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AUTOGuide ANTON
JUNE 19 25, 2019
SAFETY TIPS FOR
SUMMER DRIVING As you prepare to embark on vacation make sure your car is ready for the trip, too
A
ccording to a 2019 AAA travel survey, nearly 100 million Americans are planning to take a family vacation this year, and half of those families expect to pack up their cars for a road trip. With driving demand at an all-time high during the peak driving season months of May through August, there are a few preroad trip tips to keep in mind, especially for diesel vehicles, when gearing up for summer travel. Whether you’re hauling your boat to the nearest lake or driving cross-country for college orientation, it’s important to take the right steps to ensure the diesel vehicle working hard to get you there is ready.
see SAFETY TIPS on page 24A
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TURN TO PAGE 22A & SEE WHAT ALL THE BUZZ IS ABOUT
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22A JUNE 19 - 25, 2019 • ANTON AUTO GUIDE
FULL RUN
Jaguar Land Rover Of Freeport Celebrates Milestone A Q A A BY JOSEPH WOLKIN
jwolkin@antonmediagroup.com
mere two years ago, Jaguar Freeport and Land Rover of Freeport did something unique. They became one. The new dealership, Jaguar Land Rover of Freeport, is now an industry leader. The dealership features a new conceptual design, which was created just for the Jaguar and Land Rover brands. The 35,000-square-foot shop is perfect for the high-end vehicles, with a 15-car showroom, a 22-bay service squad and three-lane service area. Since Jaguar Land Rover of Freeport opened, Dealer Principal Jack Weidinger has been thrilled with its success. No stranger to the industry, Weidinger remains as excited today about all the prospects that a dealership of this magnitude will continue to bring to the South Shore’s economy, just like he was when the idea was first conceptualized. Jaguar Land Rover of Freeport, located at 146 Sunrise Hwy. in Freeport, is one of Jaguar’s leading dealerships. Jaguar, one of the premier manufacturers in the world, was founded in 1922 by William Lyons. Lyons did not originally start his work under the Jaguar name, but as the Swallow Sidecar Company. Thirteen years after Swallow Sidecar Company’s founding, he created the SS Jaguar, leading the company to be renamed in 1945 as Jaguar Cars due to its success. Decades later, in 1990, Jaguar became part of Ford Motor Company in a major acquisition. Ford also acquired Land Rover from 2000 to 2008. Then, the two were sold to the India-based Tata Motors, creating a subsidiary known as Jaguar Land Rover Limited. It would mean that under Tata Motors, Jaguar Cars Limited would be its own company, and likewise for Land Rover. In 2013, parent company Tata Motors fully merged them to become Jaguar Land Rover Automotive PLC to combine operations, rather than two separate companies. We spoke with Tony Anton, general manager of Jaguar Land Rover of Freeport, to find out what has made this dealership so successful, what the future holds for it and much more.
What are some of the highlights that you’ve had with this dealership?
We started out as a Jaguar Land Rover dealership two years ago. We went from a 3,500-square-foot showroom to a 35,000-square-foot dealership. Jaguar was 100 percent of our business. Now, 75 percent of the business is Land Rover. For all dealers in this area, where leasing is a prevalent form of finance, 75 percent of the business is repeated lease business. They leased a car three years ago and they come back to get another one. We have none of that for Land Rover, so it’s pretty exciting to be growing and finding clients without that. A year ago, we were averaging about 75 new cars a month. Now, we’re over 100. Up until December of last year, we didn’t have
a pre-owned department. We were doing one or two pre-owned cars a month. Now, we’re averaging about 25 certified pre-owned Land Rovers and Jaguars a month. Our service department is staffed up with some spectacular technicians. When we sold our dealership for Jaguar in Great Neck, I picked up a sales manager, a service manager and a bunch of other key employees that have made the machine run at a much smoother pace. We’re getting things to run well here. At this point, everything is going really well. I would expect that in a year from now, when we start having the people we’ve leased to come back, we’ll be delivering 200 cars between pre-owned and new.
Q
What led this dealership to grow so rapidly the last two years?
The brand-new facility, which is the new Jaguar and Land Rover design, attracts a lot of attention. There had not been a Land Rover dealer on the south shore in more than a decade. People from here have been traveling a long distance to purchase and service their cars. The convenience is just fabulous. A lot of people on the south shore either had to go to the north shore, out east or even across the bridge to get to a dealer. Now, we’re here. We offer free pickup and delivery for people who purchase and service here. That makes it easier for a lot of people. 20 years ago, when we opened the first Jaguar dealership
on the south shore, it helped refresh the neighborhood. The whole area is really growing, and that helps everyone.
