Moda & Morta Stage 3

STAGE 3 Circular Strategy & Output Development ANNABEL LINDSAY 19000613 MA FASHION & BUSINESS | FASHION PRACTICES WORD COUNT: 3294

OUR SERVICE DEVELOPS INDEPENDENT RETAIL COMMUNITIES, REDEFINING CONSUMER EXPERIENCES AND REINVIGORATING RETAIL COMMUNITY PROSPERITY. BY BUILDING ON A FOUNDATION OF HISTORICAL, SUBCULTURAL AND MARKETING RESEARCH, OUTCOMES ARE DEVELOPED IN ACCORDANCE WITH EACH LOCATION’S UNIQUE IDENTITY. RESULTING IN NEW ENGAGING OUTCOMES FOR CONSUMERS, INCREASED AREA FOOTFALL AND ENHANCED RETAIL COMMUNITY PROSPER.

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CONTENTS MODA & MORTA MANIFESTO................................1 CONTENTS..............................................2 INTRODUCTION & AIM....................................7 THE NAKED CTY.........................................9 PURPOSE..............................................11 SLOW WALKING: SECONDHAND RESEARCH....................13 BRAND RESEARCH.......................................15 CITYSCAPES & MAPS IN OTHER RETAIL CONTEXTS...........17 MCR SITE SUMMARY - Macro Context......................................19 - Micro Context......................................20 -CIRCULAR DISCOURSE..................................22 FINALISED ROUTES: - Route 1: Entry Level 0161 - This Charming Manc.....25 - Route 2: Strike Me A Pose..........................27 - Route 3: Make Prints We Moove!.....................29 - Route 4: Eco Freaks NQ Dream.......................31 ROUTE ADAPTABILITY...................................33 MY MAPS APP PROPOSAL.................................34 APPENDIX - Appendix 1.........................................37 - Appendix 2.........................................38 - Appendix 3.........................................39 - Appendix 4.........................................40 - Appendix 5.........................................41 - Appendix 6.........................................42 - Appendix 7.........................................43 - Appendix 8.........................................44 - Appendix 9.........................................45 REFERENCES...........................................47 IMAGE REFERENCE LIST.................................49 2

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STAGE

REIMAGINE RECLAIM RECONNECT REINVIGORATE 3

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FLANEUR. BUT MAKE IT FASHION.

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STAGE 3

An introduction...

Stage 3 builds upon the foundations of Stages 1 + 2, and is where consumers are brought into the picture.

See Appendix 9 for blueprint process summary.

cross-industry interaction and social participation. Shifting retail success metrics from economic growth to creative community prosper and environmental justice.

Hvass + Pedersen (2019) claim that the challenge within customer interface, “is how to effectively communicate the circular initiative to the end customer and engage them in contributing to a circular fashion system”.

AIM & INTRODUCTION The aim of Stage 3 is to use the Northern Quarter’s urban footprint to enable the public to reclaim retail spaces on their own conscious, deliberate intention, by making retail a participation experience, through entry level access to the circular economy for brands and consumers.

Therefore, it is important that the public are included within this systematic retail revolution, to reconnect them to retail spaces at a meaning stemming deeper than the singular act of purchasing a commodity. As they are the vehicle which will determine the outcomes overall success, it has to be interactive and inclusive.

Professor David Tyler (personal communication, 2019) argues that a “circular economy means we don’t treat businesses as isolated entities, but all are embedded in an industrial eco-system where there are mutual dependencies”.

Through reinvigoration, the aim is to encourage consumers to become future flaneur’s and reclaim social ownership of retail spaces through essential networking, enhanced by relatable experiences of circular systems and closed loop supply chains which, by their nature, encourage collaboration, cooperation;

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IC ENGAGEMENT PUBL

ER IE

Ne w Fu ret tu a Ur re il s ba Fl an cena n ex eu pl rs rios or hi er p s

n ms io te at sy er Sy sid r. ar Con ove ul ls rc al Ci ent mode nm r ro ea vi Lin s

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THE MAGIC COMBINATION: MY MAPS

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Experiential Retail New points of access to retail Participation Operations

These maps will encourage the public to re-imagine how they explore retail, through new interactions and behaviours which challenge the norm of what can be expected in retail situations and environments.

Furthermore, the Ellen MacArthur Foundation (2016:6) developed CE100 which systematically demonstrates how “elements of circularity already exist in many buildings and projects, therefore inspiring new projects to pick up on these elements and create a built environment that is holistically circular”. The human-centred design of Stage 3 enables the existing NQ c ommunity and structural identity to cement prevalence for innovating circularly enhanced retail experiences.

Stage 3’s specific outcome addresses this issue head on, drawing inspiration from French situationalist Guy Debord’s ‘The Naked City’ Map of Paris first shown in 1957. Whilst “conventional maps convey a certain abstract, geometric kind of ‘truth’ about the urban environment, the psychogeographical maps were supposed to convey a social, experiential or existential ‘truth’’ (Phonecoop, n,d.). This unorthodox adaptation of using maps to reimagine an existing space resulted steered the project focus on to the development of a Northern Quarter map which allows the public to pursue different routes of embedded circularity; showing how resources and collaborations are networked across the Northern Quarter, as well as tapping into the areas rich and cultural history. The importance of which is emphasised by the limited lifespan of the linear ‘take, make, waste’ model in which the fashion industry currently operates and mounting pressure to align fashion practices in accordance with essential environmental considerations.

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“THE FIGURE OF THE FLÂNEUR—THE STROLLER, THE PASSIONATE WANDERER EMBLEMATIC OF NINETEENTH-CENTURY FRENCH LITERARY CULTURE—HAS ALWAYS BEEN ESSENTIALLY TIMELESS; HE REMOVES HIMSELF FROM THE WORLD WHILE HE STANDS ASTRIDE ITS HEART.” - STEPHEN (2013)

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PURPOSE Research commenced with the topic of the ‘Flaneur’ of the city within Debord’s Naked city map of Paris.

Intrigue emerged from how change in pace and movement behaviours in a public environment could alter the perspective of physical space- with challenging social behavioural norms embedded within such experimental behaviour of the self.

Connecting Debord’s perspective altering map of an iconic location and the slower pace of experiencing a city the flaneur adopted, thoughts quickly turned to the polarised opposite of modern retail spaces.

Current high streets formats and the retail giants that occupy residence within them encourage fast movement, fast spending, fast consumption, fast food and fast fashion. With retail environments consistently operating at top speed, the ‘consumer’ is socially expected to fulfil these pacey requirements by society and the brands in operation. However, with increasingly strained resources; the planets eco-system hanging in the balance and growing public awareness of the damage caused by current rates of commodity consumption, shifting value embedded within retail from acquisition to experience is essential.

According to TEDx Talks (2018:2min 10) “as the 20th century progressed; local capitalism became global capitalism.

Industrialisation became globalisation. And local clothing businesses that cared about people and products gave way to global fashion businesses that were driven by share price and profits’”.

What if, adopting historical concepts

of flaneurship within creative retail communities, could be a cornerstone for helping to tackle the climate crisis by directly changing consumers relationship with consumption, finding new value in the experience of retail journeys and spaces, as opposed to the current pursual of ‘stuff’ acquisition?

Alongside Stage 2’s research which comprehended the struggles of the repetitive high-street patterns seen replicated across UK towns and cities, the notion of retail is not only becoming environmentally detrimental and unsustainable in the long-term, but irrefutably boring, lack-lustre and unfulfilling.

