All Cases For Business Communication Developing Leaders for a Networked World, 4th Edition, Peter Ca

All Cases For Business Communication Developing Leaders for a Networked World, 4th Edition, Peter Cardon (1) Announcing Change APECT Consulting TEACHING_NOTE (2) Bringing Message to Life WEC_TEACHING_NOTE (3) Creating Charts Eco Friendly Prestigio TEACHING_NOTE (4) Credibility Marketing Intern TEACHING_NOTE (5) Providing Directions Fordham Springs TEACHING_NOTE

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Announcing Change APECT Consulting TEACHING_NOTE Changing the Vacation Policy Creating an Announcement at APECT Consulting Teaching Note

Test Rewrite the message to improve its tone and more adequately make an announce the changes. Responses may vary substantially. Here is one example that accomplishes the goals provided in the task prompt:

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SUBJECT: New Paid Time Off (PTO) Policies Dear employees: During the past few years, many of our departing consultants have told me how burned out they felt. Yet, many of these employees used just a fraction of their vacation time. This led me to believe we need better vacation policies.

The HR team and I have spent the last three months developing new PTO policies. We examined research about the benefits of vacation time, evaluated the vacation policies of other leading firms, and talked to consultants at our own firm about their preferences.

The new policies will go into effect on January 1, 2021. The primary goals of these new policies are to encourage all employees achieve a better work-life balance and to help all employees feel more satisfied with their jobs. Specifically, these are the changes to the PTO policies: Employees with fewer than 10 years of employment at the firm will receive 15 days of vacation per year, and employees with more than 10 years of employment will receive 20 days of vacation per year. We have found that our early-career consultants are most at risk of overworking. This change gives employees with under 5 years at the firm between 5 and 10 additional vacation days per year.

Employees can roll over up to 5 vacation days per year and can accumulate up to 25 total days of vacation.

We want employees to use their vacation time. This new policy rewards employees for taking their vacation time each year.

Employees will no longer gain cash pay-outs for unused PTO days after January 1, 2021. Our research showed that cash pay-outs for unused PTO motivates some employees to avoid vacations. We recognize that many employees have accumulated a lot of unused PTO days with the expectation they would get cash pay-outs. As a result, the firm will give employees cash pay-outs for all accumulated PTO vacation days prior to 2021.

We will hold two town hall meetings on November 2 and November 11. Please plan to attend one of the town hall meetings in person or virtually. The HR team and I will share more information about how we developed the new policies and respond to your questions.

Thank you for all of your efforts on behalf of the firm!

Best, Ruth

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Following Up at WEC Bringing a Message to Life with Better Writing Style Teaching Note Task 1 Rewrite a total of twelve sentences from Sabrina’s message to improve writing style on a sentence level. Responses will vary. Here are some appropriate changes for the first 20 sentences: (1) Thank you for your call yesterday. (converting a noun to an active verb) (2) I enjoyed talking to you. (removing an it is statement; converting a noun to an active verb) (3) Your company sounds really amazing. (removing an it is statement) (4) Your company would receive many benefits by joining the Workforce Engagement Consortium (WEC). (changing I-voice to you-voice; changing passive verbs to active verbs) (5) I wanted to recap the member benefits we discussed. (converting a noun to an active verb; changing passive verbs to active verbs) (6) This summary will help you decide if the consortium is a good fit for you. (changing I-voice to you-voice; converting a noun to an active verb) (7) As a WEC member, you would receive three basic benefits: training and workshops, networking opportunities, and business discounts. (changing I-voice to you-voice; changing passive verbs to active verbs) (9) You can attend bi-weekly workshops on a variety of performance management topics. (changing I-voice to youvoice) (10) All workshops are recorded, so you can watch them online any time. (using you-voice) (11) You may also participate in over 140 online training sessions (changing I-voice to you-voice) (12) You can attend weekly networking events that are hosted each Tuesday evening by one of our member companies. (changing I-voice to you-voice) (13) Typically, you can meet and visit with 50 to 60 professionals. (changing I-voice to you-voice) (14) You can increase your professional network by meeting professionals from all industries. (changing I-voice to you-voice; converting a be verb to an active verb) (15) You can enjoy the camaraderie and excitement of trivia contests, wine-tasting, and many other fun activities. (using you-voice; removing a there are statement; using an active verb) (16) These activities build camaraderie and excitement with employees of member companies. (using an active verb) (17) You received deep discounts at more than 60 nationwide companies. (changing I-voice to you-voice) (18) You receive discounts of between five and eight percent that are available from various consumer and B2B vendors. (using you-voice; removing a there are statement) (19) Our average member company last year saved approximately $7,000 by using these discounts. (converting a noun to an active verb) (20) You may choose from three membership levels. (Changing I-voice to you-voice)

