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Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis
Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis Natasha Torregrosa Negron STR/581
November 13, 2017
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Dr. Claudia Duranceau
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Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis Apple Inc. is the leader of the market of computers, smart phones and tablets. The computer produces and sells its own products. Many other entertainment products like iTunes and iPod are also produced by Apple. In order to gain and retain its position as the market leader, the company should come up with new methods and strategies (History of Apple Inc., 2015). Implementation Plan The company went into a period of transition after the death of its CEO, Steve Jobs. The
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company is looking for methods and ways to regain its market share. “Strategies should be made by the management of the company to regain the faith of the customers.” (Implementation Plan, 2015). A good implementation plan is one that is well planned. “The plan should contain the
details of the costs, the tasks and the difficulties that may arise during the implementation of the plan.” (History of Apple Inc., 2015). Objective:
Expanding the company’s sales and reaching out to new customers Production of hassle free products To lead the market when it comes to computers, tablets and mobile phones.
Strategy:
Make strategies to expand the network of the company and make more loyal customers. To pay more attention when it comes to Research and Development. To lead the market in terms of production.
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Functional Tactics
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As per Pearse and Robinson, operational statements are the detailed statements of all
those tasks and objectives that are used the organization to attain their short-term objectives and to gain advantage over their competitors. The management’s involvement is very much necessary in order to carry out these operational tactics properly. The R&D department helps in increasing
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Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis the internet sales of the company. The R&D department works on enhancing the products and thereby provide the customers with new innovative products. The marketing department acts as a bridge between the customers and the company. It is the marketing team that is responsible for making new customers. “All the foundation costs are taken care by the finance department of the company.” (Pearce II, J. A., & Robinson, 2015). Action Items
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Apple Inc. is company that is customer oriented. The company looks for ways and methods to establish good relationship with its customers. The company gives the most
preference to the customers and their desires and makes strategies accordingly. The employees of the company should be provided with all the necessary resources that helps them in carrying out their work in a much organized and successful manner. The employees should be empowered with the power of taking their own decisions. The R&D department of the company should
develop such innovative and modern products that help the company in gaining a competitive
edge over its customers. The marketing department should act as the bridge and communicate all the valuable information of the market up to the R&D department. This information includes the feedbacks of the customers.
Milestones and the Deadlines
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Setting up milestones and attaining them in the stipulated time is very much essential. R&D department is responsible for the development of any new product. A product’s
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development phase is generally of three to six months. The life cycle of the product is reviewed once its prototype is made. It helps the company in understanding whether the product is going to bring profit to the company. Once the product receives positive feedback, then the product is
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Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis launched in huge numbers in the market. It is the duty of the marketing department to advertise and promote the product in the market. It takes almost around 18 months to develop any cell phone app. This 18 months is divided into three phases. The first phase is the period between one to six months when the company focuses in increasing its website’s security. The next phase is from moth 7 to 12. During this phase, the company emphasizes more in the entertainment department thereby
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increasing the entertainment merchandise. The final step is from moth 13 to 18. In this step, the company tries to reach new customers.
Tasks and Their Task Ownership
In order to motivate the employees, Apple came up with the idea of task ownership. Task ownership helps in increasing the morale of the employees. According to task ownership, an employee has the right to take their own decisions. When the employees are given so much importance, they start working with more energy and enthusiasm.
Apple Inc. has a team of web developers and software technicians. These people have the duty to develop such a website that not only allows the customers to navigate through the
company products, but they also have the advantage of chatting with the agents of the company and clearing any queries regarding the products of Apple.
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Resource Allocation
Resource allocation is very important in an organization as it is very much essential the
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employees of the company have all the necessary resources to carry out their work properly. It is the duty of the management team of Apple to see that all the resources are properly allocated among the employees. The control over all the materials should be under the control of the R&D
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Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis department. The marketing team has to carry out many important functions like printing ad campaigns and banners, so they must be properly funded so that they carry out their work. Needed Organization Alteration Management Strategies With the change in time and the number of competitors increasing, the management should make necessary changes in their strategies. The company should be well aware of the present demand among its customers. If a company makes its product keeping the customers in
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its mind, then it is always going to succeed. The company will always have an upper hand over its competitors. When a company is run according to a strategy, then there are maximum possible chances that the company is going to succeed. “Proper strategic management helps a company in understanding the losses or profits that it is undergoing and thus helps the company in taking all the necessary decisions.” (Apple, 2015).
Key Success Factors and Financials
The success of a company is very much decided by its financial resources. Now before
any new plan is being implemented, the company should check its financial resources. Apple is
the leader in the field of computer and information technology. In order to succeed in the global market, it is very much important that the company has a very huge network of retailers. This
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graph displays a comparison of 5 cumulative years of total returns for Apple. (Apple Inc., 2015).
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