Discourse of suitable solutions to sustainable retail scenarios repeatedly involve the growing concept of the circular economy (the idea that all resources should be kept in circulation for as long as possible, for maximum efficiency, before returning harm-free and naturally to the biosphere).

The choice of Manchester’s Northern Quarter as the situational context application was an easy one, supported by the following quotation from Warden (2018) “Manchester and the wider north west region was an engine of the Industrial Revolution. Famed worldwide for innovation and productivity, particularly in the textiles industry, the region is still a manufacturing heartland”.

Having once been a catalyst of change for fashion across the globe, it seems appropriate to reignite this “REPETITIVE HIGH-STREET PATTERNS SEEN REPLICATED ACROSS UK TOWNS AND CITIES, THE NOTION OF RETAIL IS NOT ONLY BECOMING ENVIRONMENTALLY DETRIMENTAL AND UNSUSTAINABLE IN THE LONG-TERM, BUT IRREFUTABLY BORING, LACK-LUSTRE AND UNFULFILLING”

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By SIR KENNETH GRANGE (2015)

revolutionary spirit, in a context that supports the creatives, the makers and the thinkers which drive true innovation within the fashion industry, to help reinvigorate Manchester’s textiles heritage.

There is an emerging trend in returning to independent retailers and brands for both unique products and environmental reasons. Unlike the ease of flow on a major high-street where stores sit side-by-side allowing for ease of accessibility in one place, independent retailers are more spaced out, often on different roads or hidden in-between historical buildings. Arguably, the disjointed nature of the Northern Quarter may appear to be a hinderance for this trend of shopping small from fully transcending to larger audiences. Stage 3’s map-based outcome should enable ease of movement and flow for the public, helping to make the decision to shop in the NQ more enticing, by highlighting the symbolism of its unique journey and identity.

12 MANCHESTER, MARKET STREET by JON PAUL LADD (2015)

By SIR KENNETH GRANGE (2015)

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Slow Walking SECONDHAND RESEARCH

De Keersmaeker explores human movement in public spaces. Her “most interesting projects in the frame of this research is “My Walking is My Dancing”, a workshop wherein she encourages people to walk consciously on a very slow pace through Brussels” (Vroman & Lagrange, 2017:253).

‘My Walking’ ultimately encourages slow walking through the city as a form of meditation.

In dramatic contrast, modern retail operations boast the irrational ‘BUY NOW! HURRY WHILST OFFERS LAST!’ ethos. Within fast fashion retail spaces, seldom is there encouraged opportune to slow down; acknowledge and appreciate the value of materials, energy, labour and resources that go into the commodities purchased. Slowing down the retail experience could encourage more deliberate and mindful shopping journeys, whereby mapped routes highlight other features outside of transactional processes that could contribute to overall retail experiences, but often go unacknowledged.

H DON’T MISS O U T! WHILST OFFE R S LAST R BU Y NOW!

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B R A N D RESEARCH “73% OF CONSUMERS BELIEVE BRANDS HAVE A RESPONSIBILITY TO DO MORE THAN JUST GENERATE A PROFIT” (GILLIAND, N, 2016).

A recent study identified that, “73% of consumers believe brands have a responsibility to do more than just generate a profit” (Gilliand, N, 2016). This statistic helped to scope the questions for brands and business owners in the Northern Quarter, to gage how their current business operations are addressing this social need. This has been summarised in Stage 2. The adjacent images are highlight current publicity and communications of independent brands and relevant services within the Northern quarter. This began the process of identifying locations and features for the map routes.

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Cityscapes & Maps in Other Retail Contexts

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VOGUE’S FASHION NIGHT OUT MCR 2013 Manchester has used the concept of walking tours and maps for an event in 2013, when the city hosted “Vogue Fashion’s Night Out”. Over 160 stores took part in the event. Statistics suggested a “118% increase in footfall on King Street week on week.

107% increase in footfall in Exchange Square week on week. 87% increase in footfall on New Cathedral Street week on week” as “4000 visitors attended the Exchange Square fashion show” (CityCo, n,d.). From an economical and global business perspective the event was a huge success. But aside from these two successors, the greater social and lasting good that the event had upon the Manchester retail community was short-lived.

Take

There was some focus at the event on supporting “new and upcoming designers and brands, fashion graduates, independents, vintage and online boutiques from across the North West at Exchange Square” (Confidentials, 2013). But the events supposed success, was predominantly built on merit of linear (take, make, waste) modelled, materialistic consumerism, highlighting a lack of environmental considerations surrounding the event. This supports that there is opportune to merge interactive retail experiences with collaborative retail communities, independent; small brands and find a way to bring more conscious shopping and deliberate public engagement within retail to the forefront.

> Make

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> Waste

MCR SITE SUMMARY Macro Context UNITED KINGDOM LANCASHIRE GREATER MANCHESTER CENTRAL MANCHESTER

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GREATER MANCHESTER

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Micro Context RICH & CULTURAL HISTORY (SEE STAGE 1)

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R GOOD TRANSPORT LINKS FOR CONNECTIVITY TO WIDER CITY AREA.

STRONG SENSE OF COMMUNITY EXSISTS ALREADY

LACK OF PUBLIC GREEN SPACE AND PEDESTRIANISED ROADS.

MY MAPS DEVELOPMENT CIRCULAR DISCOURSE FINALISAED ROUTES: ROUTE 1: ENTRY LEVEL 0161 ROUTE 2: STRIKE ME A POSE ROUTE 3: MAKE PRINTS WE MOOVE! ROUTE 4: ECO FREAK NQ DREAM IN APPLICATION: MY MAPS

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CIRCULAR DISCOURSE Circular systems such as the sharing economy and closed loops supply chains maximise resource efficiency and have helped with the identification of the relevant stores, brands, shops, cultural and historical points of interest for the four route themes. For each of these elements within the route, the circular context was applied using theory to rationalise the reason for its inclusion within that particular route.

However, something to consider is that the routes function due to the identified cross collaboration of circular themes underlying most stops on the route. Therefore, there will be a safeguarding measure so that if one brand cannot deliver on their circular contribution, there is security for the other participants featured within that map route- circularity should not result in resource fragility.

The unique, co-working catalyst of social cohesion that circular systems enable creates an inspiring sustainability discourse. Of which should appeal to the wider public and entice other Northern Quarter retailers and small businesses to become a part of the growing Moda & Morta vision.

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FINALISED ROUTES ROUTE FEATURES - USER JOURNEY - CIRCULAR RATIONALE

Route 1: Entry Level 0161 Route 2: Strike Me A Pose Route 3: Make Prints We Moove!

Route 4: Eco Freaks NQ Dream

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Route 1

ROUTE FEATURES Final Route No.

ENTRY LEVEL 0161 - THIS CHARMING MANC Focus on NQ industrial history (Cottonopolis), subcultural context, music scenes, football.

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Old No.

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Location Name Hatters Hostel

SEE APPENDIX 1 & 2 FOR USER JOURNEY & CIRCULAR RATIONALE

Feature Attribute

Historical Point of Reference -

Hostel and a Bar in the cellar Old Hat Factory Built around 1990s Free baroque style Terracotta dressing, technique to avoid the black turning of the

bricks—earlier days techniques during smog

2

3

Historical Point of Reference & Food & Drink - Manchester’s oldest nightclub: 8

Stage & Radio

‘first emerged onto the music scene in 1946 when the legendary promoter Eric Scriven began presenting modern jazz acts at the club -'Housed in a 200-year old block…’ (Begum, 2019) .

