Bella101finalprojectpink

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Executive Summary Vision Statement Mission Statement Social Responsibility Customer Profile Customer Narrative Inspiration Group Overview Classification Plan Master Page Cost Sheets Line Sheets Brand Identity Retail Partner Production Calendar Purchase Order Purchase Invoice Sales Projection by Item Sales Projection Master Page Floor Plans Marketing Plan Bibliography

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The concept of the project revolves around the imagination of kids and how to liberate their inner creativity. I have found a way to give them that sense of freedom through fashion. My collection allows children to release this energy by deconstructing and recreating their own look. Vintage children’s books inspired me. This group reflects a mixture of classic and whimsical elements. It is colorful, versatile, and most importantly, playful.

3

Our company’s vision is focused on children and their creativity. Children have the opportunity to be bold and open-minded. Our goal is to illuminate the imagination of youth.

Our purpose is to allow children to explore unmapped areas of their imagination through our products. Our hands-on approach provides kids with one of a kind creations facilitated by our merchandise. Children will take pride and increase self-esteem after fulfilling their vision.

4

International Child Art Foundation To enable our children to address the ever more complex problems and international challenges they will face, we need to develop their creativity and empathy. We can employ the power of the arts to nurture a child’s innate creativity and foster the child’s intrinsic empathy - preconditions for prosperity, peace, and preservation. You can help prepare the next generation of creators and entrepreneurs, inventors and artists, peacemakers and innovators.

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Geographic Segmentation

Demographic Segmentation

Sociocultural Segmentation

Affective and Cognitive Segmentation

Behavioral Segmentation

Region East to Mid-West City Size 100,000+ Population density Urban, Suburban Climate Temperate, Cold Age 8-12 Gender Female Household Size 3 or More Income Parents Income: Over $150,000+ Occupation Parents: Professional/ Customer: Student Education Parents: College Graduates/ Customer: Elementary School Culture American, European Religion Any Social Class Upper-Middle to Upper Class Marital Status Parents are married Psychographics Achievers Degree of Knowledge Novice Benefits Sought Prestige Attitude Positive Brand Loyalty Divided Store Loyalty Divided Usage Rate Medium User Status Current User Payment Method Parent’s pay with Credit Card Media Usage TV Usage Situation Home

6

A typical day of my client starts off with her waking up in her full sized bed, looking up at her black

and white polka dotted ceiling fan. She then gets up and makes her bed, which consists of white and poppy orangestripped sheets, two bright pink pillows, and a black comforter with white daisies from Pottery Barn, kids.

It is a school day and she is looking forward to learning from her 1st grade teacher, Mrs. Kelley, at St. Rita’s. Today,

she selected to wear bubble gum pink and highlighter orange stripped knee socks to accompany her uniform that is comprised of a white button down long sleeve shirt and a flirty black plaid skirt. A metallic silver headband decorates her long black hair and matches with her glittery silver flats. It was a chilly fall day, so she quickly picked a cashmere ivory sweater adorned with white crystals, pearls, and beads from her closet before leaving her house.

On her ride to school, she notices her chunky gold charm bracelet full of shiny diamonds, colorful flowers, and

Hello Kitty heads, on the floor of her mom’s BMW SUV. This charm bracelet is very special to her because it was a gift from her ballet instructor for her 7th birthday. As her mom drops her off at St. Rita’s, she is reminded of her ballet class after school and her recital this weekend.

After school, she comes straight home to finish her homework of the day given by Mrs. Kelley. All of her

assignments are neatly organized in a large brightly colored Lisa Frank folder with her name written at the very top. Math is her favorite subject and begins with that worksheet. She quickly moves through science, her least favorite subject, and finally completes her tasks by putting her homework away in her turquoise and white polka dotted canvas backpack.

While working on her homework at the kitchen table, her stomach starts to grumble. She digs into the cupboards and refrigerator looking for carrot sticks, pretzels, Teddy Grahams, and a juice box.

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Later in the day, it is time for her ballet class. She runs up to her room and scrambles to locate her leopard leotard,

black tights, and pale pink ballet flats. In class, her instructor advises her she has a lead role in the play, the beautiful white swan. She is excited to try on her costume and already has in mind to pair it with black and white mini polka dotted tights and black satin-ribboned flats.