Q A
What can this dealership grow on?
Part of the challenge has been what to order and what to stock. We know the Jaguar brand very well. Jack Weidinger’s grandfather started the first Jaguar dealership in the United States in 1938. We really have a handle on that brand. We were so new to the Land Rover and Range Rover brand that it took a while to figure out what color combinations, equipment combinations, volume levels of which models we should have in stock. We wanted to have what people have on their shopping list. We figured that out. It’s doing
Tony Anton, general manager of Jaguar Land Rover of Freeport.
2019 Jaguar XE S 4dr
well. The manufacturer works on a turn-and-earn basis, so the more you sell, the more cars they give you to sell. It helps our upward trajectory.
Q A
Previously, we discussed the I-PACE and the many features that it provides. What other vehicles are popular?
The I-PACE is popular for Jaguar. The F-PACE is our mid-sized crossover and that is by far the most popular in the Jaguar brand. The E-PACE is a smaller version of that car that is starting to take hold now. On the Land Rover side, the Range Rover Sport and the full-sized Range Rover are actually our volume and most expensive cars. The Sport is popular. The full-sized seven-seater Discovery, which is the car that replaced our LR3 and LR4, is starting to gain popularity with those folks. The new Velar is absolutely gorgeous.
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24A JUNE 19 - 25, 2019 • ANTON AUTO GUIDE
SAFETY TIPS FOR
SUMMER DRIVING
Ensure a smooth transition
FULL RUN
from page 21A
as well. Many forget that a spare tire also has a life expectancy and even if you don’t use it, the environment can affect it and it might need to be replaced. Proper brake pad maintenance is also critical for your safety and for the longevity of your vehicle. While you should have your brake pads checked regularly, it’s also important to be mindful of any vibrations coming from the brake pedal or steering wheel when braking. If you believe your brakes are not as responsive as they should be, or you need longer stopping distances, you Don’t ignore tires and brakes should have your brake pads checked prior to a long road trip. This is espeIn cold winter weather, air will cially important as more stress will condense, leading people to fill tires be placed on the brake system when with more air than during warmer temperatures. Because of this, drivers hauling heavy loads. should make sure tire pressure as well as tread depth is up to recommenda- Additional load requires tion as we transition to warm weather. additional prep work Don’t forget to check your spare tire Checking the components of your As we move from the cold winter months to warm summer months, diesel vehicle drivers should add an appropriate antifreeze and water mix into their diesel engine’s coolant system. A 50/50 prediluted antifreeze and coolant mix is ideal to prepare for summer driving, allowing for good heat transfer, or cooling, in the engine especially if you’re towing a boat, a trailer or any number of heavy hauls in the hot summer months. Using a prediluted antifreeze and coolant mix will help ensure you’re not accidentally concentrating one over the other, as too much antifreeze won’t deliver a good heat transfer and too much water could cause coolant system problems. Talk to your mechanic or refer to your vehicle owner’s manual about the correct amount for your vehicle.
towing system before a road trip is essential. As we enter the summer months, ensuring your hitch is structurally sound is especially important given corrosion is more likely to occur during the winter, specifically in the colder geographies where road deicers are used. This is also a good time to make sure the electrical system is set up properly and brake lights are functioning correctly. If you’re towing a boat, you should know when the last maintenance check was done, especially on the wheel ends to make sure your vehicle and trailer are in good working condition.
Pay attention to aerodynamics
A more aerodynamic vehicle will put less stress on the engine and improve fuel economy, especially when driving on the highway. Variables such as how you choose to use the storage area on top of your vehicle and the type of trailer you use can
alter the aerodynamics drastically. This does not matter as much if you’re taking a quick trip in the city. Small adjustments like reducing your speed on the highway if you’re traveling with a heavy load or using low-profile aerodynamic roof luggage carriers versus bulkier carriers to make the air flow smoother will make your vehicle more aerodynamic on the road.
Use a fuel designed to take you further
Don’t overlook the type of fuel you put in your vehicle. The bread and butter of a smooth summer road trip is using a fuel that’s formulated to keep your diesel engine running cleaner, ultimately helping to improve mileage. Using an additized diesel fuel, such as Synergy Diesel Efficient (SDE) from your nearest Exxon or Mobil station, can help deliver cleaner fuel injectors resulting in reduced emissions, enhanced engine power and can even help lower maintenance costs over time. Your fuel selection matters and addressing the variables that impact your vehicle’s performance will give you peace of mind when road tripping. —Submitted by ExxonMobil
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FULL RUN
ANTON AUTO GUIDE • JUNE 19 - 25, 2019 25A
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