[GOODFOOD] - SUNQUICK

BRAND GUIDE

CONCEPT TEXT

Fruity & refreshing Sunquick has been enjoyed by consumers around the world for more than half a century. Its distinct, refreshing fruity taste makes it a popular re-invigorating drink enjoyed whatever the occasion.

But Sunquick is more than a thirst quencher.

The trusted Sunquick taste marks quality time spent together with our friends and family. It creates joyful moments and refreshes our mood.

The new, modern look of Sunquick reflects the true essence of our brand, makes our communication more refreshing and secures impressive standout in the category.

Sunquick Fruity & Refreshing

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Graphic elements

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THE SUNQUICK LOGO

Brand logo

Brand logo with tagline

CMYK Brand logo

CMYK Simple logo

RGB Brand logo

RGB Simple logo

Pantone 2748 C

Greyscale

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LOGO FREE ZONE

The Sunquick Logo which consists of the logo name and orange heart should be presented as shown on page 4 in all communication.

Logo and Q The proportions set forth here must not be modified. The logo must appear in its entirety and no other object may appear within the borders of the “Q”

Q = Height of “Q”

1xQ

Logo Freezone: 2xQ

1xQ

1xQ Q

1xQ

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COLOURS

The following colours must be used when designing communication with the Sunquick logo, headlines, copy and background.

Sunquick Logo Colours Only use the colours as specified below when working with the Sunquick logo.

Do not alter these colours in any way.

Sunquick Blue

Logo Orange

Dark Orange

Logo Yellow

Logo Red

CMYK 00 / 30 / 100 / 00 RGB 234 / 185 / 12

CMYK 00 / 70 / 100 / 00 RGB 206 / 104 / 29

CMYK 00 / 10 / 100 / 00 RGB 248 / 219 / 00

CMYK 15 / 100 / 90 / 10 RGB 161 / 24 / 35

Sunquick Blue

White

CMYK 100 / 85 / 0 / 30 RGB 02 / 31 / 109

CMYK 00 / 00 / 00 / 00 RGB 255 / 255 / 255

Colour primarly to be used for headlines and text in keyvisual or similar artwork.

CMYK 100 / 85 / 00 / 30 RGB 02 / 31 / 109 Web 021F6D Pantone 2756 Pantone H&F X XX

Sunquick White

White is primarly for text or outlines.

CMYK 00 / 00 / 00 / 00 RGB 255 / 255 / 255 Web ffffff

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SUNQUICK BACKGROUND

Sunquick Background: The Sunquick background has been created to optimize the standout of Sunquick Cordial through: Blue Colour: The blue colour contrasts optimally with the colours of all flavours of Sunquick Cordial Depth: The depth of the background gives perspective to the product Usage: The backgrounds shown below are the only backgrounds to be used in communication of Sunquick Cordial.

Rules: The background with gradient should always be used where possible. When this is not possible use a blue background without gradient.

The centre of the gradient should always be placed behind the product.

Background_01_Vertical

Background_01_Horizontal

The Background Gradient

Background Colour (RGB – R=78 G=190 B=236) (CMYK – C=60 M=5 Y=0 K=0) (Pantone® 298 C)

Gradient Colour (RGB – R=255 G=255 B=255) (CMYK – C=0 M=0 Y=0 K=0) (Pantone® 0)

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CORPORATE TYPEFACE

Corporate Typeface Sunquick’s corporate typeface is Helvetica Neue LT Pro. This font should always be used within written communication.

Body Copy Body copy in ads, posters and other written communication should always use Helvetica Neue LT Pro regular.

Sub Headers Sub headers should always be written in Helvetica Neue LT Pro bold.

Body Copy- Helvetica Neue LT Pro - regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !“# %&/()=?+

Sub Headers - Helvetica Neue LT Pro - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !“# %&/()=?+

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CALL-OUT TYPEFACE – TRADITIONAL MARKETS

Call-out Typeface Sunquick’s call-outs or headlines are written in either Overlock Bold or Badaboom BB typefaces depending on whether we are operating in traditional or new markets. Each market can choose which typeface they would like to use for call-outs. Once a choice has been made it is important to uphold this decision to maintain brand consistency.

Call-out Typeface – Traditional Markets Within traditional markets we use Overlock Bold for call-outs. This is a more appropriate typeface within Sunquick’s traditional, more conservative markets.

Call-out (option 02) - Overlock Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !“# %&/()=?+ ENJOY REFRESHINGLY FRUITY MOMENTS

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CALL–OUT TYPEFACE – NEW MARKETS

Call-out Typeface – New Markets Within new markets we use Badaboom BB for call-outs. This is a more appropriate typeface within Sunquick’s more modern, new markets.

Call-out (option 01) - Badaboom BB

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !“# %&/()=?+ Enjoy refreshingly fruity moments

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DISPLAYING PRODUCT

Displaying Product To present Sunquick Cordial we have created a product image including the Sunquick Cordial bottle, glasses and pitcher. There are two versions of the product image depending on whether we are operating in traditional or new markets. Each market can choose which image they would like to use. Once a choice has been made it is important to uphold this decision to maintain brand consistency.

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DISPLAYING PRODUCT – TRADITIONAL MARKETS

Sunquick Glass

Sunquick Pitcher

Sunquick Glass & Pitcher

Sunquick Pack Shot

Displaying Product – Traditional Markets The Sunquick Cordial bottle, glasses and pitcher are combined to create an image displaying the product for traditional markets. This is a more appropriate image within Sunquick’s traditional, more conservative markets.

The image should never be altered to ensure a consistent look for the Sunquick brand within visual communication.

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DISPLAYING THE PRODUCT – NEW MARKETS

Sunquick Glass

Sunquick Pitcher

Sunquick Glass & Pitcher

Sunquick Pack Shot

Displaying Product – New Markets The Sunquick Cordial bottle, and alternative glasses and pitcher are combined to create an image displaying the product for new markets. This is a more appropriate key visual within Sunquick’s more modern, new markets.

The key visual should never be altered to ensure a consistent look for the Sunquick brand within visual communication.

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FRUIT SPLASH

The Fruit Splash The fruit splash should be positioned as shown in the example outlined below to make our communication refreshing, modern and dynamic. The splashes must never float freely within visual communication and draw focus. They must rather be placed at the edge of the frame or originate behind the product or image in focus.

Exception: Communication that requires a free-floating element such as POS materials can use the illustration below on the far right labelled “Free-floating element�

Free-floating element

Enjoy refreshingly fruity moments

Enjoy refreshingly fruity moments PLACE YOUR IMAGE HERE

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SUN & QUICK

Introducing Sun & Quick Say hello to Sun & Quick – Sunquick’s fun, modern characters that help kids learn about social skills. Sun & Quick personify the Sunquick brand and give a modern, playful expression to our communication.

Sun & Quick are used in Sunquick communication at the discretion of both our traditional and new markets.

They are inspired by cool, quirky ‘monsters’ in popular children’s animation films such as Shrek and Minions. Children appreciate the larger than life personalities and parents can appreciate the social skills that are implied in the narratives of the films we develop.

Sun & Quick Help Parents Teach Social Skills The universe around Sun & Quick has been built up so that children can learn social skills while enjoying fun, modern characters. We offer parents a helping hand with teaching their children the social skills they need to achieve success. Below the personalities of Sun & Quick are outlined to give a clear view of how they are used to develop social skills.

Sun & Quick Quests We call our films with Sun & Quick the Sun & Quick Quests. This is because Sun & Quick are always on a quest to get the Sunquick and to learn new social skills.

Use of Sun & Quick Quests The Sun & Quick Quests are available from Sunquick Global Marketing and may be used at the discretion of each market, according to what is most suitable for the target audience.

Contact Global Marketing for the Sun & Quick Quests films and Sun & Quick key visuals.

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PROMOTIONAL USE OF SUN & QUICK

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SUN & QUICK COLOURS

Black

White

Brown

Pantone: Black C CMYK: 00 / 00 / 00 / 100 RGB: 00 / 00 / 00

Pantone: 000 C CMYK 00 / 00 / 00 / 00 RGB 255 / 255 / 255

Pantone: 7589 C CMYK 00 / 10 / 100 / 00 RGB 248 / 219 / 00

Blue

Orange

Pantone 2756 CMYK: 100/85/00/30 RGB: 02/31/109

Pantone: 1495 C CMYK 15 / 100 / 90 / 10 RGB 161 / 24 / 35

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Communication

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TONE OF VOICE

The Sunquick tone of voice should reflect our five values: REINVIGORATING, LOVING, TRUSTED, MODERN AND JOYFUL. Sunquick has been trusted and loved by parents and children for over half a century.

We are the fruityluscious thirst and mood refresher for joyful moments – meaning that a drink of Sunquick Cordial can both quench your thirst and brighten your day.

The Thirst & Mood Refresher Our tone of voice should take into consideration that Sunquick is both about physical and emotional refreshment.

Joyful Togetherness Sunquick is family refreshment and we should prioritise communicating joyful togetherness within our tone of voice.

Fresh & Modern While appealing to a broad spectrum of families across the world we want to make an impact upon today’s modern families. We should therefore be fresh and dynamic with our tone of voice.

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CALL-OUTS & SUB HEADERS

Call-outs Call-outs or headlines focus on explaining how Sunquick Cordial is refreshingly fruity, quenches your thirst, brightens your mood and creates joyful moments spent together.

Sub Headers Sub headers explain the call-out or headline in greater depth.