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Police Museum

Historical Point of Reference - Founded in 1981; funded by Greater Manchester Police - Objects that relate to the history & development of the Greater Manchester Police —> primary and secondary sources - One of the cities earliest police stations -The original police station opened in 1879 - Free admission, only open on Tuesday’s Historical Point of Reference

4

1

Old factory workers houses

-Cottonopolis historical buildings from cotton revolution: Reconstructed in 1990s -A building page 25 “Original” -Two-room apartments or two single-roomed -Dwellings for typical poor Manchester families in the late 1780s -Top floor = loom shop

START

5

12

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5

Pop Boutique

7

4

Piccadilly Records

8

3

Manchester Bee Store

Castle Hotel

Food & Drink & Historical Point of Reference -Public Pub & Music Venue (Ian Curtis was there for an interview) -Built 1776 In the late 1800s century it was acquired by Key’s -Atlas Brewery -Music Venue has place for 80 people

God Created

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6

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2

Affleck’s Mosaics

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7

Oklahoma

MANchester Mosaic

Shop / Store / Boutique Iconic old Vintage clothing store Shop / Store / Boutique Records & Music Store Shop / Store / Boutique Souvenir Store Art / Street Art / Sculpture Street Art Art / Street Art / Sculpture Street Art- Mosaic homage to MCR football Shop / Store / Boutique Souvenir, Gift, Lifestyle Historical Point of Reference -Was built in 1928 as a wholesale

12

9

Pall Mall House

warehouse by the Pall Mall Property Company -Ten storey high, T-plan building, has classically styled frontage with glass curtain from second to fifth floor -Shown prior to conversion

13

END 25

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Ryland Building (occupied by Debenhams)

Historical Point of Reference -Was built for the old textile firm of Rylands & Sons Ltd 1930-32 -Designed by P Garland Fairhurst (son of Manchester's famous architect Harry S Fairhurst) -Wholesale department store steel frame clad with Portland stones -One of the most striking buildings in Manchester

Route 1 Approx 22:08.74 mins 1.25 miles (6576 ft)

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12

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Route 2

ROUTE FEATURES

STRIKE ME A POSE Instagram hotspots, social media generational appeal, all about aesthetics.

SEE APPENDIX 3 & 4 FOR USER JOURNEY & CIRCULAR RATIONALE

Final Route No.

Old No.

Location Name

1

12

Langley Buildings

2

3

Out House Project

3

5

Eastern Bloc Record Shop

4

4

Soup Kitchen

5

8

Thunder Egg

Feature Attribute

Historical Point of Reference -Apartment building -Terracotta Clad Warehouse -Built in 1908, Baroque Revival -Showing the dragon of Wales on the top of the building Art / Street Art / Sculpture -Street Art + Instagram hotspot Shop / Store / Boutique -Record Shop Food & Drink -Café/Bar Shop / Store / Boutique -Womenswear and lifestyle store Historical Point of Reference &

6

10

Affleck’s Palace

Shop / Store / Boutique -A late 19th-century shop and warehouse building.

-Early department store, known for their good range of cloth.

-Established in the 1980s as an indoor bazar.

-Former warehouse became home of a new type of alternative shopping complex.

-Outside tree is made by Manchester blacksmith David Hyde.

START

END 27

7

7

God Created MANchester

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1

Affleck’s Mosaics

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9

Note

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11

Market Buildings

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6

Mackie Mayor

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2

The Washhouse

Art / Street Art / Sculpture -Street Art Art / Street Art / Sculpture -Street Art Shop / Store / Boutique -Menswear clothing brand Historical Point of Reference -Smithfield Market -Ground floor corner office = branch of the Manchester and Salford Bank -Market Building was a block of commercial chambers built in 1878 Food & Drink -Buzzy, casual food hall 1858 Grade II listed market building... "Reimagined by all the people involved in the award-winning Altrincham Market and Market House" (Visit Manchester, 2019).

-Different kitchens, which offer Vegan and gluten free food.

-Smithfield market and wholesale fish market area since the early 19th century.

-The market hall was roofed 1868.

Food & Drink -Edgy Bar with Laundrette theme

Route 2 Approx 21:27.86 mins 1.12 miles (6120 ft)

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Route 3 MAKE PRINTS WE MOOOVE! Foodie dream, circular collaborations, COW prints + footprints, culture & cuisine.

SEE APPENDIX 5 & 6 FOR USER JOURNEY & CIRCULAR RATIONALE ROUTE FEATURES Final Route No.

Old No.

Location Name

Food & Drink &

Feature Attribute

Historical Point of Reference

1

7

Mackie Mayor

2

1

Form Lifestyle Store

-Buzzy, casual food hall 1858 Grade II listed market building (Visit Manchester, 2019).

-Different kitchens, which offer Vegan and gluten free food.

-Smithfield market and wholesale fish market area since the early 19th century.

-The market hall was roofed 1868.

Shop / Store / Boutique Workshop store space Historical Point of Reference

3

8

Night & Day Cafe

-Mourning warehouse, designed to sell a wide rage of black, ready-made clothing -Arcaded first floor window display front -Now a bar called: Night & Day, with food, drinks and live music

4

6

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Cow

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Oxfam

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Magma

Shop / Store / Boutique Arty bookshop stocking general and design-focused reads, prints and state-of-the-art gifts.

3

Ezra & Gil

Shop / Store / Boutique Vintage clothing store Shop / Store / Boutique Charity Shop Food & Drink Contemporary urban venue for coffee drinks and a menu of imaginative light meals.

The building itself (Pola): - A group of warehouses, which built around an inner yard in the mid of 19th century -Ezra & Gil -Warehouses, which were built at that period varied in style and architecture —> this one is more plain

START 8

START

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Cottonopolis

Food & Drink Japanese inspired restaurant and bar based

Route 3 Approx 15:55.46 mins 0.78 miles (39 86 ft)

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Route 4

ROUTE FEATURES

ECO FREAKS NQ DREAM Sustainability focused, workshops to mend clothes, textiles recycling stations, vegan food.

Final Route No.

Old No.

Location Name

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3

M&S Recycling Textiles Bank

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8

Beaumont Organic

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1

Nola

SEE APPENDIX 7 & 8 FOR USER JOURNEY & CIRCULAR RATIONALE

Other

Feature Attribute

Clothing take back schemes engages consumers in a new light. Marks & Spencer’s Outlet Recycles: ‘clothing, household linens, shoes & bags’ (Recycle Now, n,d.).

Shop / Store / Boutique Organic, ethical, luxury, conscious clothing Shop / Store / Boutique Independent fashion brand Art / Street Art / Sculpture Mural of Blue Tit by Sarah Yates- illustrator focusing on topics of environmental awareness

4

9

Blue Tit by Faunagraphic

History of building (Pola): -Hostel and bar in the cellar -Old Hat Factory Built around 1990s -Free baroque style -Terracotta dressing, technique to avoid the black turning of the bricks—earlier days techniques during smog

5

7

Junk

Shop / Store / Boutique Sustainable Fashion Store Historical Point of Reference &

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Vintage Kilo

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2

Blue Rinse

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10

9

4

START

Historic buildings on Oldham St

RSPCA Charity Shop

Shop / Store / Boutique -Vintage Kilo Sale -Sacha’s Hotel -C&A Modes (Dutch Company) moved to the Arndale in 1978 -Rebuilt in 1948 Shop / Store / Boutique Vintage Store: footie fans can get vintage football shirts Historical Point of Reference -Was designed by Andrews and Butterworth, built in 1905 -A draper and mourning warehouse and a manufacture of mantles (shawls) and a cabinet maker -Home of the Pop-Up Boutique -Also home of the Nibble Café —> using sustainable and compostable packaging Shop / Store / Boutique Charity Shop Shop / Store / Boutique / Other Victorian setting for artists' studios with contemporary jewellery, ceramics and art for sale.

