COMP SHOP KEY FINDINGS

• All three retailers offer very few different options or colourways of the same style, however Sainsburys Tu overall offered the most.

• Sainsburys were most expensive with the highest price for all four items, and Matalan had more similar prices to Geroge but were overall the cheapest.

• Matalan offer the most limited siszing with their standard sizes going from 8 to 18/20 whereas George and Tu range from 6 to 24.

• Sainsburys Tu use majoritily Viscose fabric based on the evaluation of these garments, whereas Matalan and George Asda use more

Polyester.

23 24

25