Test Bank For Marketing Ethics and Consumer Society Practising Inclusive, Responsible and Sustainable Marketing, 1E Edited By Athanasia Daskalopoulou, Natalia Yannopoulou
Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing Edited By Athanasia Daskalopoulou, Natalia Yannopoulou
TEST BANK CHAPTER 1 Marketing Ethics and Ethical Consumers
Chapter 1: Essay Questions: 1. Is ethical consumption possible in today‟s marketplace? 2. What constraints do consumers have to overcome in order to behave ethically in the marketplace? 3. How should brands respond to the demands of ethical consumers? 4. How can consumers recognise if a brand‟s ethical claims are authentic or a mere manipulation tactic? 5. What marketing orientation should ethical brands follow?
CHAPTER 2 The Politics of Consumption and Consumer Activism
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1. How can consumers fight for change in the marketplace? 2. How can consumers use their „votes‟ to pressure different entities (e.g., brands, governments, etc) to change? 3. Is boycotting an effective form of collective consumer resistance? Why? 4. Is buycotting an effective form of collective consumer resistance? Why? 5. How can digital activism lead to change? 6. In what alternative forms of activism should consumers engage in?
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Chapter 2: Essay Questions: