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Instructor Manual For International Management Culture, Strategy, and Behavior, 12th Edition Doh Chapter 1-14 with Cases (I II III IV)
Chapter 1 Globalization and International Linkages Learning Objectives and Brief Summaries Since the environment of international management is all-encompassing, this chapter is mostly concerned with economic dimensions, while the following two chapters focus on the political, legal, and technological dimensions and ethical and social dimensions, respectively. The specific objectives of this chapter, and their summaries, follow. 1.
Assess the implications of globalization for countries, industries, firms, and communities. Globalization—the process of increased integration among countries—continues at an accelerated pace. More and more companies—including those from developing countries—are going global, creating opportunities and challenges for the global economy and international management. Globalization has become controversial in some quarters due to perceptions that the distributions of its benefits are uneven and due to the questions raised by offshoring. As a result, anti-globalization sentiments have grown stronger in many parts of the world including in the developed economies of North America and Europe which were the initial proponents of globalization -. Despite growing criticism of globalization, globalization and integration continues unabated.
2.
Review the major trends in global and regional integration. Economic integration is most pronounced in the triad of North America, Europe, and the Pacific Rim. The North American Free Trade Agreement (NAFTA) and its successor, the United States–Mexico–Canada Agreement (USMCA), have turned the region into one giant market. In South America, there is an increasing amount of intercountry trade, sparked by Mercosur. Additionally, trade agreements such as the Central American Free Trade Agreement (CAFTA) are linking countries of the Western Hemisphere together. In Europe, the expansion of the original countries of the European Union (EU) is creating a larger and more diverse union, with dramatic transformation of Central and Eastern European countries such as the Czech Republic, Poland, and Hungary. Asia is another major regional
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power, as reflected in the rapid growth shown not only by Japan, but also the economies of China, India, and other emerging markets. The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) links together 11 major Asian and Asian-facing economies. Similarly, the Transatlantic Trade and Investment Partnership (T-TIP), a proposed trade agreement between the European Union and the United States, could further promote trade and multilateral economic growth in Europe and North America.
Countries in Africa and the Middle East continue to face complex problems but still hold economic promise for the future. Emerging markets in all regions present both opportunities and challenges for international managers. With a few notable exceptions such as the United Kingdom‘s withdrawal from the EU, regional integration across the world has improved over the years with many new bilateral and multilateral trade agreements facilitating the free flow of goods, labor and information. 3.
Examine the changing balance of global economic power and trade and investment flows among countries. Different growth rates and shifting demographics are dramatically altering the distribution of economic power around the world. Notably, China‘s rapid growth will make it the largest economic power in the world by as early as 2030. India will be the most populous country in the world, and other emerging markets will also become important players. International trade and investment have been increasing dramatically over the years. Major multinational corporations (MNCs) have holdings throughout the world, from North America to Europe to the Pacific Rim to Africa. Some of these holdings are a result of direct investment; others are partnership arrangements with local firms. Small firms also are finding that they must seek out international markets to survive in the future. MNCs from emerging markets are growing rapidly and expanding their global reach. The internationalization of nearly all business has arrived.
4.
Analyze the major economic systems and recent developments among countries that reflect those systems. Different economic systems characterize different countries and regions. These systems, which include market, command, and mixed economies, are represented in different nations and have changed as economic conditions have evolved. The COVID-19 crisis and recent geo-political events such as Russia‘s invasion of Ukraine have threatened the stability of the current global economic order as countries face domestic challenges to maintain economic growth. The COVID Pandemic impacted every aspect of the economic and social lives of millions around the world. Faced with severe disruptions to global supply chains, multinational firms were forced to consider reconfiguring their supplier relationships and returning some of their international operations to home regions.
