooking method bakes the snacks extra www.slrmag.co.uk

Crisps & Snacks

thin and crispy with distinct curvy and crispy edges to deliver a balance of crispy texture and authentic cheesy taste.

The UK range includes two flavours – Cheese & Chilli and Double Cheese – targeting 22.8 million cheese-flavoured crisp buyers across the country [Circana Unify – UK Crisps MAT Sales Data up to 15 July 2023]. Several sizes are available, including small individual packs (65g PMP and 40g) that are perfect for on-thego snacking, and larger sharing bags.

HOME IN ON HEALTH Another huge trend impacting Crisps and Snacks is healthier options. PepsiCo has catered to demand for healthier eats with its non-HFSS Walkers Yummy With range. Flavours include Wotsits Cheese Toastie, Wotsits Crispy Bacon and Monster Munch BBQ Sauce.

Healthier snacking and protein have become mainstream with nearly one in three UK households buying ready-to-eat meat snacks, according to Jack Links.

“More shoppers are searching out highprotein, tasty meat snacks as healthier alternatives to traditional crisps and

Half Page.indd 1

www.slrmag.co.uk

confectionery,” says Shaun Whelan, Jack Link’s Convenience/Wholesale and OOH Controller.

“Many shoppers see meat protein snacks as the best source of protein to give them energy for the whole day, which makes Jack Link’s a good alternative to traditional crisps.

“The opportunity to unlock additional sales is huge. The jerky and biltong meat category has nearly doubled in value over the last five years and has the headroom to double again as still less than one in 10 households buy it. High protein meat snacks is a high growth opportunity convenience retailers cannot afford to miss.”

The brand has recently undergone a packaging redesign to meet the key drivers for meat snacks, promoting the high-quality aspect of the product and reflecting category trends in craftmanship and functional nutrition benefits.

Merchandising with other bagged snacks, crisps and nuts is vital, as ambient protein meat snacks offer a healthier alternative for shoppers, encouraging them to trade up, suggests Whelan.

Feature

TOP TIPS

MERCHANDISING ADVICE FROM PEPSICO Q Secondary sitings in store are vital to the category, particularly as shoppers are four times more likely to buy crisps, nuts and snacks if they see them in a secondary location [PepsiCo and Shopper Intelligence August 2022].

Q Retailers should put best sellers at eye line as this can drive up to 38% more sales vs being on the bottom shelf [PepsiCo Trax Analytics 2022].

Q Retailers should stock products that cover the different shopper missions and occasions we’re seeing demand for in the channel. Retailers should block by key mission: for later (multipacks), for tonight (sharing), Singles and PMPs.

04/09/2024 20:21

OCTOBER 2024 | SLR

45

Feature

Cigars

So

T N R U A O IG C C ND 024 2 C A LL LA 08S A OT 04LO OF C , w/e S ce IL la R % A .6 IN etP I G 58 S a r k C R LE IRI M A FO S urce:

SMALL, BUT MIGHTY The humble cigarillo is driving cigar sales, fuelling footfall and propelling profit.

Credit: Karolina Kaboompics via pexels

BY SARAH BRITTON

T

he total UK cigar category today is worth £318.8m in annual sales, a double-digit value increase of 10.8% versus the same time last year [IRI MarketPlace, value sales, w/e 07-07-2024].

This positive picture is largely down to the performance of cigarillos, which have enjoyed huge growth over the last four years, observes Scandinavian Tobacco Group (STG) UK. Growth is even more pronounced in Scotland where cigar sales are worth £28.9m, which is a value increase of 11.8% versus the same time last year [IRI MarketPlace, w/e 04-08-2024].

In volume terms, cigar sales are up 4.5% [ibid]. “This [growth] is down to the performance of cigarillos, as this segment is up 19.2% in volume and 34.4% in value, and now accounts for an impressive 58.6% of all cigar sales in Scotland [ibid],” says Prianka Jhingan, Head of Marketing at STG UK. “Our Signature Action cigarillo brand is now the fifth-bestselling cigar in Scotland in volume terms.”