END 31

10

5

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6

MCR Craft & Design Centre

V-Rev

History (Pola): -Was built in 1865, later it was doubled, to reach Oak Street -Use to be a fish market -Is now a craft and design centre -Market went down in 1973, 1982 the centre opened by the Manchester City Council Food & Drink Fully vegan restaurant + cafe

Route 4 Approx 15:38.00 mins 0.79 miles (4145 ft)

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ROUTE ADAPTABILITY QR codes are to be put up in the key locations en route, allowing the accessibility to more information about the route features. Users can choose which route elements they wish to read further into.

Currently, the circular rationale for the routes incorporate both existing circularity, and circular system proposals which could be implemented quickly.

Therefore, the routes are subject to change overtime as more circular systems develop and brands get involved. As the relationships and networks become more established, the routes can be updated with new circular concepts. Meaning users will be able to reimagine the NQ in new ways.

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For example, major development works are taking place in front of a potential Instagram hotspot, the MCR bee mural. However, this feature could be included once building works are completed. Highlighting how the routes will change with the growth and modifications of the NQ.

MY MAPS APP PROPOSAL Tangible Outcome #MyMaps

LOADING SCREEN

NQ MENU

Route 4

USER JOURNEY

QR CODE INFO

Approx 15:38.00 mins 0.79 miles (4145 ft)

MY MAPS NORTHERN QUARTER

3

Entry Level 0161

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10 9

Strike Me A Pose Make Prints We Moove!

Eco Freaks NQ Dream

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STEP INTO MY MAPS

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Nola is an independent fashion brand stocking fashion forward womenswear. Including exciting bags from FruitLeather. That’s right, natural fabric made from unused fruit, forming a leather feel fabric from natural materials. Using alternative material inputs like this reduces the need for real 3 leather or hard to dispose of plastic leather.

2 CLOSE

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APPENDIX

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All circular ReSolve ‘Application’ theory in follwing tables retrieved from: Ellen MacArthur Foundation. (2016) ‘Circularity in the built environment: case studies a compilation of case studies from the CE100’. [ebook] pp. 6-9. [Accessed on 25th November 2019] https://www.ellenmacarthurfoundation.org/assets/downloads/Built-Env-Co.Project.pdf

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Appendix 1 Final Route No. 1

Route 1

User Journey: Data

Place

Address

*Walk time from previous location

Distance from previous location

Hatters Hostel

Newton Building, 50 Newton Street M1 2EA

Start (N/A)

Start (N/A)

Directions to destination *(Google Maps)

Starting Point

Times walked in person Start 00:00.00

Walk north-east on Newton St towards Hilton St

2

Stage & Radio

Port St, Manchester M1 2EQ

2 min

397 ft

3

Police Museum

57A Newton St, Manchester M1 1ET

1 min

164 ft

Turn right onto Hilton St Turn left onto Port St Turn left onto Faraday St Destination will be on the left Walk north-west on Faraday St towards Newton St Turn left onto Newton St

Lap 1 01:11.74

Lap 2 00:46.68

Destination will be on the right Walk south-west on Newton St towards Bradley's Ct

4

Old factory workers houses

69-77 Lever Street M1 1FL

3 min

0.2 miles (1056 ft)

Castle Hotel

Castle Hotel, Oldham Street M4 1LE

2 min

446 ft

6

Pop Boutique

Oldham St, Manchester M1 1JN

1 min

374 ft

7

Piccadilly Records

53 Oldham St, Manchester M1 1JR

1 min

102 ft

8

Manchester Bee Store God Created MANchester Mosaic

35 – 39 Oldham St, Manchester M1 1JG

1 min

203 ft

Short St, Manchester M4 1PW

3 min

0.2 miles (1056 ft)

30 Tib St, Manchester M4 1PW

1 min

138 ft

10

Affleck’s Mosaics

11

Oklahoma

12

Pall Mall House

13

Ryland Building (occupied by Debenhams)

Lap 3 02:58.25

Turn right onto Lever St Destination will be on the left

5

9

Turn right onto Hilton St Continue onto Stevenson Square

74-76 High St, Manchester M4 1ES

Pall Mall House, 18 Church Street M4 1PN

Rylands Building, Market Street, Debenhams M60 1TA

Total Estimates Total Walked in Person

4 min

0.2 miles (1056 ft)

2 min

0.1 mile (528 ft)

3 min

0.2 miles (1056 ft)

24 mins walking (excluding stoppage time)

1.25 miles [1.245455] (6576 ft)

Approx 22:08.74 mins

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Walk south-west on Lever St towards Warwick St Turn right onto Warwick St Turn left onto Oldham St Destination will be on the left Walk south-west on Oldham St towards Hilton St Destination will be on the left Walk south-west on Oldham St towards Dale St Destination will be on the right Walk south-west on Oldham St towards Dale St Destination will be on the right Walk south-west on Oldham St Turn right onto Short St Destination will be on the right Walk north-west on Short St towards Tib St Turn right onto Tib St Destination will be on the right Walk north-east on Tib St towards Church St Turn left onto Thomas St Turn left onto High St Destination will be on the left Walk south-west on High St towards Turner St Turn left onto Church St Destination will be on the right Walk east on Church St towards Red Lion St Turn right onto Tib St Turn right onto Market St Destination will be on the right

Lap 4 01:32.37

Lap 5 01:45.30 Lap 7 00:45.60 Lap 8 00:42.68 Lap 9 01:34.04

Lap 10 00:14.57

Lap 11 04:08.20

Lap 12 03:44.55

Lap 13 02:41.48

22:08.74 mins

Appendix 2

Route 1

Final Route No. 1 2 3 4 5

Place

Circular Contribution

Theory

ReSOLVE Application

Hatters Hostel

N/A

N/A

N/A

Stage & Radio

N/A

N/A

N/A

Police Museum

N/A

N/A

N/A

Old factory workers houses

N/A

N/A

N/A

Castle Hotel

N/A

N/A

N/A

Circular Backing Rationale

“1985 I opened my first shop in Afflecks Palace in Manchester…

6

Pop Boutique

Contributes to resell economy, keeps textiles out of landfill.

Throughout our business we have a very green agenda and despite Share. processing 10,000 kilos or more of vintage each week, no MAXIMISING PRODUCT UTILISATION BY: garments go to waste…

• Reusing assets (e.g. through resell, redistribution) up-cycling of garments is something that has been a success for us and we are currently expanding this area of business”- Managing Director, Richard Free (2014).

“VFSE works with its partners VinylPlus and RecoVinyl to promote the recycling of PVC and contributes to the circular economy by ensuring continuous progress towards clearly defined sustainability goals. It is essential to make sure that valuable materials such as PVC remain within the circular economy” (Vinyl Film & Sheets Europe, 2017).

