The first petchoa from seed combines the vibrant colours from calibrachoas and the colddurable production and short daylength of Wave® Petunias for sensational sales.
NEW E3 EASY WAVE® SWEET TAFFY MIX PETUNIA
“Extra Easy” petunia mix includes Pink Cosmo, Yellow and Rose Morn (not available separately) and flowers at 10 hours photoperiod. Offers a uniform plant habit.
NEW CORONET™ MIX IMPROVED DIANTHUS
Huge flower size and uniformity make it the best in class. Features Cherry Red, Purple, Rose, Strawberry, White and White Purple Eye.
HULA™ SPREADING BEGONIA
Unique spreading type is highly branched and covered in flowers showing on top. Daylength neutral. The earliest interspecific begonia to flower.
NEW EASY WAVE® BLUE IMPROVED PETUNIA
Plant structure and flowering time are the primary differences compared to original Blue, and it’s more mounded with denser branching and 9.5 hours photoperiod.
NEW BEACON® LIPSTICK AND PEARL ISLAND MIX IMPATIENS
The Impatiens downy mildew resistant series adds an indemand colour and a cheerful mix to its lineup of core colours.
NEW CORAL CANDY PREMIUM SUN COLEUS
This All-America Selections Winner has thin, serrated leaves that bring a new look to Premium Sun Coleus. Mounded, compact plants display coral and green leaves.
SOLARSCAPE® INTERSPECIFIC IMPATIENS
The first interspecific impatiens series from seed provides the same garden performance as vegetative without the royalties! Offers landscape growers a non-branded, cost-efficient alternative.
NEW TOUCAN FUCHSIA PURSLANE
Economical, reliable and programmable seed-grown purslane series now features a bold new colour with good germination.
NEW VARIETIES 2023/24
NEW FUZZYFERN™ FRIZZ ASPARAGUS
Frizz provides a fun texture and a more consistent supply of Asparagus densiflorus ‘Sprengeri’ seed with higher germination for a reliable plug with fewer seeds.
NEW SWEET TALK™ CUPHEA
Perfect pollinator garden plant! A natural source of pollinatorattracting nectar, providing gardeners with a lively backyard gathering place for bees and hummingbirds.
NEW QUICK SNACK INDOOR POTTED CUCUMBER
Deliciously crisp and sweet cocktail-sized cucumbers can be eaten fresh off the plant or added to a vegetable platter or fresh salad.
SUPERTUNIA® HOOPLA™ VIVID ORCHID™ Petunia
This durable picotee petunia is the best we’ve trialed in years. It looks fresh until its petals drop cleanly without deadheading. Vigorous growth provides continuous colour with a consistent pattern.
SUPERBELLS® DOUBLE WHITE Calibrachoa
Every series needs a good white and we’ve found it in this fully double Superbells. Blooms prolifically on robust, wellbranched plants, adding a lacy texture to recipes. Screened for Thielaviopsis resistance.
SUPERTUNIA MINI VISTA® ULTRAMARINE Petunia
The same shade of royal purple as Supertunia Royal Velvet, but its blooms are smaller and plentiful, covering the attractive, densely branched canopy. Ideal for patriotic summer recipes.
SAFARI® DUSK™ Jamesbrittenia
A colour expansion for the series that can be used in similar applications as Sutera but with far greater heat and humidity tolerance. Good resistance to powdery and downy mildew.
SUPERBENA® PINK CASHMERE™ Verbena
Pink Cashmere joins our Superbena line with its extra-large umbels that rival the best-selling Whiteout™ and Violet Ice in size. Exemplary resistance to powdery mildew, great branching and extremely vigorous growth.
SUPERBELLS® DOUBLE SMITTEN PINK™ Calibrachoa
Abundant, small rosebud-like blossoms in a fantastically bright shade of fuchsia bloom all season on cascading growth with no deadheading necessary. Heat tolerant and long lasting. Screened for Thielaviopsis resistance.
SUPERBELLS® DOUBLE REDSTONE™ Calibrachoa
This double calibrachoa brings the double Superbells line to 12. Petite blooms cover well-branched plants from spring to fall without deadheading. Robust mounded and trailing habit. Screened for Thielaviopsis resistance.
CAMPFIRE® MARSHMALLOW™ Bidens
A vigorous, heat-tolerant option with large, pure white flowers that are larger than Campfire Flame. A great summer performer with self-cleaning flowers, it’s densely mounded, making it a showpiece on its own.