A VITAL PART OF THE TOBACCO MIX Jhingan highlights exactly why cigars are a crucial segment within a shop’s tobacco offer. “Whilst cigars may not match the sales volumes of cigarettes or RYO tobacco, they remain an important part of the tobacco category for convenience retailers because they drive footfall in-store and particularly as a driver of profit in tills, as they typically offer up to three times the margin that cigarettes do,” she says. “For example, our Moments Blue brand offers up to 18% margin when sold at its RRP, and that’s not many tobacco brands that say that.”

It’s hard to believe that cigarillos have become a power player when you consider that the category barely existed four or five years ago. Sales are now worth over £137m and they account for more than half of all cigars sold in volume terms [IRI MarketPlace, w/e 07-07-2024].

Cigarillos are small, often menthol flavoured, cigars. They are shorter, usually about three to four inches long, and narrower than traditional cigars and typically take less time to smoke, which can often appeal to adult smokers, notes Jhingan. “Our Signature Action cigarillo brand is currently the fastest-growing cigar brand, with sales up by over 44% in value terms since the same time last year,” she claims.

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SLR | OCTOBER 2024

“But cigarillos are not the only cigar segment showing a positive story, as I’m also pleased to report that both the miniature and medium/large segments are also currently showing some small value growth too.

“Our Signature Blue miniature cigar brand remains the bestselling traditional cigar and is therefore a must stock for any tobacco retailer, while our Henri Wintermans Half Corona is easily the bestselling cigar in the medium/large segment.”

FLAVOUR BEHAVIOUR Demand for flavoured cigars is picking up pace. “Whilst perhaps not as prevalent as elsewhere in Europe, flavoured cigars are growing steadily in popularity here in the UK and this is worth calling out to retailers,” says Jhingan. “Obviously, menthol cigarillos have exploded in popularity over the last few years within the cigarillo segment, but it’s not the only flavour of choice. Our Signature Red Filter brand is currently the UK’s best-selling aromatic filter cigar and whose smooth taste and vanilla flavour proves consistently popular with those adult smokers who enjoy an aromatic cigar. And on this subject of flavours, watch this space for some exciting news from us early next year!”

CHRISTMAS PRESENCE There’s a big chance to sell more cigars this Winter, says Prianka Jhingan, Head of Marketing at STG UK “Retailers won’t need me to tell them that in the run-up to Christmas cigar sales go up, so it’s really important for them to get their range right so they can take advantage of those extra sales opportunities. It tends to be larger cigars that people will gravitate towards as a bit of a Christmas treat when they are in celebratory mood and typically have more time to enjoy it. Make sure you have brands like our Henri Wintermans Half Corona in stock as it is the UK’s bestselling medium/large cigar, and a real festive favourite.”

www.slrmag.co.uk

Feature

Retail Technology

GET YOUR TECH IN CHECK

From cutting edge EPoS solutions to energy efficient chillers, there’s a wealth of technology available to retailers to take their stores to the next level.

BY SARAH BRITTON

32%

of retailers investing in their business spent money on technology Source: ACS Local Shop Report 2024

S

peak to any of the top retailers in the country about how they track their figures, attain optimal efficiency, or ensure smooth operations and they will all tell you that technology is central to their success.

“Integrating local community retailing with retail technology is increasingly important in today’s convenience store landscape,” says Henderson Group. “When done right, retailers can create a more dynamic, engaging and sustainable shopping experience that benefits both businesses and shoppers.”

One store that has taken the leap is Morrisons Daily Fraserburgh in Aberdeenshire, which has made an investment in EDGEPoS from Henderson Group.

Staff currently encourage repeat customers through the use of request books. Store manager Ramesh Kurup says: “Customers note down products they want, and we make it a mission for us to have this available the next time they arrive in store.”