7

Piccadilly Records

Could introduce a PVC/Vinyl take back service in store. E.g. cables, credit cards, records.

“Recovinyl is an initiative by the European PVC value-chain aimed at facilitating PVC waste collection and recycling under the Voluntary IN THE BUILT ENVIRONMENT: Commitments of Vinyl 2010 and now VinylPlus” (VinylPlus, 2019).

• Optimisation of end-of-life of the building/materials (Durability, maintenance, repair, upgrades, removal, “Success depends on the participation of the largest possible deconstruction, re-use…) number of companies, especially from the conversion industry and downstream users such as recyclers, retailers and brand holders” (VinylPlus, 2019).

Consumers place more value in clothing and products labelled as “100% cotton”, “natural”, or “environmentally-friendly” (Cotton Works, 2019).

8

9 10

11

12 13

Manchester Bee Store

Natural fibres decompose naturally form the actions of fungi and bacteria, making them less of an environmental burden and won’t sit in landfills for hundreds of years (Tereshina, 2015)

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: Many of their bags are made from 100% cotton e.g. tote bags, tea towels & 100% wool scarf.

Promotes pride of MCR, keeps spending localised, supporting local ‘Research shows that £10 spent with a local independent shop means craft. up to an additional £50 goes back into the local economy’ (Lobel 2018). Meaning increased ability overtime to further invest into the NQ with community amd enhancing, retail reinvigorating, circular concepts.

God Created MANchester Mosaic

N/A

N/A

Affleck’s Mosaics

N/A

N/A

Oklahoma

Support recycling plastic by offering recycled / upcycled products

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly)

Products include: ‘Recycled Plastic Curtain’, ‘Recycled Bag of Covadonga’, and ‘Recycled Plastic Trash Animal Lamps’ (Oklahoma, 2019).

Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability) Regenerate.

REGENERATING AND RESTORING NATURAL CAPITAL BY: Returning valuable biological nutrients safely to the biosphere (e.g. through anaerobic digestion or composting, enabled by the separation of technical and biological nutrients)

N/A N/A Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly) IN THE BUILT ENVIRONMENT • Optimisation of end-of-life of the building/materials (Durability, maintenance, repair, upgrades, removal, deconstruction, re-use…)

Pall Mall House

N/A

N/A

N/A

Ryland Building (occupied

by Debenhams)

N/A

N/A

N/A

Appendix 3

Final Route No. 1

User Journey: Data

Place

Address

*Walk time from previous location

Langley Buildings

53 Dale St Manchester, M60 6ES

Start (N/A)

2

Out House Project

3

Eastern Bloc

Record Shop

4 5

Route 2

Stevenson Square, M1 1DB

Distance from previous location Directions to destination *(Google Maps) Times walked in person Start (N/A)

4 min

0.2 miles (1056 ft)

Starting Point Walk north-west on Dale St/B6181 towards China Ln Turn right onto Newton St Turn left onto Hilton St

Start 00:00.00

Lap 1 03:49.17

Continue onto Stevenson Square

6

5a Stevenson Square, Manchester M1 1DN

1 min

66 ft

Soup Kitchen

31-33 Spear St Manchester, M1 1DF

1 min

154 ft

Thunder Egg

22 Oldham Street, Manchester M1 1JN

2 min

423 ft

Affleck’s Palace

52 Church St, Manchester M4 1PW

1 min

144 ft

7

God Created MANchester

Short St Manchester, M4 1PW

3 min

0.2 miles (1056 ft)

8

Affleck’s Mosaics

30 Tib St Manchester, M4 1PW

1 min

138 ft

9

Note

61 Thomas St, Manchester M4 1NA

2 min

0.1 miles (528 ft)

10

Market Buildings

11

Mackie Mayor

13 Thomas St, Manchester M4 1EU

1 Eagle St, Manchester M4 5BU

2 min

443 ft

3 min

0.1 miles (528 ft)

Walk north-west on Stevenson Square towards Spear St Destination will be on the right Walk north-west on Stevenson Square towards Spear St Turn left onto Spear St Destination will be on the right Walk north-east on Spear St towards Hilton St Turn left onto Hilton St Turn left onto Oldham St Destination will be on the left Walk south-west on Oldham St towards Dale St Destination will be on the right Walk south-west on Oldham St towards Back Piccadilly Turn right onto Back Piccadilly Turn right onto Tib St Turn right onto Short St Destination 7 will be on the right Turn right onto Tib St Destination 1 will be on the right Walk north-east on Tib St towards Church St Turn left onto Thomas St Destination 10 will be on the right Walk north-west on Thomas St towards Kelvin St Destination 12 will be on the right Walk south-east on Thomas St towards High St Turn left onto High St Continue onto Eagle St

Lap 2 00:29.33 Lap 3 00:55.24

Lap 4 01:20.15

Lap 5 00:46.48

Lap 6 02:25.59

Lap 7 00:14.22 Lap 8 02:23.35 Lap 9 01:35.09

Lap 10 02:08.79

Destination 6 will be on the right Walk north-east on Eagle St towards Ring Rd/Swan

12

The Washhouse

19 Shudehill, Manchester, M4 2AF

Total Estimates Total Walked in Person

5 min

0.3 miles (1584 ft)

22 mins walking (excluding stoppage time)

1.12 miles [1.159091] (6120 ft)

St/A665 Turn left onto Ring Rd/Swan St/A665 Turn left onto Rochdale Rd Continue onto Shudehill

Lap 11 05:18.02

Destination 2 will be on the right Approx 21:27.86 mins

39

21:27.86 mins

Final Route No. 1

2

Place

Circular Contribution

Theory

Langley Buildings

N/A

N/A

Out House Project

PaintCare reuse leftover paint and as ‘every three months the three blocks will be reworked to provide new inspiration’ (Outhouse, n,d.), leftover paint can be recycled for new use.

PaintCare (n,d.) “aims to create a circular economy for leftover decorative paint in the UK’". Only 2% of leftover paint is reused or remanufactured’ so PaintCare sorts paint for ‘remanufacturing and reuse’… ‘5% of remanufactured paint in their painting projects, which should be of similar quality to original manufactured paint, containing at least 25-30% remanufactured content, but with half the eco footprint’ (BCF & PaintCare, 2016)

ReSOLVE Application N/A Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Prolonging products’ use period (e.g. through repair/maintenance, design for durability and upgradability) • Decreasing resource usage (e.g. increasing efficiency, designing out waste) IN THE BUILT ENVIRONMENT: • Smart urban design (use inner-city vacant land, promoting compact urban growth, high-quality urban environments, integrated, sustainable and participative urban development…).

Share.

MAXIMISING PRODUCT UTILISATION BY: • Mutualising the usage of assets (e.g. through sharing schemes or exchange platforms)

Circular Backing Rationale

Appendix 4

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY:

3

Eastern Bloc Record Shop

Partner of Recovinyl

• Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability) Loop.

“Recovinyl is an initiative by the European PVC value- KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: chain aimed at facilitating PVC waste collection and Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly) recycling under the Voluntary Commitments of Vinyl IN THE BUILT ENVIRONMENT: 2010 and now VinylPlus”. (VinylPlus, 2019).

• Optimisation of end-of-life of the building/materials (Durability, maintenance, repair, upgrades, removal, deconstruction, re-use…)

Virtualise.