COLORBLAZE® CHERRY DROP Coleus
Trailing coleus are indispensable components for containers and landscapes, so we’re excited to add a new colour to our ColorBlaze Drop line. Trials documented zero flowering and no instances of downy mildew.
NEW VARIETIES 2023/24
SUPERBELLS® DOUBLE VINTAGE CORAL™
A standout performer in Florida trials for its robust habit and season-long performance. It ranked as one of the best plants overall. Continuous rebloomer with no deadheading. Screened for Thielaviopsis resistance.
SUPERTUNIA® SAFFRON FINCH™
A new sunny yellow Supertunia with a full, well-branched, mounded trailing habit that helps it mix beautifully with other medium to high vigor varieties in hanging baskets. It’ll work well in your spring and summer recipes.
Large, soft silver foliage adds texture to containers where it can function as a thriller or filler. Silky leaves grow quickly to form a substantial, upright clump. Great impulse appeal.
Senecio
Ben Yurkiw
British Columbia, Alberta Manitoba & Saskatchewan ben.yurkiw@norseco.com 604 830-9295
Yves Thibault, agr. Central & Eastern Québec yves.thibault@norseco.com 418 660-1498
Marie-Pierre Grimard, P. Tech
Eastern Montérégie & Maritime Provinces marie-pierre.g @norseco.com 450 261-7468
Marie-Hélène Monchamp Western Montérégie marie-helene.monchamp@norseco.com 514 968-2906
Isabelle Dubé, Agr. North Shore of Montreal isabelle.dube@norseco.com 514 295-7202
Ferreira is an early producing beef tomato hybrid with high yield potential, good quality fruits. Intermediate Resistance to ToBRFV. Average fruit weight of 250-260 gr.
Novero is an early producing beef tomato hybrid with high yield potential, good fruit quality. Intermediate Resistance to BRFV. Average fruit weight of 240-250 grams.
Grandice is a joint less extra-large truss tomato hybrid with high yield potential. Internal and external deep red colour. Good truss quality.
Splash is our new mini cucumber hybrid for all crop cycles high percentage marketable of fruits. Suitable for umbrella and high wire cropping systems.
Georgia is a long English cucumber, with improved percentage medium fruits. High yield potential. High resistance to Powdery mildew and intermediate resistance to CGMMV.
Orangita is an easy to grow orange cherry round tomato for truss harvests. Intermediate resistance to both Levellula and Powdery mildew. Attractive, unique, bright orange colour fruits. Regular single trusses.
Albrice is a large joint less truss tomato that has shown exceptional full red internal and external colour. Intermediate Resistance to Powdery mildew. Good Yield Potential.
Keystone is a winter long English cucumber. Keystone is suitable for both umbrella and high wire systems and has IR to both Rx and CGMMV.
NEW VARIETIES 2023/24
Our newest POV Prodice is a large, joint less fruited truss tomato hybrids with full red internal and external fruit colour. Suitable for your year-round and lit production environment.
A jointed pink Beefsteak tomato with very good yield potential. Good shelf life. High average Brix content with superior taste.
Berkeley is a blocky yellow pepper with great size during summer heat. Excellent fruit quality for the bulk market with a high percentage of marketable yield.
Dexter is red blocky sweet pepper with high yield potential and excellent earliness that is suitable for bulk and flow pack. Early producing hybrid. High percentage marketable fruits.
PETITE SERIES
Space-saving, heat-loving color.
• Madinia ® Petite Dipladenia has all the benefits for grower efficiency—early flowering, less PGRs, no vining, and high-density production in small pots.
• Beautiful tropical flowers on a compact habit along with less garden maintenance will keep consumers smiling all summer.
• Perfect for small gardens, mixed combos, and hanging baskets.
Madinia® Petite Pink
Madinia® Petite Red
LIMITLESS™
Begonia F1
Fully double, extra-large flowers are held on top of the foliage, for ultimate presentation and retail appeal. This new series blooms up to seven days earlier than the competition.
MADINIA® PETITE Dipladenia
Space-saving, heat-loving colour.
Madinia Petite Dipladenia has all the benefits for grower efficiency—early flowering, less PGRs, no vining, and high-density production in small pots.
