Production Process

The successful operation of Sequoia will rely on a number of different individuals and companies to facilitate an efficient production process.

The stages of production have been identified and the associated costs estimated using figures provided by Rag Sourcing, and further insight from Annette Clarke (industry expert - buying) and Bex Howie (Founder of Esme).

The total lead time for the whole production process is predicted to be 21 weeks. Based on this, these timelines have been calculated to plan when each production stage would need to be completed by in order for stock to be ready for each launch throughout the year.

Design

The design of the products will be based upon research carried out by the founder to ensure they communicate the aesthetic of the brand and fulfil consumer demands. Following research, product CADs will be drawn up, and once approved, tech packs can be made ready for production.

Sampling

An initial sample is created as the first visual representation of the garment. This will be charged at a fixed price and can be found under production costs. Once the initial sample has been approved, an agreement of production will be made. Following this, a number of pre-production samples will be made to finalise the design before bulk production commences. The cost of pre-production samples is included in the cost of production for each garment. Sample takes 4 weeks plus 1 week for shipment (5 weeks total) Allow for 3 rounds of sampling (5 weeks x 3 rounds = 15 weeks sampling) Lead time: 15 weeks

Production

Production will take place at a sustainable factory in Turkey, sourced by fashion manufacture company ‘Rag Sourcing’. This will include all fabric sourcing, manufacture and labels and trims. Organic cotton, recycled polyester and bamboo will be used for a large majority of the garments. Quality control checks will be completed during and after production to ensure the quality of the garments is high and consistent

Lead time: 4 weeks Once quality control checks have been completed, the garments will be transported by road from Turkey to the UK where they will be stored in the rented storage unit, close to the founders house.

Lead time: 2 weeks

Shipment

Joggers Total units: 400 Colourways: 3 Units per colourway: 150, 150, 100 Sizes: XS-XL each in long and extra long Ratios: XS:1 S:3 M:3 L:2 XL:1 Cost price: £17 Margin: 57.5% Retail selling price: £40

Hoodie: Total units: 300 Colourways: 3 Units per colourway: 100 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £40

Jeans Total units: 500 Colourways: 2 Units per colourway: 400, 100 Sizes: Waist 24, 26, 28, 30, 32, 34, 36. Leg: 36, 38 Ratios: Retail selling price: £45

Long Sleeve Bodysuit: Total units: 275 Colourways: 2 Units per colourway: 100, 75 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £25

Shacket: Total units: 150 Colourways: 1 Units per colourway: 150 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £55

Sampling process begins: 4th March 2022

Production begins: 17th June 2022

Shipment: 15th July 2022

Arrive two weeks prior to launch: 29th July 2022

Launch: 12th August 2022

12 Aug

Knit Jumper: Total units: 175 Colourways: 1 Units per colourway: 175 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £35

Ribbed trouser: Total units: 200 Colourways: 2 Units per colourway: 100 Sizes: XS-XL each in long and extra long Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £35

Blazer: Total units: 100 Colourways: 1 Units per colourway: 100 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £48

Sampling process begins: 27th May 2022

Production begins: 9th September 2022

Shipment: 7th October 2022

Arrive two weeks prior to launch: 21st October 2022

Launch: 4th November 2022

4 Nov

Shirt Dress: Total units: 200 Colourways: 2 Units per colourway: 200 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £45

Cropped sweater: Total units: 150 Colourways: 1 Units per colourway: 150 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £32

Short sleeve bodysuit: Total units: 175 Colourways: 2 Units per colourway: 100, 75 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £18

Sampling process begins: 26th August 2022

Production begins: 9th December 2022

Shipment: 6th January 2023

Arrive two weeks prior to launch: 20th January 2023

Launch: 3rd February 2023

3 Feb

Shorts: Total units: 150 Colourways: 1 Units per colourway: 150 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £25

Sports bra: Total units: 150 Colourways: 2 Units per colourway: 75 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £18

Top: Total units: 100 Colourways: 1 Units per colourway: 100 Sizes: XS-XL Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £25

Cropped leggings: Total units: 200 Colourways: 2 Units per colourway: 100 Sizes: XS-XL each in long and extra long Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £28

Full length leggings: Total units: 150 Colourways: 2 Units per colourway: 75 Sizes: XS-XL each in long and extra long Ratios: XS:1 S:3 M:3 L:2 XL:1 Retail selling price: £35

Sampling process begins: 23rd December 2022

Production begins: 10th April 2023

Shipment: 7th April 2023

Arrive two weeks prior to launch: 23rd April 2023

Launch: 5th May 2023