Antidote Magazine Press Kit

Media Kit & Rates

Spring |

Summer |

Media Kit & Rates

2011 Spring Summer 2011 | antidotemag.com

Get close: Couples that kiss goodbye each morning live five years longer than those who don’t.

1 5

4

Make a connection.

THE 5-POINT PERFECT CONNECT There are plenty of perfect kisses. Follow these simple rules and make it your own: 1. Smile. They’ll feel it.

3

From ground-breaking features and

and digerati to the flesh-n-blood

celebrity interviews to technology,

style-setters and trend-makers.

music, travel, fashion or politics,

And every one of them is a man

this is the Antidote. Stay informed,

or woman who craves style and

empowered and inspired.

design – and they’re people you

2. Touch. A little goes a long way.

Antidote has a wide range of

3. Tilt. Don’t weave. Dizzy ain’t helpful.

followers from the online elite

should want to know.

So. Get to know them.

4. Moisten. For Chrissakes, be subtle about it.

5. Retreat. Breathe. Repeat.

Now, make it your own and try to contol yourself.

Remember to leave ‘em wanting more.

2

Media Kit & Rates

Spring Summer 2011 | antidotemag.com

au naturel: Facial hair isn’t about trends.

It’s about your face. Pick the right one and stick with it.

In a time where lacklustre, onedimensional mass appeal dominates the mainstream culture...

Antidote Magazine was born.

Eat. Drink. Do. More.

Providing a clear-cut map of your city’s overlooked and captivating culture, we show you the most interesting events, places, people, and activities guaranteed to excite and enrich your life. This is your Antidote: A

SOCIAL’S FOIE GRAS BURGER

$28

fresh, concise and original source for exploring your unseen city.

Ground Alberta beef burger, salt cured Quebec foie gras, grillled onion, Kate’s chili chutney.

Hey tastebuds... You’re welcome.

Media Kit & Rates

Spring Summer 2011 | antidotemag.com

is the antidote.

burn, baby, burn: Dancing burns approximately 316 calories per hour for an average person. If you’re Justin Bieber, less so.

Demographically speaking.

“SHOTS! RACK ‘EM!” “I LOVE THIS SONG! LET’S DANCE”

Status (Men & Women ( 21 –51 )

w Unattached m Young, single, living or not living at home.

Buying & Behavioral Pattern

‘Sup?

“oooh, nice bag! (slut)”

Few Financial assets

Fashion opinion leaders.

Heavy recreation.

SEX?

Buy basics i.e: furniture, cars,

vacations, dating, etc. w+m

NEWLY MARRIED Young. No Rugrats.

Financially sound and secure.

High purchase of durable items, cars refrigerator, sensible furniture

WILL SHE SLEEP WITH YOU?

SUPPER?

+m w----

These 3 indicators say: NO.

j

Are you ever alone with her, or does she always include other people? If she wants you to herself, she’ll keep you to herself.

Has she said how much she values your friendship? Women thrive on mystery in a relationship. Stating your role? No mystery.

She shares her dating history with you and asks for your advice. What’s next? Trying on jeans together and baking cupcakes?

nicer vacations (Hostels are hostile!)

FULL NEST ONE Young Children (Youngest under 6 years old )

Household item purchase peak.

Strive to save money.

“I TOLD YOU IKEA ON SATURDAY WAS A BAD IDEA!”

Innovators.

Respond to advertising Buy i.e: washers & dryers, baby Supplies, toys, medicine, etc.

Wrap it up. The only ‘poke’ you’ll get is on facebook. Sorry.

Media Kit & Rates

Spring Summer 2011 | antidotemag.com

Distribution 10,000 Units The fine print

10,000 Units

For single issue advertising, full payment is required upon signing For multiple issue advertising, a 25% deposit is required upon signing the contract.

The balance can be paid in full or in increments divided equally between the amounts of issues paid for (maximum of 6 issues).

15,000 Units

Each incremental balance is due on the release date of each issue paid for.

All deposits are non-refundable It is the advertisers responsibility to provide all pertinent graphics and text by the stated deadlines.

Ottawa Province Ontario Area

Toronto Province Ontario

Montréal Province Québec Area • City

365.13 km2 (140.98 sq mi)

• City

2,778.64 km2 (1,072.9 sq mi)

• Urban

1,677 km2 (647 sq mi)

• Urban

512.29 km2 (197.8 sq mi)

• Metro

4,259 km2 (1,644 sq mi)

• Metro

5,318.36 km2 (2,053.4 sq mi)

Area 630 km2 (243.2 sq mi)

• Urban

1,749 km2 (675.3 sq mi)

• City

• Metro

7,125 km2 (2,751 sq mi)

• Density 292.3/km2 (757.1/sq mi)

- Metro

• Metro

- Demonym “Montrealer”

Population

Size Matters

Population Population

• City

• City

- City

812,129 (4th) 1,130,761 (4th)

1,620,693 (2nd)

- Density 4,439/km2 (11,496/sq mi) 3,635,571 (2nd)

•Demonym “Ottawan”

2,503,281 (1st)

• Density 3,972/km2 (10,287.4/sq mi)

Full Page

1/2 Page

1/3 page

1/4 page

Business Card

• Urban

4,753,120 (1st)

• Metro

5,113,149 (1st)

7 x 9

7 x 4.5

7 x 3

3.5 x 3.5

3.5 x 2

• Demonym “Torontonian”

HEY..

To infinity and beyond Antidote has no interest in stopping just in our own backyard. We think BIG.

Media Kit & Rates

Spring Summer 2011 | antidotemag.com

Media Kit & Rates

Spring |

Summer |

Andrew Carter Publisher/Founder 613 322 6612

andrew@antidotemag.com

Nana Sechere Executive Director 613 276 4043

nana@antidotemag.com

2011