After ballet, she sits down to eat dinner with her family in the large dining room with a whimsical shiny chandelier

hanging over their heads. The meal for the day was edamame, steamed white rice, and grilled chicken. Once she finished eating her succulent dinner, she ran upstairs to her room to play with her dolls. Several American Girls dolls and Barbie’s filled the chairs of her custom ordered hand painted tea table set. This table is decorated with hot pink, pumpkin orange, and eggplant geometric flower patterns. The tea set is also ornamented with cute wacky kitty heads and black sparkling beads.

Before getting ready for bed, she neatly cleans up her tea party and gently returns her dolls to their designated

spot above her iridescent pearl dresser. She then brushes her teeth with her very own Barbie toothbrush and glittery blue bubble gum toothpaste. Her mom sets lime green and cobalt blue pajamas on her bed as she waits for her to snuggle into her cozy comforter. The only manner in which she can fall asleep is by reading a book from her vast collection of children’s literature. Tonight’s book selection is a white hard covered book with black illustrations called A Light in the Attic by Shel Silverstein. This children’s poetry book is one of her favorite books because she finds the poems silly and entertaining. Five minutes into reading, she falls asleep, hugging her over sized Hello Kitty pillow.

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9

#1132-05

#1141-04

#1141-02

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#1122-01

#1112-02

#1111-03

#1112-04

#1121-02

#1111-99

11

#1123-04

#1131-02

1.

2.

Year 1.

2.

3.

4.

2013 2014 2015 2016

Season 1.

Fall 2.

Winter 3.

Spring 4.

Summer

3.

Class 1.

2.

3.

4.

4.

Subclass 1.

Tops 1.

Sweater 2.

Long Sleeve 3.

Short Sleeve

2.

Bottoms

Tops Bottoms Outerwear Dresses

1.

2.

3.

Shorts Leggings Skirts

3.

Outerwear 1.

Jacket 2.

Raincoat

4.

Dresses 1.

Short

5.

Color 1.

2.

3.

4.

5.

99.

Black Fuchsia Purple Blue Beige Multicolor

12

1.

Raincoat- #1132-05

2.

Jacket- #1131-02

3.

Dress with Peter Pan Collar- #1141-02

4.

Four Button Dress- #1141-04

5.

Pullover Sweater- #1111-03

6.

Chunky Knit Sweater- #1111-99

7.

Peter Pan Collar Shirt- #1112-04

8.

Five Button Shirt- #1112-02

9.

Leggings- #1122-01

10.

Shorts- #1121-02

11.

Skirt- #1123-04

13

Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1132-05

Product Description: Raincoat Sizes: Girls 6X-16

Season: Fall 2013

Colors: Beige

Wholesale: $147 Sug. Retail: $ 294

MATERIAL Beige Solid Poplin Lining

YARDS PRICE 1.75 $6.00 2 $12.50

TOTAL MATERIAL COST TRIMMINGS 36L buttons 20L buttons Brand Label Care and Content Label 24"Zipper Fusing

PRODUCT SKETCH

$35.50 QTY 6 2 1 1 3 0.5

PRICE $1.38 $0.20 $0.10 $0.10 $0.75 $0.98

TOTAL TRIMMING COST

LABOR Cut/Sew

AMOUNT $10.50 $25.00

AMOUNT $8.28 $0.40 $0.10 $0.10 $2.25 $0.49

$11.62

$26.25

AMOUNT $26.25

Swatch TOTAL LABOR COST

$26.25

TOTAL COST OF PRODUCT:

73.37

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Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # :1131-02

Product Description: Jacket Sizes: 6X-16

Season: Fall 2013

Colors: Fuchsia

Wholesale: $140 Sug. Retail: $280

MATERIAL Fuchsia Solid Italian Wool Lining

YARDS PRICE 1.5 $12.50 2 $12.50

TOTAL MATERIAL COST TRIMMINGS 18L Buttons 20L Buttons 24" Zipper Fusing Brand Label Care and Content Label

AMOUNT $18.75 $25.00

43.75 QTY 6 3 2 0.5 1 1

PRICE $0.13 $0.25 $0.75 $0.98 $0.10 $0.10

AMOUNT $0.78 $0.75 $1.50 $0.49 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

3.72

$22.50

AMOUNT $22.50

Swatch TOTAL LABOR COST

TOTAL COST OF PRODUCT:

