SLR March 2024 Edition

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MARCH 2024 | ISSUE 251

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FLAVOURS AS THEY SHOULD

TASTE Available at Vapermarket.co.uk Contact your local BAT Representative Vuse e-cigarettes contain nicotine which is addictive.

Dispose of responsibly.

18+ only. This product contains nicotine and is addictive. For adult nicotine consumers only.

For trade use only.

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NEW GO 700 & 800

FLAVOURS AS THEY SHOULD

TASTE Available at Vapermarket.co.uk Contact your local BAT Representative Vuse e-cigarettes contain nicotine which is addictive.

Dispose of responsibly.

18+ only. This product contains nicotine and is addictive. For adult nicotine consumers only.

For trade use only.

MARCH 2024 | ISSUE 251

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DISPOSABLE VAPES DISCARDED

But will the government’s ban prove to be the disaster for convenience retailing that many predict?

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MINIMUM UNIT PRICING Government’s 15p rise ‘counteracts inflation’

ENERGY BILLS

Top tips to cut costs

COMPETITION

Win six cases of new Irn-Bru Xtra flavours Cash in on confectionery – p42

March 2024

Contents

Contents ISSUE 251

NEWS 06 07

08 09 10 11 12

20 22

Taxes Trade bodies voice alarm at a proposed business rate surtax on larger retailers.

Junk Food Regulations The Scottish Government launches a consultation on proposals to restrict the promotion of food and drink high in fat, sugar and salt.

Sustainability A new collaboration aims to tackle litter and improve recycling in Forth Valley.

Wholesale The Scottish Wholesale Association holds its annual Achievers Awards.

Pricing The CMA investigates potential milking of the baby formula market by manufacturers.

National Lottery The National Lottery operator changes for first time in the draw’s 30-year history.

News Extra Minimum Unit Pricing The Scottish Government increases MUP to 65p, “to counteract the effects of inflation”.

Product News Cadbury gives retailers the chance to win £5,000 and Lucozade turns blue.

Off-Trade News SBF GB&I launches a new RTD and Diageo shakes up the canned cocktail market.

INSIDE BUSINESS 24 26 28 30 31

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Above & Beyond Awards The unsung heroes of local retailing will be celebrated at a ceremony later this month.

GroceryAid Day Our industry charity’s annual awareness day takes place on Thursday 9 May. SLR Awards It’s time for our judging panel to decide which stores will be shortlisted.

Competition Your chance to win six cases of Irn-Bru Xtra’s new limited-edition flavours.

Business Costs With high energy prices hurting businesses, we asked Douglas Harding from Business Energy Scotland to share his top energy-saving tips.

Hotlines The latest new products and media campaigns.

Under The Counter The Auld Boy is shocked to discover ageing rocker Rod Stewart shops in Tesco.

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FEATURES 36

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Nicotine Unwavering shopper demand for quality products and value means retailers should pay particular attention to the tobacco category.

Confectionery Brimming with innovation and a wealth of well-trusted and sought-after brands, confectionery is still a category retailers can count on.

Sports & Energy An ever-growing demand for new flavours and stimulants has seen the category boom – especially in convenience.

EPoS SLR speaks to Faisal Sattar of MHouse Solutions to get the lowdown on how a capable EPoS system sits at the heart of an efficient business.

Impulse Must-Stocks Snacking and an increasing demand for value products are driving sales in the impulse category more than ever before.

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ON THE COVER 16

Disposable Vape Ban The ban on single-use vapes is seemingly a dark cloud looming over the convenience sector, but is it going to be as bad as you think?

MARCH 2024 | SLR

5

News TAXES Trade bodies voice alarm at proposed business rate surtax on larger retailers

SGF survey looks at impact of wage rises SGF has launched a survey to assess the impact of the increase of the National Living Wage and National Minimum Wage on its members. The findings will help inform SGF’s annual ‘Real Cost of Employment 2024’ report and will feed into its response to the Low Pay Commission consultation this summer. Visit bit.ly/48rIElW to take part in the survey.

MFG and Morrisons form strategic partnership Motor Fuel Group is to acquire 337 Morrisons forecourts – including fuel, convenience retail kiosk and ancillary services – and more than 400 associated sites across the UK for UltraRapid EV charging development.

The proposed £2.5bn deal forms

Business groups unite to voice alarm over Scottish tax policy A group of trade associations have jointly written to Deputy First Minister and Finance Secretary, Shona Robison, to voice alarm at the government’s consideration of a new business rate surtax on larger retailers and what it means for wider tax policy towards commerce.

The 16 organisations that signed the letter include the Scottish Retail Consortium, Scottish Chambers of Commerce, National Association of Shopfitters, Scotch Whisky Association, IoD Scotland, and the Scottish Wholesale Association.

The collective call came ahead of the Stage 1 debate and vote on the Scottish Budget at Holyrood.

The letter said: “It is profoundly

concerning that new taxes on business are being countenanced in such an arbitrary way and with apparently little regard to trading or economic conditions. We understand it is being considered to plug a gap in government finances.

“The way the announcement was made falls well short of the thrust of the New Deal for Business, which talks of no surprises and involving business at the very inception of policy development. It contradicts New Deal commitments on a more competitive and less complex business rates system.

It also reinforces the perception that Ministers view rates more as a revenue generator and less as a means to stimulate much needed

commercial investment and growth.”

The letter added: “A more ad hoc and less predictable approach to business taxes in Scotland sends out a poor message. We fear this move opens the door to other sectors being similarly targeted, particularly if the projected fiscal gap widens.

“We therefore urge you to reject introducing fresh complexity, cost, and unpredictability into the rates system with a new surtax, or with similar taxes aimed at other sectors in the future. We want Scotland to be a great place to do business and a clear signal from you that economic growth is the priority would be a positive step.”

a new strategic partnership between the two companies.

As part of the deal, Morrisons will take a minority stake of approximately 20% in MFG, and enter into commercial and supply agreements with it.

Illegal cigarettes and vapes found in Maryhill More than 38,000 illegal cigarettes, 600 vapes, and 2.5kg of tobacco have been seized in Maryhill, Glasgow, after officers raided four shops. The operation was carried out by Police Scotland’s Greater Glasgow division, Glasgow City’s Council Trading Standards team, and HMRC. The city’s only tobacco detection dog lent a nose in

BUSINESS

Locavore falls into administration Glasgow-based ethical grocery business Locavore has fallen into administration after its expansion into new stores and a larger warehouse incurred significant set-up costs and after being adversely impacted by rising costs.

Blair Nimmo and Geoff Jacobs from Interpath Advisory have been appointed joint administrators to Locavore Community Interest Company, which operated four zero-waste organic supermarkets in Govanhill, Partick, Kirkintilloch, and Edinburgh.

Prior to their appointment, a transaction took place which saw The Chard Holding Group CIC acquire the stores in Govanhill and Partick, the vegetable box business, and the Locavore brand.

It is understood 77 members of staff transferred to The Chard Holding Group CIC as part of that transaction. The Edinburgh store closed earlier

in January 2024, the administrators closed the remaining store in Kirkintilloch, which resulted in five redundancies, with one other employee also made redundant.

Jacobs said: “It is disappointing that, despite the investment made, this not-for-profit enterprise has not been able to make its expansion plans come to fruition.”

uncovering the contraband.

Best Start Foods changes extend eligibility for help

SPONSORSHIPS Eilidh Doyle gives staff and customers a run for their money

Spar Garthamlock celebrates launch of World Athletics Indoor Championships

Changes to the Scottish government’s Best Start Foods benefit will see an estimated 20,000 people able to access money to help with the cost of food shopping for the first time.

Best Start Foods, which was paid to more than 46,000 people in 2022/23, is money every four weeks to help pay for healthy food from pregnancy until a child turns three.

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Spar Garthamlock held a party to mark the launch of festivities for the 2024 World Athletics Indoor Championships in Glasgow.

The party saw one of Scotland’s most accomplished international athletes, Eilidh Doyle, join in the activities on the day.

Also attending was Scottee the official mascot for the 2024 World Athletics Indoor Championships in Glasgow.

Hundreds of residents attended and children from two local primary schools, Avenue End Primary and Sunnyside Primary, also visited. The schools were each were presented with a £250 cheque donation.

In addition, SGF’s Healthy Living Programme was set up in the store.

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News HFSS SGF warns that those hit by regulations could be at a significant disadvantage

Scottish government consults on HFSS plans

The Scottish government has launched a consultation on proposals to restrict the promotion of food and drink high in fat, sugar and salt.

The consultation, which will run for 12 weeks, will outline the details of proposed regulations aimed at creating a food environment that better supports healthier choices.

Proposals include restricting multi-buys, unlimited refills or selling at locations such as at checkouts and front of store.

Feedback on the proposals will help to inform regulations to be laid before the Scottish Parliament, subject to the outcome of the consultation.

Public Health Minister Jenni Minto said: “We want to ensure Scotland is a place where we eat well and have a healthy weight. The Scottish government is committed to restricting promotions of foods high in fat, sugar or salt at the point of purchase as research shows this is when people make decisions about what and how much to buy, for themselves and their families.”

SGF has welcomed the exemptions for retailers with fewer than 50 staff and location exemptions for stores smaller than 2,000sq ft, but warned that those hit by the regulations could be put at a significant disadvantage.

For example, the SGF has called for the government to make it clear that independent stores that trade under a common fascia but are otherwise independent are not targeted by these restrictions.

Chief Executive, Pete Cheema, said: “Many of our members are facing a range of higher costs, including increased energy prices and inflation, alongside a rising tide of new regulation.

“Placing an additional burden on struggling stores at this time will mean that customers inevitably must pay more for their shopping, and businesses are less viable overall. For that reason, we strongly believe that the exemption for location restrictions should be increased to 3,000sq ft.”

The consultation will close on 21 May 2024.

RETAIL VIOLENCE Data shows retail crime in Scotland is reaching ‘crisis point’

CRIME

Nearly 60 assaults on Scotland’s frontline workers every day

Violence and abuse against retail workers soars

There are an average of nearly 60 physical attacks on shop and emergency workers every single day in Scotland, new research reveals.

Analysis by 1919 Magazine, the monthly justice and social affairs publication, has uncovered the scale of the crisis, with an average of 58.2 attacks recorded every day where data is available.

Figures released by the Scottish government reveal there have already been more than 500 convictions under the Protection of Workers Act, which came into force in 2021.

In the 11 months to November 2023 there were 2,233 assaults recorded – the equivalent of around seven per day.

Scottish Grocers’ Federation Chief Executive Pete Cheema said: “This information comes to light amidst a torrent of widespread shop theft, some of which involves organised crime groups, reports of staff resigning because they fear for their safety, and suspected losses worth millions of pounds to local businesses.

“Crime against retailers is a clear and present threat and current economic conditions, alongside budgetary strains on the police, have caused the situation to worsen further.”

Scottish Labour MSP Daniel Johnson, who introduced the Protection of Workers Bill to Holyrood, added: “These shocking figures show how many shopworkers face violence and harassment at work.

“Retail crime in Scotland is reaching crisis point and retail staff are bearing the brunt.”

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Jisp’s strong start to 2024 Jisp has reported that retail sales through its Scan & Save mobile app solution were up 65% year-on-year in January. The app’s performance figures also showed a marked improvement in scan, tap and redemption totals – up 68%, 77% and 80%, respectively. The uplift in taps and redemptions points to a higher level of conversion to sale following a scanning action in store, which has contributed to the higher retail sales value.

Booker redistributes over six million meals Booker redistributed the equivalent of six million meals in 2023 through partnerships with food waste charities FareShare and Olio. It supported more than 730 FareShare charities and community groups and fed more than 14,000 families via Olio’s Food Waste Heroes. Booker currently redistributes food via distribution depots and 196 of its branches across the UK.

Henderson Technology hits ESEL milestone Henderson Technology has hit the one million Electronic Shelf Edge Label (ESEL) milestone.

The company installed its first ESEL into Smyth’s Eurospar in Ballymoney in 2019 and five years later the EPoS company has now grown this to one million labels in more than 220 convenience and forecourt stores, the latest being Filco

The number of incidents of violence and abuse against retail workers soared to 1,300 per day in 2022/23, from almost 870 per day a year earlier, according to the British Retail Consortium’s latest crime survey.

The survey shows retailers spent £1.2bn on security measures and the cost of theft to retailers went up to £1.8bn from £953m the previous year, meaning the total cost of crime to retailers stood at £3.3bn – double the previous year.

Supermarkets in South Wales.

Spar offers school sports day grants Spar UK is offering another £50,000 to support schools in its local communities across the UK through its Spar School Sports Day Grants campaign.

The campaign will give Spar shoppers in England, Scotland and Wales the chance to apply for a £200 grant for their local primary or secondary school to enable them to buy muchneeded sports equipment.

MARCH 2024 | SLR

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News SUSTAINABILITY Partners tackle single-use packaging generated from on-the-go food and drink

Gander appoints new Chief Operating Officer Food waste app Gander has appointed Damien Corcoran

Collaboration aims to tackle litter and improve recycling in Forth Valley

as its new Chief Operating Officer. Corcoran joins Gander with a wealth of retail and hospitality knowledge from C-suite roles at Whole Foods Market, Sainsbury’s, and Aldi.

He also spent six years as a Commissioned Officer with the Royal Corps of Signals, leading and managing global communication programmes.

Confex and Jisp launch wholesale loyalty platform Confex buying group has formed a partnership with Jisp to launch a wholesale loyalty and rewards platform for its members and their retailers. The ‘Confex Savings Club powered

by Jisp’ provides wholesalers with the opportunity to reward their retailers for buying through them with exclusive

Single-use packaging generated from on-the-go food and drink is being tackled through a collaboration between environmental charity Keep Scotland Beautiful, Forth Valley College, local authorities in Stirling, Clackmannanshire and Falkirk, and Coca-Cola Europacific Partners (CCEP).

Students and employees from Forth Valley College, which has its main campuses in Alloa, Falkirk and Stirling, have been asked to consider how they can help reduce on-the-go food and drink litter, which accounts for 63% of all litter counted across the three sites.

To reduce litter and improve recycling, street bins near the three campuses have been wrapped with messaging, a billboard and targeted digital online advertising will be

deployed, and increased recycling provision will be introduced on campus during a seven-week campaign targeting Forth Valley College students and staff and the wider community until the end of March.

Students and staff were asked for their views earlier this year and 78% confirmed they enjoy at least one item of on-the-go food or drink each week. However, 75% indicated the damage that on-thego food and drink litter could do to the environment and nature was of concern to them.

Keep Scotland Beautiful CEO Barry Fisher said: “It is vital that we encourage everyone to consider what they do with their packaging. Only by working in collaboration with national and local government, businesses and communities will we be able to test campaign messages and evaluate their success.”

Jo Padwick, Senior Sustainability Manager at CCEP GB, added: “Collaborating with businesses and government organisations is one important way we can continue to drive our sustainability goals forward and look to create a more circular economy.”

The campaign is delivered by Keep Scotland Beautiful as part of the National Litter and Flytipping Strategy and Action Plan, and is part funded by CCEP.

product promotions and loyalty rewards at no added cost to the wholesaler.

Eyemouth retailer scoops National Lottery prize Mohammad Zahid of Eyemouth General Store, in Berwickshire, has won £1,000 in The National Lottery’s Site, Stock, Sell quarterly prize draw. Allwyn’s Director of Channel Operations, Alex Green, said: “Keeping high in-store standards not only helps increase [retailers’] own shop’s sales but also contributes to the more than £4m raised every day by players and retailers alike.”

Scotmid competition marks 200 years of RNLI Scotmid has launched a competition for under-18s to design the front cover of a magazine for its charity partner, RNLI. The competition comes ahead of RNLI’s 200th anniversary and budding artists are invited to submit a design that highlights the spirit of its work over the years within its communities, emphasising elements of inspiration, courage, and community spirit.

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SUSTAINABILITY Lidl customers can get unlimited cash rewards in return for empty PET plastic and aluminium drinks containers

Lidl pilots bottle return scheme in Glasgow Lidl has rolled out its own bottle return scheme trial in Glasgow.

Shoppers in the city can get unlimited cash rewards in return for empty PET plastic and aluminium drinks containers via in-store reverse vending machines.

The machines will accept single-use drinks packaging made from either polyethylene terephthalate (or PET plastic) or aluminium, are between 100ml and three litres in size, and have a readable barcode to scan at the point of donation. Dairy items, such as HDPE plastic milk or yoghurt drinks, Tetra-pack, paper-based cartons, glass or pouches are not eligible for return.

Launching across all 21 of its Glasgow stores, with potential to roll out further, shoppers will receive a 5p reward for each eligible item that they return. This can either be redeemed against their shopping or donated to Lidl’s long-standing charity partner, the STV Children’s appeal, which it has been supporting since 2011.

There is no cap on the number of items that can be returned, and the discounter will accept qualifying bottles and cans purchased from any retailer, as long as they are clean and uncrushed.

Unlike DRS, the discounter’s bottle return scheme does not place a deposit on the retail price of the original product.

HOME DELIVERY

Snappy Shopper unveils new partnerships Snappy Shopper has partnered with EPoS supplier MSP Systems and IPOSG, an EPoS applications provider for retail and hospitality sectors.

The integrations are part of Snappy Shopper’s ongoing commitment to evolve the retailer experience, allowing them to streamline processes and focus on scaling their business.

Mike Callachan, Co-Founder and Chief Executive of the Snappy Group, said: “IPOSG’s cutting-edge technology will provide the convenience to accelerate the growth of online food and grocery sales even further in 2024.”

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News WHOLESALE Scotland’s most forward-thinking, resilient and innovative wholesalers recognised

SWA recognises high achievers The Scottish Wholesale Association has rewarded the most forwardthinking, resilient and innovative wholesalers at its annual Achievers Awards.

Around 520 guests attended the Achievers gala dinner and awards presentation, hosted by TV sports presenter Amy Irons, at the O2 Academy Edinburgh, on 22 February.

Multiple winners on the night included CJ Lang & Son, picking up Best Delivered Operation – Retail, Best Symbol Group, and Community Service Award, while Faílte Foods claimed Best Delivered Operation – Foodservice and Employee of the Year for Paul Ellwood, Senior Buyer.

United Wholesale (Scotland) won Best Cash & Carry for its depot in Queenslie, Glasgow and Best Licensed Wholesaler.

Two categories were claimed by Brakes Scotland with Kelsey Brannan, Area Sales Manager, a popular winner of Rising Star of Wholesale, while the wholesaler also picked up Best Marketing Initiative for its enhanced loyalty scheme, My Brakes Rewards.

Bidfood, meanwhile, won the Best Innovation category for its new portal where chefs can create menus, calculate margin, provide full allergen traceability and order products.

For Booker, it was the wholesaler’s commitment to best practice across the three pillars of sustainability – environmental, social and economic – that saw it clinch Sustainable Wholesaler of the Year.

The Local Supplier of the Year award went to Perthshire-based Clootie McToot. The winner scored maximum points not only for those aspects, but also for its understanding of the Scottish wholesale channel, its local roots, and marketing and ecommerce activities.

Meanwhile, AG Barr won Project Scotland for the launch of its Pwr-Bru big can energy range – fulfilling its aim to drive incremental sales and profits by offering retailer incentives, driving excellent execution in depot, and investing in wide-ranging consumer activity.

In the Best Foodservice Supplier category, judged on the same principles, the award went to Mrs Tilly’s.

SWA Chief Executive Colin Smith said: “I’ve spoken before about how resilient wholesale is and you don’t need me to remind you of the challenges we have faced in recent years – and more recent issues that certainly don’t make running a wholesale business any easier.

“So, it’s only right that we celebrate our industry – whether it’s retail, hospitality, tourism, sustainability, economic transformation, or health and wellbeing – with the SWA’s wholesale and supplier members but also our colleagues and partners from across industry, and from within the Scottish government.”

GB 18+ only. Promotional period: 00:01 04.03.204 until 23.59 04.04.2024. NPN. Visit https://www.atyourconvenience.com/power-up-your-sales-competition/, either sign in or register and enter your email address to be entered in to a prize draw to win one of 5 x £1000.

5 Prizes in total. Max 1 prize per winner. Draw date: 06.04. 2024. Registration and a valid email address are required. Visit https://www.atyourconvenience.com/power-up-your-sales-competition/ for full terms and details. Promoter: Britvic Soft Drinks.

@BritvicTrade

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www.atyourconvenience.com

MARCH 2024 | SLR

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News BABY FORMULA The CMA will consider whether there are problems in the market and, if so, what actions should be taken to address these

PayPoint and Royal Mail form partnership

Baby formula market to be scrutinised

Royal Mail and PayPoint are

information and advice available to consumers to support their decisions.

Q the role of the regulatory framework and its enforcement in influencing market outcomes.

Q the supply-side features of the market (such as barriers to entry and expansion).

partnering to offer limited Royal Mail services at selected Collect+ locations. Initially the services will be for click-anddrop acceptance items and home shopping returns only.

The services are expected to start rolling out this month and Royal Mail expects to be live in around 5,000 Collect+ sites by the summer.

Mother’s Day spend to rise UK shoppers are set to spend £1.7bn on Mother’s Day this year, a 1.1% increase on 2023, according to a report from data and analytics company GlobalData. The report shows more than half of consumers intend to purchase an item to celebrate the occasion, though price remains a main concern.

The data reveals that 41% of consumers who intend to, or have already purchased, an item for Mother’s Day have or will spend under £20 on gifts.

Spar Kincorth welcomes Scottish Women’s Cup The Spar store in Kincorth, Aberdeen, welcomed the Scottish Gas Women’s Scottish Cup last month. Access to the cup was possible from the extension of Spar Scotland’s sponsorship with the SFA. SGF’s Healthy Living Programme was also in attendance, along with children from local school Abbotswell Primary, who had their photos taken with the cup.

Edinburgh pavement parking crackdown starts

The Competition and Markets Authority (CMA) has launched a market study into the supply of baby formula in the UK. The move follows the CMA’s Autumn 2023 report into price inflation and competition in the groceries sector, which found that the average price of infant formula had risen by 25% over the previous two years and that families could make significant savings of more than £500 over the first year of a baby’s life, through buying cheaper infant formula options.

The CMA will now be able to use its compulsory information gathering powers, rather than rely on firms providing information voluntarily. Any recommendations to government resulting from the work will now also have a formal status.

The CMA intends to conduct the market study with the intent of publishing a final report in September 2024. The study will gather additional evidence on: Q consumer behaviour, the drivers of choice, and the

The CMA will then consider whether there are problems in the market and, if so, what actions could or should be taken to address these. This could include making recommendations to government – for example, on the regulations governing how baby formula is marketed, or on the information provided to parents to help them choose a baby formula brand.

Sarah Cardell, Chief Executive of the CMA, commented: “We’re concerned that parents don’t always have the right information to make informed choices and that suppliers may not have strong incentives to offer infant formula at competitive prices.”

WHOLESALE

Bestway expands retail range Bestway Wholesale is to expand its retail range across its depot network, adding hundreds of new and bestselling products.

The wholesaler has added more than 1,500 additional listings across depots and enhanced its online service to ensure all delivered retailers have access to the full range available from their local depot.

Bestway Wholesale’s Managing Director, Dawood Pervez, said: “By increasing our range, we aim to be a one-stop shopping destination for our retail customers offering them a wide variety of products across different categories.

“We have also been reviewing our awardwinning Best-one own-label range which is widely respected for its quality and the gap it fills in the marketplace, and will be making announcements soon in this respect.”

In addition, Bestway Wholesale has also improved its support for retailers on these new ranges with a new planogram service.

City of Edinburgh Council has become the first in Scotland to crackdown on pavement parking.

The council is using new powers designed to protect pedestrians which came into effect earlier this year – especially people in wheelchairs and with buggies.

Motorists now face a £100 fine for parking on pavements, at dropped kerbs, and for double parking. There is an exemption for delivery drivers.

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TRADE BODIES ACS has engaged with MPs on the actions that government can take to support rural shops

ACS highlights crucial role of rural shops ACS has highlighted the crucial role that the UK’s 17,986 rural shops play across the UK. As part of the launch of the 2024 Rural Shop Report, ACS engaged with MPs on the actions that government can take to support rural shops.

ACS Chief Executive James Lowman said: “We are calling on MPs to help rural retailers in the battle against shop theft and abuse, to enable stores to continue providing access to cash for customers, and to level up the digital infrastructure that connects rural shops so that they can invest in modernising their businesses.”

The full 2024 Rural Shop Report is available at bit.ly/4bh20Ni. KEEP UP WITH THE LATEST NEWS AS IT HAPPENS – FOLLOW US ON TWITTER @SLRMAG

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News LOTTERY New operator says the high street will continue to play an important role over the coming decade

National Lottery operator changes for first time in 30 years The Fourth National Lottery Licence has started, marking the first time that responsibility for operating The National Lottery has changed hands in its 30-year history.

New licence operator Allwyn says its marketing investment over the coming months will showcase how the games differ from each other.

In addition, Allwyn’s games strategy over the course of the licence aims to create even more new millionaires and prize winners.

Allwyn says the high street will continue to play an important role over the coming decade and it has plans to grow the retail presence further, with stores standing

to benefit from greater sales support, more investment in marketing, new points of sale and, over time, significant upgrades to its technology infrastructure underpinned by Vodafone’s mobile connectivity.

Allwyn is also investing in a “broader” technology transformation programme to support the modernisation of The National Lottery, including the move to a new technology platform with Scientific Games. This will enable a richer and more relevant experience for individual players, while also using data to support healthy play.

In addition, Allwyn has started on a journey to create a net zero National Lottery and will invest a ring-fenced £1m every year from its own profits into social value initiatives to help deliver a positive legacy.

Andria Vidler, Chief Executive of Allwyn UK, added: “It will be a journey that will take time – but one that has many incredible milestones along the way, offering us more opportunities to reflect on all the good that comes from it.

“This year is particularly significant, with the Olympic and Paralympic Games and The National Lottery’s 30th birthday. We want the birthday year, and the decade that follows, to be full of more unmissable and unforgettable moments for more people in more ways.”

POST OFFICES Branches have stopped selling lottery products due to reasons ranging from religious beliefs to low sales

Hundreds of post offices stop selling lottery tickets and scratchcards Allwyn has revealed that a fifth of post offices in the UK are to stop selling lottery tickets and scratchcards.

It comes after Post Office decided last year to end its group contract with the National Lottery at the request of postmasters who wanted to receive full commission from sales. Previously Post Office took around 1% from each transaction.

The new lottery operator told the PA news agency that 900 of the 5,800 branches that had previously stocked National Lottery products have not signed up to continue.

Allwyn says more than 600 had chosen not to due to reasons ranging from religious beliefs to low sales, while up to 200 were unable to because of county court judgements.

Calum Greenhow, who runs a post office in West Linton in the Scottish Borders with his wife and is Chief Executive of the National Federation of SubPostmasters, told the BBC: “We would still be selling [lottery tickets] if it wasn’t for the scratchcards.

“Under the previous group contract, the Post Office would cover the cost of the cards, but now each individual branch must pay for them themselves.”

In addition, Allwyn said that 98.5% of its 23,000 independent retailers overall had signed up to sell lottery products under the fourth licence.

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NEWSTRADE

Menzies Distribution unveils carriage charge increases

Nisa charity reaches over 180,000 people in UK Nisa’s Making a Difference Locally charity reached more than 180,000 people in the UK throughout 2023, with 2,000 donations. Over £935,000 was donated through MADL to worthy community causes and charities across the UK. This includes more than £310,000 donated to shelter and security causes, and £175,000 donated to food poverty initiatives.

Asda opens six c-stores in Scotland in February Asda opened six convenience stores in Scotland in February, as part of its goal to reach 1,000 stores across the UK. The chain is converting Co-op and EG Group convenience sites to Asda Express stores as part of a multi-million-pound investment.

The stores are in Glasgow (two), Aberfeldy, Dundee, Glenrothes, and on the Isle of Skye. The retailer said they will cater to various customer needs.

Hancocks flash deals Hancocks is offering weekly in-store exclusive deals on big brands across its 14 depots, including the one in Glasgow.

The deals – on offer every Thursday – have previously included special prices on top-selling lines like Cadbury Creme Eggs. Branch managers are curating their own deals and special offers, which are tailored for each region based on what local customers are buying.

Menzies Distribution is to increase its carriage charges by an average of 3%.

The rise takes effect from 6 April, just days after the mandatory national living wage for employers aged 21 and over increases by nearly 10%, and without any consultation with Menzies’ retail partners.

The increase will be capped at £4.99 per week for customers in the highest bands in Menzies’ carriage charge template.

NFRN’s National President Muntazir Dipoti commented: “Continual increases to carriage charges year in and year out are not sustainable for independent news retailers.”

ACS welcomes proposals to improve access to cash ACS has welcomed the Financial Conduct Authority’s proposals to ensure that banks and building societies consider reasonable cash access services, and has repeated its calls for a review of interchange fees to ensure that enough retailers can continue to provide access to cash.

ACS boss James Lowman said provision is becoming “too scarce, too fast”.

MARCH 2024 | SLR

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News Extra

NewsExtra TAP INTO TOBACCO – P36

Minimum unit price to rise

Scottish Grocers’ Federation

Convenience Matters with the SGF What does an increase to Minimum Unit Price mean for our sector?