Examples

The fruity refresher better together

The refreshingly upbeat treat

Ready for refreshingly fruity?

Refreshingly fruity together time

Refreshingly fruity, always upbeat

Find out how Sun & Quick work better together on Sunquick.com

Refresh your water

A splash of refreshing

See more on Sunquick.com

Enter our competition on Sunquick’s Facebook page

Like our Facebook page to find out more

See the Sun & Quick Films on Sunquick.com

Splash, stir, refresh!

See all our refreshing flavours on Sunquick.com

See how Sun & Quick are on a quest to share.

Find out more on Sunquick.com

Join Sun & Quick on their quest in working together See more on on Facebook/sunquick

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IMAGE STYLE

Images always have a modern look and feel and reflect our brand values: REINVIGORATING, LOVING, TRUSTED, MODERN AND JOYFUL. They show the modern families from around the world that are our target group. The different markets should use images that are appropriate to the ethnicity of their populations.

We always use dynamic images that show joyful moments of activity. Sunquick Cordial is enjoyed as a reward or treat and our images reflect this when we show drinking moments.

We show happy childhood images and the learning process indicating our commitment to helping parents teach their children the social skills that lead to success.

Sunlight and natural elements such as grass and trees are used in images to reflect the natural origin of the product. Pictures should be graded as shown in the examples outlined.

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key visuals

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KEY VISUAL

The following designs outline how Sunquick Cordial is presented in visual communication such as ads, posters and billboards.

Call-outs The chosen call-out or headline is always written in Badaboom BB or Overlock Bold at the discretion of each market and according to what is most suitable for the target audience.

Sub Headers Sub headers should always be written in Helvetica Neue LT Pro. The Fruit Splash The fruit splash should be positioned as shown in the example outlined to make our communication refreshing, modern and dynamic.

The Sunquick Bottle The Sunquick bottle is made in 3D to get a consistent look for all the different versions and taste variants. A local label can be added to the bottle in a smart-layer in the PhotoShop PSD file.

Droplets are added to the outside of the bottle to give it refreshing “drink-appeal”.

The Glasses of Cordial Glasses are presented from the options given at the discretion of each market and according to what is most suitable for the target audience. Droplets are added to the outside of the glasses to give them refreshing “drink-appeal”.

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KEY VISUAL

With Sun & Quick

Without Sun & Quick

Enjoy refreshingly fruity moments

Using Badaboom Typeface (New Markets)

Enjoy refreshingly fruity moments

Using Overlock Typeface (Traditional Markets)

Enjoy refreshingly fruity moments

ENJOY REFRESHINGLY FRUITY MOMENTS

795

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KEY VISUAL WITH FRAME

To create visibility for Sunquick within image ads and promotional ads a key visual frame has been developed including the following elements: Call-outs The chosen headline or call-out is always written in Badaboom BB or Overlock Bold at the discretion of each market and according to what is most suitable for the target audience.

Sub Headers Sub headers should always be written in Helvetica Neue LT Pro. The Fruit Splash The fruit splash should be positioned as shown in the example outlined to make our communication refreshing, modern and dynamic. It is important to make sure that the fruit splashes contrast with the chosen imagery. To do this designers must note the colours used to create the fruit splashes and make sure that these contrast with the chosen imagery. When images do not contrast a subtle white glow can be implemented behind the fruit splash.

Bottom Bar The bottom bar contains a reduced size Sunquick key visual of the cordial bottle with glasses to the left side and the Sunquick logo and line “Fruity & Refreshing� to the right side.

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KEY VISUAL WITH FRAME

With Sun & Quick

Without Sun & Quick

Enjoy refreshingly fruity moments PLACE YOUR IMAGE HERE

Using Badaboom Typeface (New Markets)

Enjoy refreshingly fruity moments PLACE YOUR IMAGE HERE

Enjoy refreshingly fruity moments PLACE YOUR IMAGE HERE

Using Overlock Typeface (Traditional Markets)

ENJOY REFRESHINGLY FRUITY MOMENTS PLACE YOUR IMAGE HERE

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BUILDING AN AD

Sunquick Vertical AD

Enjoy refreshingly fruity moments Badaboom Font size: 60pt Headline Stroke: 5pt Mitre limit: 4 Align stroke to outside ALTERNATIVE Overlock Font size: 60pt Colour: Sunquick white

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BUILDING AN AD

Sunquick Horizontal AD

Enjoy refreshingly fruity moments Badaboom Font size: 60pt Headline Stroke: 5pt Mitre limit: 4 Align stroke to outside ALTERNATIVE Overlock Font size: 60pt Colour: Sunquick white

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instore pos Examples of In-store POS

EXAMPLES

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EXAMPLES WITH SUN & QUICK

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In the case of further questions, please contact Co-Ro Marketing Department Holmensvej 11 3600 Frederikssund