Solution Manual For Exploring Public Relations and Management Communication, 5th edition Ralph Tench

Instructor’s Manual Exploring Public Relations and Management Communication Fifth Edition

Ralph Tench Stephen Waddington For further instructor material Please visit:

go.pearson.com/uk/he/resources ISBN: 978-1-292-32175-2

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Pearson Education Limited KAO Two KAO Park Harlow CM17 9SR United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk ------------------------------------Fourth edition published 2017 This edition published 2021 © 2021 Pearson Education Limited. All Rights Reserved.

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Contents Part 1

Part 2

Part 3

The context of public relations

5

1

Public relations origins: definitions and history

6

2

Working with the media

9

3

Social media for public relations

14

4

Public relations, politics and democracy

18

5

Community and society: corporate social responsibility (CSR)

21

6

Intercultural and multicultural context of public relations

25

7

Role of the public relations practitioner

29

Public relations theories and concepts

32

8

Public relations theories: communication, relationships and persuasion

33

9

Strategic public relations planning and management

38

10

Measurement and evaluation for effectiveness and impact

42

11

Disinformation, fake news and social reality

45

12

Corporate image, reputation and identity

48

13

Public relations’ professionalism and ethics

52

Public relations specialisms

55

14

Media relations

56

15

Internal communication

60

16

Issues management

64

17

Crisis public relations management

67

18

Public relations and the consumer

70

19

Business-to-business public relations

73

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Part 4

Part 5

20

Public affairs

77

21

Integrated marketing communications

80

22

Sponsorship

86

23

Corporate communication

89

24

Strategic non-profit communication

93

Sectoral considerations

97

25

Celebrities and influencers

98

26

Health communication

101

27

Sports public relations

105

28

Fashion public relations

110

29

Public relations and finance

115

What next?

119

30

120

Future issues for PR and strategic communication

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PART 1

THE CONTEXT OF PUBLIC RELATIONS

5 © 2021 Pearson Education Limited. All Rights Reserved.