Skip to main content

Test Bank for Business Communication Today, 16th edition Courtland L. Bovee John V. Thill

Page 1

Exam Name

TEST BANK FOR Business Communication Today, 16th edition

Courtland L. Bovee John V. Thill

Chapter 1-19 Answers are at the end of Each Chapter Chapter 1 MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is one of the benefits of strong communication skills? A) Fewer employee leaks of sensitive information B) Eliminating risk C) More detailed strategic plans D) The ability to prevent stakeholders from switching to competitors E) Stronger relationships

1)

2) How does information flow between departments when people are trying to coordinate tasks or solve complex organizational problems? A) Upwardly B) Horizontally C) Vertically D) Informally E) Diagonally

2)

3) Which of the following AI methods emulates information processing in the brain? A) Deep learning B) Narrow AI C) Processors D) Strong AI E) Neural networks

3)

4) Which of the following describes an interactive, conversational, and open process that allows all who wish to participate in a conversation to do so? A) Social communication model B) Publishing C) "You" attitude D) Diagonal flow of communication E) Digital literacy

4)

5) Which of the following is the term for all the parties affected by the actions of an organization? A) Stakeholders B) Managers C) The government D) Employees E) The network 6) Which of the following is one of the ways businesses utilize the social communication model? A) Limiting access to stakeholders B) Allowing information to flow from the top of the organization C) Giving customers a voice they did not have in the past D) Transmitting fixed messages about a brand E) Incorporating a "we talk, you listen" model

5)

1

6)


7) Understanding people's feelings and managing your own feelings in a productive way is referred to as A) professionalism. B) distraction. C) compatibility. D) common sense. E) emotional intelligence.

7)

8) Product designs, patents, and logos are a subset of intellectual property known as A) promotional products. B) endorsed products. C) workplace hazards. D) bait-and-switch property. E) industrial property.

8)

9) What is a communication medium? A) The communication channel used B) The number of potential distractions a message might encounter C) The form a message takes D) The identification of the audience preference in receiving messages E) The appropriate length of a message

9)

10) Why are bloggers legally required to let readers know if companies have compensated them for product reviews? A) To maintain the privacy needs of the blogger B) To ensure no copyright laws were violated C) To increase the instances of ethical dilemmas between the blogger and the organization D) To prevent plagiarizing information provided by bloggers E) To promote transparency and ethics in social media reviews

10)

11) Which of these skills is used to evaluate evidence completely and objectively in order to make sound recommendations? A) Professionalism B) A formal communication network C) Decoding skills D) Critical thinking E) Persuasive arguments

11)

12) Which of the following will help the audience understand how they will benefit from your message? A) Presenting information in an efficient manner B) Offering compelling arguments and recommendations C) Giving vague impressions D) Clarifying expectations and responsibilities E) Providing practical information

12)

2


13) Which of these is one of the potential benefits of communication technology? A) Eliminating the need for traditional standards of grammar, punctuation, and spelling when writing messages B) Controlling operating costs through the use of nontraditional work models C) Minimizing device size and increasing portability D) Assisting in the decision-making process by guiding communicators through complex sets of data E) Removing the need to carefully craft messages which will be sent on mobile devices

13)

14) Which of the following best describes the ability to focus on a subset of incoming stimuli while ignoring others? A) Channel breakdown B) Selective attention C) Communication barriers D) Multitasking E) Distraction

14)

15) Which of the following best describes plagiarism? A) Legal protection for creative products B) Creating material that is designed to look like a regular news story or ad C) Using deceptive sound and video files as proof D) Presenting someone else's words or creative product as your own E) Flexibility in the use of others' creative work

15)

16) In addition to communication skills, which of the following do experts say are vital for success in tomorrow's workplace? A) AI B) Brainstorming C) Providing feedback D) Channeling E) Critical thinking

16)

17) Which of the following gives computers the ability to understand unpredictable language, based on the way humans speak and write? A) Machine learning B) Narrow AI C) Computer vision D) Natural language processing E) Deep learning

17)

18) Which of the following represents a decision scenario in which the alternatives are not clear-cut, such as when someone is forced to choose between two options that are both ethical and valid? A) Stealth marketing B) An ethics audit C) An ethical lapse D) Transparency E) An ethical dilemma

18)

3


19) Why is it valuable to get feedback from audience members after they receive a message? A) To ensure the verbal and nonverbal messages are consistent B) To help the audience remember the message C) To ensure the message was decoded correctly D) To evaluate the effectiveness of the message E) To determine if the audience is motivated to respond

19)

20) Which of the following is the term for a combination of skills that includes social skills and the ability to relate to the needs of others? A) Emotional intelligence B) Critical thinking C) Etiquette D) Formal communications E) Informal communications

20)

21) Which of the following skills involves completing projects and activities using word-processing apps, spreadsheets, presentation software, and AI tools? A) Ethical lapse B) Information technology skills C) Collaboration D) Knowledge application and analysis E) Social responsibility

21)

22) Which of the following is one of the goals of the sender when thinking about how an audience might respond to the message? A) The receiver will provide verbal feedback. B) The receiver will be motivated to respond. C) The message can be transmitted through several channels. D) Technology will be used to improve the downward communication process. E) The receiver will be able to encode the message.

22)

23) Which of the following is one way employees can practice the "you" attitude in their communication efforts? A) Include a great amount of detailed background information B) Explain their educational background and expertise C) Avoid digital forms of a message whenever possible D) Learn as much as possible about the audience's biases and style E) Assume the audience has a high degree of emotional intelligence

23)

24) Which of the following is one way to help the audience notice your message? A) Design the message to be viewed on one specific device B) Use the same delivery channel every time C) Use images and designs your audience is familiar with D) Address the audience's needs before your own E) Embed links to more detailed discussions about your topic

24)

4


25) Which of the following developments is putting additional pressure on communication skills? A) Connecting with those who have a similar background B) The changing nature of employment C) Having great ideas D) Utilizing established company networks E) The need for managers to connect with staff and external business partners

25)

26) Which of the following can improve real-time collaboration within an organization? A) Internal social networks B) Machine learning C) Computer vision D) Neural networks E) Networks running from a fixed location

26)

27) Which of the following best describes how intelligent communication technology (ICT) is used in contemporary communication? A) Using artificial intelligence to determine the most practical outcomes to a problem B) The ability to use artificial intelligence to access a company's information networks C) The ability to allow artificial intelligence to modify your writing and design experience D) The ability to use artificial intelligence to make devices smaller and more portable E) Using artificial intelligence to enhance the communication experience

27)

28) An audience-centered approach to communication involves A) saying whatever it takes to win over the members of your audience. B) preparing a message as if the audience will not be interested. C) focusing on how the members of the audience can help you obtain your goals. D) embedding a layer of technology between you and your audience members. E) respecting, understanding, and meeting the needs of your audience members.

28)

29) How can a writer increase the chance that a message will be remembered and retrieved by the receiver? A) Develop the message using a broadcasting mindset B) Use social media to share the message C) Be sensitive to the audience's wants and needs D) Invite the audience to participate in the conversation E) Make the message interactive and conversational

29)

30) Which of the following can best be described as recognizing information needs, locating and evaluating reliable sources of information, organizing information into cohesive messages, and using information ethically? A) Positive work relationships B) Formal communication C) Workplace proficiency D) Social communication models E) Digital information fluency

30)

5


Turn static files into dynamic content formats.

Create a flipbook