Last autumn, SGF surveyed its members to inform its consultation response. You may think that data gathered directly from retailers would be incredibly useful and informative for Ministers tasked with making these decisions. Did they listen? No. Instead, the Scottish Government ploughed ahead with an increase from 50p to 65p. Which was their intention from the get-go. Despite covid lockdowns and changing consumer habits making it impossible to measure any correlation between MUP and drinking behaviour.

Nevertheless, we were thankfully successful at convincing the government that a 1 May changeover would be undeliverable. Officials listened to industry concerns and rightly moved the go live date back to 30 September – a silver lining at least!

SGF worked closely with Ministers to implement MUP in 2018 and launch our Retailer’s Guide and an online calculator, which will be updated this year. Likewise, MUP ensures that local stores stay on a level playing field with supermarkets, many of whom cut alcohol prices to the bone to drive footfall prior to 2018.

However, increasing MUP at this difficult time is incredibly short sighted. Households are struggling with a cost-of-living crisis, and wages have not increased with the rampant inflation of the past 18 months.

Small businesses and local shops are vital for their communities and economic growth. On top of a host of unwelcome product regulations and more costs coming down the road, raising prices adds unnecessary pressure on the pockets of both retailers and customers.

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The government says the decision to increase the minimum unit price of alcohol, which comes after a consultation, has been taken to counteract the effects of inflation.

The Scottish government has announced that the minimum price per unit of alcohol will increase from 50 pence to 65 pence from 30 September 2024.

Last September, the Scottish government launched a consultation on increasing the minimum unit price of alcohol after campaigners called for a change.

The government says a price increase is required to counteract the effects of inflation. No future date has been set for the price to be reviewed again in the coming years.

Deputy First Minister Shona Robison said: “We believe the proposals, which are supported

by Scotland’s Chief Medical Officer, strike a reasonable balance between public health benefits and any effects on the alcoholic drinks market and impact on consumers.

Evidence suggests there has not been a significant impact on business and industry as a whole.

“Alongside MUP, we will continue to invest in treatment and a wide range of other measures, including funding for Alcohol and Drug Partnerships.”

As a result of the increase, the minimum cost of a standard bottle of whisky in Scotland will be pushed from £14 to £18.20, vodka to £16.90, and a four-pack of basic lager to £4.58.

In response, the SGF has warned that the increase could deepen the cost-of-living crisis, impacting local businesses and hitting struggling households the hardest.

SGF welcomed the nine-month lead time before prices change, despite calling for a 12-month implementation period, and stated that it will continue to engage with the Scottish government over the coming months.

The trade body worked with the Scottish government to publish a guide for retailers on MUP and hosted an easy-to-access online MUP calculator for retailers to use in 2018. In the coming months, SGF hopes to repeat this process for the new price of 65p.

SGF Chief Executive Pete Cheema said: “Many convenience retailers are working flat out just to keep the lights on, and doors open.

It is often the case that convenience stores are at the very heart of their communities. Providing essential services such as post offices, bill payment services and access to cash.

“Continuing to provide a ‘full basket’ for customers means that if one product category has limited value, then income needs to come from other items. Restrictions and higher prices inevitably come at a greater cost to doing business, putting more pressure on budgets and struggling household incomes.

“Ministers didn’t listen to us on DRS, they didn’t listen to us on NDR, and now they are not listening to us on MUP.” The Scottish Licensed Trade Association (SLTA), a long-time supporter of minimum unit

pricing for alcohol, welcomed the announcement.

SLTA boss Colin Wilkinson said: “Scotland has long had a challenging relationship with alcohol and the link between low prices and increased consumption is clear. The sale of cheap alcohol has been a major factor in many people developing alcohol-related problems so a proportionate increase in MUP make absolute sense.”

He added: “The 50p level was approved in the Scottish Parliament nearly 12 years ago so we believe that with rises in inflation since then, it was time to increase MUP from 30 September.”

In addition, the NFRN says raising the minimum price for alcohol sold in Scottish shops will not stop problem drinking but could put retailers at further risk from retail crime.

NFRN National Vice-President Mo Razzaq said: “The government is not spending enough to get people addicted to alcohol with the help they need. There also needs to be highly effective campaigning to help change Scotland’s attitude towards drink. As usual, it is passing the buck to businesses.” www.slrmag.co.uk

Comment

DISPOSABLE HEROES UP IN SMOKE? We’ve known it’s been coming for a long time now, but it looks very much like the days of the disposable vape are numbered. April 2025 seems all set to be the deadline for removing them from the market and it’s critical that we use the time that remains to get our vaping ducks lined up so that they don’t all swim off a cliff, taking thousands of pounds of weekly sales and huge margins with them.

The argument for banning them is, frankly, difficult to counter. Once touted primarily as smoking cessation tools – and very effective tools at that – the stellar rise of disposable vapes took the once floundering category off in an entirely new direction. But the environmental impact they have and the wellchronicled rise in youth consumption, mostly people who had never smoked a cigarette in their lives, was only ever going to end one way.

The scale of the challenge the sector faces is monumental. For many stores, vaping has been the category that drove the profits and for some stores, the chances are that vaping is the only reason they’re still in business today.

The big question, however, is what will happen next April? There are several possible scenarios. We could see vapers shift seamlessly onto rechargeable devices. We could see some people quit vaping. It’s not out of the question that we see some people shift back onto cigarettes. The question is, what’s most likely?

My own personal feeling is that the migration from disposable to rechargeable won’t be quite as pain free as we might hope. From listening to the retailers who contributed to our cover story this month though, it seems that most are quietly optimistic that the mass migration will occur with a minimum of fuss. That would be nice.

Regardless of what happens, it will impact on retailers’ profits. The commercials around rechargeable vapes will be different, for a start. Plus, there’s the latest threat of a special tax being imposed on vapes, very much along the tobacco model. It’s still early days on that discussion but this seems like one of those ‘no smoke without fire’ subjects. It will surprise no-one if the cash-strapped government views a vaping levy as another of those morally justifiable supertaxes on products deemed to be unhealthy.

If that comes to pass, what does the category look like then? It will have lost a lot of its value to retailers, and it will undoubtedly have a negative impact on their end of year profits. And that’s before we even start talking about the likely impact on the illicit trade and the further damage it will do to legitimate retailers.

It’s a complex challenge and I would urge all retailers to start getting some plans together now for how they plan to navigate the April deadline and mitigate the impacts as much as they possibly can.

EDITORIAL Publishing Director & Editor Antony Begley abegley@55north.com Deputy Editor Liz Wells lwells@55north.com Features Editor Gaelle Walker gwalker@55north.com Features Writer Elena Dimama edimama@55north.com Web Editor Findlay Stein fstein@55north.com

ADVERTISING Sales & Marketing Director Helen Lyons 07575 959 915 | hlyons@55north.com Advertising Manager Garry Cole 07846 872 738 | gcole@55north.com

DESIGN Design & Digital Manager Richard Chaudhry rchaudhry@55north.com

EVENTS & OPERATIONS Events & Circulation Manager Cara Begley cbegley@55north.com Scottish Local Retailer is distributed free to qualifying readers. For a registration card, call 0141 22 22 100. Other readers can obtain copies by annual subscription at £50 (UK), £62 (Europe airmail), £99 (Worldwide airmail).

55 North Ltd, Waterloo Chambers, 19 Waterloo Street, Glasgow, G2 6AY Tel: 0141 22 22 100 Fax: 0141 22 22 177 Website: www.55north.com Twitter: www.twitter.com/slrmag DISCLAIMER The publisher cannot accept responsibility for any unsolicited material lost or damaged in the post. All text and layout is the copyright of 55 North Ltd. Nothing in this magazine may be reproduced in whole or part without the written permission of the publisher.

All copyrights are recognised and used specifically for the purpose of criticism and review. Although the magazine has endevoured to ensure all information is correct at time of print, prices and availability may change.

This magazine is fully independent and not affiliated in any way with the companies mentioned herein.

Scottish Local Retailer is produced monthly by 55 North Ltd.

ANTONY BEGLEY, PUBLISHING DIRECTOR

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SLR | MARCH 2024

© 55 North Ltd. 2024 ISSN 1740-2409.

www.slrmag.co.uk

Preventing Underage Sales Make sure all staff members are fully trained.

Follow these top tips:

STOP

LOOK

CHECK

Take your time

Distractions can prevent proper checks from taking place

Make eye contact with customers to assess their age

If in doubt, ask for ID

and check that it’s an acceptable form of identification

Remember: Mystery shopper visits are carried out in support of preventing underage sales.

If your store doesn’t correctly ask for ID on 3 separate occasions, you could lose your terminal.

Rules & Procedures apply. Players must be 18+.

Cover Story

Disposable Vape Ban

UP IN SMOKE? The ban on single-use vapes is a dark cloud looming over the sector with many retailers relying heavily on them for sales and profits every week, but is it going to be as bad as you think?

BY LIZ WELLS

UNDER PRESSURE

D

isposable vapes are the most widely used tobacco harm reduction alternative in the UK with more than half of adult vapers preferring these devices owing to their convenience and affordability. Therefore, it’s not unreasonable to think that the upcoming ban on disposable vapes will have a dramatic – and negative impact on retailers, but is that really the case?

The ban on the sale and supply of single-use vapes in Scotland is due to come into effect on 1 April 2025, under proposed legislation published at the end of February. From that date, it will be an offence for a person or business, to supply, offer to supply, or have in their possession for supply, single-use vapes. Those found in breach will be subject to a summary conviction of up to two years and/or a fine.

The move takes forward the recommendation to ban single-use vapes from a consultation on ‘Creating a Smokefree Generation and Tackling Youth Vaping,’ which ran across Scotland, England, Wales and Northern Ireland last year.

Circular Economy Minister Lorna Slater said: “The public consultation demonstrated

that there is strong support for tougher action on vaping. From causing fires in waste facilities to more than 26 million disposable vapes being consumed and thrown away in Scotland in the past year, single-use vapes are a threat to our environment as well as to our public health.”

1ST APRIL 2025 Proposed ban implementation

Despite the ban helping to tackle littering, other environmental issues and underage sales, many fear that it will put stores under even more pressure at a time when the sector is already beset with challenges.

SGF Chief Executive Pete Cheema told SLR: “The convenience retail sector is under a huge amount of pressure. Not least from the cost of energy, higher inflation and interest rates and the conveyor belt of regulation government is piling onto small businesses. From restrictions to promotion of alcohol and of foods high in fat, salt and sugar, and Minimum Unit Pricing, to reduced business rates relief and the generational ban.”

He believes many retailers are already struggling to make ends meet, as are their customers, and that the ban on single-use vapes will add to the challenging economic circumstances retailers find themselves in.

“There is simply no room for the sector to absorb these additional costs and unfortunately that means they will most likely be passed onto customers. Exasperating both inflation and the cost-of-living crisis,” Cheema added.

CUSTOMER HABITS Retailers will be under more pressure if their customers fail to readily migrate from disposable to rechargeable vapes. However, Naeem Khaliq, Head of Symbol at United Wholesale (Scotland), is confident that vapers will make the switch, so much so that he’s already purchased lots of stock.

“It doesn’t need much upselling, so not much impact on retailers,” he said.

Saleem Sadiq, owner of Spar Renfrew, agreed: “I’m fairly confident vapers will migrate, especially with tobacco prices on the up.”

Meanwhile, Pete Cheema thinks its “not clear” how customer habits will change after the ban, but predicts there will be “some panic buying” beforehand and “a surge in illicit trade” after.

He said: “Undoubtedly some people will automatically switch to refillables or other

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www.slrmag.co.uk

Disposable Vape Ban

Cover Story

alternatives, and retailers will continue to offer that service.”

East Lothian retailer Ferhan Ashiq warns that if customers do not migrate in substantial numbers, then retailers will be forced to raise prices “substantially” to pay for all the costs, which will have “a large inflationary impact”.

Ferhan added: “We should note, though, that there is only so many price rises that a consumer will be prepared to take and thus some store owners will be in a position where they cannot pay their basic bills and will have to close.”

CHALLENGES It’s widely believed that customers unwilling to migrate from disposables to rechargeable vapes will turn to the illicit market for their fix.

Saleem Sadiq believes there will “definitely” be an increase in illegal vapers. He said illicit is “already huge” because there are not enough police or trading standards. He added: “I think we need more help from the government, almost every hairdresser, kebab shop, laundry shop, night clubs are selling vapes, mostly to under ages, and most local shops are being unfairly targeted.

“Trading standards together with the police and HMRC need to enforce the Tobacco Register and close down any shop caught selling illegally; a slap on the wrist and or a small fine will never deter these rogue traders.”

The SGF believes it is just as likely that some people will seek out illicit goods, which will be unregulated and may be harmful. It that case, it won’t only be retailers that are impacted, it will drive crime within communities and across the economy.

Pete Cheema explained: “SGF wants to see tighter regulation of these products. Particularly on packaging and naming conventions. They should not be targeted at younger people and should only be sold by legitimate traders who take their responsibilities seriously. Those found in breach of the rules should feel the full force of the law. However, if the current regulation had been enforced properly, many of these problems could have been avoided.”

SGF is pledging to continue to work with both the industry and the Scottish and Westminster governments to get the “best solution” for retailers, and part of that will be ensuring that “enforcement is fully resourced”. www.slrmag.co.uk

The ban will put an end to sights like this, if nothing else

WHAT WOULD EXISTING UK DISPOSABLE VAPERS DO AFTER A BAN IS INTRODUCED? Q SWITCH TO TOBACCO: 8% Q STOP VAPING: 20% Q KEEP USING DISPOSABLE VAPES: 24% Q SWITCH TO RECHARGEABLE VAPES: 44% Q SWITCH TO ALTERNATIVE TOBACCO PRODUCTS: 4%

This view is supported by the UK Vaping Industry Association. Its Director General John Dunne said: “Local authorities desperately need more money to fund trading standards, and with predictions that the black market will flourish when disposables are banned, the UKVIA believes that a focus on enforcement is now more important than ever.”

Online vape retailer Vape Club, in consultation with the vaping sector, including the UKVIA, wider retail industry and trading standards, has developed a comprehensive framework for the UK’s first vape retailer and distributor licensing scheme, which was unveiled at a Parliamentary reception on 21 February.

“This scheme, which goes much further than the Scottish Register of Tobacco and Vape MARCH 2024 | SLR

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Cover Story

Disposable Vape Ban

Retailers, could generate more than £50m per year, allowing trading standards to fund a national programme of enforcement – including bi-annual test purchasing and stock checks,” Dunne added.

ACS Chief Executive James Lowman believes the main impact that a ban on disposable vapes will have on rogue sellers will be to “drive more people to seek out their products when they can’t get them from legitimate retailers”.

“We need a clear plan to tackle the illicit market and proper consultation with the retail sector about the impact of the proposed ban,” Lowman commented.