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SLR | OCTOBER 2024

Due to Ramesh’s determination to stay ahead in the retail game, the store has quickly recognised the importance of integrating advanced retail technologies to enhance its operations and customer service. The recent implementation of EDGEPoS marks a significant step in this direction.

STREAMLINING OPERATIONS The primary objectives for implementing the EDGEPoS system were to enhance operational efficiency, improve customer experience, and boost staff productivity. The store aimed to streamline processes such as promotional label printing and supplier management, while also ensuring that customer requests were promptly fulfilled.

Additionally, the system’s detailed reporting features provided insights into sales patterns, helping to increase margins and transaction values.

The decision to implement EDGEPoS was influenced by several key factors. Ramesh says:

“The primary goal of adopting EDGEPoS was to improve efficiency, enhance the customer experience, and streamline store operations.

Overall, due to the recommendation we decided to install it within our store.”

Before the implementation, Morrisons Daily Fraserburgh faced several operational challenges. The store lacked advanced features that could streamline various processes, such as adding suppliers, products, and capturing wastage. These limitations hindered the store’s ability to provide a modern retail experience and respond quickly to customer needs.

“The implementation process for EDGEPoS was smooth and well supported by the EDGEPoS team,” says Ramesh. “The training provided was intensive, and although it was conducted as a crash course, it was effective in ensuring that the staff could grasp the essentials of the new system quickly. Alongside this, my staff picked up on the system very fast due to its ease of use.”

EDGEPoS provided valuable data insights, such as department-wide and hourly sales www.slrmag.co.uk

Flexible by design Designed by Retailers, for Retailers, the EDGEPoS ecosystem offers seamless EPOS integrations for forecourt, convenience and retail environments. We provide an end-to-end set up, equipping your team with all the training required.

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Feature

Retail Technology

77%

of retailers have EPoS Source: ACS Local Shop Report 2024

reports, which helped in making informed business decisions. These reports were particularly useful in identifying areas where the store was lacking and needed improvement.

Ramesh concludes: “I would definitely recommend EDGEPoS. Having a good EPoS system is one of the most crucial parts of any convenience or forecourt business. It works end to end from when the customer walks in to when they walk out, this is all captured within EDGEPoS. If you utilise the features of EDGEPoS you will improve your revenue.”

GLORY DAYS Eurospar Downpatrick in County Down, Northern Ireland, has also benefited from EDGEPoS. The 6,275sq ft supermarket houses eight lanes of EDGEPoS scanning, four of which are standalone self-checkouts. All checkouts use the full GLORY cash management system, and a full loop system is operated throughout the store.

There are also digital screens in the store located at key points of interest for the customer, offering multiple points of communication on the customer’s path to purchase. These are unlocking a new way for the team to communicate price and promotion, added value messages, local sourcing credentials, and made in store products to shoppers.

Retail Director Mark McCammond says: “It is important for our shoppers to have the choice between traditionally manned tills for 50

SLR | OCTOBER 2024

our staff to help them checkout their shopping, alongside the self-checkouts, which have the exclusive GLORY cash management system installed, meaning shoppers can use both card and cash, which is an excellent addition to a busy forecourt.

“This digitally led store also enables the team to communicate even more effectively with our shoppers via digital screens, displaying daily and weekly value deals and campaigns, plus offerings available at our Delish Made in Store kitchen as they change throughout the day.

“By using Henderson Technology, we are ensuring our products are fit for purpose and are designed and installed with the end user and, most important, the customer in mind. Investing in instore retail technology makes our store operation efficient, and our customer experience the best it can be. It is really important at a time of rising wage costs and energy increases.

“In addition, our shoppers also experience a store that is 100% focused on them. We are communicating more effectively; our pricing is accurate all the time with ESELs (electronic shelf edge labels), and we offer quick and convenient checkout solutions.”

EASIER WITH ESELS ESELs also proved to be a gamechanger for Spar Shields Road in Motherwell, North Lanarkshire, which was regularly dedicating two days every three weeks to processing promotional changes.

