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For Immediate Release

Whimsical Childrenswear Line to Launch at Bloomingdale’s Bloomingdale’s department stores are introducing a playful collection called Bella 101 this fall.

Bella 101 is a versatile girls clothing line that allows children’s imagination to wander. What makes this collection unique are the removable components in each garment. Young girls will have the freedom to mix and match sleeves, wear a dress as a shrug, or even wear a raincoat as a skirt. The possibilities are nearly endless.

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The launch party for Bella 101 will be on September 17 at the Chicago Bloomingdale’s and September 24 at the New York SoHo Bloomingdale’s. Mini cupcakes, bell-shaped cookies, and juice boxes will be served. Children will also have the opportunity to select a free pair of sleeves with a purchase of a jacket, sweater, or coat.

Bella 101 is created and designed by Annabel Carrillo. Her company is based out of Chicago and plans on designing a collection for boys within the next year. For more information regarding this brand, please contact our team at: Annabel Carrillo (815) 651-0217 AnnaC0505@yahoo.com END

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Annabel Carrillo is a fashion designer based out of Chicago, Illinois. She grew up in Rockford, Illinois and later moved to Chicago to pursue a career in fashion. She graduated from Columbia College Chicago with a B.A. in Fashion Business and plans to continue her studies abroad.

Fun Facts About Annabel Ø Her favorite colors are Seafoam Green and Indigo Ø She plays piano Ø She collects children’s books Ø She has a cat named Frida Lola Macarena Ø She carries a green and white polka dot bag Ø She LOVES to paint daisies

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Blue Four Button Dress $70 Purple Pullover Sweater $104 Fuchsia Five Button Shirt $54

Fuchsia Dress with Peter Pan Collar $68 Fuchsia Five Button Shirt $54 Blue Peter Pan Collar Shirt $42 Multicolor Chunky Knit Sweater $112 Beige Raincoat $294 Blue Skirt $130 Black Leggings $50

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