NEW PRODUCTS AND SYSTEMS It’s almost universally agreed that the ban will hit retailers’ sales figures in some way, but for how long is more up in the air.

Anand Cheema, owner of Costcutter – Fresh in Falkirk, said: “The ban will cause a downturn in sales initially but when knowledge about rechargeable vapes increases I think they will switch over, but it won’t have the same appeal.”

He says he will fill the void left by disposable vapes by looking at other areas that are doing well and increase those, but he’s expecting it to be “difficult”, but retailers “will have to find a way”.

Anand said that “everything is up in the air in vaping” with other regulations being considered on taxing, flavours, and packaging.

“It’s difficult for manufacturers, but they are trying their best,” he added.

Meanwhile, Ferhan Ashiq expects the leaders in the disposable category to introduce new products and systems and hopes that his customers will migrate to them.

The SGF says that once the legislation is passed, there will be at least six months before any new laws come into effect, but the industry is already preparing for the transition.

“Several suppliers are bringing out new refillable vapes to encourage consumers to switch from disposables,” Pete Cheema said.

Indeed, Eco Vape and Aspire have partnered to meet the demands of the customer by listing the UK’s first Hybrid product – the ‘BEAR + Aspire R1 Hybrid Device’ – capable of more than 3,500 puffs. The system couples a nicotine

“It’s not clear how customer habits will change after the ban, but there will certainly be some panic buying beforehand and a surge in illicit trade afterward.”

PETE CHEEMA OBE, CHIEF EXECUTIVE, SGF

salt range of e-liquids with the “best device (and coil) in the business”.

The BEAR + Aspire R1 provides the customer with over 24 flavours from the Eco Vape BEAR Flavours range, with a rechargeable device, the Aspire R1.

The manufacturers explain: “No longer is the vaper limited to ‘600 puffs’ or driven to purchase illegal and untested 3,500 puff devices.

Now, they can vape tested and proven flavours on a device that brings out the flavour notes of each e-liquid, providing an unrivalled vaping experience so that they will never need to return to a substandard single-use disposable vape again.”

PREPARING FOR THE BAN? The number of vapers who ultimately switch will be influenced by factors including how effectively the message that refillable vapes are a viable alternative to disposables is communicated to them, according to UKVIA.

“I’m fairly confident vapers will migrate from single-use to rechargeable vapes, especially with tobacco prices on the up.”

SALEEM SADIQ, SPAR RENFREW

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SLR | MARCH 2024

Dunne explained: “Retailers are ideally placed to educate vapers about alternatives to disposables and now is the time to start doing this, rather than wait until a ban comes into effect.”

In April, UKVIA will launch its annual VApril vaping awareness month and this year it will also include information to help vapers switch from disposables to refillable vapes. UKVIA is encouraging retailers to visit vapril.org to take part in the campaign.

“Taking part in VApril 2024 is an obvious way that retailers can help educate their customers in making the switch,” Dunne added.

As is pointing out how much money consumers could save over a year from switching from disposables to reusables and highlighting that they have much less of an impact on the environment.

Pete Cheema says many retailers will already be considering what products they will stock to replace disposables and there is evidence that more reusables are already finding their way onto retailers’ shelves.

Meanwhile, Ferhan Ashiq says retailers need manufacturers to put in processes to take back excess stock from retailers near the time of the ban being implemented.

“This will give retailers the confidence to keep investing with the manufacturer, giving the retailer security,” he added.

So, it seems there’s plenty for retailers, trade associations, and ministers to be getting on with in the run up to 1 April 2025. www.slrmag.co.uk

We’ll be visiting stores to see how we can help you reach the support level - who will be the first?

News

Products

Monster multipack PMPs Coca-Cola Europacific Partners has unveiled price-marked four-packs of Monster Juiced Mango Loco (£5.49 PMP) and Monster Zero Sugar Lewis Hamilton (£4.99 PMP), exclusive to convenience stores. Monster multipacks have added over

Product News SWEET SALES –P42 CONFECTIONERY Share your great retail ideas for the chance to win £5,000

Cadbury unveils £25k retailer comp

£16.3m in value over the last year. In fact, they are growing faster than multipacks from any other major brand in the energy category (20.7%).

Walkers pushes outer limits with bigger cases Walkers is launching larger cases across its Walkers and

As part of its year-long 200th anniversary celebrations, Cadbury has launched a new competition that gives retailers the chance to win £5,000 in cash.

The Great Retail Ideas Exchange invites retailers to share their ideas around retail success – big or small – with other store owners. To enter,

Doritos price-marked packs.

The move, which Walkers said will help retailers make the most of PMPs, sees outers grow from 15 to 18 packs. As well as helping retailers manage stock, it will also help Walkers meet its broader sustainability goals, with the bigger case sizes set to reduce greenhouse gas emissions by 4%.

Revamped Rockstar Rockstar Energy has been given a makeover, which sees simplified branding and

retailers need to share an idea via the SnackDisplay.co.uk tradefocused advice and information site.

The ideas will be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners.

The total prize fund is £25,000.

The best idea put forward will win the top prize of £5,000, while the 10 next best ideas will win £1,000 each. All other ideas will be entered into a final random prize draw, which will see 20 further prizes of £500 awarded.

To kick off the campaign, and to provide other retailers with inspiration, some leading retailers have already shared their thoughts: Q Avtar Sidhu: “Strategically merchandise your store to spread the hotspots around

– milk, bread, our COOK concession, alcohol. People dwell at these places, so spread them out and get shoppers to walk the store, make the journey work. Understand that journey and how you can maximise that.”

Q Nishi Patel: “Delist products a lot. Every two to three months, do a review of certain areas to make the space you have work better. If something doesn’t sell, get rid and put something that will sell in its place.”

Q Suki Athwal: “Make sure you’re posting something on social media every day. You might not have time to do it every day, or they forget. We’re busy. When you do get five minutes, get it all scheduled for the week. It means your stuff is going out even when you’re not doing it at that moment.”

enhanced graphics on 500ml cans. The new look is supported by a marketing campaign that includes social media, digital advertising, out-of-home media, influencer partnerships and sampling events. On-pack QR codes give consumers the chance to win free tickets to O2 Academy venues.

Boost Drinks names new Commercial Director Former Marketing Director Adrian Hipkiss has taken on the newly created role of Commercial Director at Boost Drinks. Hipkiss joined the sports & energy brand in 2019 and has led the overall brand strategy, accelerated insight-led advertising and NPD, restructured the marketing team, overseen a sales and distribution agreement with Rio and championed the closer alignment of sales, marketing and category teams within the business.

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SLR | MARCH 2024

SNACKS 100 tonnes of plastic will be saved annually

SPRAY OIL

KP Snacks is cutting the amount of plastic packaging used for sixpacks of Discos, Roysters and Frisps by 35%.

This follows a further investment in flow wrap equipment by the snacking giant and will see 100 tonnes of packaging saved every year.

The move also translates to 620 fewer lorry journeys annually, reducing greenhouse gas emissions.

As well as ticking a number of sustainability boxes, the new flowwrapped packs will also create more space on shelves, enabling retailers to display extra stock.

The new flow-wrapped packs include Frisps Variety 6-pack, Roysters T-Bone Steak six-pack and Discos Variety 6 six-pack, which all have an RSP of £1.50.

Spray oil brand Frylight has announced a new partnership with the author and creator of the food platform Bored of Lunch, Nathan Anthony.

Antony will develop a series of air fryer recipes for the brand, showcasing the versatility of the Frylight range.

The focus of the recipes will be to raise awareness of how a few sprays of Frylight can elevate air fryer cooking, providing consumers with a lighter, tastier and more convenient cooking experience.

KP cuts packaging

Launching in a six-pack format for the first time, Discos Salt & Vinegar will also be flow-wrapped to deliver additional packaging savings.

John Leslie, Packaging Technology Manager, KP Snacks, commented: “Protecting the environment is one of the core pillars of our People and Planet programme, and we are committed to taking a responsible and proactive approach to safeguarding nature. We remain focused on reducing both our plastic packaging and carbon emissions in any way that we can.”

Frylight pairs with foodie

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Products

News

Mr Kipling’s Easter Adventure Premier Foods has launched a new on-pack Easter Adventure competition across its Mr Kipling SPORTS & ENERGY Three new blue-coloured drinks mark a huge change in brand’s marketing strategy

Lucozade launches Blucozade

Lucozade has rolled out three new blue-coloured drinks: Lucozade Sport Blue Force, Lucozade Energy Blue Burst and Lucozade Alert Blue Rush.

Marking a huge change in Lucozade’s marketing strategy, the launch of Blucozade is the first time all three Lucozade sub-brands have appeared side by side in a single launch, with new drinks across function, flavour and format.

The new products are supported by in-store POS, as well as a shopper-facing campaign that runs through to April.

The three variants all have a different flavour, which their names do little to reveal, leaving it

up to shoppers to figure out what they’re drinking.

Brand owner Suntory Beverage & Food GB&I suggested that retailers brand block Blucozade, strategically showcasing the NPD to create “an unmissable eyecatching display” for shoppers.

Elise Seibold, Marketing Director at Suntory Beverage & Food GB&I, commented: “Uniting our Sport, Energy and Alert brands together for the first time ever is a huge step change in the way we market Lucozade, with even more to come this year.

“With its three different flavour profiles, we

know Blucozade will appeal to different shoppers and have a big contribution to the continued success of the Lucozade brand.”

Blucozade is available in the following formats: Q Lucozade Alert Blue Rush: both standard 500ml and £1 PMP 500ml cans; Q Lucozade Energy Blue Burst: both 500ml and 900ml bottles, in plain packs and PMPs; Q Lucozade Sport Blue Force: 500ml bottles, in price-marked and plain packs, as well as in fourbottle plain multipacks.

and Cadbury Cakes ranges.

Shoppers can win a dream family holiday for four people, days out and more than 100 other prizes.

The campaign runs until 16 May across a number of Easter SKUs, including Mr Kipling Lemon & Raspberry Mini Batts and Mr Kipling Deliciously Good Hot Cross Pies.

Breakaway goes away Nestlé is to cease production of its Breakaway bar this month due to a drop in sales of the chocolate biscuit, which first hit shelves in 1970. The Yorkie Biscuit bar (not the Yorkie chocolate bar) is also getting the chop. The move will allow the food and drink giant to invest in NPD, with a number of new products apparently in the pipeline for 2024.

HOT DRINKS Brand brews up a modern makeover

Nescafé unveils major rebrand and new look

Nescafé has relaunched with a refreshed new look aimed at modernising the 85-year-old brand.

Updated packs are rolling out across the Nescafé Original, Nescafé Gold Blend, Nescafé Azera and Nescafé Frothy Coffee ranges.

The new design emphasises the accent above the second letter ‘e’ in Nescafé, includes images of coffee beans, and draws attention to the brand’s sustainability credentials with a “100% responsibly sourced coffee” message.

The rebrand will be supported by extensive marketing campaigns across multiple channels, including TV, digital and social media.

Sophie Demoulin, Nescafé Marketing Director at Nestlé UK and Ireland, said: “This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.

“We know that coffee enthusiasts have emotional connection with the brand, and we are confident that our refreshed new look will resonate with them.”

TOBACCO

New Regal Signature packs keeps cigarettes fresher

See the Champions League final with PepsiCo

Imperial Tobacco has added a resealable foil to packs of its Regal Signature cigarettes range.

The foil seals in moisture, ensuring that the last cigarette removed from each pack is as fresh as the first.

Regal Signature cigarettes feature high-quality paper, a firm filter and a round-cornered box for a more contemporary and premium feel.

The range, now featuring the new Fresh Protect pack protection, including Kingsize and Superkingsize formats, is available now in packs of 20 with an RSP of £12.75.

tickets to the UEFA Champions

PepsiCo has launched a new on-pack promotion across Walkers Max and Doritos, giving shoppers the chance to win League 2024 final alongside instant cash prizes. Walkers Max is supporting the promotion, which runs until 31 March, with a digital and influencer campaign to drive awareness of the prize.

The promotion is the first in a number of football-focused campaigns PepsiCo has planned for 2024.

Happy free-from Easter Free-from chocolate brand Moo Free’s Easter collection includes two new products, the re-formatting of a bestseller in a new sharing pack, and the return of five popular SKUs. The latest additions to its Easter offering are the Strawberry Sundae Egg and the Rocky Road Easter Egg (both 85g, RSP £4.50). Moo Free has also re-packaged its Caramel Mini Eggs in a sharing pouches format (88g, RSP £3.50).

www.slrmag.co.uk

MARCH 2024 | SLR

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News

Off-Trade

Revamped Diageo One platform rolls out Diageo has overhauled its ‘Diageo One’ online support platform – previously only available to the on-trade – to include advice, insight and tools to help independent retailers grow their businesses.

Free to use, the platform now offers direct Diageo support, free marketing tools, exclusive training materials, and the latest

Off-TradeNews BURSTING WITH ENERGY – P44 RTDs New product is popular in Japan

Lucozade maker launches RTD

Lucozade and Ribena producer, Suntory Beverage & Food Great Britain and Ireland (SBF GB&I), has entered the RTD market with the GB launch of Japanese brand -196 (minus one-nine-six).

category trends. Retailers should visit diageo-one.com to sign up.

Echo Falls launches Booker-only Fruit Fusion Echo Falls, the UK’s number one flavoured wine brand, is launching a fresh fruity flavour – Watermelon & Kiwi Fruit Fusion – that will be exclusively available to Booker customers from March to May, with an RSP of £5.50.

With a 9% ABV, the new launch targets a young consumer demographic as it bids to lure

Available from April in 330ml cans, -196 rolls out in two flavours, Lemon and Grapefruit. Both are 6% ABV. Since its launch by Suntory Holdings in Japan in 2005, -196 has been a well-established RTD brand in the country and continues to grow in popularity.

After launches in Australia (2021) and China (2023), this year sees the brand expand into Great Britain, Germany, the US and Southeast Asia.

The -196 name refers to the process used to create the drink. This involves freezing the fruit used to create the flavour down to -196°C with liquid nitrogen, crushing it into powder and then mixing it with vodka.

Carol Robert, Chief Operating Officer at SBF GB&I, commented: “This launch marks a significant move for us into the ready-to-drink alcohol market and is part of a much bigger strategy for portfolio growth. We’re very proud of our Japanese heritage and honoured to be launching one of Suntory’s iconic brands in our business for the first time.”

RTD and sweet cider drinkers towards fruit wines.

‘Born To Mix’ is back Absolut has released the latest instalment of its Born To Mix campaign, collaborating once again with Eurovision contestant Olly Alexander. The brand’s latest campaign celebrates the power of community and strength of people coming together to drive change. It sees Alexander champion three UK changemakers: Lady Phyll, founder of UK Black Pride; Trina Nicole, founder of Curve

BEER

New Birra Moretti has a hint of the sea Heineken has launched new Birra Moretti Sale di Mare (4.8% ABV), available now in multipacks of 4 x 330ml and single 660ml bottles.

