magazin - concrete

concrete

a magazine by antonia werkmüller WUP visual communication 21/22 free university of bolzano antonino benincasa rocco modugno amadeo bonini

ephermal tattoos the new tattoo method men have feelings too the ben raemers foundation impressum

this is a magazine for everybody, not just for the new gernation of skaters. but they look cool.

ephermal tattoos

Growing up in a Persian Jewish household on Long Island, tattoos were out of the question for Josh Sakhai. As a freshman at New York University, he saw friends adorn themselves with ink – some with success, some with regret.

And so Sakhai began to mull: What if tattoos didn’t have to last forever?

Six years later, he has an answer. They don’t. Along with CEO Jeff Liu and chemical engineers, Brennal Pierre and Vandan Shah, the team are set to launch Ephemeral – the first-ever made-to-fade tattoo brand. It looks like a permanent tattoo. It’s applied like a permanent tattoo (sorry, it still hurts) but then it disappears in about a year.

Sakhai says the secret is in the ink, which his team developed alongside dermatologists to ensure safety and efficacy.

Its particles are small enough to be broken down and absorbed by the body, resulting in an even fade over time. Sakhai is preparing to open Ephermeral’s first brick and mortar shop in Williamsburg, New York this spring. The setting, he says, will be inspired by spas and acupuncture clinics – an

a How exactly does the ink work?

Josh Sakhai: The tattoos are permanent because the ink particles clump together in your skin and form clumps too big for your body to remove.

Ephemeral tattoo ink works similarly, where it goes into your skin and clumps together, but over time the particles break down into smaller pieces that your body is actually able to remove.

The ink formulation is designed from the ground up. safety was the number one priority. We only used materials that are already used in the medical field, and already known to be safe.

What’s been your favourite?

Josh Sakhai: I’m a huge Harry Potter nerd. I love Harry Potter. And my favourite tattoo, and no bias but my favourite Ephemeral tattoo ever, was a beautiful design of Fawkes, Dumbledore’s phoenix. It was on my leg and the biggest tattoo I’ve ever gotten. It was the size of my palm.

You brought tattoo artists in to test out the ink.

What was their take on it all ?

The way people automatically think about this is that tattoos are permanent and that permanence creates a lot of meaning for tattoo artists. And for a portion of the community, it is not something that they’re excited about. But we see things differently.

We pay a big homage to the history and culture of tattooing.

smoking smoking smoking smoking smoking smoking smoking smoking smoking smoking smoking

kills kills kills kills kills kills kills kills kills kills kills

men have feelings too

The news of Ben’s death shook the global skate community – he was known for his incredible talent on a skateboard, and he was well-loved off of it. People naturally gravitated towards him and his rare quality of character. His curiosity and excitement for life was infectious.

Ben’s approach to skateboarding – with his unique blend of transition and street skating – meant that he was one of the few British skaters to gain an international reputation over the past decade. In that time he rode for US-based companies like Enjoi and Converse.

Skateboarding still mourns the loss of Ben. In the wake of his passing, the Ben Raemers Foundation was founded to end the stigma that prevents skaters from discussing mental health issues. It profiles professional skateboarders who have struggled with their own mental health in a film series called SMiLE. Crucially, they also deliver suicide awareness training to skate shops and teams like Palace and Isle.

They feel guilty for having [mental health] issues, so they don‘t want to bring them up

“Stop being such a wuss and man up!”

„boys don‘t cry!“

„Act manly!“

“Men won’t respect you!”

“You’re weak”

Do you think there‘s a level of bravado in skateboarding that helps prevent people from speaking openly about mental health, as though it‘s easier to maintain the sort of status quo? I don‘t think it is limited just to skateboarding – but I think so, yeah. You don‘t want to be the sad or boring person, you know. You don‘t want to bring the mood down. If everybody is having a good time on a skate trip or whatever and you don‘t feel particularly good, you might not feel like it’s a good time to share that. If everybody is having a good time on a skate trip or whatever and you don‘t feel particularly good, you might not feel like it’s a good time to share that. Skateboarding is perceived as a very cool thing to do for a living, so people feel they can’t bring an element of negativity to those environments.

vice.com „how skateboarding can help fight mental health stigma“

men have feelings to

dazeddigital.com „ephemeral‘s made-tofade tattoos will change the industry forever“ by olivia king

ephemeral tattoos

Bangla Sangam MN regular 10 pt

avenir next demi bold italic 67, 30 pt

avenir next medium 12 pt

minion pro regular 9,12,14 pt

Hiragino Kaku Gothic Std W8 10 pt

Oskar Ong www.oskarong.com

Sara Barragàn www.instagram.com/_barraol_

Luke www.instagram.com/skateboring

Emma Lou Larssen www.instagram.com/lovedkidz

Felix Adler www.felixadler.format.com

Dominic Palarchio www.dominicpalar-

bye!

printed at unibz, january 2022