FASHIONMarketing Plan

"Is Vinted taking over Depop?" asks recent publications. When looking at the platforms' user base, the answer is yes; nevertheless, my paper looks at consumer insights to improve Depop's customer satisfaction and loyalty rate. According to the primary research conducted, consumers find the high fees a barrier to sale, as opposed to alternative resale platforms. The difficulty of selling and getting promoted to the Explore page was also found to be a disincentive to using depop.

The plan proposes and markets a brand extension strategy in response to consumer data, with the aim of growing Depop's user base through the effect of brand equity, as well as a solution to consumers' difficulty of selling on Depop.