Sale di Mare (salt of the sea) offers an unfiltered, medium-bodied premium lager made with a hint of sea salt harvested from Sicily.

The launch will be supported by a multi-million-pound nationwide marketing campaign, which starts on TV in April, as well as a glassware gift with purchase for the multipack format. Packaging also includes a game accessible via QR code that gives consumers the chance to win prizes and access food and beer pairing inspiration.

Richard Barnes, Birra Moretti Marketing Manager, commented: “We know that Birra Moretti is a well-loved brand synonymous with quality, and we are excited to encourage more beer discovery with the launch of Sale di Mare.”

Catwalk; and ShayShay, cofounder of The Bitten Peach.

BEER Two chefs will cook up a range of dishes that pair well with the Asian lager

Speciality takes on Takamaka Spirits distributor Speciality Brands has taken over all UK commercial and marketing activities for Takamaka rum.

The Seychelles-based brand offers two award-winning ranges, one of easy-drinking and approachable rums, and a second aimed at seasoned rum drinkers. Email sales@ specialitybrands.com to find out more and for any trade queries.

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Cobra’s recipe for success

Cobra Beer has unveiled chefs Jeremy Pang and Marni Xuto as its new brand ambassadors.

Jeremy Pang, who has featured on TV shows including Sunday Brunch and Jeremy Pang’s Asian Kitchen, will work with Cobra throughout the year to develop a host of bespoke Asian-inspired dishes that pair well with Cobra and Cobra Zero. Cobra has also become the official beer at Jeremy Pang’s Covent Garden restaurant, School of Wok. Recipe developer, author and creator of the ‘Thai Food Made Easy’ blog, Marni Xuto, will also work with Cobra to create exclusive recipe content that highlights the versatility of Cobra as a food pairing, and host cooking demonstrations in partnership with Cobra throughout the year.

KEEP UP WITH THE LATEST NEWS AS IT HAPPENS – FOLLOW US ON TWITTER @SLRMAG

www.slrmag.co.uk

Off-Trade

News

Love Drinks launches Japanese white rum Love Drinks has added Kiyomi Rum (40% ABV, 70cl, RSP £54.29) to its portfolio. It is produced by the Helios Distillery

RTDs The three-strong Cocktail Collection launches in bottles and cans

Diageo unveils RTD cocktails

on the island of Okinawa,

Diageo has unveiled The Cocktail Collection, a trio of premium ready-to-drink cocktails based on three of its leading brands.

The new RTDs are available now in 500ml bottles, with a 100ml can format rolling out in April.

The range includes Johnnie Walker Old Fashioned (20.5% ABV), Tanqueray Negroni (17.5% ABV), and Cîroc Cosmopolitan (17.5% ABV). Each bottle contains five serves, and been specifically created for sharing and social occasions, or as gifts for special occasions.

The launch taps into the ‘drinking less but better’ trend, capitalising

banana flambé and other tropical

on the interest in premium spirits and consumer demand to make cocktails at home.

The RTD category is the fastest growing within the total alcohol category in the off-trade and cocktails have been the fastestgrowing category in the last two years, with premium cocktails accelerating the growth by 82%.

Nin Taank, Marketing Manager RTDs for Diageo GB, said: “The range is set to revolutionise the way people enjoy drinks at home by providing accessible, premium options – the expertly crafted cocktails mean consumers can pour the perfect serve every time with ease.

“The bottles are perfectly suited for sharing whilst the cans lend themselves to on-the-go occasions.

We are really excited about the launch of The Cocktail Collection as it delivers on flavour and versatility and enables people to enjoy popular, bartender quality drinks at home.”

Japan’s most southerly region.

An extended fermentation yields a rum that offers notes of truffle, fruits. For more information call Love Drinks on 0207 501 9630, email info@lovedrinks.co.uk or visit lovedrinks.com.

Peroni pairs up with Ferrari Peroni Nastro Azzurro 0.0% has announced a new global multi-year tie-in with Ferrari.

Throughout the partnership, Peroni branding will be visible on Ferrari racing cars and driver uniforms. Joint bespoke social media content will also be produced. A short film has also been released to mark the deal. ‘The Brake In’ sees Ferrari drivers Charles Leclerc and

BEER Heineken targets gap in the market with nostalgic new brew

RTDs

Foster’s says ‘cheers!’ to moderation with Proper Shandy

New look for Jack Daniel’s and Coca-Cola Zero Sugar

Heineken hopes to tap into a growing nostalgia trend and an increase in consumers looking to cut back their drinking with the launch of Foster’s Proper Shandy (ABV 3%).

The new 3% ABV brew is available now in 440ml packs of four and 10, with RSPs of £3.75 and £9.25 respectively.

The launch targets the two-fifths (40%) of adults who say they want to moderate their drinking and comes at a time when shandy and lager top account for 4.5% of all serves in the on-trade.

Foster’s Proper Shandy will be supported by a marketing campaign that includes TV, digital and out-of-home advertising.

Richard Barnes, Marketing Manager – Foster’s at Heineken, commented: “We are thrilled to be launching Foster’s Proper Shandy to the off-trade, delivering something brand new into classic lager and reigniting interest in the category – not only for existing drinkers, but also to help recruit new ones.

“Foster’s is such a well-known, trusted brand and there was a clear gap in the market for a quality shandy in a convenient format and at an affordable price. Coupled with the growth of moderation, as well as the growing nostalgia trend, Foster’s Proper Shandy taps perfectly into these moments too. We look forward to seeing how the innovation performs.”

Coca-Cola Europacific Partners (CCEP) GB has updated the packaging design for Jack Daniel’s and Coca-Cola Zero Sugar, to clearly set it apart from the Jack Daniel’s and Coca-Cola Original Taste variant and help retailers tap into the opportunity for zero sugar options.

New cans feature a bright red collar to improve standout on shelf. This is replicated on the shelf-ready packaging trays with a bolder red stripe and ‘Zero Sugar’ callout. Displayed next to the Jack Daniel’s and Coca-Cola Original Taste variant, which is unchanged in primarily black packaging, it’s now far easier for shoppers to tell them apart.

The news follows the announcement that Absolut Vodka & Sprite has joined CCEP’s premixed portfolio. See Hotlines (p35).

Carlos Sainz sneak into Peroni’s brewery for some high jinks.

Margarita time Pernod Ricard’s Altos Tequila brand has launched a new, ready-to-serve margarita. Made with Altos Plata Tequila, triple sec, natural lime flavour and agave syrup, Altos Classic Lime Margarita is available now in a 750ml glass bottle (RSP £15, ABV 14.9%) at Amazon, Tesco, Asda and Go Puff, ahead of a wider spring roll out. Pernod Ricard said the product “makes it so simple for people to create the perfect margarita at home”.

Brothers makes splash with major relaunch Brothers Cider has relaunched its flagship cider brand after conducting extensive consumer research into today’s flavoured cider drinkers. The relaunch takes in new liquids, new packaging and new flavours, coupled with a new creative identity and is supported by a major marketing campaign that will start in May and run throughout the summer.

www.slrmag.co.uk

MARCH 2024 | SLR

23

Inside Business

Above & Beyond Awards 2024

TIME TO SALUTE OUR IN-STORE

SAVIOURS SLR’s first-ever Above and Beyond Awards take place later this month, celebrating local retailing’s unsung heroes.

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nticipation is building ahead of SLR’s inaugural Above and Beyond Awards that are due to be presented at a celebratory lunch in Glasgow’s swanky Corinthian Club on 13 March.

The awards were launched to shine a light on the outstanding efforts and achievements of team members in stores across Scotland. We asked you nominate your store’s unsung heroes and were, quite frankly, amazed at the number, strength and diversity of the entries received.

The passion, drive and innovative spirit displayed by our shortlist is quite simply astounding – some entries literally brought the judging panel to tears.

From life-saving sales assistants to business-boosting supervisors, motivating managers and caring community champions, 2024’s sparkling crop of finalists are all true heroes – routinely going above and beyond the call of duty and making an invaluable difference to the stores in which they work, to their colleagues, to their customers and to the communities that they serve.

Each and every one deserves to win. We wish them the very best of luck!

THE INDUSTRY NEEDS YOUR GREAT IDEAS! Cadbury is celebrating its 200th year, and throughout 2024 we’re engaging in a huge range of exciting activities, promotions, and celebrations to mark this landmark anniversary.

To show thanks to the retailers who have helped support the brand throughout its long history, Cadbury is continuing the gift of giving and the spirit of generosity by getting store owners to share their Great Retail Ideas with their peers and entering those ideas via a competition to win huge cash prizes.

The Great Retail Ideas Exchange invites retailers to share their ideas around retail success – however big or small they may be! – with other store owners. Any retailer who shares an idea via a specially-created form on SnackDisplay. co.uk, MondelĐz International’s trade-focused advice and information site, will be entered into a competition to win a cash prize of up to £5,000*.

The ideas will be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners. The total prize fund is £25,000*, with the best idea put forward set to win the top prize of £5,000, while the 10 next best ideas will win £1,000 each. All other ideas will be entered into a final random prize draw, which will see 20 further prizes of £500 given to 20 additional winners who have put forward ideas.

To enter the prize draw and submit their ideas to the Cadbury Great Retail Ideas Exchange, retailers simply need to go to the specially created form on Cadbury’s retail trade website, Snack Display. The page to enter ideas is: https://www.snackdisplay.co.uk/competitions/ cadbury200retailideas Good luck!

Susan Nash, Trade Communications Manager at Mondeléz International

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www.slrmag.co.uk

Inside Business

GroceryAid Day

READY FOR GROCERYAID DAY 2024?

GroceryAid Day takes place on Thursday 9 May and is the annual awareness day of our industry charity GroceryAid and it’s the ideal opportunity to let your colleagues know about the free, confidential support that is available.

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FREE GROCERYAID DAY COMMS KIT

hursday 9 May will see this year’s annual GroceryAid Day help elevate the awareness of our industry charity in stores and businesses across the UK – and GroceryAid wants your business to be one of them.

The special day offers you the chance to join hundreds of organisations in letting your colleagues know about the charity’s free and confidential financial, emotional and practical services available to them 24/7, 365 days a year.

Colleagues can access GroceryAid’s services and support from the first day of their employment.

After just six months of continuous employment, if colleagues have experienced a drop in income, they may be eligible for a non-repayable financial grant.

If they need immediate emotional support, then can call GroceryAid’s FREE and confidential Helpline, which is available 24 hours a day, 365 days a year on 08088 021122. Their call will be answered by a trained counsellor who can either give them immediate

support or signpost them to another GroceryAid service that may help. More than 200 languages are also supported through the Helpline, on request.

Support and further advice are also available through the website, groceryaid.org.uk/get-help. The website has an accessibility toolbar which translates the content into over 100 different languages, as well as text to speech in 60 languages.

For regular updates about the support available and updates on financial grants such as School Essentials Grant, follow the charity on Facebook @groceryaid or Instagram @groceryaid_uk.

All of GroceryAid’s services are completely free and confidential and its service providers do not disclose any details back to the charity. Emotional and practical support is also available to spouses, partners and dependants.

GroceryAid Day is a great way to help you ensure that your colleagues can reach out to GroceryAid for support.

ORDER YOUR FREE GROCERYAID DAY COMMUNICATIONS PACKAGE NOW AT GROCERYAID.ORG.UK. From posters and leaflets to wallet cards and stickers, there’s everything you need to make all of your colleagues aware of the free and confidential financial, practical and emotional support that is available to them, should they need it.

TO FIND OUT MORE VISIT GROCERYAID.ORG.UK 26

SLR | MARCH 2024

www.slrmag.co.uk

SAVE THE DATE

Join in GroceryAid Day and help us tell as many colleagues as possible about the free and confidential support they can access.

Add to Calendar

Free and Confidential Support Call the Helpline on

08088 021122 or visit groceryaid.org.uk

Inside Business

SLR Awards 2024

19 JUNE 2024 RADISSON BLU, GLASGOW

LET THE JUDGING COMMENCE! With entries to the SLR Awards now closed, it’s time for our judging panel to decide which stores will be shortlisted.

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y the time you’re reading this – unless your postie has unlocked the secrets of time travel – it will in all likelihood be too late to enter this year’s SLR Awards.

Which means only one thing: it’s time for our judges to roll up their sleeves and start poring over all the entry forms.

And it’s quite a pile they have to work through; despite an earlier deadline due to the Awards returning to their traditional summer slot, we have received the proverbial barrowload of entries.

Our panel of expert, experienced and independent judges from across the UK will now assess every single one. Scores will be allocated to each entry and this scoring system will be used to draw up the shortlist in each category.

Shortlisted stores will be announced online later this month and published in the April edition of SLR. After that, our unique judging model will see SLR Publisher Antony Begley visit every single shortlisted store in an epic road trip that will take him the length and breadth of

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the country – from Southerness to Shetland if needs be. He will deliver a level of judging consistency that means all stores are judged fairly and transparently.

Awards judging visits will be unannounced to ensure your stores are seen exactly the way your customers do.

Our winners will be announced at an awards dinner to be held at the Radisson blu hotel in Glasgow on Wednesday 19 June 2024, which promises to be another fantastic celebration of our amazing industry.

“We’re delighted to be bringing the SLR Awards home and returning them to their traditional slot in June,” said SLR Publisher Antony Begley.

“We know that the June slot worked better for everyone, and we have been overwhelmed by the positive response we’ve had from across the entire industry on our decision to return to June.

“Our sponsors have been fantastic, and we’re delighted to welcome back so many of our regular partners as well as bringing on some new sponsors for this year.”

Best of luck – and see you in June!

Shortlist announced:

MARCH 2024

To find out more or to buy tickets, please visit: SLRawards.com

www.slrmag.co.uk

SLR Awards 2024

Inside Business

CATEGORY LIST IN-STORE CATEGORIES Q Bread & Bakery Retailer of the Year Q Confectionery Retailer of the Year Q Food-to-Go Retailer of the Year Q Forecourt Retailer of the Year Q Fresh & Chilled Retailer of the Year Q Newstrade Retailer of the Year Q Off-Trade Retailer of the Year Q Scottish Brands Retailer of the Year Q Soft Drinks Retailer of the Year Q Tobacco Retailer of the Year IN-ACTION CATEGORIES Q Community Retailer of the Year Q New Store of The Year Q Refit of the Year Q Sustainability Retailer of the Year Q #ThinkSmart Innovation Award Q Unsung Hero of the Year Q Special Recognition Q Team of the Year

Scottish Grocers’ Federation

www.slrmag.co.uk

MARCH 2024 | SLR

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Inside Business

Competition | Irn-Bru Xtra

WIN SIX CASES OF NEW IRN-BRU XTRA! Three lucky retailers will each win three cases of both the new Raspberry Ripple and Wild Berry Slush variants in our easy-to-enter competition.

To celebrate the launch of its new limited-edition flavours, Irn-Bru Xtra has teamed up with SLR to give retailers the chance to get their hands on some free stock.

The new Raspberry Ripple and Wild Berry Slush flavours will be appearing on shelves from 18 March, following the huge success of last year’s Tropical and Ice Cream variants. They are sure to help retailers drive demand and build excitement ahead of summer once again.

What’s even more exciting is that three lucky retailers will each win three cases of both new flavours in our easy-to-enter competition!

To be in with a shout of grabbing six cases of stock, retailers simply need to email their name and store details to barr@mtjpr.co.uk quoting IRNBRU XTRA giveaway before 1 April 2024.

Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush come in both plain and 75p price-marked 330ml cans. Eye-catching point-of-sale material is available from Barr Soft Drinks to help retailers create in-store theatre and attract shoppers to the fixture and drive sales.

The 2023 limited editions added £29m to the category as well as a 30% uplift in core Irn-Bru Xtra sales. See Hotlines (p34) to find out more.

TO ENTER, EMAIL YOUR NAME AND STORE DETAILS TO BARR@MTJPR.CO.UK QUOTING IRN-BRU XTRA GIVEAWAY. ENTRIES CLOSE ON 31 MARCH 2024. GOOD LUCK!

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www.slrmag.co.uk

Business Energy Scotland

Inside Business

SEVEN SIMPLE WAYS TO SAVE ENERGY AND MONEY With all local retailers feeling the pinch of high energy prices, we asked Douglas Harding from Business Energy Scotland to share his top energy-saving tips.

5. HEAT YOUR STORE ONLY WHEN AND HOW NEEDED Do you wait until closing time to turn your heating off ? If so, save money by turning it off earlier.

Your shop will retain heat for some time (depending on its insulation) after you stop heating it. By leaving your heating on until closing time, you’re paying to keep your shop warm when no one is there.

6. RUN FRIDGES EFFICIENTLY

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here isn’t a local retailer in Scotland that hasn’t been hit hard by rising energy prices and if you are midcontract, there’s not much you can do about it. Or is there? We caught up with Douglas Harding from Business Energy Scotland to find out how you can cut costs and lower your carbon footprint into the bargain.

The good news is, there are many low- and nocost actions that can help you start saving.

1. SWITCH OFF LIGHTS WHEN NOT NEEDED For some businesses, lighting makes up over 50% of their energy bill. So, it’s a great place to start saving.

Switching off lights in unoccupied areas like stockrooms and toilets saves energy. The same goes for retail display and signage-lighting that’s very often left running while there’s sufficient daylight. Installing sensors and timers can provide good savings. Simply getting into the habit of turning off lights works too.

2. UPGRADE TO ENERGY EFFICIENT LIGHTS Energy efficient lighting such as LEDs can provide fantastic savings of up to 80%.

And right now, interest-free loans with cashback grants of up to £20,000 are available to help you make the switch to LEDS if you haven’t already upgraded.

3. SHUT THE FRONT DOOR A top tip if you run a heating system. According to research by Cambridge University, keeping shop doors closed can save 50% on energy bills, without impacting footfall.

4. MIND THE GAPS Draught proof your doors and windows, along with unwanted gaps around roof lights and service entry points, to stop heat escaping.

There are some DIY options, including fitting foam strips around windows and brush strips around doors. Flexible sealants can be used to reduce draughts around floors and walls.

If you have fridges, make sure they are well maintained and set to the correct temperatures.

The lower you set the temperature, the harder your refrigeration will work, costing more. It can also help to locate your fridges in appropriate places, for example, away from direct sunlight.

Avoid overstocking fridges too. A fridge is most energy efficient when not overfilled and there is space for cool air to circulate. While stocking your fridge, ensure you don’t block vents and that chilled goods go directly into your display units. If they are left to sit out and warm up, your fridge will have to work harder to cool them down again.

Fridges containing non-perishable food and drink can even be completely switched off when not needed. Try unplugging an hour before closing to see some easy savings.

7. USE ENERGY SAVING FEATURES ON EQUIPMENT Use the energy-saving features on things like tills, monitors and printers. Some energy saving settings can reduce consumption by 10%. And of course, if you’re not using equipment, switch it off.

Douglas Harding is the Programme Manager for Business Energy Scotland, a business support service managed by Energy Saving Trust and funded by the Scottish Government.

FOR FREE ENERGY SAVING ADVICE AND ACCESS TO FUNDING, CALL BUSINESS ENERGY SCOTLAND ON 0808 808 2268 www.slrmag.co.uk

MARCH 2024 | SLR

31

Research shows that the average independent store holds just over 12 SKUs across pre-packaged, sliced bread. So what should take up those slots?

To start with, white bread. It’s the biggest sector of the market: across all stores, just over half of all pre-packaged bread loaves sold in the latest year were white bread. We would recommend that about half of the space be given over to white bread to reflect this, but that doesn’t necessarily mean that six of those twelve bread loaves should be white bread. Your range could be much more effective and profitable by offering your shoppers a wider choice of breads in other types.

What are the must-haves in white bread? The market leader in medium-sliced white bread is Hovis Soft White Medium 800g. It’s a good idea to offer shoppers a choice of slice thickness, so add in Hovis Soft White Thick 800g to offer both medium- and thick-sliced white bread.

With shoppers keeping a keen eye on food waste, as well as an increasing number of single-person households across the country, not everyone wants to buy a large loaf of bread. Hovis Soft White is now also available in a 400g medium-sliced loaf, perfect for those who want full-size slices, but without buying a full loaf.

It’s a good idea to offer a product which is a bit more “special” than regular pre-packaged white bread to make something more of a weekend brunch or a working-from-home lunch. As part of this, you could consider a White Bloomer from our Hovis Bakers Since 1886® range. These were launched a few months ago and mark another significant step in Hovis’ journey towards providing traditionally-inspired loaves that redefine the essence of pre-packaged premium bread.

The next sector to consider is bread with seeds and grains, and this is an area where convenience stores could really grow their sales. In the supermarkets, just under 20% of loaves sold are in the seeds and grains category, but in smaller, convenience stores, this falls to under 7%2. The nation’s best-selling bread in this segment is Hovis Seed Sensations Seven Seeds, and this should be the cornerstone of the offering in both the 800g and 400g loaf sizes. Shoppers look for choice in seeded bread, so offering something different here is key, not a similar brand, but a different product such as Hovis Granary®.

Brown and wholemeal bread accounts for about one in seven of the loaves sold in Great Britain2, so it’s an important area to include as well as bread with seeds and grains. Hovis Wholemeal, with its “high in fibre” claim, should be considered a key part of any bread range in store, again, with a choice of 800g and 400g loaf sizes to cater to the different needs of your shoppers.

The final one of the big sectors in pre-packaged bread is half and half, that is, bread which is made with a mixture of white and wholemeal flours. It’s a sector of bread which Hovis launched in 2001, with Best of Both® which delivers a source of fibre and is rich in calcium. The vast majority of what is sold in this sector is in 800g, and Hovis Best of Both® is the leading brand of half and half in the impulse sector, making it an ideal choice. It was recently relaunched in new packaging to give it greater standout on shelf.

If you’re keeping count, we’re up to ten SKUL: four in white, three in seeds and grains, two brown/wholemeal and one in half and half. What about the space for the final two? The first option should be in the “free from” category, that is, a loaf made without gluten to cater to the needs of a small but important sector of the market.

Finally, there’s scope for a regional favourite, as particular brands sell well in different areas of the country.

For example, if you’re in Scotland, Mother’s Pride Scottish Plain would be a good addition to your range.

PLANOGRAM GUIDE FOR 1 BAY BREAD FIXTURE

1. NIQ Scantrack, total independents, average number of pre-packaged bread SKUs stocked, MAT to 02/12/23. 2. NIQ Scantrack, total coverage, incl. discounters, grocery multiples and total impulse, share of unit sales by bread type, MAT to 02/12/23. 3. NIQ Scantrack, total coverage, incl. discounters, unit sales, pre-packaged large (600g and over) white loaves, MAT to 02/12/23. 4.Truth Research, 2008. 5. NIQ Scantrack, total coverage, incl. discounters, unit sales of bread with bits, excluding Private Label, large loaves (600g and over) and small loaves (up to and incl. 599g), MAT to 02/12/23. 6. Hovis Best of Both® is rich in calcium which contributes to the maintenance of normal teeth and bones, which needs to be eaten regularly as part of a healthy balanced diet and lifestyle. 7. NIQ Scantrack, total impulse, unit sales of half and half loaves, MAT to 02/12/23.

Hotlines

Product News & Media Watch

Monster Reserve Orange Dreamsicle CCEP Available now, Monster Reserve Orange Dreamsicle combines citrusy orange and creamy vanilla flavours, alongside the usual Monster Energy blend.

It joins existing variants Monster Reserve White Pineapple and Monster Reserve Watermelon.

Convenience retailers can request POS materials via My.CCEP.com.

Two new from Bru

Tango Mango Britvic Britvic has added Tango Mango flavour to its Tango Editions series.

Available until next January, the sugar-free fruit flavour comes in a variety of formats. These include 330ml single cans (RSP 80p, cases of 24), 500ml bottles (RSP £1.99/£1.25 PMP, cases of 12), twolitre bottles (RSP £3.19, cases of eight), 8 x 330ml multipacks (RSP £5.29, cases of three) and 24 x 330ml multipacks (RSP £12.49, cases of one).

Irn-Bru Xtra is rolling out two limited-edition flavours, following the success of last year’s Tropical and Ice Cream variants.

Irn-Bru Xtra Raspberry Ripple and Wild Berry Slush will both be available from 18 March, launching in 330ml single cans (plain and 75p PMP) and 8 x 330ml plain can multipacks.

The launch is supported by a marketing campaign that includes out-of-home advertising, social media and influencer activities. It is expected to reach 93% of 16- to 24-year-olds at least 11 times.

Barr Soft Drinks advised retailers to make use of Irn-Bru Xtra Limited Editions point of sale material to

Fruit-tella Simply Strawberry Perfetti Van Melle

Baileys and Guinness Easter eggs Lir Chocolates

Confectionery giant Perfetti Van Melle has launched its Fruit-tella Strawberry chews in a sharing bag format. The individually wrapped toffee-shaped soft chews are available now in cases of 8 x 170g packs, with an RSP of £1.50. The sweets are made to an entirely vegan recipe, with real fruit juice and only natural flavours and colourings.

They are also dairy-, nut- and gluten-free.

The Baileys Salted Caramel Easter Egg includes Baileys Salted Caramel Chocolate Truffles, while the Strawberries and Cream Easter Egg is accompanied with Strawberries and Cream Truffles.

The Rugby Ball Easter Egg includes Guinness chocolate truffles.

Retailers can visit lirchocolates. com/pages/ register to open a trade account.

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create in-store theatre and attract shoppers to the fixture and drive sales.

Jonathan Kemp, Commercial Director at Barr Soft Drinks, said last year’s Irn-Bru Xtra limited editions delivered £29m to the category as well as a 30% uplift in the core Irn-Bru Xtra variant.

He added: “This is an unmissable opportunity for retailers as our limited-edition flavours always build excitement with shoppers, who can’t wait to pick it up while they can. Our vibrant, attention-grabbing packaging will ensure that shoppers can’t miss these on shelf and the delicious liquid will ensure that they come back for more.”

Lynx Jungle Fresh Unilever

Domestos Power Foam Unilever

Jungle Fresh, the latest addition to Lynx’s core fragrance range is available now in body spray, antiperspirant, stick and shower gel formats. It pulls on current trends for herbal and botanical influences, with woody and earthy notes interspersed with bursts of lavender and citrus.

The launch will be supported by a £2m marketing campaign running from July to September 2024.

Domestos has extended its Power Foam range with the launch of two new 450ml trigger packs: Floral Burst (RSP £3) and Limescale Remover (RSP £3.50). Both join existing Arctic Fresh and Citrus blast variants. The expanded portfolio is supported with a new marketing campaign that includes TV, instore ‘kills germs in hardest to reach places’ POS, PR and digital activities.

www.slrmag.co.uk

Product News & Media Watch Curuba Elderflower Summer Edition Red Bull



Absolut Vodka & Sprite CCEP

Boasting a flavour profile described as “exotic, refreshing and floral” with hints of melon, pineapple and elderflower, the new Red Bull Summer Edition comes in 250ml plain packs (RSP £1.60), 250ml £1.55 PMPs, 355ml Sugarfree singles (RSP £1.95) and 250ml Sugarfree four-packs (RSP £5). The launch is supported with a range of tailored POS material.

Coca-Cola and Pernod Ricard have joined forces to launch a new 5% ABV pre-mixed drink that is available now in cases of 12 x 250ml cans (RSP of £2.30). The launch will be supported by a summer marketing campaign that will include PR, social media and influencer activities, alongside sampling and out-of-home advertising. POS kits and digital assets are available from the My.CCEP.com trade website.

Kikkoman limited edition Kikkoman

Twix Secret Centres Burton’s Biscuits

Soy sauce brand Kikkoman has unveiled a new limited edition of its 150ml dispenser bottle.

Around 400,000 bottles featuring the new design are available now.

The fifth edition in the series, the design incorporates symbols of sustainability and harmony from Japanese mythology.

The plum blossom represents good fortune while the ‘mejiro’ bird is important in pollinating plum trees in Japan.

The latest NPD from Mars Chocolate Drinks & Treats brings Twix biscuit, chocolate and caramel to a new format within the Special Treats Biscuit category. Each 132g pack contains eight biscuits and has a £1.69 RSP. Packs will be initially available from Home Bargains with a full roll-out across wholesale and convenience expected in March/ April. For all sales enquiries, please contact Burton’s Biscuits on 0330 6600 196.

Extra Sugarfree Watermelon Mars Wrigley

Water Almighty Gunna Drinks

Launched in response to sustained growth within the Fruity Gum subcategory, Extra’s first-ever Watermelon flavour is backed by a £2.1m media spend supporting the total fruit range including Refreshers.

Bottle (RSP £2.75) and Single packs (RSP 65p) are available now following an exclusive launch into Tesco last year. Fruity Gum is the fastest-growing gum segment, with a 25% increased rate of sale.

The founder of anti-plastic campaigning soft drinks brand Gunna Drinks has launched a new water brand, Water Almighty, described as “the first aluminium bottled, functional water in the UK”. The brand launches with two carbon neutral, aluminium bottled functional waters, one still and one sparkling, both with seven added minerals and electrolytes (RSP £1.99 per 470ml bottle).