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The World of International Management: An Interconnected World Summary The opening vignette discusses and highlights how social networks, such as Facebook, YouTube, and Twitter, are revolutionizing the way people and companies interact and communicate with each other. Social networks offer companies an inexpensive, yet highly effective means of reaching their target audiences across the globe. In fact, social networks are rewriting the rules for marketing. Consumers today can quickly and easily get information about products and services from trusted friends via social media and bypass more traditional methods of gathering information. Companies must identify ways to adapt to, and capitalize on, this new marketing reality. Social media also impacts diplomacy. Various high-profile people have spearheaded social causes via Twitter, thus aiding the efforts of governments to influence other nations. Such globalization through social networks, which extends to businesses, brings the populations of the world closer together and accelerates integration. However, the case presented at the start of the chapter also aims to highlight the ways in which social media has gained the potential to not only adversely impact the personal lives of users but also the social-political systems across the world. Despite the best efforts of social media companies, social media is increasingly being used to spread misinformation and target minorities through hate speech. The way social media platforms were exploited to spread misinformation around the 2016 US presidential elections is one example of the potential risks associated with the increasing rise of social media. Youth is among the most impacted by the adverse impacts of social media in personal lives leading to an increase in anxiety levels. Suggested Class Discussion Identify the challenges social media presents both at the personal and socio-economic levels and discuss the possible safeguards social media platforms can take to protect their users from misinformation and fake news Discussion points: The discussion can take place in light of the recent news around political advertising by Cambridge Analytica, as well as the increase in anxiety and suicidal tendencies among youth because of social media usage etc. As with other potential online risks, social media presents a gamut of personal and socioeconomic risks for users that include - cyberbullying (bullying using digital technology), invasion of privacy, blackmailing, financial fraud, identity theft, and offensive images and messages specially targeted towards kids. The Cambridge Analytica‘s case highlights how personal details of users can be easily accessed by interested parties and the same can be exploited to manipulate opinions. The alleged Russian interference in the 2016 US
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presidential elections through social media misinformation campaigns highlights the associated socio-political risks. Digital algorithms can be a powerful tool that can help in automating misinformation detection on social media platforms. Social media companies can invest in developing technologies to identify and warn users of potential misinformation. Further, given the reach and large user base of social media platforms, the task can also be crowdsourced as platforms like Wikipedia have done for content creation and moderation.
Please discuss the impact of social media on international business and its implications for both consumers and companies. Discussion points: As per current estimates, more than 4.5 billion people globally have accounts on social media and these users increasingly access their accounts through mobile devices. Social media platforms have become a cultural, social and economic phenomenon and people are adopting new behaviors through social media. Users are actively engaged in content creation, joining virtual communities and organizing/participating in social movements. Businesses have found newer ways of engaging and targeting customers in different countries online. Companies are actively observing consumers‘ online behavior and the data getting generated is being used to draw insights to guide business decisions. MNCs are using social media to introduce new products, gain feedback and resolve queries in different markets which previously was very cost-intensive and time taking. Social media has provided companies with the ability to personalize the consumer engagement process without being the need to set up local subsidiaries in different markets. However, social media platforms also present risks for companies in the form of increased visibility, targeting by interest groups and the potential for swift product boycotts. As a result, digital marketing and new customer service communication channels have become key components of firm strategy.
Please discuss how the pace of globalization has been impacted by social media and the pros and cons of the impact of social media on globalization. Discussion points: The rise of digital technologies and social media platforms has led to the soaring transmission of information, ideas, and innovation around the globe. Social media platforms have broadened the participation of underdeveloped and developing countries in the global economy. Social media has helped in bringing down the cost of international
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interactions and transactions. Companies and even individuals can now create user communities at a global scale reducing the cost of reaching customers around the world. Micro-marketplaces on social media platforms like Facebook, Instagram, and WhatsApp connect customers and suppliers in different countries to undertake economic transactions. Further, social media has promoted the globalization of the labor force through crowdsourcing and virtual work. However, social media-backed recent globalization has also brought complexities for businesses. With a large customer base on social media, any adverse movement in one country has the potential to impact business in other countries too and therefore businesses are required to heavily invest in managing their presence on these platforms.
Explore the different ways companies can use social media to support international strategies and what companies must do to remain competitive in this rapidly changing environment. Discussion points: Social media platforms offer companies the opportunity to improve their international presence and connect with customers across the globe. They are allowing companies to undertake various business functions like product marketing, market research, product testing, and online retailing on their platform. The major benefit that social media offers in the internationalization of business is the huge exposure that it generates at a relatively lower cost. Companies can utilize social media to gain market intelligence and use it in product development and customer targeting. Companies can have a presence in different markets without having the need for any physical presence there. Social media presence is no longer an option for companies. At a time when consumers are getting most of their information through social media, engaging and targeting customers on social media are increasingly crucial for firm survival. Successful companies are monitoring the activity around their products and use the insights to improve customer experiences.
Related sites Facebook: http://www.facebook.com/ Twitter: https://twitter.com/ YouTube: http://www.youtube.com Google: https://www.google.com
Chapter Outline with Lecture Notes and Teaching Tips I.
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