Test Bank For Marketing 6th Canadian Edition By Dhruv Grewal, Michael Levy, Shirley Lichti Chapter 1-17 Answers are at the End of Each Chapter
Chapter 1 Student name:__________ TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false. 1) A marketing plan is broken down into various components and specifies the marketing activities for a specific period of time. ⊚ true ⊚ false 2) If customers want product A more than product B, the demand for product A will be more
than product B. ⊚ true ⊚ false 3) Marketers find it practical to sell their products and services to everyone. ⊚ true ⊚ false 4) The process of identifying customer segments that a company wants to target with its
products and services requires market research. ⊚ true ⊚ false 5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result. true ⊚ false 6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants of
its target markets. ⊚ true ⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can be
easily separated from the producer. ⊚ true ⊚ false 8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed. ⊚ true ⊚ false 9) Price doesn't always have to be calculated in monetary terms. ⊚ true ⊚ false 10) Promotion generally can enhance a product or service's value. ⊚ true ⊚ false 11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole. ⊚ true ⊚ false 12) Some companies engage in both B2B and B2C marketing at the same time. ⊚ true ⊚ false 13) Marketing cannot be designed to benefit an entire industry at a time. ⊚ true ⊚ false 14) The four different marketing orientations include product orientation, buyer orientation,
market orientation, and value-based orientation. ⊚ true ⊚ false 15) Product-oriented companies start the product development process within the company;
whereas market-oriented companies start the process by looking at the market. ⊚ true ⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers' needs. ⊚ true ⊚ false 17) Marketing is now an activity that is designed exclusively to produce and sell products. ⊚ true ⊚ false
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or answers the question. 18) By definition, which of the following is NOT considered a marketing activity? A) creating offerings B) communicating offerings C) delivering offerings D) selling offerings 19) Which of the following is NOT required for marketing to occur? A) two or more parties (individuals or organizations) with unsatisfied needs. B) unsatisfied needs that can only be satisfied by physical products, not services. C) a desire and ability on their part to be satisfied. D) a way for the parties to communicate. 20) The Canadian Federal Government may be considered what type of marketing buyer? A) organizational buyer. B) federal buyer. C) government buyer. D) ultimate buyer. 21) Effective marketing requires: A) good common sense. B) all departments within an organization to work together. C) intimate knowledge and understanding of consumers and the marketplace. D) selling unwanted things.
22) The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each is better off after the trade; this is referred to as: A) exchange B) acquisition C) consumerism D) utility 23) To serve both buyers and sellers, marketing seeks to create value through: A) selling. B) discovering the needs and wants of prospective customers and satisfying them. C) exchange. D) advertising. 24) Ford Canada classifies a group of people with the desire and ability to buy their 2022 Ford
explorer as: A) Prospects. B) Customers. C) Markets. D) Clients. 25) To serve both buyers and sellers, marketing seeks to discover the needs and wants of
prospective customers and to: A) change them. B) take advantage of them. C) satisfy them. D) manipulate them. 26) Marketing occurs when the transaction takes place. Essential to this process is the idea of
exchange. To marketing people, exchange refers to the: A) place where people go to do business. B) place where people return unwanted goods. C) process whereby a buyer and seller trade something of value. D) process of locating buyers and sellers.
27) A local on-campus activity club uses Twitter to disseminate information about an upcoming
social located at an on-campus pub, which marketing factor is this is an example of? A) Promotion B) Communication C) Social Media D) Place 28) In BC, a marketing campaign called WorkSafeBC is designed to encourage young university
and college students to keep safe in the workplace. After viewing various advertisements encouraging students to volunteer their time to give safety seminars, Thomas began paying closer attention to safety issues in his chemistry laboratories at university and decided to volunteer his time to get involved in delivering these safety seminars across campus. He felt personally satisfied that he was giving something back to his university. Was this a marketing exchange? A) no, because the seller is a non-profit organization. B) yes, because the BC government ran an advertisement. C) yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction. D) no, because no money was exchanged. 29) A church has put advertisements in its weekly bulletins to encourage members of the church
to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange? A) no, because the church is a non-profit organization. B) yes, because the church ran an advertisement. C) yes, because reading at the service was exchanged for a feeling of satisfaction. D) no, because no money was exchanged. 30) A local furniture manufacturer purchases rough-cut wood to refine and build into furniture
for resale, the manufacturer is known as: A) end-consumer buyer B) original equipment manufacturer C) middle-consumer D) organizational buyers 31) All of the below are conditions that are necessary for marketing to occur, EXCEPT: A) a physical location for an exchange to occur B) something to exchange C) a way to communicate D) two or more parties with unsatisfied needs