The role of ensuring that all promotional stock

was correctly labelled with new pricing and deal communications was tedious, time consuming and open to errors.

So, the store opted to invest in some new tech to save time and improve accuracy. With MPos ESELs, the same job was completed in just 15 minutes!

What’s more, with no more need for paperbased price labels and signage, the store saved £1,500 – a consistent 1% margin uplift every three weeks.

With staff freed up from having to mess with price tags, their time could be spent on other roles, allowing for better allocation of manpower across the store’s seven tills, making the store run much more efficiently.

Reece Denholm from Spar Shields Road says: “It’s helped a lot with stock control – it keeps the levels of our stock up to date and helps us go through wastage and know how much we have in the store and how much we need to order for next time and so this also helps along with our sales.

“It can also help us with theft if we know we have less than we should. It’s also helped with placing orders; it makes it much quicker and more accurate. It’s also helped keep our promotions updated with a few clicks. We’re saving time looking through [price] tickets, looking through all the promos and it just makes sure that they’re automatically updated, which helps us out a lot and it just makes our jobs a lot easier.” www.slrmag.co.uk

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Feature

Retail Technology

It was a similar story less than half a mile away at Costcutter Muirhouse, where the team reaped the benefits of this clever tech. Before, staff used to spend hour upon hour ensuring that products were correctly priced. With the implementation of MPOS and ESELs, the store has achieved a massive reduction of three hours per delivery in pricing tasks. This translates to £68.64 saved per month or £823 saved annually.

SMART TILLS

reduction of £9.88 in wasted produce per week, which equates to £509 saved annually.

Over in Craigneuk, a suburb of Wishaw, North Lanarkshire, the local Costcutter staff previously spent countless hours per week on manual inventory tasks, such as stocktaking and purchase order creation. But their new MPOS system has now automated these processes, freeing up staff to focus on other value-added activities, resulting in a productivity increase of 60%.

Store manager Matthew says: “MPOS is a great system that we have in the store. It keeps track of inventory. It is so quick and efficient and keeps track of store waste. We use it to create labels for the shelves. MPOS is great for the end of the day too. It tells you what you took every day and any discrepancies on the tills and if there are any errors you can rectify it straight away by checking the transactions.”

The MPOS till system also heralded impressive results. Managing inventory became a much more streamlined task and there was an instant reduction in the number of errors made, such as stock discrepancies and pricing mistakes.

Utilising the new kit helped staff to achieve a consistent 3% increase in profit margins and overall bottom line, as well as enhancing the customer experience.

The wastage reports generated by MPOS tills provided a number of valuable insights into the CHILLED TO PERFECTION types and quantities of products being wasted. But technology doesn’t just stop at the tills. In This allowed Costcutter Muirhouse to identify order to ensure that their store is truly efficient, patterns and trends in wastage, enabling the retailers have to ensure that their energy staff to take proactive measures to address consumption is as low as possible. Chillers are the root causes. By analysing these reports, the most expensive part of a store, so investing the store could then implement strategies to in new kit is not a decision to be taken lightly.

But the older refrigeration is, the prevent future wastage and optimise less energy efficient it will be, inventory management. therefore costing more The team adopted wastage Refrigeration money in the long run. labels, which enabled them remains the When Harris Aslam’s to mitigate potential #1 area that Glenshire Group losses by identifying convenience retailers decided to upgrade the products nearing their are investing in, with chillers at its Greens expiration date and 56% of those who of Kirkcaldy store encouraging sales. are investing in their in October 2022, it This has resulted in a

businesses spending money in this area.

replaced an old 3750 remote multideck with a new Koolmax energy efficient 5m Milano full glass door cabinet, with the inclusio of a brandnew condensing unit.

“Our multidecks contain a condenser unit often mounted on the outside wall, away from the cabinets, connected by a series of pipes,” says the company. Installing the condenser unit on the outside wall of the store resulted in multiple benefits as it kept the noise at a minimum in stores for a more comfortable shopping experience.

In addition, having the condenser unit outside reduced the heat in store to ensure a more comfortable environment. Koolmax remote multideck chillers also have an electric night blinds feature to reduce energy consumption during non-trading hours.

The Milano cabinet enabled Greens to showcase its merchandise in an aesthetically pleasing way with double-glazed doors that are energy efficient, ensuring that products are conserved while keeping running costs affordable.

Koolmax remote multideck chillers come with energy-saving LED lighting, an Eliwell digital control, a multiplexing kit, and five adjustable shelves, making it easy to display and organise the products.

The company continues to travel across the country, from Dingwall to Aberdeen and Edinburgh installing chillers with energy saving doors.

AN OPEN AND SHUT CASE If brand-new chillers aren’t an option, but you are still keen to give your refrigeration an update, plus save money on energy consumption, then

Source: ACS Local Shop Report 2024

52

SLR | OCTOBER 2024

www.slrmag.co.uk

Feature

Retail Technology

53%

of retailers have chiller doors Source: ACS Local Shop Report 2024

retrofitting chiller doors to your existing open cabinets could be a good option.

Lightweight, frameless double-pane acrylic doors give a great view of the product whilst helping to maintain temperature for food product longevity and reducing cold aisle syndrome, states Doublecool. “Unlike glass, acrylic doors are strong, robust and resistant to breakage for high footfall environments,” says the firm.

The company provides swing, curve and roll-in fridge door solutions retrofitted to retailers’ existing cabinets to enhance their retail environment. “We stock most refrigeration cabinet doors as standard. Following a site survey we would manufacture a profile to retrofit to the existing cabinet and install fridge doors in a matter of weeks,” says the firm. “Nonstandard doors will be measured, designed and tailor-made to a store’s exact requirements.”

Stores that have introduced Doublecool fridge door systems, have typically lowered energy 54

SLR | OCTOBER 2024

usage in the chilled section by between 40% and 60%, states DoubleCool.

ENERGY SAVINGS Petrol forecourt operators, MPK Garages Group, achieved a 40% reduction in energy usage after fitting doors on open chillers at MPK Junction Station in Long Eaton in 2022. The group was so impressed with the results, it opted to roll out doors on chillers to over 20 more forecourt stores.

Within six months, Doublecool enclosed 253 meters of open chiller frontage with their durable, double-paned, acrylic swing doors, in 25 MPK-operated sites across the Midlands, as far north as County Durham, to Bristol in the south.

In total, 406 doors have now been installed.

As a result, MPK Garages Group has been able to reduce operational costs in line with original forecasts, despite rising electricity costs. Each site is now consuming less kW, which is offsetting

the energy price rise, critically resulting in containing costs and keeping MPK on track to achieve retail targets. MPK is predicting an ROI in just 12 months.

Wayne Harrand, MPK Garage’s Retail Director, says: “Installation has gone smoothly at all sites, with no disruption to trading. We are now seeing consistent temperatures on the chillers, even in hot weather. By taking away the strain on the chillers and reducing the need for maintenance, we’ve also experienced better food quality and hence less food wastage.

“We would highly recommend any retailer with open chillers to fit fridge doors. The reasons are as crystal clear as Doublecool’s doors! It’s a simple energy saving solution, good for the environment and has no negative impact on consumer spend. We’ve found shoppers are very supportive of the move, as they realise and understand what we are doing to provide a better consumer experience, save energy, and the environment.” www.slrmag.co.uk

Feature

Beer and Cider

WHAT’S BREWING? THE LATEST BEER INSIGHTS FROM INDUSTRY EXPERTS

FLAVOUR BEHAVIOUR Get the lowdown on how cider drinkers’ tastes are changing.