Hotlines

Be bold, eat Doritos ‘For the Bold in Everyone,’ is Doritos’ first-ever international marketing campaign, inspired by the notion that sometimes people hide parts of themselves to fit in. The campaign runs throughout 2024 and is spearheaded by a film about an old granny who, at first glance, is getting her driving licence renewed, but is actually a Monster Truck driver.

Happily hectic Nature Valley is back on screens for the first time since 2021 with a new television and influencer campaign designed to boost brand awareness of its snacks among busy family shoppers. New adverts portray Nature Valley as the snack that equips ‘happily hectic families’ for their daily antics, from swimming lessons to dog walking.

Something good Running until the beginning of April, the latest popchips campaign features across out-of-home and social media channels, and is anticipated to reach 78% of all UK adults.

Continuing the brand’s ‘Start Something Good’ messaging, the campaign looks to capitalise on the 22.3% growth the Healthier Snacking segment is currently enjoying.

Who’s next?

Allwyn’s debut ad campaign since taking over The National Lottery licence centres around a series of short videos set in everyday locations: a chip shop, a newsagent and a cinema. Running across social media, TV and streaming services, the ads highlight that Lotto creates two millionaires a week on average and pose the question, ‘Will you be next?’

Hoops hullabaloo KP Snacks has launched a new campaign to drive awareness of its non-HFSS Hula Hoops Puft range. The campaign will run regionally until mid-July across out-of-home, digital out-of-home and social media channels. It continues the brand’s ‘Hula Licious Hula Lightful’ messaging, spotlighting the range’s flavour credentials and low-calorie offering.

for all the latest product news, head to www.slrmag.co.uk/category/product-news/ www.slrmag.co.uk

MARCH 2024 | SLR

35

Feature

“Within the papers category, we’ve seen a shift in favour of combi papers thanks to the added convenience they offer with both tips and papers in one pack.”

JAMIE BURNS-SMITH, CATEGORY MANAGER AT IMPERIAL TOBACCO

Nicotine

LET IT ROLL Unwavering shopper demand for quality products and value means retailers should pay particular attention to the tobacco category.

T

obacco remains a key category for independent retailers, evidenced by its popularity despite the difficulty economic challenges consumers have been facing.

In Scotland, as indeed in the whole of the UK, a shift towards low-priced propositions is apparent across the entire tobacco category, with 21.2% of Factory-Made Cigarette (FMC) sales being in the value sector, and 27.1% of RollYour-Own (RYO), according to EPOS SPOT Shares.

ROLL-YOUR-OWN STRENGTH Sales of rolling tobacco have experienced a significant increase lately, as Britain’s economic woes stubbornly persist across all households; 36

SLR | MARCH 2024

it now accounts for nearly a half (46%) of all tobacco sales, according to the ITUK Report on Trade.

“As the cost-of-living crisis continues, it’s likely that the need for value products is going to continue to be a dominant trend in the category for some time, so retailers need to make sure they can cater for this demand by stocking the right product offering,” Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Tobacco, explains.

“With this in mind, we strongly advise that retailers check that they stock a wide range of leading roll-your-own brands, including Riverstone and Players JPS, so that they are fully prepared for this continuing rise in demand for value tobacco products.” www.slrmag.co.uk

Nicotine

Feature

21.2% of Scottish Factory-Made Cigarette sales take place in the value sector.

TIPS TO MAXIMISE SALES BY IMPERIAL TOBACCO Q

Staying on top of any new trends within the tobacco category can be a great way to ensure maximum sales impact. Value products, for example, are much more popular at the moment than premium products, given that many consumers are looking to reduce spending, so retailers need to ensure they are responding to this trend in order to grow their sales.

Q

Retailers should analyse their sales data and talk to their customers on a frequent basis to understand what product they are looking for and purchasing often. Once retailers understand this, then they can tailor their range accordingly.

Q

Making sure that stock levels are continuously maintained is also key to improving sales. If retailers run out of popular products, it can be costly, particularly within a category that is mainly driven by brand loyalty.

Late last year Imperial Tobacco announced the limited-edition return of 32g packs of Riverstone rolling tobacco in a bid to help independent retailers cater for the rising demand for valuepriced tobacco products.

With demand for RYO growing, the tobacco accessories sub-category is also benefitting from the lift in sales.

According to recent figures from EPOS and ITUK, filter tips are worth £114m of sales, and while regular papers account for £44m, kingsize papers and combi papers are also proving to be popular at £29m and £33m respectively.

In fact, according to Imperial, there continues to be a shift in favour towards combi-packs which offer added convenience and value for money, with both tips and papers in one pack. www.slrmag.co.uk

NEW RIZLA CLASSIC KING SIZE COMBI Imperial Tobacco has launched a new Classic Combi variant for its Rizla brand. The new launch, featuring unbleached papers and tips, will allow retailers to capitalise on the growing consumer demand for natural rolling papers with the added benefit of papers and tips in one pack for ultimate convenience.

Available now with an RSP of £1.30, the new Rizla Classic King Size Combi includes 32 unbleached king-size papers and tips to appeal to the rising number of smokers looking for more natural papers.

MARCH 2024 | SLR

37

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Nicotine

“With this in mind, we have just launched a new Rizla Classic King Size Combi variant to help retailers capitalise on the growing demand for natural rolling papers with the added benefit of papers and tips in one pack for the ultimate convenience,” Rasool adds.

The new Rizla Classic King Size Combi includes 32 unbleached king size papers and tips to appeal to the rising number of smokers looking for more natural papers.

LEGAL EYE October 2023 saw the UK government propose new legislation that would ban future generations of adults from ever legally being sold tobacco products.

The Generational Smoking Ban, which is proposed to come into force in 2027, will mean that anyone born on or after 1 January 2009 (turning 14 this year or younger now) will never be able to be legally sold cigarettes. Industry trade associations and retailers alike have expressed deep concerns that the move will open the retail trade up to a number of new burdens, including age verification challenges, crime and an increase in the illicit trade.

40

SLR | MARCH 2024

OCB is also accelerating NPD, introducing its OCB Authentic Real Rice paper, made from a blend of rice and organic hemp. Propelled by the big growth the Slims & Tips sub-category is also recording (with value sales upwards of £32m, according to Circana), the brand aims to both retain existing customers and attract new ones to the RYO fixture.

“Shoppers are more demanding than ever, looking for quality and value in every purchase.

Top-quality products, displays and innovation are important, complemented by broad availability and distribution, but the importance of a competitive price point should not be underestimated,” Gavin Anderson, Sales & Marketing Director at Republic Technologies UK, explains.

FACTORY-MADE APPEAL Familiar brands at a lower price point could also play a big role in the FMC category, where the

need for value-focused products continues to increase.

“We recently announced the extension of our popular Players range with the launch of Players Max to enable retailers to cater to the ongoing demand for value tobacco,” Rasool adds.

“Players Max features cigarette sticks that are 12% longer in size and contains a new intense blend, which was shown to be a popular and preferred choice in our consumer testing thanks to its full tobacco taste.”

Imperial has also recently announced an updated variant to its L&B Blue New Crush line, boasting a new ‘Fusion’ large-bore filter. “The New Crush Fusion range also features a white tip for the ultimate contemporary look and feel, a resealable foil to guarantee continuous freshness, as well as special tipping paper to provide the innovative cooling sensation,” Rasool notes.

www.slrmag.co.uk

ROLLING TOBACCO

ROLLING TOBACCO

REGAL QUALITY AT A VALUE PRICE Now with resealable zip lock in a pocket-shaped pouch

ROLLING TOBACCO

19.00* RRP

ROLLING TOBACCO

ROLLING TOBACCO

£

ROLLING

ROLLING TOBACCO

ROLLING TOBACCO

ROLLING TOBACCO

ROLLING TOBACCO

ROLLING TOBACCO

TOBACCO

*Based on ITUK RRP as at February 2024. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

For Tobacco Traders Only.

TOBACCO

ROLLING TOBACCO

ROLLING TOBACCO

ROLLING

Feature

Confectionery

HANCOCKS OFFERS FLASH DEALS

SWEET SAVIOUR Brimming with innovation and a wealth of welltrusted and sought-after brands, confectionery is still a category retailers can count on.

C

onfectionery remains one of the strongest categories for independent retailers, especially around seasonal occasions but also on impulse.

In fact, the category is in the top five purchased on impulse in convenience stores, according to Lumina Intelligence. What’s more, the total UK sugar confectionery market is worth £1.6bn, according to IRI Unify, remaining an affordable treat for shoppers and a big growth driver for retailers.

NPD WINS In a category with such a vast range of choice, brand innovation becomes key to helping retailers maximise sales from shopper demand for high quality and great value.

Fruit-tella is one example of interactive NPD that has helped Perfetti van Melle differentiate its offering; Fruit-tella Curiosities comes in themed packs allowing shoppers to explore one of four far-flung and fantastic worlds, including By the Sea, In the Snow, Out in Space, and On a Safari.

Meanwhile, Mentos Pure Fresh Gum is now available in a paper bottle across the full flavour range of Cherry, Tropical and Fresh Mint. “This is the first paper bottle in the confectionery industry and represents a significant step in the right direction towards Perfetti Van Melle’s wider sustainability goals – this innovation 42

SLR | MARCH 2024

alone will reduce the plastic in Mentos Gum packaging by 93%,” Mark Roberts, Marketing & Trade Marketing Director at Perfetti Van Melle, explains.

Another big sales driver for sugar confectionery is kids’ novelty, according to World of Sweets. “The growing category appeals to a wide audience, and at World of Sweets we are proud to stock innovative lines with tasty treats at pocket money-friendly prices,” Chris Smith, Brand Partnerships Manager at World of Sweets, says.

“Crazy Candy Factory is a popular novelty range with fun treats for little ones. Among their 2024 product launches will be Fruity Gummy Noodles, Candy Gel and Candy Chopsticks.

Other new confectionery treats include Gummy Dippers Gels and Squeezie Hot Dog Pop.” The company is also introducing the Pez Star Wars Mandalorian 1+2. Impulse packs RSP at £2 and come with one dispenser and two candies in each pack.

Retro sweets are also increasing their share of sales, according to Swizzels.

“Nostalgic sweets are making a comeback, with more people than ever before admitting they love eating sweets that transport them back to childhood and that they seek out familiar favourites,” Swizzels Trade Marketing Manager Clare Newton says.

Confectionery wholesaler Hancocks is offering weekly in-store exclusive deals on big brands across its 14 depots.

The deals, which are on offer every Thursday, have previously included special prices on top-selling lines like Cadbury Creme eggs and Cadbury Timeout 6-pack.

Each store manager is curating their own clearance deals and special offers for their in-store customers, which are tailored for each region based on what local customers are buying.

Kathryn Hague, Head of Marketing at Hancocks, said: “Offering clearance lines is a great opportunity for retailers to stock up on brand names, offer lines their customers may not have seen before and meet consumer demand for affordable treats.

“Clearance stock can also create a positive economic ripple from wholesaler to community. Sourcing clearance confectionery means you can offer products at affordable prices to local consumers and build loyalty with the community, whether providing budgetfriendly treats to family’s or enabling small businesses to thrive, the savings generated through clearance stock can create a more vibrant and inclusive local economy.”

www.slrmag.co.uk

Feature

Sports & Energy

ENERGY UP

An ever-growing demand for new flavours and stimulants has seen the Sports & Energy category boom – especially in convenience.

BIGGEST

ENERGY

NPD LAUNCH

IN THE S LAST 3* YEARS *Circana, Total Scotland, Stimulant Energy Unit Sales, 3 year MAT to Jan 24

ENERGY FROM THE HOUSE OF

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SLR | MARCH 2024

ports & Energy has played a key role in keeping the soft drinks segment alive and well within convenience, despite the effects of inflation within the wider grocery market.

According to Nielsen, Sports & Energy accounts for 68% of all growth, adding £144m to the category. What’s more, there’s been an increase in shoppers buying energy drinks through independent and symbol stores. Kantar figures have shown that last year, three million shoppers purchased an energy drink in the channel – up 25% compared to the year before – making it a key category to focus on in 2024.

Meanwhile, in the last 12 months, Sports & Energy has been the fastest growing category, contributing 47% of all value growth within soft drinks, according to Nielsen. “We’re also seeing this trend play out within the wider market, and throughout the summer we saw weeks where Sports & Energy overtook Colas as the number one category in value share within the total market,” Red Bull explains.

“Within this, Energy has been a key player, now accounting for 19% of all Soft Drink value (+2pts in share vs two

years ago) and growth is showing no signs of slowing, so we expect this trend to continue into 2024.”

FLAVOURS OVER ALL Energy flavours continued to grow in popularity in 2023, with 71% of shoppers that were new to Energy Drinks having bought a flavoured product, according to Kantar. “Stocking a range of core stimulants flavours and new variants has been key to the success of the category,” Ben Parker, GB Retail Commercial Director at Britvic, explains.

“Range expansion has been vital in keeping pace with increased demand and retailers should consider stocking a selection of products and flavours to help attract new shoppers into the category.”

Britvic’s Rockstar range boasts multiple lines with flavours including Juiced El Mango, Punched Tropical Guava, XDurance Blueberry, Pomegranate & Acai, Juiced Tropical Punch, and Rockstar Original.

Underlining the importance of innovative flavours, Red Bull is also introducing its new Summer Edition Curuba Elderflower this month. Available nationwide from 11 March, the new line boasts a flavour profile described as www.slrmag.co.uk

Feature

Sports & Energy

TOP TIPS FOR MERCHANDISING FROM BRITVIC

DELIVERING

Q Easy to navigate – Use signage at the fixture and keep it easy to navigate so customers can find the products they’re looking for. Do this by leading with stimulants first due to the size of the category and the future growth potential.

Q Connect complementary categories – Where appropriate, link with other categories such as crisps, snacks and nuts, and offer drink and snack promotions at key times of the day.

Q Make moments memorable – Events and brand activations are key to provide excitement and a point of difference in-store. Leverage key events, using points of sale, supplier and brand assets. Consider digital pre-shop communication where such systems are established by geo-targeting shoppers with customer app push notifications.

60% INCREMENTAL

VALUE

TO THE

ENERGY* CATEGORY

RED BULL INTRODUCES SUMMER EDITION CURUBA ELDERFLOWER

*AG Barr Sales Data

ENERGY FROM THE HOUSE OF

46

SLR | MARCH 2024

Red Bull is launching a new Summer Edition Curuba Elderflower line to tap into the ever-growing demand for flavoured energy.

Available nationwide from 11 March, the new edition aims to offer a taste blend of exotic curuba, rounded off with floral notes of elderflower to excite shoppers and drive trial.

Red Bull said: “The demand for Energy Drinks has never been stronger, seeing +31% growth over the last two years and continuing to drive the category, accounting for 30% of all Soft Drink growth over the last 12 months. Flavours have been an important part of category growth, with 19m shoppers now buying Flavoured Energy Drinks and 71% of these new to the category, showing they are key to recruitment.”