MOJO™ DARK RED IMP. AND SCARLET
Interspecific Geranium
New- Mojo Dark Red Imp. and Scarlet feature brilliant colours and dark green foliage delivering a striking combination. This medium vigor series works across various container sizes and in combinations.
DELTA™ PRO Pansy F1
Produced for Precision. Delta Pro brings the highest levels of programmability and uniformity to a multi-season Pansy.
ITSY™ PINK
Itsy™ Pink is the newest addition to the loved Itsy™ petunia series. With exceptional colour coverage and good vigor, Itsy is a great option for both landscape and containers.
CALLIE® DARK BLUE AND DEEP ORANGE Calibrachoa
Introducing the latest additions to the Callie calibrachoa series, Dark Blue and Deep Orange. This series offers big vigor, bold colours, and continuous blooms from spring to fall.
ADORA™
Begonia x hybrida
Adora boasts striking dark foliage and masses of petite double flowers. Its well-branched, mounded habits work across a range of container sizes and thrives in both sun and shade applications.
CALLIOPE® MEDIUM WHITE SPLASH
Interspecific Geranium
Calliope Medium is the bestselling interspecific geranium series for medium-sized pots and premium retail programs. This year a stunning White Splash variety joins the series.
ERYSISTIBLE™ Erysimum
Erysistible is the first Zone 5 hardy Erysimum available in novelty colours. This first-year flowering perennial is ideal for early spring programs and works well in landscape settings and combinations.
NEW VARIETIES
TALAVERA™
Coleus
Talavera is a new series of Coleus featuring varieties that maintain colour and foliage patterns in both sun and shade conditions.
SPECTRA™ ORANGE IMP. AND PINK BICOLOR
Interspecific New Guinea Impatiens
Raising the standard for New Guinea impatiens with interspecific breeding, Spectra™ offers large flowers, excellent branching, and intense colours. Plants also thrive in both sun and shade.
Prairie Blaze is the first seedgrown Echinacea with earliness and uniformity optimized for mass production and a wide enough colour range to offer a true alternative to vegetative varieties.
Introducing Santana
The latest generation in interspecific geranium breeding that brings the heat! This true grower series makes production easy and programmable. Santana also offers a full color range in a series that is well-matched in flower timing and habit. And with garden performance like no other, Santana will quickly become a top choice for retailers and consumers!
20586
Santana Fire 20121
Santana Pink 20585
Santana Pink Splash
Santana Purple
Santana Dark Red
White Splash
20585
Santana Pink Splash
NEW VARIETIES 2023/24
SALVIA ICON BLUE BICOLOR
COLEUS DOWN TOWN VEGAS NEON
DAHLIA REVELATION SOFT ORANGE
The series is known for its shiny mildew-resistant foliage, its flower power in both containers and the landscape and its heat tolerance.
CALIBROCHOAS TIKTOK® ROSE
TikTok® varieties have a very playful pattern on more vigorous plants, making them well-suited for combination containers and baskets where they will playfully mingle with each other.
LEUCANTHEMUM SWEET DAISY® IZABEL
Izabel’s unique yellow flowers will shine in in the early summer landscape. With a high heat and humidity tolerance, the breakthrough with Sweet Daisy® Izabel is its compact (14-16 in.) habit.
Coleus Down Town is a finetextured, two-toned foliage and compact habit give small spaces a bold look. Its late flowering, medium-compact vigor allow for finishing in quarts and gallons.
AGASTAHCE HONEYSTICKS EMBER
Honeysticks are early to flower and bloom until frost above medium-green foliage. Pollinators love them, no matter the colour!
LAVENDAR LA DIVA BERRY BEAUTIFUL
Berry Beautiful stands out with its unique dark-pink blooms. The compact plant with very large flowers is programmable with cool crop requirements for early flowering.
The new Revelation series will become the standard-bearer for uniform timing and habit in dahlias. Revelation's vigor makes them a great choice for large containers and landscape plantings.
GAILLARDIA SPINTOP® MARIACHI RED SKY
New vibrant colour in the SpinTop® series, Red Sky shines in the garden with its brightly coloured spoon-tipped flowers.
Dark green foliage provides a striking contrast to the large, oversized blossoms, Santana also offers a full colour range in a series that is well matched in flower timing and habit.
Super-compact, mounding habit and flowers beginning in early summer. This Iberis’s purply-pink flowers are one of the most unique colour within the category and bloom for upwards of six weeks.
