PORT FOL I O
Anthony Ferri
wayfinding, urban design, and selected works
Photo by Anthony Ferri
Contents Broughty Ferry
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Barnstaple
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Bolton West
p.10
New Central
p.12
Mini museum
p.14
Iconography
p.16
mobil.LAB
p.18
Playing with Colour
p.21
Articles
p.22
Broughty Ferry Concept Wayfinding Design This Concept Design presents an exciting opportunity to revitalise wayfinding within the beautiful town of Broughty Ferry. Broughty Ferry is located east of Dundee and sits on the north bank the River Tay. An historic fishing town,
Broughty Ferry offers people a chance to experience a variety of cafes and restaurants, explore local beaches and coastal paths, and enjoy the refreshing waters of the Tay. The proposed wayfinding family of signs is
made up of five distinctive types: Plinths, Waymarkers (both large and small), Destination Signs, and Fingerpost Signs.
These sign types would complement the character of the town and provide enough detail for navigability. All signs are clean and contemporary, providing a high-quality and unified system. The primary material suggested
for the signs is recycled aluminium as it provides excellent durability and longevity. The design also incorporates the look and feel of Broughty Ferry through colour. The chosen colour palette encompasses both cultural and navigational meaning and helps to draw attention and optimise the legibility
of the signs. The colours chosen are based on common elements seen around town, such as the local architecture, the River Tay, the dramatic sunsets, the sandy beaches, and brightly coloured marine vessels.
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Barnstaple Wayfinding and Public Art Strategy I led a team of designers in developing a wayfinding strategy to enhance Barnstaple’s Town Centre’s legibility. The work proposed wayfinding interventions and associated public realm improvements, including both public art enhancements and transport accessibility upgrades to
support improved arrival, navigation, and overall legibility of key destinations in the town centre.
The outputs of the commission included a comprehensive wayfinding and public art strategy, a series of high-quality descriptive maps illustrating existing and proposed wayfinding provisions and public art instalments, as well as a family of signs, wayfinding indicative design details and
graphical artwork, and a schedule for sign placement.
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Bolton West Secondary Plan Field Guide As Senior Planner with the Town of Caledon, I developed this public-facing Field Guide as part
of the ongoing Bolton West Secondary Plan process. The guide was created to make a complex planning process easier for residents and landowners to understand, translating technical information about water resources, natural heritage, land use, employment, transportation,
and community development into clear and accessible language. I developed the visual identity, layout, information hierarchy, iconography, illustrations, and
mapping approach used throughout the guide. Colour and symbols were used to distinguish the major planning themes and create a consistent visual language, while the Downey Woodpecker was incorporated as a guide to help explain unfamiliar planning concepts. The
final pages bring these elements together in a detailed conceptual map, allowing readers to connect the information introduced throughout the guide with the emerging plan for Bolton West.
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A key objective was to create a document that could be understood at different levels of engagement. Readers can quickly navigate the guide through recurring colours, symbols, headings, and visual cues, while those seeking more detail can explore the supporting
explanations and mapping. The result is an information system that organizes a large amount of interconnected planning material into a consistent visual structure, helping residents understand not only individual planning concepts, but how those concepts relate to one
another and to the future development of Bolton West.
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New Central Public School Playground Design During the 2020 Corona Virus Pandemic the need to keep distance from one another was essential. This applied to many day-to-day services including school time activities. New Central Public School contacted me to design a playground that permitted children
to queue up before entering the school with social distancing in mind, whilst also making queuing fun and interactive. The designed queues are help classrooms organize for entry and provide gamification to a rather mundane task. The colours used in the
project were bright and inclusive, and the shapes chosen help to distinguish each queue from one another for those students who may have difficulty distinguishing colours. The queues were designed as to look like pieces of string to symbolize the sense of
togetherness.. The curves to help create a sense of swirling and inspire creativity. There were ten classrooms with 20 students each.
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