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Task 2 Rewrite the message. Responses will vary widely. Characteristics of strongly rewritten messages include the following: better writing style (including conciseness), ease of navigation, and friendly and informative tone.

SUBJECT: Joining the Workforce Engagement Consortium Hello Jen: Thanks for your call yesterday. I enjoyed talking to you and learning about your company.

As a WEC member, you would receive three basic benefits: training and workshops, networking opportunities, and business discounts.

Training and workshops are our most popular service, with over 95 percent of member companies participating on at least a monthly basis. You can attend bi-weekly workshops on a variety of performance management topics. If these workshops don’t match your schedule, you can still watch them – all workshops are placed online for any-time viewing. You may also participate in over 140 online training sessions about employee engagement and performance management.

Networking events are hosted by our member companies each Tuesday evening. Typically, you can meet and visit with 50 to 60 professionals from all industries. In addition to growing your professional network, you can enjoy the camaraderie and excitement of trivia contests, wine-tasting, and many other fun activities.

Presenting Research about Eco-Friendly Practices Creating Charts to Emphasize Key Messages

Business discounts comprise one of the most important benefits for member companies. Your company gains immediate access to discounts at 60 nationwide companies. Typically, you can save between five and eight percent from various consumer and B2B vendors. Last year, member companies saved an average of approximately $7,000 by using these discounts.

Teaching Note

You Task 1 can choose the membership level that makes the most sense for your company: Membership Level

Training/Workshops

Networking Events

Develop chart that shows the primary meeting planners expect.

(AnnualaFee) (Monthlyeco-friendly Allowances) practices that(Monthly Allowances) Platinum ($5,000) 10 courtesy workshop admissions 10 courtesy admissions Students can create dozens of “correct” solutions. The key is to evaluate and discuss the charts 50 online training sessions in terms of the following principles of effective charts: title descriptiveness; focal points; Gold ($3,000) 5 courtesy workshop admissions 5 courtesy admissions information sufficiency; ease of processing; and takeaway message. One possibility among 25 online training sessions many is displayed below.

Regular ($2,000) 3 courtesy workshop admissions 3 courtesy admissions 10 online training sessions Thanks again for your interest in the consortium. We certainly welcome you as a member! Please let me know if you have any questions.

Best wishes, Sabrina

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Task 2

Develop a chart that shows distinctions between independent meeting planners, private sector meeting planners, and public sector meeting planners.

Students can create dozens of “correct” solutions. The key is to evaluate and discuss the charts in terms of the following principles of effective charts: title descriptiveness; focal points; information sufficiency; ease of processing; and takeaway message. One possibility among many is displayed below.

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Establishing a Reputation as an Intern Evaluating Personality Credibility as a Newcomer Teaching Note Task 1 Evaluate credibility. Assume that you’re evaluating Tia’s credibility at the beginning of her internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially possesses and lacks each of the following elements of credibility: competence, caring, and character.

Answers may vary substantially, especially since the elements of credibility overlap in some cases.

