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Social Well-being
Responsible alcohol consumption:
Responsible drinking
As a socially responsible entity, we have committed to campaigns that promote the safe consumption of its products. One such campaign is the @EASE (AT EASE) campaign, which embodies the idea that as the Carib brand expresses the fun, energy and happiness that flows naturally through all Caribbean people in ‘the way we play’, there is also the sense of cool ease with which we enjoy life that also defines us and gives us balance. Therefore, by practising this balance, with each person consuming our products responsibly, we all put each other’s minds ‘at ease’, to enjoy the best of good times together.
With this thinking behind the responsibility campaign, communication on all media, merchandising and social platforms, will carry an @EASE symbol in 2023, as the signature of commitment to inspiring everyone to responsibly enjoy our products anytime, anywhere.
