MAGENTAVERSE

Viva Magenta is Pantone’s Color of the Year 2023

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.

Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

“In this age of technology, we look to draw inspiration from nature and what is real.

Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” Leatrice Eiseman, executive director of Pantone Color Institute says.

“Rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

The Meaning Behind Viva Magenta

As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection.

In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises—we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.

Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.

The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity. The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.

Color Psychology Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before. We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy. The Color of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.

What distinguishes this year’s Color of the Year from last year’s—Very Peri, which also married the technical with nature—is Viva Magenta’s ability to answer our collective need for strength.

Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.

Wearing Viva Magenta

Feeling powerful? Wear the Color of the Year as a full-on statement. Need to wake up a quieter outfit? Viva Magenta works radiantly as an accessory—pair it with pale grays, blues, or pastels. Want to jump on the monochromatic trend? Try it with other pinks and command the room. Because Viva Magenta is a red that strikes a balance between warm and cool, it’s not too harsh for the body. Instead, it brings a fun, celebratory element. In the beauty industry, Pantone sees the Color of the Year worn in hair, especially on tips, a bold look that can transform hair into an accessory. Viva

Magenta also shines on lips, cheeks, and nails. This versatile shade is universally flattering across ages, genders, and skin tones.

Home and Interiors

Daring designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of color. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement punctuating an all-neutral dining room, or a glowing abstract canvas or NFT projection in a white entryway, Viva Magenta packs a lot of drama in a small dose.

Graphic Design Today’s consumers spend large portions of their days looking at a screen where the visuals tend towards pale and neutral. Designers looking for a color that cuts through this space will find the Color of the Year 2023 a captivating solution. A brand using Viva Magenta expresses that it’s fearless, engaging, and that looks at the world unconventionally to bring about new solutions.

Packaging and Plastics

Brands wanting to appear animated and passionate can use Viva Magenta to elicit a strong consumer reaction. Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them. Whether consumers are scrolling on their phones or browsing the aisles, tapping into the Color of the Year 2023 will ensure you stand out.

—Pantone Color Institute

As an edgy designer, I am excited to embrace Pantone’s 2023 color of the year—Viva Magenta. Vivacious, daring and delicious modestly describes this year’s winner. It’s the world’s way of expressing “I am ready for some fun!”. So, move over never-ending neutrals, and make way for stimulating spaces. Derived from the primary color red, Viva Magenta is comprised of various hues within a series of several palettes. What can we do with this mood-elevating shade? With Viva Magenta, the possibilities are endless. If you are like me and favor a analogous color scheme, you would love to pair this sexy shade with bright pink tones or a deep hue of maroon. You can also go with a monochromatic scheme—using various tints and shades of the main color—Viva Magenta. And, if you are really daring, a complementary color scheme will create drama and excitement in any space. Whatever, whenever, however, Viva Magenta will effortlessly bring happiness to the soul.

—Regina Semeraro, RDIQC Certified, interior designer with Safavieh Home Furnishing in Manhasset

If you have a more neutral home, consider decorating with a pop of color. (Safavieh Home Furnishings)

Promote compassion and cooperation with Viva Magenta, Pantone’s 2023 Color of the Year. The color magenta is a color of joyfulness, satisfaction and gratitude. Magenta has grown in popularity as a color signifying high energy with universal harmony and emotional balance. This hybrid hue contains the passion and power of red, restrained by the quiet energy of violet. Color shy? Take a step outside your comfort zone and apply Viva Magenta to the walls of a fun powder room, a cozy velvet accent chair or some throw pillows. Viva Magenta pairs well with different shades and variations of blues, greens, and browns.

—Kristina Codi, interior designer with Safavieh Home Furnishing in Manhasset

Letter from the Publisher backs off. Boy swings the oar at tiger’ but how do you do this, how do you swing the oar? Is it with terror? And how does the tiger jump at the boy. is that jump full of trepidation? Is it full of rage? Is he trying to have fun with the boy,” Caldwell says.

Welcome to blvd.

Iwas recently reminded of how far we have come at Anton Media Group in the publishing industry when we received an historic advertisement from Christy Orquera, the local history custodian and reference librarian at Great Neck Library. It was a phone book listing for Griscom-Van Alen Publications, Inc. in 1937, the original owners of several of Anton’s current titles and coverage areas. Anton Media Group has survived several threats to the death of print, the pandemic, recessions and other economic obstacles.

We have taken the lit torch of many titles over the century and have continued to bring quality hyperlocal news and publications, like blvd. and Long Island Weekly, to not only the residents of Nassau County, but to the masses across Long Island, throughout the boroughs and across the tristate region.

I am pleased to present our newest edition of blvd. to you.