DISPLACING RESOURCE USE AND DELIVERING UTILITY VIRTUALLY BY: • Delivering services remotely (e.g. cloud computing and storage) IN THE BUILT ENVIRONMENT • Virtualisation of processes (BIM, digital mock-up, automated maintenance…)

4

Soup Kitchen

Too Good To Go Partner

Partnered with Too Good To Go to help minimise food waste (see Cottonopolis in Route 3 for theory).

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste) Exchange.

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: • Replacing traditional with advanced technical solutions (e.g. 3D printing IN THE BUILT ENVIRONMENT: • New products and services (e.g. multi-modal transport)

5

Thunder Egg

6

Affleck’s Palace

7

God Created MANchester

8

Affleck’s Mosaics

9

Note

Instagram aesthetic primarily for social media promotion. Colour posts likely to grab attention on Instagram particularly, drawing people to the NQ where circularity is being implemented.

N/A Promoting Manchester pride for supporting local, creative; artisan.

N/A

Stock products made of recycled polyester

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Including Nike cap, Adidas long sleeved top, and Etnies Jameson recycled shoe soles (Note, n,d.).

N/A Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly) • Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability) IN THE BUILT ENVIRONMENT: • Optimisation of end-of-life of the building/materials (Durability, maintenance, repair, upgrades, removal, deconstruction, re-use…)

10

Market Buildings

N/A

N/A

N/A Share.

MAXIMISING PRODUCT UTILISATION BY: • Mutualising the usage of assets (e.g. through sharing schemes or exchange platforms)

11

Mackie Mayor

Preserving and restoring old buildings reduces the need for new virgin materials.

IN THE BUILT ENVIRONMENT: • Residential sharing (peer-to-peer renting…)

• Infrastructure sharing (parking sharing, shared infrastructure areas, shared green areas…)

“The most sustainable thing we can do is to not build • Appliances / Tools sharing (sharing practises, sharing water…) new stuff,” insists AJ+C architect Peter Ireland. “I often • Co-housing say to a client, everything is an asset until we prove it otherwise. A lot of demolition doesn’t make sense.” Optimise.

(Sebag-Montefiore, 2016)

OPTIMISING SYSTEM PERFORMANCE BY: • Prolonging products’ use period (e.g. through repair/maintenance, design for durability and upgradability) • Decreasing resource usage (e.g. increasing efficiency, designing out waste) IN THE BUILT ENVIRONMENT: • Industrial process, off-site production (prefabrication • Smart urban design (use inner-city vacant land, promoting compact urban growth, high-quality urban environments, integrated, sustainable and participative urban development…).

“In a world that is becoming increasingly dominated by

12

The Washhouse

Unique concept will entice people to want to stay local and spend locally. Social media attention will bring focus on the NQ for the innovations of the project.

chain stores, which have been designed to look the same, independent businesses bring much-needed originality and variety into communities”. If more chose ‘local’, there would be reduced ‘air pollution’, ‘traffic’ and improve the quality of the nation’s high streets.’ (Lobel, 2018).

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Prolonging products’ use period (e.g. through repair/maintenance, design for durability and upgradability) • Decreasing resource usage (e.g. increasing efficiency, designing out waste) IN THE BUILT ENVIRONMENT: • Smart urban design (use inner-city vacant land, promoting compact urban growth, high-quality urban environments, integrated, sustainable and participative urban development…).

Share.

MAXIMISING PRODUCT UTILISATION BY: • Mutualising the usage of assets (e.g. through sharing schemes or exchange platforms) Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability)

Route 2

Appendix 5

Route 3

User Journey: Data Final Route No. 1

Place

Address

*Walk time from previous location

Distance from previous location

Mackie Mayor

1 Eagle St, Manchester M4 5BU

Start (N/A)

Start (N/A)

Directions to destination *(Google Maps) Starting Point

Times walked in person Start 00:00.00

Walk north-east on Eagle St towards Ring Rd/Swan St/A665

2

Form Lifestyle Store

6 Bradley St, Manchester M1 1EH

5 min

0.2 miles (1056 ft)

Turn right onto Ring Rd/Swan St/A665 Turn right onto Oldham St Turn left onto Houldsworth St

04:21.80

Turn right onto Bradley St Destination 1 will be on the right Walk south-west on Bradley St towards Warwick St

3

Night & Day Cafe

26 Oldham St, Manchester M1 1JN

5 min

0.2 miles (1056 ft)

4

Magma

24 Oldham St, Manchester M1 1JN

1 min

36 ft

5

Cow

61 Church St, Manchester M4 1PD

1 min

138 ft

6

Oxfam

8-10 Oldham St, Manchester M1 1JQ

1 min

240 ft

Turn right onto Warwick St Turn left onto Oldham St

03:18.41

Destination will be on the left Walk south-west on Oldham St towards Dale S

00:06.26

Walk south-west on Oldham St towards Dale St Turn right onto Church St Destination will be on the right Walk south-east on Church St towards Oldham St Turn right onto Oldham St

00:25.46

01:07.72

Destination will be on the left Walk south-west on Oldham St towards Back Piccadilly

7

Ezra & Gil

20 Hilton St, Manchester M1 1FR

5 min

0.2 miles (1056 ft)

Turn left onto Back Piccadilly Turn left onto Spear St

05:04.08

Turn right onto Hilton St Destination will be on the right

8

Walk south-east on Hilton St towards Newton St Turn right onto Newton St Cottonopolis

16 Newton St, Manchester M1 2AE

2 min

404 ft

Slight left to stay on Newton St Turn left

01:31.32

Destination will be on the right

Total Estimates Total Walked in Person

0.78 miles [0.754924] (3986 ft)

16 mins walking (excluding stoppage time) Approx 15:55.46 mins

41

15:55.46 mins

Appendix 6

Final Route No. 1

Place

Circular Contribution

Theory

ReSOLVE Application

Mackie Mayor

(See Route 2)

N/A

N/A

Sewer/Designer from COW comes in and runs sewing + repairs Masterclass workshop in Form

2

Form Lifestyle Store

3

Night & Day Cafe

Mending clothes would keep them out of landfill, reduce need for new clothes (even second-hand bought) and reduce overall carbon footprint.

N/A

• Only 1/3 of the UK (36%) repair their clothes when they Optimise. break OPTIMISING SYSTEM PERFORMANCE BY: • 25%) choose not to mend clothes because ‘it’s easier just • Prolonging products’ use period (e.g. through repair/maintenance, design for durability and upgradability) to buy something new’ • A fifth ‘can’t be bothered’ to repair broken clothes and one Exchange. in seven (14%) ‘don’t know how to’ .

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: (EU Business, 2019).

• Replacing product-centric delivery models with new service-centric ones N/A

N/A

Circular Backing Rationale

Optimise.

4

Magma

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste) IN THE BUILT ENVIRONMENT: Magma stock publications that promote sustainability • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…) e.g. Seed and Considered – which is ‘printed in the UK “Unlike petroleum-based inks, vegetable ink comes from a • Reduction in transport on unbleached, FSC certified paper using vegetable- renewable resource – vegetables! Plus, as vegetables grow, based inks’ (Considered, n,d.) and Rucksack, which is ‘printed on uncoated, 100% recycled paper’ (Rucksack,

they actually reduce CO2 in our atmosphere.” (AZ Litho, 2017).

n,d.).

Exchange.

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: • Shifting to renewable energy and material sources • Using alternative material inputs (e.g. cascading by using by-products or extracting biochemical feedstock from biological nutrients IN THE BUILT ENVIRONMENT: • Better-performing technologies (e.g. 3D-printing, building management systems, electric engines) Optimise.

