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CAREER CONNECTION: Final Strategic Plan BUS/475 February 20, 2017 Dr. Sarita Wesley
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Table of Contents Page 3-7:
Executive Summary
Page 7-12:
Existing Business or New Business Division; Vision, Mission, and Value Proposition
Page 12-16:
SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis
Page 16-21:
Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan
Page 21-22:
Conclusion
Page 23-25:
Reference Page
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CAREER CONNECTION: Final Strategic Plan Executive Summary It is vital that every organization is led by a clear and definite set of values that include mission and vision to facilitate attainment of strategic goals. Growth or decline in any business is the visible metrics that are determined by the robustness of the strategic plans. Strategic choices have a significant impact on the stakeholders' interests in an organization, but it is imperative that such choices should result in benefits. It follows that the strategic planning stage should chart the strategic path that Apple Inc. should follow for the new division. The approach taken in developing a strategic plan should be well-balanced to ensure that it attains the desired level of success. After the preparation of a SWOTT analysis as well as a balanced scorecard to communicate the findings, the stakeholders will be empowered with information to determine the success of the intended new division. Adherence to strategic planning ensures that required metrics are established to facilitate attainment of set objectives. Thus, it is important to institute stringent guidelines if the new division must compete in the highly competitive telecommunications industry. The success of the final strategic plan is premised on the firm foundation of the initial planning exercise. Using technological advancement that drives innovation at Apple, the new division will be sure to have success in the market. •
Industry: Mobile Phone
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Product: fun products
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Service: robust customer retention
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Customers: employees in all industries
Mission statement “To become the favorite, fun and creative technological company that is focused on consumer satisfaction and great user experience.” Vision statement The vision statement for Apple’s new division states, “we will be known for the provision of highly creative features and design in the mobile telephone industry; our quality will be premium and customer experience will be cutting-edge. We will enhance our knowledge and strength to gain a global reputation as a leader in innovation and applied design.” Values and guiding principles Apple’s new division key importance lies in customer retention based on the value attributed to them through value addition and royalty rewards. The new products will focus on enhancing the existing features to ensure that customers get value for their money (Chesbrough and Rosenbloom, 2002). Strategic direction The new division will continually aspire to achieve growth and grow the company’s profits. The strategic direction will be positioned to achieve a competitive edge over its competitors. With the enhanced features, it will endeavor to capture the unique market based on the unique attributes.
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Marketing Information Technology Strategies and Tactics From the strategic plan, the tactics of the new division at Apple are established on conditions of the internal and the external business environment. Due to the increasing competition in the mobile phone industry, it is imperative that Apple uses the new product and grow it to be among its flagship products. When this is accomplished, it will be easy to grow the niche market thereby growing profitability. There is also need to emphasize on the levels of customer satisfaction if the enhanced product must attain the desired growth rates. The 3% to 5% growth rate per year in a period of three years sounds effective enough to provide the above growth. However, it is fundamental to ensure that the operating costs are reduced to an acceptable minimum for realistic projections. Also, loopholes that result in wastages should be covered to ensure that resources used for innovation do not go to waste. The introduction of the enhanced product also remains grounded in the value addition and the team behind the same. On the other hand, it is compelling to ensure that there are constant reviews that ascertain the popularity of the product in the market. In the external environment, Apple should attempt to ensure that its relationships with the workforce remain effective if it hopes to achieve realistic goals. Methods for Monitoring and Controlling the Proposed Strategic Plan Control of the strategic plan, as well as its monitoring, can only be attained by introducing measurements that focus on customer experiences and changes. Quantification is a significant element in bringing to light any shortfalls in the strategic plan and developing the