BY SARAH BRITTON

T

he total cider market in Scotland has grown by £5m over the last year, that’s ahead of the overall market, and interestingly convenience is growing quicker than supermarkets [Circana, All Outlets, Scotland, Value, 52W to 10/08/2024], according to Thatchers Cider.

“In the wider UK, 40% of the cider market is in convenience, but in Scotland it is 44%, so getting your cider stock right is really important for independent retailers, and an area that if you get right, can really drive cash in the tills,” says Commercial Director Jonathan Nixon.

Nicola Randall, Head of Marketing at Brothers Drinks Company and owner of the Somerset-born brand, appreciates the strength of the Scottish cider market. “Scotland is a key market for the cider category, with a history of strong performance, so it’s an important focus area for Brothers Cider,” she says.

Having thoroughly researched the cider category before relaunching the Brothers brand six months ago, Randall reveals that today’s cider drinker is no longer craving the crazy flavours of the past. “Our pre-relaunch research revealed that cider consumers are generally more motivated nowadays by sessionable, easydrinking flavours, and quality, authenticity and sustainability, than by quirky flavours,” she says.

So the brand waved goodbye to its famous Toffee Apple flavour, as well as its Cherry 56

SLR | OCTOBER 2024

Bakewell variant and instead the spotlight is on App-Solutely Pear-fect (apple & pear), Un-Berrylievable (apple, blackberries & raspberries), Best of the Zest (orange & lemon) and Berry Sub-Lime (lime & raspberry).

To match the brand’s new positioning, three of the four relaunched products were introduced at the new level of 3.4% ABV, while App-Solutely Pear-fect has an ABV of 7.0%.

Thatchers agrees that fruit flavours are a big deal. “Fruit ciders are always popular in Scotland and offer a great option for a customer base with a sweeter taste profile,” says Nixon. “Thatchers Blood Orange is the fastest-growing fruit cider in Scotland, up by a phenomenal 44.6% on last year [Circana, All Outlets, Scotland, Value, 52W to 10/08/2024]. It’s great for bringing new drinkers to the category and putting cash in the till.”

When you look at the innovation across the market, this is predominantly coming from flavoured ciders, designed to drive penetration among younger consumers, observes Alexander Wilson, Category & Commercial Strategy Director at Heineken. “This has pushed excitement back into the category,” he says.

However, he claims that apple cider is fuelling sales. “Heineken UK has identified that apple cider is growing ahead of flavoured cider, with premium options also doing exceptionally well, even in times of economic hardship.”

Scotland’s mainstream beer market remains under pressure despite proving more resilient than other parts of the UK, according to The Knowledge Bank.

“The love of lager north of the border is still notable and the country continues to overtrade in this category, but overall volume sales remain in decline – something that the revised Minimum Unit Pricing legislation could impact even further,” says Strategic Insight Manager Andrew Niven.

“However there have been some promising signs in terms of innovation as brands have been jumping on new trends.

Health and wellbeing are key for shoppers now, and low/no products have benefited from this greatly.”

Nevertheless, Heineken is quick to flag up that while some people may be moderating their intake and switching to no- and low-alcohol alternatives, such as Heineken 0.0, alcohol overall remains the biggest contributor to retailers’ total sales, and within the category, beer commands the biggest volume sales.

“This is particularly important seeing as volume sales in beer are critical for retailers in helping increasing footfall and penetration,” says Category & Commercial Strategy Director Alexander Wilson.

“As tastes change and evolve, we have noticed more customers, across all demographics, are keen to explore new styles of beer, including a growing interest in world lagers. People are gravitating towards NPD from brands they are familiar with – such as Birra Moretti’s new Sale di Mare variant.”

Niven concurs: “The successes of World Beers show the desire remains for new, yet traditional options.”

www.slrmag.co.uk

Reigniting the cider category!

• • •

Revamped packaging and formats All-new refreshing natural flavours High-profile marketing support

Scan me

@BROTHERSCIDER

UTC

REDUCED TO RUBBEL

SPHERE’S THE THING...