IN THE BUILT ENVIRONMENT: • Industrial process, off-site production (prefabrication) • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…)

5

Cow

Brand S.Cafe turns coffee grounds into yarns + fabrics..

COW gets to buy fabrics at discounted price.

“S.Café ® technology combines the post patented processed grounds and polymer to’ produce S.Café ® ‘yarn and S.Café ® fabrics” (S.Café, n,d.)

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly) • Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability) Exchange.

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: • Using alternative material inputs (e.g. cascading by using by-products or extracting biochemical feedstock from biological

6

Oxfam

Excess + unused clothes go to charity shops + scraps given to COW to use.

Also encourages people to shop second-hand.

Accept and offer ‘Unique clothing for Men and Women, ranging from everyday essentials to designer pieces’ (Oxfam, 2015).

nutrients) Share.

MAXIMISING PRODUCT UTILISATION BY: • Reusing assets (e.g. through resell, redistribution)

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: ‘Every week 11 million items of clothing end up in • Decreasing resource usage (e.g. increasing efficiency, designing out waste) landfill…saying yes to second hand stops great clothes from • Optimising the logistics system through implementation of reverse logistics going to landfill – giving them a longer life’ (Oxfam Apps, 2019).

IN THE BUILT ENVIRONMENT: • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…)

S.Cafe:

Optimise.

IN THE BUILT ENVIRONMENT: • Industrial process, off-site production (prefabrication) • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…)

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly) • Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability)

7

Ezra & Gil

20% off voucher for Ezra + Gil for attending event.

Ezra & Gil food waste e.g. coffee made into fibres for new fabrics

Also partnered with Too Good To Go to help minimise other food waste [see Cottonopolis for theory].

Exchange.

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: • Using alternative material inputs (e.g. cascading by using by-products or extracting biochemical feedstock from biological nutrients) • Replacing traditional with advanced technical solutions (e.g. 3D printing) Too Good To Go: Virtualise.

DISPLACING RESOURCE USE AND DELIVERING UTILITY VIRTUALLY BY: • Delivering services remotely (e.g. cloud computing and storage) IN THE BUILT ENVIRONMENT • Virtualisation of processes (BIM, digital mock-up, automated maintenance…)

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste)

Exchange.

Virtualise.

DISPLACING RESOURCE USE AND DELIVERING UTILITY VIRTUALLY BY: “Each year, over 10 million tonnes of food is thrown away…estimated to be worth £17 billion a yea”’ (Too Good • Delivering services remotely (e.g. cloud computing and storage) To Go, n,d.).

8

Cottonopolis

Partnered with Too Good To Go to reduce any food waste.

Customers collect food that otherwise thrown away at discounted price. Reduces waste and maximises profitability of food prepared.

“Potential interventions for food waste ‘include apps that facilitate redistribution of uneaten food such as Too Good To Go” (Ellen MacArthur Doundation).

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste)

Exchange.

“With the amount of time, money and energy that goes into SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: producing and preparing food, it makes no sense to waste • Replacing traditional with advanced technical solutions (e.g. 3D printing anything that is still perfectly edible” (Too Good To Go, n,d.)

IN THE BUILT ENVIRONMENT: • New products and services (e.g. multi-modal transport)

Route 3

Appendix 7

Route 4

User Journey: Data Final Route No. 1 2

Place

M&S Recycling Textiles Bank

Beaumont Organic

Address Unit 4 Great Ancoats Street, Urban Exchange Manchester Outlet, Manchester, M4 6DE

49 Hilton St, Manchester M1 2EF

*Walk time from previous location Distance from previous location Directions to destination *(Google Maps) Times walked in person Start (N/A)

Start (N/A)

3 min

0.2 miles (1056 ft)

Starting Point Walk north-west Turn right towards Tariff St Turn left towards Tariff St Turn right onto Tariff St Turn right onto Hilton St

Start 00:00.00

02:50.61

Destination will be on the right Walk north-west on Hilton St towards Port St

3

Nola

54 Port St, Manchester M1 2EQ

1 min

167 ft

4

Blue Tit by Faunagraphic

47 Newton St, Manchester M1 1FT

2 min

0.1 miles (528 ft)

5

Junk

2 Dale Street, Northern Quarter, Manchester, M1 1JW

3 min

0.1 miles (528 ft)

6

Vintage Kilo

13-19 Oldham Street, M1 1JG OR Tib St, Back Piccadilly, Manchester M4 1SH

2 min

0.1 miles (528 ft)

7

Blue Rinse Vintage

29-31 Oldham St, Manchester M1 1JG

1 min

348 ft

8

Historic buildings on Oldham St

28 Oldham St, Manchester M1 1JN

1 min

285 ft

9

RSPCA Charity

15 Oak St, Manchester M4 5JD

3 min

0.1 miles (528 ft)

Shop

Turn right onto Port St Destination will be on the right Walk south-west on Port St towards Hilton St Turn right onto Dale St/B6181 Turn right onto Newton St Destination will be on the right Walk south-west on Newton St towards Dale St

00:26.89

Turn right onto Dale St Destination will be on the left

03:43.01

Walk north-west on Dale St towards Oldham St Turn left onto Oldham St Destination will be on the right Walk east towards Oldham St Turn left onto Oldham St Destination will be on the left Walk north-east on Oldham St towards Church St Destination will be on the right Walk north-east on Oldham St towards Hilton St Turn left onto Hilton St Continue onto Thomas St Turn right onto Oak St

01:51.13

01:18.19

00:23.71 01:08.96

02:27.25

Destination will be on the left

10

MCR Craft & Design Centre

17 Oak St, Manchester M4 5JD

11

V-Rev

20-26 Edge St, Manchester M4 1HN

Total Estimates Total Walked in Person

1 min

66 ft

1 min

381 ft

Walk north-east on Oak St towards Copperas St Destination will be on the left Walk south-west on Oak St towards Brightwell Walk Turn right onto Edge St

00:14.53 01:12.22

Destination will be on the left 0.79 miles [0.7850379] (4145 ft)

18 mins walking (excluding stoppage time) Approx 15:38.00 mins

43

15:38.00 mins

Beaumont Organic

2

Junk

Vintage Kilo Buildings

Blue Rinse Vintage

Historic buildings on Oldham St

RSPCA Charity Shop

MCR Craft & Design Centre

V-Rev

5

6

7

8

9

10

11

4

3

M&S Recycling Textiles Bank

1

Theory Loop.

ReSOLVE Application

mending/customising clothes. Get 30% of voucher for Junk for attending and Beaumont Organic get commission of purchases bought using the voucher.

A sewer from Junk could host a workshop on

End of Roll scraps used for workshops in their store.

“unused fabric rolls…are left around in warehouses. These fabrics are often produced using environmentally damaging methods, but IN THE BUILT ENVIRONMENT: then the product is wasted. Where possible we use these fabrics in • Water Efficiency (Reducing consumption grids, Re-circulation of water, Using closed water, Water re-use…) an effort to reduce the waste material going to landfill.” (Beaumont • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…)

Organic, 2019).

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste)

Optimise.

It is “estimated that only 1% of our clothing is ultimately recycled KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: into new garment” (Cooper, K.L., 2018). For clothes and textiles unfit Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability) for resell, recycling should be actively encouraged and made Unused and unfit for resell textiles can go to recycling inclusive as part of the retail experience.