22.5

69.97

15

Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1141-04

Product Description: Dress Sizes: 6X-16

Season: Fall 2013

Colors: Pink

Wholesale: $34 Sug. Retail: $68

MATERIAL Lipstick Solid Poplin

YARDS 1.125

PRICE $5.00

AMOUNT $5.63

TOTAL MATERIAL COST TRIMMINGS 9” Zipper 24" Zipper Fusing Brand Label Care and Content Label

5.625 QTY 1 1 0.25 1 1

PRICE $0.38 $0.75 $0.98 $0.10 $0.10

AMOUNT $0.38 $0.75 $0.25 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

1.575

$9.37

AMOUNT $9.37

Swatch TOTAL LABOR COST

9.37

TOTAL COST OF PRODUCT:

16.57

16

Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1141-04

Product Description: Dress Sizes: 6X-16

Season: Fall 2013

Colors: Denim Blue

Wholesale: $35 Sug. Retail: $70

MATERIAL Denim Blue Solid Denim

YARDS PRICE 1.125 $5.00

TOTAL MATERIAL COST TRIMMINGS 18L Buttons 24" Zipper Fusing Brand Label Care and Content Label

PRODUCT SKETCH

5.625 QTY 4 2 0.25 1 1

PRICE $0.13 $0.75 $0.98 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

AMOUNT $5.63

AMOUNT $0.52 $1.50 $0.25 $0.10 $0.10

2.465

$9.37

AMOUNT $9.37

Swatch TOTAL LABOR COST

TOTAL COST OF PRODUCT:

9.37

17.46

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Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1111-03

Product Description: Sweater Sizes:6X-16

Season: Fall 2013

Colors: Purple

Wholesale: $52 Sug. Retail: $104

MATERIAL Antique Lavender Solid Knit

YARDS 1.5

PRICE $9.00

AMOUNT $13.50

TOTAL MATERIAL COST TRIMMINGS 24" Zipper Brand Label Care and Content Label

13.5 QTY 1 1 1

PRICE $0.75 $0.10 $0.10

AMOUNT $0.75 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

0.95

$11.25

AMOUNT $11.25

Swatch TOTAL LABOR COST

11.25

TOTAL COST OF PRODUCT:

25.7

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Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1111-99

Product Description: Sweater Sizes: 6X-16

Season: Fall 2013

Colors: Multicolor

Wholesale: $56 Sug. Retail: $112

MATERIAL Multicolor Stripes Knit

YARDS PRICE 1.125 $12.50

TOTAL MATERIAL COST TRIMMINGS 24" Zipper Brand Label Care and Content Label 20L Buttons

AMOUNT $14.06

14.0625 QTY 1 1 1 5

PRICE $0.75 $0.10 $0.10 $0.25

AMOUNT $0.75 $0.10 $0.10 $1.25

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

2.2

$11.25

AMOUNT $11.25

Swatch TOTAL LABOR COST

TOTAL COST OF PRODUCT:

11.25

27.5125

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Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1112-04

Product Description: Shirt Sizes:6X-16

Season: Fall 2013

Colors: Denim Blue

Wholesale: $21 Sug. Retail: $42

MATERIAL Denim Blue Solid Denim

YARDS 0.75

PRICE $5.00

AMOUNT $3.75

TOTAL MATERIAL COST TRIMMINGS 18L Buttons Brand Label Care and Content Label

3.75 QTY 5 1 1

PRICE $0.13 $0.10 $0.10

AMOUNT $0.65 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

0.85

$5.62

AMOUNT $5.62

Swatch TOTAL LABOR COST

5.62

TOTAL COST OF PRODUCT:

10.22

20

Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1112-04

Product Description: Shirt Sizes: 6X-16

Season: Fall 2013

Colors: Pink

Wholesale: $27 Sug. Retail: $54

MATERIAL Lipstick Solid Poplin

YARDS 1

PRICE $5.00

AMOUNT $5.00

TOTAL MATERIAL COST TRIMMINGS 18L Buttons 24" Zipper Brand Label Care and Content Label

5 QTY 7 2 1 1

PRICE $0.13 $0.75 $0.10 $0.10

AMOUNT $0.91 $1.50 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

2.61

$5.62

AMOUNT $5.62

Swatch TOTAL LABOR COST

5.62

TOTAL COST OF PRODUCT:

13.23

21

Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1122-01

Product Description: Legging Sizes:6X-16

Season: Fall 2013

Colors: Black

Wholesale: $25 Sug. Retail: $50

MATERIAL Black Solid Knit

YARDS 0.875

PRICE $9.00

AMOUNT $7.88

TOTAL MATERIAL COST TRIMMINGS Elastic Brand Label Care and Content Label

7.88 QTY 0.75 1 1

PRICE $0.75 $0.10 $0.10

AMOUNT $0.56 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

0.76

$3.75

AMOUNT $3.75

Swatch TOTAL LABOR COST

3.75

TOTAL COST OF PRODUCT:

12.39

22

Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1121-02

Product Description: Shorts Sizes: 6X-16

Season: Fall 2013

Colors: Fuchsia

Wholesale: $72 Sug. Retail: $144

MATERIAL Fuchsia Solid Italian Wool Lining

YARDS PRICE 0.75 $12.50 1 $12.50

TOTAL MATERIAL COST TRIMMINGS 18L Buttons 9" Zipper Fusing Brand Label Care and Content Label

AMOUNT $9.38 $12.50

21.875 QTY 1 2 0.5 1 1

PRICE $0.13 $0.38 $0.98 $0.10 $0.10

AMOUNT $0.13 $0.76 $0.49 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

1.58

$12.38

AMOUNT $12.38

Swatch TOTAL LABOR COST

TOTAL COST OF PRODUCT:

12.38

35.835

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Annabel Carrillo- Bella 101 Date: October 2, 2012

Style # : 1123-04

Product Description: Skirt Sizes: 6X-16

Season: Fall 2013

Colors: Denim Blue

Wholesale: $65 Wholesale: $130

MATERIAL Denim Blue Solid Denim Lining

YARDS PRICE 1 $5.00 1.25 $12.50

TOTAL MATERIAL COST TRIMMINGS 9" Zipper Fusing Brand Label Care and Content Label

AMOUNT $5.00 $15.63

20.625 QTY 1 0.25 1 1

PRICE $0.38 $0.98 $0.10 $0.10

AMOUNT $0.38 $0.25 $0.10 $0.10

TOTAL TRIMMING COST

LABOR Cut and Sew

PRODUCT SKETCH

0.825

$11.25

AMOUNT $11.25

Swatch TOTAL LABOR COST

11.25

TOTAL COST OF PRODUCT:

32.7

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Annabel Carrillo Bella 101 Fall 2013 Delivery: September 1, 2013 thorugh October 1, 2013 Minimum Orders of 12 units Sales Representative: Orion Colors: Black, Fuchsia, Purple, Blue, Beige, and Multicolor

Beige Raincoat Style #: 1132-05 $147.00/$294.00

Blue Four Button Dress Style #: 1141-04 $35.00/$70.00

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Fuchsia Peter Pan Collar Dress Style #: 1132-02 $34.00/$68.00

Black Leggings Style #: 1122-02 $25.00/$50.00

Fuchsia Five Button Shirt Style #: 1112-02 $27.00/$54.00

Purple Pullover Sweater Style #: 1111-03 $52.00/$104.00

Blue Peter Pan Collar Shirt Style #: 1112-04 $21.00/$42.00

Fuchsia Shorts Style #: 1121-02 $72.00/$144.00

Multicolor Chunky Knit Sweater Style #: 1111-99 $56.00/$112.00

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Blue Skirt Style #: 1123-04 $65.00/$130.00

Fuchsia Jacket Style #: 1131-02 $140.00/$280.00

Brand Identity ñ Quality ñ Utility ñ Whimsy Selling Appeal ñ Color ñ Interchangeable ñ Playful Distinct Characteristics ñ Unique closures ñ Versatility ñ Hangtag

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Bloomingdales Ø Today, Bloomingdale’s is America’s only nationwide, full-line, upscale department store. With an enduring international reputation for quality, creativity and uniqueness, Bloomingdale’s has remained at the forefront of retailing worldwide. Emphasis continues on distinctive products, available only at, or first at Bloomingdale’s together with passionate focus on creating special customer services for, and building lasting relationships with its clientele. Personal shoppers are available by appointment or by phone to give customers full-service access to Bloomingdale’s-- all guided by the experts. Ø Locations Annabel Carrillo Bella 101 will be found are: o Bloomingdale’s North Michigan Avenue o Bloomingdale’s Santa Monica Place o Bloomingdale’s SoHo o Bloomingdale’s Las Vegas Fashion Show Home o Bloomingdale’s Chestnut Hill

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FASHION MERCHANDISING PLANNING CALENDAR SEASON/YEAR: Month