FUCHSIA BALLERINA ARABESQUE
The new series performs exceptionally well on balconies and terraces or flower beds and borders. Ballerina blooms reliably and persistently from early spring to early summer.
A breeding breakthrough brings us a compact daisy with a flawless mounding habit. This first-year flowering daisy will make a great single potted gift item for spring holidays.
Relative long internodes, round fruit, average fruit weight of 145 to 165 grams. HR to ToMV:0-2/ ToANV/ToBRFV/Ff:A-E/Fol:0,1/Forl. IR: On/Ma/Mi/Mj
Vigorous plant with very good endurance. Performs well in both conventional and lit crops. Fruit weight of 43 to 48 grams. HR to ToMV:0-2/TANV/ToBRFV/Ff:A-E/ Fol:0,1.
IR: TSWV/On/Ma/Mi/Mj
Uniform fruit shape and size, sets easily. Average fruit weight of 290 to 340 grams. HR: ToMV:0-2/ ToANV/ToBRFV/Ff:A-E/Va:0/Vd:0/ Fol:0,1/For.
IR: On/Ss
Consistent fruit quality, possible to use for both highwire and traditional systems. Average fruit weight of 90 to 130 grams. HR to Ccu.
IR:CMV/CVYV/Px/CGMMV
NEW VARIETIES 2023/24
ADORELLE
Red grape tomato with good flower development and setting capacity. Produces fruits with premium taste and good shelf life. This variety has resistance against ToBRFV.
Easy setting hybrid with balanced growth during the season and excellent fruit shape. Produces fruits with consistent XL size giving high yield potential. HR: Tm0-3.
GINA RIDONA CLIMUNDO
An easy setting variety producing high quality blocky fruits with thick walls. This powerful crop is producing fruits with a consistent fruit weight through summer. HR: Tm 0-3.
Vigorous plant type with good generativity produces high level fruit quality, has resistance against ToBRFV and Powdery Mildew. It produces uniform jointed clusters with consistent fruit size and ripening speed.
YEDDA
New yellow blocky pepper with consistent setting throughout the season resulting in high production. Maintains high fruit weight for market demand in summer conditions. Hybrid is strong against Powdery Mildew. HR: Tm0-3.
FRANCELIA
Produces uniform blocky fruits with thick walls and very high yield potential. Maintains very large fruit size in high temperature period to give high percentage of XXL. HR: Tm0-3.
This colourful trailing, “spreading” lantana has loads of blooms and the perfect habit for hanging baskets. Plus, it never cycles out of flower!
Trialed and proven new combo includes Cabaret® Bright White, Neon Rose and Strawberry Parfait Calibrachoa for a wellbalanced mono container.
MiniFamous® Uno Pink Radiance features amazing colour-shifting blooms that change from pink-rose to yellow! Bees and butterflies flock to this early-to-finish, medium-compact calibrachoa.
Featuring a striking burgundy pattern, NEW Burgundy Bliss is part of the Slingshot Collection of the coolest novelty petunias gathered in one convenient place.
SureShot, the series bred for a seven-day flowering time and matching habit for easy shipping to retail at the same time adds a core colour to the lineup.
This exceptional dianthus series features vibrant, eye-catching, bicolor blooms. With its XL vigor and lovely fragrance, Capitán Magnifica can be sold at a premium price.
Vigorous Cha-Cha adds a new purple colour-shifting variety that’s ideal for large containers, hanging baskets and mixes.
NEW VARIETIES 2023/24
A new vivid red colour joins the series that offers a wellbranched, mounded habit and is uniform across all colours.
Featuring the best of petunias and calibrachoas, EnViva Pink is a rock star, delivering mounds of low-maintenance, heat-tolerant, rain-resistant blooms in beds, containers and baskets!
TRIXI® SUNSHINY DAY PETCHOA ENVIVA™ PINK
This mix of Calibrachoa MiniFamous® Uno White Gold and Yellow+Red Vein, along with Verbena Lascar™ Orange Lava, shines in planters!
Don’t miss the very first Sky pattern in double petunias! The durable, weather-resistant, semidouble flowers of SweetSunshine Magenta Sky WOW at retail, especially in baskets.
Large, fragrant rose-pink blooms encircle centers, like a tropical orange sunset. Upright plants feature a compact habit, making them ideal for baskets and containers.
