Guffey, Lowey, Griffin Business Communication: Process and Product, 7th Brief Canadian Edition
Instructor Solutions Manual Chapter 1 Business Communication in the Digital Age Spotlight on Communication Solutions 1. Part 1: How are Canadian Tire and Myant Inc. meeting the demands of today’s marketplace? ANS: Canadian Tire and Myant Inc. are responding to the demands of today’s marketplace by providing innovative products that use cutting-edge technologies. Today’s marketplace is competitive and evolving. Through their partnership both companies will thrive as they adapt and change with the times.
2. Part 1: What skills do you think businesspeople need to succeed in today’s workplace? ANS: A number of employer surveys confirm that communication skills are critical for effective job placement, performance, career advancement, and organizational success. Good communication skills are often ranked among the most requested requirements by employers making job hiring decisions. Businesspeople today need good reading, listening, nonverbal, speaking, and writing skills. In addition to good written and oral communication skills, employees need teamwork skills, critical thinking, and analytical reasoning skills. Written skills are particularly important because technology enables us to transmit messages more rapidly, more often, and to a greater number of people regardless of their physical location. Many people are promoted within organizations because they have good writing skills.
3. Part 2: As a consumer, how do you prefer to learn about a company’s loyalty program? Refer to Figure 1.9, and consider media richness and communication effectiveness.
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