Offered in 250ml, 250ml PMP, 355ml Sugarfree and 250ml Sugarfree four-pack, the launch will be supported with a range of tailored POS to raise awareness instore across all key touchpoints.

www.slrmag.co.uk

Feature

Sports & Energy

77% OF SHOPPERS

WHO BOUGHT

“exotic, refreshing, and floral with hints of melon, pineapple and elderflower”.

Meanwhile, World of Sweets is also introducing Sneak Energy to its offer with a range of 500ml energy drinks and flavours including Sneak Energy Tropikilla, Sneak Energy Purple Storm, Sneak Energy Raspberry Lemonade and Sneak Energy Blizzard.

“Sneak prides itself on its natural clean energy, with natural caffeine, zero sugar with no hidden nasties – no added preservatives, no refined sugars, no artificial colour and no artificial flavours,” Chris Smith Partner Brand Manager at World of Sweets, says.

“Instead, the drinks contain natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins. All combine to help deliver a boost that enhances mental focus and sharpness.”

A HEALTHY SPACE The growing consumer health trend shows no signs of waning, which is why brands are playing an ever-increasing focus on introducing sugar-free or caffeine-free options to their ranges.

“Red Bull Sugar Free brings an older and more affluent shopper to the category which is different in profile to the average Energy Drink shopper, so is key to catering to different shopper groups,” Red Bull notes. “Having full sugar and sugar free options on shelf is important as increasingly shoppers are buying across both; last year 32% of shoppers bought both a full sugar and sugar free energy drink (+3pts vs last year).”

Britvic is also conscious of the importance health credentials play in this category, with new recipes and an expansion in the Rockstar Energy range to include two new zero-sugar flavours – Rockstar Refresh Strawberry & Lime and Watermelon & Kiwi. “The link between sugar content and stimulant drinks is a considerable barrier to entry in the category,” Parker adds. “Stocking low- or no-sugar options will help retailers to maximise their sales by addressing this concern. Through reformulation and the introduction of compliant lines across our portfolio, retailers can trust our brands to help grow their sales, complemented by high-impact merchandising and promotions.”

WOULD

BUY AGAIN *

*Dynata Consumer Tracking Jan 2024

ENERGY FROM THE HOUSE OF

Mo Razzaq, Premier Mo’s Blantyre, Glasgow “Energy drinks are a key segment of our soft drinks category, so we always give new products from big brands a chance when they become available.

“Irn-Bru is one of our strongest-selling soft drinks brands, so when we got the chance to trial the new range of Pwr-Bru, we jumped at it. We stocked all four varieties – Maverick Berry, Origin Original, Diablo Cherry and Dropkick Tropical. We made sure they were double faced and highlighted them with PoS from the brand so they stood out.

“Pwr-Bru was an instant hit with our customers. Straight away, we were selling a few cases a week. We saw that Pwr-Bru was popular with the Irn-Bru core customer, but it also brought new shoppers to the brand and to the Energy category as a whole. Products that do this are essential for us in keeping our range exciting and evolving.

“We’re planning to promote it on social media with a ‘like and share’ competition where customers will be able to win some free cans.”

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SLR | MARCH 2024

www.slrmag.co.uk

PWR-ING UP YOUR SALES

WITH BIG BRU ENERGY

Feature

EPoS

EPOS: THE LOWDOWN

MORRISONS DAILY CHOOSES HENDERSON TECHNOLOGY

As technology plays a bigger role than ever in the modern convenience store, we speak to Faisal Sattar of MHouse Solutions to get the lowdown on how a capable EPoS system sits at the heart of an efficient business.

FAISAL, WHAT ARE THE KEY ADVANTAGES OF A MODERN, HIGH-QUALITY EPOS SYSTEM TO CONVENIENCE RETAILERS? A modern, high-quality EPoS system offers convenience retailers streamlined operations, enhanced inventory management, improved customer service, and insightful sales data for strategic decisionmaking.

WHAT ARE THEY KEY BENEFITS THAT YOUR SYSTEM PROVIDES? Our MPos system provides all of the above and is also backed by industry experts. Our system is one of the only systems truly developed and continuously developed by retailers.

ARE THERE ANY NEW INNOVATIONS FOR 2024?

Yes! Electronic shelf edge labels, self Scanning, AI, CCTV and POS integration. As well as an AI retail analysis platform.

HOW ABOUT COMPATIBILITY WITH EXISTING EQUIPMENT? We are all about looking after retailers, so we ensure that both existing and new customers do not need to spend money where they do not have to. Our MPos system can be provided on a wide variety of POS hardware and our support team can assess your current system to see if we can convert it over to an MPos system. Most likely the answer will be yes, if your current setup uses an updated operating system.

WHAT ELSE IS INCLUDED IN THE PACKAGE? We provide unlimited and ongoing training with regards to the system and also how to get the most out of your store.

WHAT COSTS AND FEES CAN RETAILERS EXPECT? Each system is built uniquely and we offer a wide range of bespoke packages. Get in touch with our sales team on 0800 242 5360 and we will be happy to have the conversation.

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SLR | MARCH 2024

Morrisons Daily has recently chosen EDGEPoS by Henderson Technology as its EPoS partner. The five-year deal, agreed in January, will see Morrisons Daily recommend the entire suite of products available from EDGEPoS to Morrisons Daily franchise customers.

Ron Whitten, CFO of Henderson Technology, said: “This partnership marks a significant milestone for our industryleading EPoS solution, as we join forces to offer our entire suite of EDGEPoS products to all Morrisons Daily franchise customers.”

Paul Dobson from Morrisons Daily, said: “Following a thorough review we believe EDGEPoS will help to improve EPoS functionality for our franchises and the feedback from the first two stores to receive the new kit has been really positive.

We are looking forward to rolling it out to all our franchises in the coming months.”

Developed for the convenience and fuel forecourt market by Henderson Technology, EDGEPoS is an award-winning global EPoS software system. It is a fully scalable, real-time solution that supports businesses from one to 100 lanes.

Henderson Technology believes EDGEPoS streamlines operations, improves accuracy, and provides retailers with valuable insights that helps enhance customer satisfaction and drives growth.

EDGEPoS covers the three primary areas of running a retail business: operational efficiency, security, and business development.

www.slrmag.co.uk

Helping you to make an extra 3% Gross Profit Ease of use

Simple to use touch screen till software

Backoffice admin software

Cigarette Gantry integration

Indepth reporting and analysis

Touch screen handheld device to control the shop from the shopfloor

Supplier Data links with all major Wholesalers

Credit Card integration

Weekly health check reports to guide you to improve your sales and margin.

Access to background database with over 100,000 products

Benefits of MPos ✓ Built around a retailer, not a computer user ✓ Simple to use till, powerful admin tools ✓ Built from retailers perspective ✓ Reduces labour by downloading products, price changes, invoices and promotions

✓ Reduces labour by allowing one click order generation and one click invoice downloads - easily shave off 10 hours of work per store

✓ Increased control on stock; all stock deliveries downloaded and all stock adjustments emailed to the owner; NO stock is unaccounted for

✓ Emails store performance to the user with real actionable data once a week rather than stats heavy reports that overwhelm the user

✓ Based in Scotland with excellent support and training program

✓ Easy to use Hand Held terminal to control the store from shop floor ✓ Integration with Credit Card terminals, Zapper, Cigarette Gantry, Loyalty Schemes and more ✓ Developed and supported by people that know the retail trade

So How much Could our System make for you?

We can demonstrate a 3% uplift in Gross Profit in using our system.

£5,000 £10,000 £15,000 £20,000 £25,000

£7,800 Current Weekly Turnover Extra profit per annum

£15,600 £23,400 £31,200 £39,000

Even a Single Lane system can more than pay for itself in the first 4 months!

MHouse, 349 Shields Road, Motherwell, ML1 2LD

Tel: 0800 242 5360 email sales@mhousesolutions.com

Feature

Impulse Must Stocks

DIVE IN Snacking and an increasing demand for value products are driving sales in the impulse category more than ever before.

T

he impulse category provides a wealth of opportunity for retailers to explore, especially with the upcoming seasonal occasions and the ability to offer products in the hugely popular pricemarked pack (PMP) format.

Impulse buys represent a critical part of any convenience store’s offering, driving bigger baskets and increased shopper spend, with bagged snacks the number one fastest-growing impulse category, according to Kantar.

PMP VALUE There is no denying that the inflationary pressures felt by shoppers across the UK has shone a bigger light on the value PMPs can offer, with impulse buys being one of the top categories to take advantage of the opportunity.

Within crisps, snacks and nuts, 57% of impulse shoppers buy PMPs, according to Lumina, making the format hugely significant, worth over £350.3m, as Nielsen data has revealed.

“PMP formats have seen significant growth in recent years and will stay increasingly relevant as the cost of living remains high and consumers continue to be more price conscious,” Matt Collins, Trading Director at KP Snacks, explains.

“KP Snacks is delivering the fastest growth in PMPs at +41.9% with an extensive PMP portfolio, offering a range of tasty snacks at

TOP TIPS FOR MERCHANDISING

BY KP SNACKS Q To maximise impulse sales, retailers should stock a strong core range that covers the top selling lines which will deliver category growth.

Q To excite shoppers and drive impulse purchases, retailers should offer a sprinkling of NPD alongside their core range.

Q Encourage impulse purchases in store by utilising displays and secondary sitings, with 53% of impulse crisps & snacks picked up in secondary locations. Retailers should also make use of impactful branded display and POS such as stackers and dump bins to drive basket spend and make impulsive treat categories stand out in store.

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www.slrmag.co.uk

Impulse Must Stocks

Feature

FROM THE *

UK’S No.1

RIDGE CUT CRISP a variety of prices to suit all budgets and occasions. Our smaller-format PMPs include the UK’s number one best value brand, Space Raiders, in a 40p PMP, alongside classic heritage brands like Discos, Skips and Wheat Crunchies at 50p, and family favourites including Hula Hoops core range and Pom Bear at 65p.”

INDULGENT SNACKING The impulse category is also primed with segments ideal for shoppers who like to indulge, such as snacks, crisps or nuts.

According to Kantar, 73% of consumers purchase premium crisp options when snacking, with the number one reason for snacking in the evening being to indulge in treats. What’s more, 89% of the over-55 age demographic also prefers classic crisp flavours.

“We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges,” Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo, says. As part of its own NPD, Walker’s has launched two new classic flavours with a modern twist, Mature Cheddar & Chilli Chutney and Crushed Sea Salt & Black Peppercorn.

“With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different,” he explains. “Not only will this allow us to recruit a wider demographic to the brand, but our NPD will also support retailers in maximising sales around sharing occasions, offering well-loved flavours that are sure to be a hit with shoppers.”

HEALTHY EATING Meanwhile, the healthier snacking segment is growing by 22.3% year-on-year, according to Nielsen, representing a great opportunity for retailers to drive sales.

“Our iconic KP Nuts brand is an important part of our Healthier Snacking offering with nuts exempt from HFSS legislation because of the nutritional benefits they offer,” Colins adds. The brand has also committed to generating 55% of its sales through non-HFSS products or products with 100 calories or less per pack by 2030.

“Our extensive non-HFSS range delivers against our mission of providing ‘something for everyone,’ with the entire popchips and Hula Hoops Puft ranges reformulated, alongside some Tyrrells and Penn State SKUs,” he notes. www.slrmag.co.uk

McCOY’S BRAND WORTH

£176M

*

McCOY’S BRAND GROWING

+19%

*

*NielsenIQ, Total Coverage, Value, MAT to 02.12.

12493 SLR Epic Eats NPD - HP Vert ad.indd 1

MARCH 2024 | SLR 53 12:38 20/02/2024

UTC

DO YA DRINK MY WHISKY? Some guys have all the luck, as the song goes. While Under The Counter considers himself lucky if Mrs UTC picks up a half-bottle of Famous Grouse while doing the big shop, ageing rocker Rod Stewart is fortunate enough to have his very own brand of the hard stuff, Wolfie’s Whisky.

Unfortunately for Sir Rod, Lady Stewart – or Penny Lancaster as she is better known – could never find Wolfie’s as she trudged round Tesco doing the big shop. Which is a shame because she was missing out on a whopping 35 Clubcard points.

All that changed though, when the brand won a listing in more than 400 Tesco stores nationwide – including the Bishop’s Stortford branch close to Rod’s Essex mansion. So, just as soon as he could figure out which of his high-performance luxury cars to go in, Scotland’s greatest living Englishman zoomed down to the retail park to buy a bottle.

The 79-year-old ‘Do Ya Think I’m Sexy’ singer, whose presence in the supermarket surprised and delighted shoppers in equal measure, said: “It’s just wonderful to see Wolfie’s in pride of place here at Tesco.”

What wasn’t so wonderful was Penny’s reaction when Rod got back up the road with a bottle and discovered he’d forgotten to take the Clubcard with him.

Now, UTC has received more than one domestic dressing down himself over the years, so he reached out to Rod to see if he was OK. The response: “I don’t want to talk about it.”

WAN STOAP SCOTTISH SHOAP

Under The Counter could only nod approvingly when he heard that a London-based specialist Scottish foodstore had run out of Tennent’s and Irn-Bru on its opening weekend.

The shop, called Shoap, is in Angel, Islington – a place UTC had only ever come across before while cheating at Monopoly.

Technically, London’s first-ever Scottish café-deli, Shoap is the brainchild of Kirkintilloch native Gregg Boyd, a former economist who ditched the spreadsheets during lockdown to start a hot haggis, neeps and tatties home delivery service catering to the capital’s homesick Scots before expanding into a bricks and mortar business.

Shoap sells a vast range of scran including well-fired morning rolls, shortbread, Dundee cake, Ecclefechan tarts and tattie scones.

All of the products are apparently “sourced from small Scottish producers”. This description of multi-million-pound brands Tennent’s and Irn-Bru left the Auld Boy wondering what Gregg must think a large Scottish producer looks like.

POTT SIMMERING The news that logistics provider XPO has taken over warehousing operations for Britain’s favourite cereal brand, Weetabix, is not normally the sort of stuff that gets Under The Counter’s puny pulse pounding.

However, the picture that came with the story gave him no end of amusement. Of course, he had an obligatory chuckle at the PPE on display. The man who is tired of laughing at a bloke in a hairnet is a man who is tired of life, in the Auld Boy’s opinion.

As for the chap with the beard snood – for that is the technical term – well, who would be a hipster in the food industry?

That wasn’t the best bit though.

What really got UTC’s shoulders shaking were the personalised Weetabix boxes. No, not the one offered to XPO boss Dan Myers. Check out the bloke in the background with the tight-lipped smile – which is probably the result of a lifetime spent enduring endless ‘Stew Potts’ jokes.

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SLR | MARCH 2024

www.slrmag.co.uk