Students should justify their answers with sound reasoning. Here are some possible responses students may give: Indicators of Competence: Ability to manage meetings and events (through volunteering and club experiences) Marketing: relationship marketing, social media marketing Quantitative analysis (business statistics) Customer service Project management/scheduling Potential Limitations in Competence: Simplistic understanding of other people Limited experience with large group meetings Indicators of Caring: Passion for marketing meetings and conventions Understanding of the Prestigio and its needs Devotion to young women (summer camps) Interest in people of other cultures Potential Limitations in Caring: Inability to recognize the competing interests of others

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Indicators of Character: Consistent and reliable (always gets good grades, stays with jobs for extended periods of time) Abides by the rules of an organization (emphasized abiding by camp rules) Potential Limitations in Character: May not always meet deadlines (in her own words, she “usually met deadlines”) Task 2 Establishing credibility. Assume that you are giving advice to Tia about how she can establish credibility.

Provide your specific ideas in the following contexts: (a) gaining credibility among her colleagues while at New Safety Responsibilities andcredibility Procedures for Product-Line Managers herSUBJECT: internship; and (b) establishing with clients while at her internship.

Dear Steve:

Students may take many directions in these responses and employ creative but grounded reasoning.

Three months ago, Jackie Bentworth formed the Safety Guidelines Committee. Jackie is committed to the right safety Ideally, students will provide advice that addresses all elements of credibility. Some sample responses culture at FSM. After an extensive review of industry standards and ten meetings, our committee developed the Fordham might include the following: Spring Manufacturing Safety Guidelines (attached to this email; also available on the corporate intranet in the “Safety” section).

The committee developed a variety of responsibilities for employees throughout the organization. As a product-line manager, you hold the following responsibilities as you oversee and assembly workers who work on your a) Gaining credibility among her colleagues whilethe atsupervisors her internship product line:

 Fulfilling all her and tasks with excellence (shows competence, caring, and · Understand, implement, andassignments monitor safety guidelines · Make sure character) your supervisors and assembly workers have completed safety training and certification · Conduct weekly all assembly line interested areas with your  Asking inspections for adviceof (shows she’s insupervisors learning from others) · Coach and mentor your supervisors and assembly workers in new safety procedures  Asking for additional assignments and responsibilities (show’s she’s ambitious and eager to · Conduct quarterly evaluations of your supervisors’ adherence to safety guidelines those that require her to use some of her existing skills (social · Ensure thatcontribute), your employeesespecially conduct Work Activity Safety Planning before all new projects begin · Include safety performance expectations in the all job position descriptions for your supervisors and assembly workers media marketing, meeting management) · Contribute to accident review procedures in order to communicate “lessons learned”  Teaming up with colleagues on important projects  Always through on promises/commitments to colleagues The committee alsofollowing developed procedures to handle employee injuries. Pleaseshe takemakes note of these procedures:  Attending any optional training or workshops that are available (shows she wants to learn 1. Ensure immediate more) medical treatment for the injured employee 2. Secure the accident area  Attending colleagues and gettingmedical to know them and on the deeper and 3. Contact the Directorafter-hours of Personnel asevents soon as with the employee is under appropriate treatment accident area more personal levels. is secured 4. Create an officialways accident the Director of Personnel within 24 hours  Finding toreport gain to specific expertise in her areas of interest. For example, she is interested in social media marketing. She could seek to specific tracks of expertise in this In the case of anProviding injury that will result in time awayat from work for an injured employee, you will need to fill out a worker’s Directions Fordham Springs Manufacturing area such social media or contentbureau marketing. compensation report andas send it to the state’sanalytics worker compensation within 30 days.

Building a Culture of Safety Teaching Note

Please join the committee as we host three employee town hall meetings on June 3, June 8, and June 10 to share information about the new safety guidelines. You will receive additional details about these meetings within the next week.

Task(b) Establishing credibility with clients while at her internship Thanks for your efforts to improve the safety culture here at FSM.

Re-write an email to mid-level managers. Responses may vary substantially. Here is one Asking clients lots of questions to show she wants to understand their needs and Roy Bangthat accomplishes the goals provided in the task prompt: example expectations

Safety Committee Chair  Asking colleagues to share information about the clients so that she better understands Fordham Springs Manufacturing

them before meeting with them  Making sure she’s accompanied by high-profile colleagues who have already established relationships with the clients  Always delivering on commitments  Providing high-quality services

© 2021by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

© 2021by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.