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

October Research industry, trends, and consumer

November

December

FALL 2013

January

February

IN-STORE DELIVERY: March

April

May

AUGUST 2013 June

July

August

September

Begin to design and sketch Concept, mood boards, color story, textiles

Create silouhettes, and begin samples

Samples ready, showing in showrooms

Selling to retailers, purchase orders

STEP 7

Selling to retailers, purchase orders

Cut tickets, line edits

STEP 8 Major production STEP 9 Major production continued‌

STEP 10

Tag, bag, hangers, and delivery

STEP 11

Track retail selling, plan for next season

STEP 12

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1837

Style # 1132-05 1131-02 1111-03 1111-99 1123-04 1141-04 1141-02 1121-02 1112-04 1112-02 1122-01

Vendor Name Annabel Carrillo New Order ___X__ Description Raincoat Jacket Pullover Sweater Chunky Knit Sweater Skirt Four Button Dress Dress with Peter Pan Collar Shorts Peter Pan Collar Shirt Five Button Shirt Leggings

Beg. Ship Complete Terms Label Dept Season Buyer Date PO# Sept 1 Sept 15 Net 30 AC Children's Fall 2013 Anyiana 04/11/12 3143 Ordinary__X___ Confirmation _____ Shipped: S S M L L XL Color 6X/7 8 10 12 14 16 TTL Units Wholsale 05 -Beige 4 6 6 6 4 2 28 $ 147.00 02- Fuchsia 2 2 4 4 2 2 16 $ 140.00 03- Purple 3 3 4 4 3 2 19 $ 52.00 99- Multicolor 2 3 4 4 2 2 17 $ 56.00 04- Blue 2 2 3 3 2 2 14 $ 65.00 04- Blue 2 4 4 4 2 2 18 $ 35.00 02- Fuchsia 4 4 5 3 3 3 22 $ 34.00 02- Fuchsia 2 3 3 3 2 2 15 $ 72.00 04- Blue 2 4 4 5 3 2 20 $ 21.00 02- Fuchsia 4 4 5 5 4 3 25 $ 27.00 01- Black 2 2 3 2 2 1 12 $ 25.00

206

Retailer Bloomingdale's Special______

$ $ $ $ $ $ $ $ $ $ $

Retail 294.00 280.00 104.00 112.00 130.00 70.00 68.00 144.00 42.00 54.00 50.00

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

TWS 4,116.00 2,240.00 988.00 952.00 910.00 630.00 748.00 1,080.00 420.00 675.00 300.00 13,059.00

TR $ 8,232.00 $ 4,480.00 $ 1,976.00 $ 1,904.00 $ 1,820.00 $ 1,260.00 $ 1,496.00 $ 2,160.00 $ 840.00 $ 1,350.00 $ 600.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 26,118.00

Wholesale Total

Marketing Budget

Ø $13,059 * 5 Bloomingdale Stores = $65,295

Ø $65,295 * 10% = $6,529.50

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Annabel Carrillo 1164 N. Dearborn Street Chicago, Illinois 60610

INVOICE Invoice # 91907

Date 9/1/13

Bill To:

Ship To:

Bloomingdale's 59th Street & Lexington Avenue New York, New York 10022

Bloomingdale's 900 North Michigan Avenue Chicago, Illinois 60610

P.O. Number 122400 Quantity 28 16 19 17 14 18 22 15 20 25 12

Terms n/30 Style # 1132-05 1131-02 1111-03 1111-99 1123-04 1141-04 1141-02 1121-02 1112-04 1112-02 1122-02

Rep 21

Ship 9/10/13 Description Beige Raincoat Fuchsia Jacket Purple Pullover Sweater Multicolor Chunky Knit Sweater Blue Skirt Blue Four Button Dress Fuchsia Dress with Peter Pan Collar Fuchsia Shorts Blue Peter Pan Collar Shirt Fuchsia Five Button Shirt Black Leggings

Via Truck

F.O.B. Store $ $ $ $ $ $ $ $ $ $ $

TOTAL

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Label/ Brand Annabel Carrillo Price Each Total Amount 147.00 $ 4,116.00 140.00 $ 2,240.00 52.00 $ 988.00 56.00 $ 952.00 65.00 $ 910.00 35.00 $ 630.00 34.00 $ 748.00 72.00 $ 1,080.00 21.00 $ 420.00 27.00 $ 675.00 25.00 $ 300.00