Drinks industry watchdog the Portman Group is celebrating 28 years of its Code of Practice, which sets the minimum standards for alcohol producers to market their products responsibly.

This is around seven years more than SLR has been kicking about for, and about 70 less than UTC. The Code has resulted in nearly 200 inappropriate and irresponsible products pulled from shelves. It’s fair to say, there have been some absolute belters.

Take 1997’s Bullshit Lager. Name aside, bottles featured an image of a cartoon bull defecating. Nice.

Fast forward to 2003 and Shag Lime. The producer argued that ‘shag’ referred to the seabird on the label, which Under The Counter thought was fair enough.

Luckily for public decency, the Auld Boy doesn’t sit on the Group’s Panel, which pointed out shag was also “a commonly used slang term for sexual intercourse”.

If you spot a geriatric in a bunnet acting suspiciously near your eggs, fret not, retailers. It’s just Under The Counter trying to make some easy cash.

The Auld Boy hatched his latest get rich quick scheme after reading that someone with more money than sense – from Berkshire, appropriately enough – had shelled out £150 for a solitary hen’s egg in an online auction.

Admittedly, the guy was in the pub necking pints at the time, but even so, this was no ordinary egg. Rather than being egg-shaped – ovoid, in the parlance of the scientific community – it was almost perfectly spherical. Or snooker baw-shaped, as the boffins rarely say.

Best of all though, in UTC’s opinion, it was found in a shop in Scotland.

And so, with pound signs in his eyes and bus pass in his paw, the Auld Boy

gingerly boarded an X77 headed for Ayr town centre – the charming seaside resort, not the deceased Brazilian Formula One driver.

UTC’s plan was a simple one. Enter shop, examine eggs, find round one, hit jackpot. Like many of his generation, the tight-fisted Auld Boy always gives any box of eggs he buys the once-over for breakages anyway, affording him the perfect cover story if questioned.

However, to paraphrase Ayrshire local Robert Burns, the best-laid plans involving hens often go awry.

If UTC had bothered to read to the end of the article, he would have discovered that the chances of a chicken laying a round egg are a billion to one, making them rarer than hen’s teeth.

So, if you see him, feel free to point this out. Or don’t.

FLIGHT OF FANCY

Rubbel Sexy Lager (2007) also fell foul of rules linking alcohol with sex, although as a fan of Tennent’s ‘Lager Lovelies’ back in the day, UTC failed to see what was up with using an image of a woman in a swimsuit to sell beer. However, he was shocked to discover that bored Rubbel drinkers could scratch off said swimsuit to reveal said woman in another suit entirely – her birthday one.

UTC could fill an entire magazine, never mind a single column, with tales of TNT Liquid Dynamite, Kalashnikov vodka, ‘Tommy gun’ whisky, Quickie wine, and a jelly shot called Suck & Blow, but space dictates otherwise.

Instead, he’ll just raise a glass of Rubbel to the next 28 years. Then dig out a coin.

58

SLR | OCTOBER 2024

Red Bull may well give you wings (actually it doesn’t, hence the ‘wiiings’ spelling in its ads) but Utterly Butterly has gone one better and is giving shoppers the chance to win a £500 wing walking experience (see Product News p23).

Under The Counter was understandably horrified by this. The Auld Boy hasn’t got much of a head for heights. He dreads the annual nerve-shredding ascent of a ladder to recover his tatty wee tinsel Christmas tree from the loft every December.

So, the thought of a wing walking experience appalled him. Bowel-emptying sheer terror would be the only thing he experienced. The Auld Boy didn’t imagine the pilot, sited immediately below and slightly to the rear of the wing walker, would be too thrilled at this turn of events either.

The only positive UTC could take from the prize would be the chance to get a gander at a biplane up close. He’d only ever seen them as dots in the sky before, as he cowered in a trench on the Western Front.

That last bit is made up; a lilylivered Auld Boy dodged the callup for both World Wars.

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