Sex + the Citrus Research Zine

sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus

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the original macro trend, expresses desire for post-gender society in which glamour’s reclaimed in new, colourful ways significant messages are conveyed in manners that are engaging, fresh, fun

media media media in the media

Genderless, River Island 2018

[[ELLE MAGAZINE 2018]]

[[ELLE MAGAZINE 2018]]

[[ELLE MAGAZINE 2018]]

Feminism includes all genders. [[ELLE MAGAZINE 2018]]

[[ELLE MAGAZINE 2018]]

neon aquamarine colour pallette.

potential colour of the year for 2019? in subtle undertones

Graffiti on an abandoned building

skin

0114 Brutalist

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Sheff high street

Ozmen’s extra

the steel city the steel city the steel city the steel city the steel city

vegan

sheffield vintage

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we are cow we are cow we are cow

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shocking scenes outside Vulgar Sheffield

we are cow we are cow we are cow we are cow

‘EATING MEAT FREQUENTLY IS ASSOCIATED WITH 60% INCREASED RISK OF HEART DISEASE’ - M, Chiorando (2018, April 16), Plant Based News.

we are cow we are cow

vintage facts Clothes produced before the 1920’s are considered to be ‘Antique Clothing’ and anything 10 years or older is considered to be ‘Vintage clothing’.

Clothes back in the day were much smaller because as years go on, us people grow larger and taller – so when you find a jacket in store that says a Large but would fit your baby siblings… That’s why!

Over 70% of the world’s population uses secondhand or vintage clothes (not even including the US!).

The vintage clothing and recycled clothing industry has saved over 1 million tons of clothing and textiles from ending up in our landfills each year.

The average lifetime of a piece of clothing is only around 3 years. That’s where we step in and help to save the day! dungarees-selfie

Remember when Wavey Garms took the underground by storm? Clubs kids started rocking Palace, vintage Moschino and Tommy Hilfiger, and you couldn’t scroll past two pictures on Instagram without seeing some kid in a Ralph Lauren Polo cap.

Many apps and websites have tried to do second hand shopping but most have stayed in Ebay’s shadow, swept under the rug and dismissed. Depop seems to have found a perfect balance between the two, drawing in the Wavey Garms crowd but dropping the elitism.

It’s the only online market place where it’s standard for someone to put a kiss at the end of a message, and most pictures of the clothes being sold are selfies, often of teenagers wearing them at festivals with K ciders in hand.

Depop is quickly making rare/ vintage fashion accessible, a treasure trove of rare items. If you look hard enough, there are great bargains to be found, with the contrast of second hand coats being sold for over £600, so if you’re willing to spend a month’s rent on a Stone Island x Supreme collab, Depop is the place for you, and if you’ve got time to trawl through the site you may also be able to get a rare pair of Dr Marten’s for a fiver.

Buying vintage clothing has nothing but a positive effect on the environment unlike buying new. Let’s help out our little old planet with some recycling yeah!

The app may be unusual, but it’s not unethical.

There’s a whole world of custom, hand made and second hand clothes out there, old and new available to buy and sell at the click of a button.

https://marketplace.asos.com/boutique/poorboy/ blog/10-facts-about-vintage-clothing--fashion

https://guestlist.net/article/91226/depop-making-rare-fashion-accessible

we are cow we are cow we are cow we are cow

re-occuring cow prints in vintage stores. Possibly suggestive of the acknowledgement of the livelihoods of farm animals, as a direct result of the growing vegan movement.

how berry interesting how berry interesting how berry interesting how berry interesting how berry interesting

out + about points of interest

Stickers in the Harley

Fuirt food puns on cards

[[FIRST HAND IMAGES]]

@plastikmagazine

veganism,wellness & + health in the media around me.

Ozmen’s Extra

peddlers market (vegan + vegeterian special)

Buying fresh veg in Ozmen’s Extra

[[BALANCE MARCH 2018]]

[[BALANCE MARCH 2018]] [[POSTED THROUGH MY LETTER BOX]]

[[BALANCE MARCH 2018]]

[[BALANCE MARCH 2018]]

how berry interesting how berry interesting how berry interesting how berry interesting how berry interesting

EAT YOUREAT GREENS YOUR GREENS

the fruit bowl

fruity fruity fruity fruity fruity fruity fruity

[[STELLA McCARTNEY SWIMWEAR CAMPAIGN 2016]]

[[BANANAS]]

[[FUL FRU]]

fruity fruity fruity fruity fruity fruity

fruity fruity fruity fruity fruity fruity

fruity fruity fruity fruity fruity fruity

doin’ it for the gram

the interview Grace Jones being interviewed on Australian current affairs program “Day by Day” in 1985.

This interview exploring Grace’s attitude demonstrates how ahead of her time she was. She argued that masculinity and feminity run no deeper that the mood that an individual feels. Thus, there can be complete freedom for an individual to select whatever gender they feel most resonates with them.

Grace Jones: I’m many different moods... I’m very much human Interviewer: Are you feminine? Do you like being masculine?

Grace Jones: I like bieng both, actually. I mean, I’m a lot...it’s not ‘being masculine’’, it’s an attitude really... I just act the way I feel.

Interviewer: Does that make you bisexul?

Grace Jones: That doesn’t make me anything, I think that it’s ridiculous trying to catergorise peoples feelings Interviewer: Do you like shocking people? Can I ask you that?