$

13,059.00

Annabel Carrillo Bella 101 Sales Projection

Introduction - 4 wks 30% Product Raincoat Jacket Sweaters Dresses Shirts Bottoms Total

Maintanence - 4 wks 60% Product Raincoat Jacket Sweaters Dresses Shirts Bottoms Total

Clearance - 2wks 10% Product Raincoat Jacket Sweaters Dresses Shirts Bottoms Total

Units 28 16 36 40 45 41

Sold 8 5 11 12 14 12

On Hand 20 11 25 28 31 29

206

62

144

Units 20 11 25 28 31 29

Sold 17 10 22 24 27 24

On Hand 3 1 3 4 4 5

144

124

20

Units 3 1 3 4 4 5

Sold 3 1 3 4 4 5

On Hand 0 0 0 0 0 0

20

20

0

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1. Introductory 30% Beginning on Hand 206 Sales 62 Ending on Hand 144 2. Maintenance 60% Beginning on Hand 144 Sales 124 Ending on Hand 20 3. Clearance 10% Beginning on Hand 20 Sales 20 Ending on Hand 0

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Clearance

Wall Cash and Wrap

Launch Maintenance

Aisle

Key = Mannequins

Escalator

= Rack = Wing Wall

Window

34

= Table

Introduction Phase Ø $6,529.5 * 30% = $1,959 Ø Objective: To expose the Annabel Carrillo brand and create interest of our brand. Ø Strategy: Customers will be introduced to our collection with the aid of Bloomingdale’s, our retail partner. The audience will have an opportunity to play and become familiar with the unique and interactive features our garments embrace. Ø Tactic: To introduce our collection, we will organize a launch party in 3 Bloomingdale’s children’s department, which include stores located in New York, Chicago, and Santa Monica. Mini cupcakes, bell-shaped cookies, and juice boxes will be handed out at this event. Ø Control Method: Children will be able to rummage through a “sandbox” full of mixed sleeves and collars to customize with their purchase of a sweater, jacket, or coat.

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Maintenance Phase Ø $6,529.5 * 60% = $3,918 Ø Objective: To concentrate on gaining customer loyalty and arousing interest of the Annabel Carrillo brand. Ø Strategy: To link a product through a gift with purchase that matches our collection’s characteristics such as: playfulness, whimsical, and colorful. Ø Tactic: We will offer a free signature doll with a purchase of $200 or more. The doll will appeal to girls in the same manner as our clothes by its interactive quality of interchangeability felt clothes. The “Annabel” doll creates interest and will be an incentive to purchase more items from our collection. Ø Control Method: There is a limit of 50 dolls in each of our participating Bloomingdale’s stores.

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Clearance Phase Ø $6,529.5 * 60% = $658 Ø Objective: To build traffic in our area of the children’s department in Bloomingdale’s. Ø Strategy: A gift and service with purchase to eliminate seasonal inventory and build a relationship with our audience through the quality and versatility of our garments. Ø Tactic: Invite a local hair salon to braid customer’s hair and give hair bows containing our logo and our brands information such as website and nearest location, printed on the inside. Ø Control Method: Customers must purchase $75 or more to receive special offer from the Annabel Carrillo brand.

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Ø http://coreymoortgat.blogspot.com/2012/01/lil-vintage-story-books-14.html Ø http://sandmarg.tumblr.com/post/13632308288/1960s-childrens-fashion-illustration Ø http://icaf.tumblr.com/post/24624857299/see-more-child-art-icons-at-icaf-org Ø http://icaf.tumblr.com/post/24624749690/see-more-child-art-icons-at-icaf-org Ø http://www.etsy.com/listing/95069243/whimsical-mermaid-tail-illustration Ø http://www.joyofkosher.com/category/blogs/kosher-home/do-it-yourself/page/2/ Ø http://www.scissorsandspice.com/2011/02/vintage-childrens-books-birds-by-mccrea.html Ø http://fatesguild.com/this-and-that/food-for-children/ Ø http://www.messyjessiestreats.com/2012/08/a-party-fit-for-princess.html Ø http://tangandteal.com/77/how-to-make-a-sock-doll-part-1/ Ø http://www.etsy.com/listing/79569980/rich-red-hair-bow-baby-toddler-girl Ø http://www.momtrendsnyc.com/2011/10/bopping-and-shaking-with-baby-loves-disco/

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