In the first 2023 edition of blvd., our special sections managing editor, Christy Hinko, speaks exclusively with Finn Caldwell, the puppetry director for Life of Pi, the Broadway adaptation of Yann Martel’s bestselling novel by the same name. Caldwell shares what it takes to make this sensational screenplay come to life. Also, a bit of nostalgia, check out some historic puppetry favorites in showbiz through the decades. Need a pop of color in your life? Check out this year’s 2023 Pantone Color of the Year, the energizing Viva Magenta. Interior designers Kristina and Regina at Safavieh Home Furnishings share their interpretation of this year’s vivid hue.

Notable railroad historian and author David Morrison has recently published a fitting book in honor of North Shore history, of the Arcadia Publishing local history series, Long Island Rail Road—The Port Washington Branch. Travel through time as the railroad makes its way to Long Island, through Great Neck, Manhasset, Port Washington.

Now is a great time to freshen up your racquet sports fashion wardrobe. The owners and stylists at the new Manhasset sports store, 40 Love Lifestyle, share some of their newest arrivals and favorites for the upcoming court season.

Anton Media Group Managing Editor Amanda Olsen sweetens the blvd. pot with a business feature of another North Shore store, HoneyGramz in Great Neck. Check out what all the buzz is about.

South Shore photographer Tricia Messeroux has been gaining notoriety and traction for the past decade with her wildly popular photography series and coffee table books, a nod to historic heroes by way of child models. Her images will transport you back to an awe-inspiring moment in history.

Another one-two punch for championing the success of modern women, Suzy Levian, shares her experience with blvd. as the first woman in a centuries-old jewelry powerhouse family, to launch her own line of diamonds and dazzle. We talk exclusively to her about what it takes to achieve success and live your life through your passion.

Happy reading. Angela Susan Anton the care and the love for each other and the desire to support each other.”

It takes weeks from the conception, through design and production, to the final stage.

The Best Part

“The whole thing has been pretty incredible; just seeing the impossible things come to life was pretty amazing,” Caldwell says. “You can feel

Caldwell says that he knew this was going to be something special when the show previewed in Boston. The audience was on their feet in sheer delight and amazement.

“It’s about telling stories and it’s about how you live with stories in your life and what stories make you what you are,” Caldwell says. “It’s such a fundamental thing to think about; I want to say truth, but it’s not a truth, it’s more like a question. I am really very proud to be part of something that is asking such a beautiful question; challenging people to think about the way they live their lives but at the same time delivering such an extraordinarily entertaining show.” comes to life on stage. of high tops as well as three private dining rooms that can accommodate personal and

Caldwell is the co-artistic director of Gyre & Gimble, a theater company specializing in puppetry. His co-director/puppet designer credits include The Four Seasons: A Reimagining (Shakespeare’s Globe, Sam Wanamaker Playhouse); The Hartlepool Monkey (UK Tour), and The Elephantom (National Theatre/West End).

True-to-life puppets grace the stage.

Renowned steak house debuts third location on Long Island

BY BLVD. STAFF

family celebrations, business meetings and more. The space is elegantly appointed and thoughtfully designed to provide a pleasurable and comfortable dining experience for every guest.

With more than 150 restaurants, Ruth’s Chris has been in business for more than 57 years.

“We’ve had the pleasure to serve the Long Island commu- nity for many years, and are fortunate to make available our one-of-a-kind experience to even more guests in the area,” said William Nicholson, general manager for Ruth’s Chris in Melville. “Ruth’s Chris offers its guests an exclusive dining experience—whether they’re celebrating a special occasion or enjoying an intimate dinner—no matter the size, we look forward to welcoming guests into our restaurant and showcasing the same topnotch service they’re accustomed to from the brand.”

As part of the pre-opening celebration, Ruth’s Chris hosted a special dinner with community leaders, business owners, and Ruth’s Chris executives, while raising money for the restaurant’s local charity partner and food bank, Island Harvest Food Bank.

“The Melville location will be our third in the area, representing an exciting expansion in the region that further entrenches us throughout Long Island’s fine dining scene,” said Cheryl Henry, president and chief executive officer of

Ruth’s Hospitality Group, Inc.

“We look forward to welcoming new guests, as well as those who are already familiar with and passionate about our brand.”

At Ruth’s Chris, the last bite is just as good as the first. The company’s perfected broiling method and seasoning techniques ensure each cut of USDA Prime beef arrives cooked to perfection and sizzling on a 500-degree plate— just the way Ruth’s Chris founder Ruth Fertel liked it.

Representing the highest-quality beef, these cuts are well marbled and hand-selected for thickness and tenderness. Ruth only served her guests the finest, and that’s why Ruth’s Chris serves custom-aged USDA Prime beef.

While Ruth’s Chris’ USDA Prime steaks and their signature sizzle may have put the restaurant on the map, guests can also enjoy fresh seafood, scratch-made side dishes and desserts, craft cocktails and choice wines, served with the sort of hospitality that would make its namesake proud. Visit RuthsChris.com/restaurant-locations/melville/or call 631-371-3545 for reservations and more information.

Check out Long Island Weekly (www.longislandweekly.com/ruthschris-melville) to hear more about the dishes.