Final Business Model and Strategic Plan
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Final Business Model and Strategic Plan NAME BUS/475 DATE WEEK 5 TEACHER
Table of Contents I. Page 3-6: Introduction / Executive Summary II. Page 7-10: Existing Business or New Business Division; Vision, Mission, and Value Proposition
Final Business Model and Strategic Plan 2 III. Page 10-12: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis
IV. Page 13-18: Assumptions, Risk, and Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan V. Page 19: Conclusion VI. Page 20: References
Final Business Model and Strategic Plan Final Business Model and Strategic Plan
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A company strategic plan and business model is pivotal to their success, and a business vision, mission, and values are aligned with the model and plan as well. The strategies and objectives that are created are based on outcome of the company SWOTT, Balanced Scorecard, and Communication plan. With all of these factors collaborating together a company is able implement strategies that can complete any goal set by the firm. Anytime Fitness is an established company that would like to strengthen their global reach and further expand to fulfill their statement, and new division is a great opportunity for the company to achieve this goal. The business model and strategic plan for new division provides a great plan for successful implementation into Anytime Fitness operations. A market analysis was conducted, and the Information that was collected about the new division, the completion was analyzed, and the customer expectations of the service were researched. The market analysis revealed that the marketing service on websites that are heavily populated with consumers looking to discover new information such as Google and Yahoo, and also targeting popular social media sites like Facebook and Twitter. The strategy will increase Anytime Fitness market share, which should yield more profits for the company. The Technology strategy is based on the fact that there is no program like the virtual personal trainer, and it is difficult program to replicate. Which give the company a main competitive advantage, and Anytime Fitness with the creation of this new division will be leader in innovation. This division is its convenience because members can choose to work out from their home, which mean no need to get all dress up, seeing as the instructor is a virtual character. Members that work out at the gym, but they would like a plan in place if something comes up and causes them to miss their session can benefit from this program as well. The convenience of this service tying in with the fact the gym locations staying open 24/7 creates a significant competitive advantage. The strategy will also provide the exercises that are determined by the health of your body not the what the trainer believe is right like the other companies, which ensure that customers will not have to deal with doing the wrong exercise for
Final Business Model and Strategic Plan 4 their body type or health status, and this service come artificial intelligence that have incredible safety features and other benefits. Methods to Monitor
The first control is to track and prioritize objectives that are completed because if they are not in order or closely monitored the plan could easily derailed.
The objectives for the strategic plan must be aligned with the vision, mission, and values of the company, so that the intended plan can match what customers expect from the business if they will lose customers.
Constant monitoring and revision is the most important method of control for the strategic plan because when a problem occurs it need to be recognized immediately before it result in the company veering off the course of succeeding the main goal. Ethical Issues Many of Anytime Fitness competitors that are already promoting online training programs can
attempt to accuse the organization of violating the intellectual property law once the program is functioning and generating profits. The artificial intelligence and smart technology it will take to construct the program will cost a large amount of money, and likely more money than Anytime Fitness will not be able to pay outright, nor would it be a wise decision to do so. Anytime Fitness faces a risk / reward chance in this situation because there is a lot of money that is required to support this project, and there no guarantee that it service will succeed. If the service does succeed, there is also a risk that more members will want the program more than attending a physical location, which can affect the company cash flow negatively. It is the organization social responsibility to ensure that their new division is their intellectual property alone. Research has been done on all of Anytime Fitness competitors, and the only company that were remotely close to matching what the business nee division is able to do is Optimum Body which is an online personal training company however, their service that their program offer is vastly different from Anytime Fitness. For example, Optimum Body customer live stream workout sessions whereas in Anytime
Final Business Model and Strategic Plan 5 Fitness program instructor will be a virtual character that is operated by state of the art artificial intelligence software. Executive Summary The new service for Anytime Fitness is personal online training service where members who are not afforded the time to participate in training or the other various groups, whether because of personal reasons, professional reasons, and health reasons. This program would provide members with a work out tailor made for their physical and mental needs. The program includes a personal virtual trainer, a smart wristband that assesses the vitals of the member body, and a scale to track their weight to determine what exercises are needed for the member. The vision for online personal training is to inspire people to live a healthy lifestyle by providing them with the best opportunity to achieve tis goal without consumers having to rearrange theirs drastically. The purpose of the virtual personal trainer is to provide consumers with the experience of working out with personal trainers in the comfort of their home. No longer, do people have to go to traffic, get all dressed up, and most importantly go through rigorous planning just to attend the gym. Instead of a mother finding a babysitter, they put on a kids show to keep the children entertained while working out. At Anytime Fitness, our goal is offer convenient, affordable, and fun options to our members to help maintain their health both physically and mentally. Our mission is to inspire people to strive for a healthy life style, and to provide them with many avenues that will help them achieve their desire to excise no matter what situation occur in your life. Other companies have some of the same capabilities that Anytime Fitness possess and have been utilizing the Internet for personal training already, and will possibly claim that the new division is their intellectual property, however although there are many similarities in the programs, the main difference is that Anytime Fitness Online Virtual Personal Training provides customers with state of the art smart technology that determine exercises base on a person body type and health conditions, and the program do not use live instructors. The technology of the program makes the company a leader in innovation in its