Grace Jones: Does that shock you?

If people are still protesting this same point about gender 3 decades later, it could suggest that different approaches may need to be adopted to really get the message across to those whom can not seem to understand this acceptance.

Vegans “defy attempts to hold them accountable to gendered social expectations...women assert authority over their diets; men embody rejection of the meat-masculinity nexus by adopting a worldview that also rejects sexism and racism.�

-DeLessio-Parson 5th December, 2017

‘Feminised protein (milk + dairy products, eggs + meats that come from explicitly female organs e.g. placenta, ovaries) will be psychologically linked to femaleness’ - P.Rozin 18th May 2012

emerging in stores now...

[[BACKGROUND IMAGE IS PRIMARY HPOTO TAKEN IN OZEMN’S EXTRA DUE TO THE NEON’S AND INDUSTIRAL VIBES]]

urban outfitters servin up the goods

Ozmens Extra Ozmens Extra Ozmens Extra Ozmens Extra

oranges + lemons [[FIRST HAND IMAGE]]

Vulgar, Sheffield

colourful denim seems to be the goto staples in Sheffield based vintage store Vulgar, with citrus colours dominating the denim scene.

fruit being used in a sexual, innuendo nature. Quirky visuals are created of a maturer, yet light-hearted cotext

[[FIRST HAND IMAGE]]

[[FIRST HAND IMAGE]]

Cow, Manchester

oranges + lemons

first hand images of fresh lemons taken in Ozmen’s extra. Huji filter effect added to smaller photo for disposable camera effect.

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playing with illustrative styles

using biro to create bold vivid outlines. inspired by Commes Des Garcons

name - storm

lemons: u don’t have to make lemonade supermaché the basket case food 4 thought aphrodisiac generation Ve(gan) metaphoric metabolism GET marmaLAID

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LEMONS: U DON’T HAVE TO MAKE LEMONADE SUPERMARCHÉ THE BASKET CASE FOOD FOR THOUGHT APHRODISIAC GENERATION V METAPHORIC METABOLISM GET MARMALAID CITRIC CITY / CITRUS CITY / CITORIS MELONCHOLY [MELANCHOLY] SEX AND THE CITRUS VEGETATION PENETRATION CHERRY FIZZ PEACHGASMS SKINS, PEELS, AND REVEALS

citric city / citrus city / cityris Melonholy [melancholy] sex and the citrus vegetation penetration cherry fizz

peachgasms skins, peels + reveals

i’d rather starve than eat your lies

pretty little sex + the citrus sex + the citrus sex + the citrus sex + the citrus

photography

this is allwhere it begins these pages showcase a series of the original raw first hand images before they were edited to fit the theme.

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just peachy just peachy just peachy just peachy just peachy just peachy just peachy

front cover raw edit

trend logo

outakes

the front cover story part 1

part 2

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part 6

sex +the

citrus

A FUCKING CRAZY BUNCH!

A FUCKING CRAZY BUNCH!

A FUCKING CRAZY BUNCH!

A FUCKING CRAZY BUNCH!

sex + the citrus sex + the citrus sex + the citrus GANG.GANG.

sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus

trend film

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music: Mall Grab Cant.

screen grabs screen grabs screen grabs

disposable revolution disposable revolution disposable revolution HUJI

Camera makers of every era always tried to capture the best moments and such an effort continued back in 1998 as well, whereby our memories became clearer.

HUJI Cam has the effort of those days to leave precius moments as vivid and vibrant photographs.’ Developer: Manhole, Inc. Catergory: Photo & Video Compatible with: iPhone, iPad and iPod touch.

Disposable cameras snap back to life as Fujifilm sees sales rocket with Millennials growing sick of perfect iPhone shots leading the way- Mail online (2017).

Prague Modern technologies & social media platforms are seeing an emerging retro tech aesthetic.

first hand imagery

pom kitchen pom kitchen pom kitchen pom kitchen pom kitchen pom kitchen

technology...

technology investigations pressure for perfect pics?

FUJI FILM AESTHETIC

According to Paul Chatalic, Project Executive at Kantar Consulting, there are two ways that immersive technologies such as AR can enhance the retail experience. ‘Firstly, they can add utility – retailers can use VR or AR as a tool that helps customers try and test products more easily, and in a more personalised way. Secondly, they can add an element of joy and surprise – completely new experiences that differentiate the brand from others.’

virtual reality virtual reality virtual reality

K, Cooke (2018, January 11). Virtual and augmented reality in retail. https://uk.kantar.com/business/retail/2017/virtual-reality-and-augmented-reality-in-retail/

Fujifilm has seen sales of disposables almost double to 7.5million since 2014-15.

The trend has been pinned on people in their 20s growing tired of perfect shots.

An iPhone app even makes users wait three days to see its low-resolution snaps. http://www.dailymail.co.uk/news/article-4839300/Disposable-cameras-snap-life-Fujifilm-sales-up.html

industrial aesthetic industrial aesthetic industrial aesthetic industrial aesthetic industrial aesthetic industrial aesthetic

whilst they did make a comeback, polaroids seem to beold news as disposable camera's make an even bigger comeback.

ZARA launches AR

sex + the citrus sex + the citrus sex + the citrus sex + the citrus sex + the citrus

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