IN THE BUILT ENVIRONMENT: bank.

• Remanufacturing of materials (piece-by-piece demolition, material banks

Textiles recycling and clothing take back schemes engages consumers in new light.

Circular Contribution

N/A

IN THE BUILT ENVIRONMENT: • Modularity of the building (Modular building techniques, multi-purpose volumes, flexibility in buildings…)

Regenerate.

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Remanufacturing and refurbishing products and components (e.g. through design for/ of disassembly) • Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability)

IN THE BUILT ENVIRONMENT: • Smart urban design (use inner-city vacant land, promoting compact urban growth, high-quality urban environments, integrated, sustainable and participative urban development…).

• Reduction in transport

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste)

IN THE BUILT ENVIRONMENT: • Residential sharing (peer-to-peer renting…)

• Infrastructure sharing (parking sharing, shared infrastructure areas, shared green areas…)

• Appliances / Tools sharing (sharing practises, sharing water…).

Share.

IN THE BUILT ENVIRONMENT: • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…)

Optimise.

OPTIMISING SYSTEM PERFORMANCE BY: • Decreasing resource usage (e.g. increasing efficiency, designing out waste) • Optimising the logistics system through implementation of reverse logistics

Share.

MAXIMISING PRODUCT UTILISATION BY: • Reusing assets (e.g. through resell, redistribution)

Loop.

IN THE BUILT ENVIRONMENT: • Optimisation of end-of-life of the building/materials (Durability, maintenance, repair, upgrades, removal, deconstruction, reuse…)

N/A

IN THE BUILT ENVIRONMENT • Material Efficiency (Renewable, Recycled, Recyclable, Non-toxic components, Lower energy content…)

FruitLeather transform “leftover fruits into durable leather like material” (FruitLeather, n,d.).

• Mutualising the usage of assets (e.g. through sharing schemes or exchange platforms)

REGENERATING AND RESTORING NATURAL CAPITAL BY: • Safeguarding, restoring and increasing resilience of ecosystems • Returning valuable biological nutrients safely to the biosphere (e.g. through anaerobic digestion or composting, enabled by the separation of technical and biological nutrients) “45% of all fruit grown globally is discarded between the field and IN THE BUILT ENVIRONMENT the plate (in addition, fruit and vegetables represent 24% of the food • Resource recovery (regenerate organic waste, compost production…) thrown out by households and small businesses)” (#LivingCircular, 2019).

Share.

MAXIMISING PRODUCT UTILISATION BY:

Artisans can be key enablers of a circular economy.

• “Awareness raising campaigns, possibly focused on action-based Recycling drive for unwanted jewellery in exchange for initiatives (clean-up activities, hands-on workshops, etc.) Dedicated discount vouchers for different stores. And the support independent artists may get materials to upcycle into • Encouragement of local artisans to promote reusing and repairing products too. of materials/goods (e.g. supporting cobblers, tailors, etc.)”

This supports local and artisan brands.

(Houston et al., 2018).

Resell economy [see Oxfam information for more detail in Route 3]

Some clothes can be dropped off at RSPCA charity shop to avoid it all going to Oxfam.

“Buying second-hand clothes is one of the most efficient ways to promote circularity, introducing no new raw materials into the system, while often supporting charitable causes in the process” (Circle Economy, 2019).

N/A

Leftover fruit from V-Rev goes to FruitLeather Rotterdam to be repurposed and there is mounting evidence that adopting a vegan diet is significantly better for the planet.

• Reusing assets (e.g. through resell, redistribution)

Share.

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: • Replacing product-centric delivery models with new service-centric ones IN THE BUILT ENVIRONMENT: • New products and services (e.g. multi-modal transport)

Exchange.

Blue Rinse is a “‘vintage, used, recycled and reworked clothing Optimise. company with an ethical and forward-thinking approach to business” OPTIMISING SYSTEM PERFORMANCE BY: (Blue Rinse, n,d.).

• Prolonging products’ use period (e.g. through repair/maintenance, design for durability and upgradability)

N/A

“Strived to apply green ethics to our retail manifesto and infuse enjoyment to the consumer experience. Our new shop has been lovingly furnished entirely from reusable materials (first discarded then reclaimed) given new life in a consciously sustainable environment…” (Visit Manchester, 2019).

N/A

of the many channels of the circular economy.

Active role and key player in the resell economy- one

N/A

Upcycling and repurposing clothing keeps them out of landfill and gives them a second, third, even fourth life.

Loop.

KEEPING PRODUCTS AND MATERIALS IN CYCLES BY: • Recycling materials (e.g. through making the right material choices in the design process to ensure recyclability) IN THE BUILT ENVIRONMENT: • Optimisation of end-of-life of the building/materials (Durability, maintenance, repair, upgrades, removal, deconstruction, reuse…)

IN THE BUILT ENVIRONMENT • Resource recovery (regenerate organic waste, compost production…)

SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: • Replacing product-centric delivery models with new service-centric ones Regenerate.

Exchange.

• Using alternative material inputs (e.g. cascading by using by-products or extracting biochemical feedstock from biological nutrients) Exchange.

Unsolf fruit becomes fake leather and FruitLeather is currently "using SELECTING RESOURCES AND TECHNOLOGIES WISELY BY: unsold food collected from Dutch distributors", but expansion to UK • Using alternative material inputs (e.g. cascading by using by-products or extracting biochemical feedstock from biological Nola Nola buys FruitLeather to produce range of own brand bags.will increase mission and if they take fruit from V-Rev, Nola could nutrients) offer customers vouchers e.g. 2-4-1 meals in V-Rev (Living • Replacing traditional with advanced technical solutions (e.g. 3D printing) Circular, 2019).

IN THE BUILT ENVIRONMENT: • New products and services (e.g. multi-modal transport) Regenerate.

REGENERATING AND RESTORING NATURAL CAPITAL BY: • Safeguarding, restoring and increasing resilience of ecosystems Promoting and acting as a reminder of the beauty of ‘If you want to build a ship, don’t drum up people to collect wood Blue Tit by Faunagraphic nature- hence the social need for circularity to and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea” – Antoine de Saint-Exupery. Exchange. maintain the natural world.

Place

Final Route No.

Circular Backing Rationale

Appendix 8

Route 4

Appendix 9

Blueprint Outline Summary BLUEPRINT SUMMARY FOR THE WEBSITE: Stage 3: Circular Strategy and Outcome development: 1) Building on Stages 1 & 2 all the data is collated about the retail areas significant brands, historical; subcultural features and other points of interest for analysis. Local brands participation is identified and confirmed at this point also.

2) We identify reoccurring themes in the research, to develop concepts for potential routes around the designated retail community, taking into consideration the context of the location’s unique characteristics.

3) Research into the circular backing rationale then commences, applying the Ellen MacArthur Foundation CE100 project (2016) to outline existing circular concepts within the retail community to build upon, as we all identify potential future circular developments.

4) Once the route proposals are finalised, the Moda & Morta team run user journey analysis of all routes, documenting times and distance data as well as assessing the experience of the journey in comparison to the proposal.

5) Using this data, adjustments to routes are made accordingly before the development of the digital maps are curated.

6) Finally, your retail community will be allocated its own feature page on the official Moda & Morta app, whereby the public will be able to access the different routes developed and experience your retail community in a whole new light.

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ANNABEL LINDSAY 19000613 MA FASHION & BUSINESS | FASHION PRACTICES